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SoMeExam1_Facebook

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  • 1. Facebook
    The World of Social Media
  • 2. Facebook facts
    Created in 2004
    Began as a website for Harvard University
    Expanded to other universities
    Available to general public in 2008
    FB began to advertise through their website
    500 million active users worldwide
    Net worth of $50 billion
  • 3. Accomplishments
    Translation of text
    Mobile phone apps
    Accounts for 40% of all social media traffic
  • 4. What can Facebook do for your company?
    Reaching a larger audience
    Save advertising costs
    56% of Fortune 500 companies have established “pages” on Facebook
    71% of fast growing companies
  • 5.
  • 6. Advantages of Implementation
    Lower cost than conventional advertising
    Banner ads 252% more expensive
    Increased brand awareness and exposure
    Availability of compliments and complaints
  • 7. Disadvantages of Implementation
    Time consuming
    Training new employee
    Advertising clutter
    Too many ads
    Seen as irrelevant
  • 8. In conclusion…
    Facebook remains a growing company
    Fortune 500 companies already use Facebook
    #1 social media website
    Most users
    Age range of users is 18-54
    Saving costs
    Opportunity for consumers to comment on your brand
  • 9. References
    Hepburn, Aden. "Facebook: Facts, Figures & Statistics For 2010 | Digital Buzz Blog." Digital Buzz Blog | Digital Campaigns, Online Marketing, Social & More. Web. 17 Feb. 2011. <http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/>.
    Yin, Sara. "Report: Facebook Worth $50B After Goldman Sachs Investment | News & Opinion | PCMag.com." Technology Product Reviews, News, Prices & Downloads | PCMag.com | PC Magazine. Web. 17 Feb. 2011. <http://www.pcmag.com/article2/0,2817,2374987,00.asp>
    Reed, Frank. "Facebook Has Over 40% of Social Media Traffic." Internet Marketing News | Marketing Pilgrim. Web. 17 Feb. 2011. <http://www.marketingpilgrim.com/2010/04/facebook-has-over-40-of-social-media-traffic.html>.
    McNaughton, Marissa. "71 Percent of Fastest-Growing U.S. Companies Have a Facebook Presence « TWTRCON." TWTRCON. Web. 17 Feb. 2011. <http://twtrcon.com/2011/02/01/71-of-fastest-growing-u-s-companies-have-a-facebook-presence/>.
    Bullas, Jeff By. Digital and Social Media Marketing. Web. 17 Feb. 2011. http://www.jeffbullas.com/2010/12/07/how-much-is-a-facebook-fan-worth-to-a-company/
    Bullas (2), Jeff By. Digital and Social Media Marketing. Web. 17 Feb. 2011. http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-the-social-media-revolution/
    Bodnar, Kipp. "7 Reasons Social Media Is Bad for Marketing." Internet Marketing Blog | HubSpot. Web. 17 Feb. 2011. <http://blog.hubspot.com/blog/tabid/6307/bid/6244/7-Reasons-Social-Media-Is-Bad-for-Marketing.aspx>.