1. Smart TV
Vamsi Sistla/ @Vsistla
Wednesday, October 26, 2011

2. Color TVs
• Offered colors to your video!
Wednesday, October 26, 2011

3. Portable TVs
• Well, they are portable!
Wednesday, October 26, 2011

4. Flat TV
• Flat TVs are really Flat!
Wednesday, October 26, 2011

5. HD TVs
• They came with High Definition processors
and technology - life like!
Wednesday, October 26, 2011

6. Smart TVs?
They are NOT Smart!
At least not 100%
Wednesday, October 26, 2011

7. Smart TV
Everything around the TV makes the TV smart/smarter!
Wednesday, October 26, 2011

8. It took Color TVs 20
years to get 20%
penetration
(lack of color broadcast content is one of the main
reasons)
Wednesday, October 26, 2011

9. Biggest Challenge for
Smart TV?
Content!
Wednesday, October 26, 2011

10. Content Viewing is Not
Passive ....
It will be an insult to your viewers if you
assume that “all” of your viewers will watch
passively.
TV viewing has been a passive experience
not by choice! until now .....
Viewer involvement is a must in future!
Wednesday, October 26, 2011

11. Content should also
be ....
Personalized
TV is no longer just a broadcast medium.
Viewers should have a personalized
experience.
Wednesday, October 26, 2011

12. Apart from Content, Smart TV gets its smarts from ....
Connectivity
Interactivity
Self Expression
Personalization
Social Graph
Wednesday, October 26, 2011

13. Social TV Software Players
Wednesday, October 26, 2011

14. Social TV Hardware Players
Wednesday, October 26, 2011