Personalization Solutions With Rapleaf
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Personalization Solutions With Rapleaf



Full overview of personalization solutions for any business, using Rapleaf data.

Full overview of personalization solutions for any business, using Rapleaf data.



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  • 08/12/10
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  • 08/12/10 Measure ROI Track online and offline campaigns to measure growth of customer base and efficiency Cost Efficiency Effective Direct Mailing campaigns . Only send snail mail to the suitable audience
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Personalization Solutions With Rapleaf Presentation Transcript

  • 1. PERSONALIZATION SOLUTIONS WITH RAPLEAF Vivek Sodera Co-Founder / Business Development
  • 2. Company | Profile NASCAR Fan Food Network Fan I Like cats
    • Statistics
    • Data on 1.1 billion email records
    • 450+ million consumers | 60% U.S.
      • 50-+ billion social graph connections
    Rapleaf is a technology based consumer data company, enabling consumers to have meaningful experiences online and offline. Businesses use Rapleaf data in real-time to gain deeper consumer insight and personalize individual interactions. Headquarters: San Francisco , CA Sales Offices: New York, NY Chicago, IL Confidential COMPANY | CONSUMER DATA | PERSONALIZATION
  • 3. Company | Raising the Bar Confidential COMPANY | CONSUMER DATA | PERSONALIZATION Consumer Protection Consumer Data
  • 4. Consumer Data | Have 'Hand' in Transparency WEIGHT? Influence, reach, and scoring. WHERE? Online engagement, offline engagement, and more. WHAT? Interests, affinities, lifestyles, products, and more. WHO? Demographics, occupation, education, and more. Confidential WALLET? Income, financial data, purchase behavior, intent to buy. COMPANY | CONSUMER DATA | PERSONALIZATION Who What Where Wallet Weight Customer
  • 5. Consumer Data | Process Overview
    • OUTPUT
    • Age
    • Gender
    • Location Data
    • Interests
    • Premium Data and more
    • INPUT
    • Emails
    • Name and postal address
    • RESULT
    • Real-time API Data Append
    • Real-time decisions
    • CRM Segmentation
    • Personalize offers & communication
    • Optimize web content upon user visit
    • Enhance CRM dBs
    • Optimize direct mailing resources
  • 6.
      • Customize Messaging
      • Alter messaging for a single offer to deliver in a relevant and attractive way to individuals across all audiences
      • Boost Loyalty, Word-of-Mouth, and Influencer Marketing
      • Identify influential customers and reward them with VIP service
      • Personalize Content
      • Online deal sites adjust imagery and spotlight relevant content to foster direct and relevant engagement 
      • Increase traffic
      • Restaurant reservation websites recommend tailored supplementary deals
      • Boost ROI
      • Customized landing pages and home pages on news sites for a enjoyable experience
      • Drive Results
      • Travel sites use localization to promote supplementary offers based on location connections
    Personalization | Better Insight >> Better Results COMPANY | CONSUMER DATA | PERSONALIZATION Confidential
  • 7.
    • Existing
    • CRM Data
    • Email and/or Name & Postal
    • Transaction History
    • Preferences
    • Basic Data
    • Demographics
    • Interests
    • Influence
    • Premium Data
    • Household Data
    • Purchase Behavior
    • In-Market
    • Lifestyles
    • Much more
    • Customer Engagement on a Whole New Level
    Personalization| Actionable Results Confidential COMPANY | CONSUMER DATA | PERSONALIZATION
  • 8. Contact Info Please contact: Vivek Sodera Co-Founder / Business Development Email: [email_address] Twitter: @vsodera Direct: 510.919.6221 Confidential
  • 9. Appendix |Enriched Insight Confidential
    • Household
    • Income, marital status, children’s age and gender, home ownership, and auto info
    • Lifestyle
    • Trades stock, donates, pays bills online, interested in health and fitness, smart phone owner and more
    • In-market
    • Likeliness to buy a house, purchase luxury car, apply for a new credit card, retire, move within the next few months
    • Demographics
    • Age, gender, location, education, occupation and more
    • Interests
    • Recreational activities, shopping, sports, travel, autos, entertainment, music, print media, and more
    • Online Behavior
    • Influence, online activity, and more
    Over 50+ Premium Segments Available