Vskills certified merchandising professional
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Vskills certification for Merchandising Professional assesses the candidate as per the company’s need for merchandising of their products in retail stores. The certification tests the candidates on ...

Vskills certification for Merchandising Professional assesses the candidate as per the company’s need for merchandising of their products in retail stores. The certification tests the candidates on various areas in includes fashion merchandising, visual merchandising, design principles, color theory, consumer behavior, pricing, packaging, market segmentation, distribution, vendor management, import and export.

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Vskills certified merchandising professional Document Transcript

  • 1. Certified Merchandising Professional VS-1171
  • 2. Certified Merchandising Professional www.vskills.in CCCCertifiedertifiedertifiedertified Merchandising ProfessionalMerchandising ProfessionalMerchandising ProfessionalMerchandising Professional Certification CodeCertification CodeCertification CodeCertification Code VSVSVSVS----1171117111711171 Vskills certification for Merchandising Professional assesses the candidate as per the company’s need for merchandising of their products in retail stores. The certification tests the candidates on various areas in includes fashion merchandising, visual merchandising, design principles, color theory, consumer behavior, pricing, packaging, market segmentation, distribution, vendor management, import and export. WhyWhyWhyWhy should one take this certification?should one take this certification?should one take this certification?should one take this certification? This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression. Earning Vskills Merchandising Professional Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential. Who willWho willWho willWho will benefit from taking this certification?benefit from taking this certification?benefit from taking this certification?benefit from taking this certification? Job seekers looking to find employment in merchandising or retail departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification. Test DetailsTest DetailsTest DetailsTest Details • Duration:Duration:Duration:Duration: 60 minutes • No. of questions:No. of questions:No. of questions:No. of questions: 50 • Maximum marks:Maximum marks:Maximum marks:Maximum marks: 50, Passing marks: 25 (50%) There is no negative marking in this module. Fee StructureFee StructureFee StructureFee Structure Rs. 3,000/- (Includes all taxes) Companies that hire VskillsCompanies that hire VskillsCompanies that hire VskillsCompanies that hire Vskills Merchandising ProfessionalMerchandising ProfessionalMerchandising ProfessionalMerchandising Professional Merchandising Professionals are in great demand. Companies specializing in merchandising or retail are constantly hiring skilled Merchandising Professionals. Various public and private companies also need merchandising professionals for their merchandising or retail departments.
  • 3. Certified Merchandising Professional www.vskills.in Table of ContentTable of ContentTable of ContentTable of Contentssss 1.1.1.1. Fashion MerchandisingFashion MerchandisingFashion MerchandisingFashion Merchandising Introduction Merchandise Department 2.2.2.2. Fashion BuyerFashion BuyerFashion BuyerFashion Buyer Qualities of a Successful Buyer Buyer Rights Qualities of a Successful Buyer 3.3.3.3. Fashion ForecastingFashion ForecastingFashion ForecastingFashion Forecasting Forecasting fashion trends Market Reports 4.4.4.4. Visual MerchandisingVisual MerchandisingVisual MerchandisingVisual Merchandising History Window Display Shelves in the Clothes Cross-Mix Merchandising Props Colour Lighting Graphics & Signage Shop Interior Senses Seduction Stocking Basics Repetition 5.5.5.5. Design Principles and ElementsDesign Principles and ElementsDesign Principles and ElementsDesign Principles and Elements Design Elements Principles of Design 6.6.6.6. Color TheoryColor TheoryColor TheoryColor Theory Historical Background Color Abstractions Complementary Colors Warm vs. cool colors Achromatic Colors Tints and shades Split Primary Colors Color Harmony Current Status Basic Techniques for Creating Color Schemes
  • 4. Certified Merchandising Professional www.vskills.in 7.7.7.7. RetailRetailRetailRetail Types of Retail Outlets Retail Pricing Second-Hand Retail 8.8.8.8. Consumer BehaviorConsumer BehaviorConsumer BehaviorConsumer Behavior Black Box Model Information search Evaluation of Alternatives Purchase Decision Other Influences Buyer Decision Processes 9.9.9.9. Packaging and LabellingPackaging and LabellingPackaging and LabellingPackaging and Labelling Purpose Packaging Types Symbols Used Label Specialized Labels Label Stock Types Label Attachment 10.10.10.10. PricingPricingPricingPricing Influencing Attributes Pricing Approach and Strategies Cost Sheet Analysis 11.11.11.11. Fashion IndustryFashion IndustryFashion IndustryFashion Industry Fashion Fashion Industry Social Media and Fashion Industry Advertising through Apps Successful Campaigns 12.12.12.12. Fast FashionFast FashionFast FashionFast Fashion Category Management Quick Response Method Supply Chain, Vendor Relationships and Internal Relationships Design Lawsuits and Legislation 13.13.13.13. Target MarketTarget MarketTarget MarketTarget Market Target Markets The Psychology of Target Marketing Benefits of Mass Marketing
  • 5. Certified Merchandising Professional www.vskills.in 14.14.14.14. Market SegmentationMarket SegmentationMarket SegmentationMarket Segmentation Criteria for Segmenting Methods for Segmenting Consumer Markets Psychographic Supplier Segmentation Positioning Strategies 15.15.15.15. Product LifecycleProduct LifecycleProduct LifecycleProduct Lifecycle Product Management 16.16.16.16. Fashion Reflect LifestyleFashion Reflect LifestyleFashion Reflect LifestyleFashion Reflect Lifestyle Goals and Change Types of style 17.17.17.17. DistributionDistributionDistributionDistribution Physical Distribution, Marketing Logistics, and Supply Chain Management The Physical Distribution Concept Supply Chain Management (SCM) Materials Management Order Processing Inventory Management Production Control and Materials Requirement Planning Just-in-Time (JIT) Logistics Systems 18.18.18.18. Vendor ManagementVendor ManagementVendor ManagementVendor Management System of Vendor Evaluation Parameters for evaluation of Vendors Performance Social Audit Total Evaluation Guidelines for Purchases through Tender and Negotiations Purchase Review 19.19.19.19. Export and ImportExport and ImportExport and ImportExport and Import Export Ways of exporting Making the export decision Import Export Documentation Incoterms
  • 6. Certified Merchandising Professional www.vskills.in Sample QuestionsSample QuestionsSample QuestionsSample Questions 1.1.1.1. A group of garmentsA group of garmentsA group of garmentsA group of garments designed for a specific seasondesigned for a specific seasondesigned for a specific seasondesigned for a specific season.... A) Classic B) Collection C) Buying D) Apparels 2222.... Prediction of fashion trendPrediction of fashion trendPrediction of fashion trendPrediction of fashion trend ________________________.... A) Fashion forecasting B) Marketing C) Advertisement D) Sale test 3333.... An industry buzz word signiAn industry buzz word signiAn industry buzz word signiAn industry buzz word signifying electronic retailingfying electronic retailingfying electronic retailingfying electronic retailing.... A) C– tailing B) B– tailing C) E- tailing D) Catalog 4444.... Visual preseVisual preseVisual preseVisual presentation of merchandisentation of merchandisentation of merchandisentation of merchandise ----------------------------------------------------------------.... A) Display B) Presentation C) Show D) Event 5555.... The primary colors areThe primary colors areThe primary colors areThe primary colors are.... A) red, green, and blue. B) blue, purple, and violet. C) red, yellow, and blue. D) red, yellow, and orange. Answers: 1 (B), 2 (A), 3 (C), 4 (A), 5 (C)