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Introduction to chanel

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  • 1. Introduction to Coco Chanel
    Yu-Chen Lauren Hsiao
    02623514
  • 2. GABRIELLE COCO CHANEL
    • the one of most influential people in Time magazine
    • 3. pioneered many fashion looks
    • 4. the little black dress
    • 5. chanel suit
    • 6. costume jewelry line
    • 7. creative, innovative and revolutionary
  • KARL LAGERFELD
    • Born in 1938; age of 70
    • 8. took over Chanel in 1984
    • 9. currently designs for his own label, furs for Fendi of Italy and his most prestigious label, Chanel
    • 10. collaborated with H&M to offer a limited range of Lagerfeld designs in 2004
    • 11. successfully extended his design talent to the mass market
    • 12. proved that expansion to the mass market can enhance rather than harm a couture designer’s image
  • CHANEL S.A.
    • was founded in 1974
    • 13. was privately owned by the Wertheimer’s family
    • 14. design all its products in house, except the eyewear licensed by the Luxottica
    • 15. owns Eres and Paraffection
    • 16. appointed Maureen Chiquet as the Global CEO in 2007
  • MAUREEN CHIQUET
    • Age of 44
    • 17. was classified as the 80th most powerful woman in the world by Forbes in 2007
    • 18. was listed as the 23th women with international power in the world by Fortune in 2008
    • 19. work for Gap Group for 16 years
    • 20. Major Merchandiser in Gap
    • 21. Executive Vice President In Old Navy
    • 22. President of Banana Republic
    • 23. joined Chanel as COO in the US in 2004
    • 24. appointed as the Global CEO of Chanel in 2007
  • Brand Identity
  • CHANEL CLOTHING LINE
  • 29. CHANEL SHOE LINE
  • 30. CHANEL WATCH LINE
  • 31. CHANEL HANDBAG LINE
  • 32. CHANEL PERFUME LINE
    -----------------------------------------------------------------------------
  • CHANEL MAKE UP LINE
  • CHANEL SKINCARE LINE
  • CHANEL CRUISE 2011 LOOKBOOK