Facebook facts Created in 2004 Began as a website for Harvard University Expanded to other universities Available to general public in 2008 FB began to advertise through their website 500 million active users worldwide Net worth of $50 billion
Accomplishments Translation of text Mobile phone apps Accounts for 40% of all social media traffic
What can Facebook do for your company? Reaching a larger audience Save advertising costs 56% of Fortune 500 companies have established “pages” on Facebook 71% of fast growing companies
Advantages of Implementation Lower cost than conventional advertising Banner ads 252% more expensive Increased brand awareness and exposure Availability of compliments and complaints
Disadvantages of Implementation Time consuming Training new employee Advertising clutter Too many ads Seen as irrelevant
In conclusion… Facebook remains a growing company Fortune 500 companies already use Facebook #1 social media website Most users Age range of users is 18-54 Saving costs Opportunity for consumers to comment on your brand
References Hepburn, Aden. "Facebook: Facts, Figures & Statistics For 2010 | Digital Buzz Blog." Digital Buzz Blog | Digital Campaigns, Online Marketing, Social & More. Web. 17 Feb. 2011. <http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/>. Yin, Sara. "Report: Facebook Worth $50B After Goldman Sachs Investment | News & Opinion | PCMag.com." Technology Product Reviews, News, Prices & Downloads | PCMag.com | PC Magazine. Web. 17 Feb. 2011. <http://www.pcmag.com/article2/0,2817,2374987,00.asp> Reed, Frank. "Facebook Has Over 40% of Social Media Traffic." Internet Marketing News | Marketing Pilgrim. Web. 17 Feb. 2011. <http://www.marketingpilgrim.com/2010/04/facebook-has-over-40-of-social-media-traffic.html>. McNaughton, Marissa. "71 Percent of Fastest-Growing U.S. Companies Have a Facebook Presence « TWTRCON." TWTRCON. Web. 17 Feb. 2011. <http://twtrcon.com/2011/02/01/71-of-fastest-growing-u-s-companies-have-a-facebook-presence/>. Bullas, Jeff By. Digital and Social Media Marketing. Web. 17 Feb. 2011. http://www.jeffbullas.com/2010/12/07/how-much-is-a-facebook-fan-worth-to-a-company/ Bullas (2), Jeff By. Digital and Social Media Marketing. Web. 17 Feb. 2011. http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-the-social-media-revolution/ Bodnar, Kipp. "7 Reasons Social Media Is Bad for Marketing." Internet Marketing Blog | HubSpot. Web. 17 Feb. 2011. <http://blog.hubspot.com/blog/tabid/6307/bid/6244/7-Reasons-Social-Media-Is-Bad-for-Marketing.aspx>.