Unlimited Mobile Subscriptions – A Revolutionary Model in Mobile Gaming!
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Unlimited Mobile Subscriptions – A Revolutionary Model in Mobile Gaming!

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Binay Tiwari, Head – Marketing, Vserv.Mobi’s presentation on the ‘Unlimited Mobile Subscriptions – A Revolutionary Model in Mobile Gaming!’ during the MoCo Forum in Moscow in June 2012. This ...

Binay Tiwari, Head – Marketing, Vserv.Mobi’s presentation on the ‘Unlimited Mobile Subscriptions – A Revolutionary Model in Mobile Gaming!’ during the MoCo Forum in Moscow in June 2012. This outlines how Mobile Gaming will get bigger in the future and the emergence of new business model which makes gaming affordable.

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Unlimited Mobile Subscriptions – A Revolutionary Model in Mobile Gaming! Unlimited Mobile Subscriptions – A Revolutionary Model in Mobile Gaming! Presentation Transcript

  • Unlimited Gaming SubscriptionsA Revolutionary Model in Mobile Gaming!
  • MOBILE GAMING IT WILL GET BIGGER GAMING ON MOBILE IS BIG
  • Challengesfor Telcos inEmerging Markets
  • SUBSCRIBER BASE MIX 1 90%+ PREPAID SUBSCRIBER BASE Users have LOW Balance PREPAID SUBSCRIBER BASE DON’T HAVE BALANCE 92% Typical Price of Mobile Game EGYPT 86% SOUTH AFRICA ~INR 50 - 100 90% COLOMBIA 85% VIETNAM Average Balance NIGERIA 90% BRAZIL 82% ~INR 10 INDONESIA 90% INDIA 82%
  • PRICING LIMITATION LIMITED BUSINESS MODELS: 2 Paid Downloads Only TECHNICAL CHALLENGE: HOWEVER – MARKET NEEDS ARE: Once user has game can use it without USER WANTS TO “EXPERIENCE” BEFORE PAYING restriction – thus “SNACKING” TYPE USAGE REQUIRES IMPULSE operators forced to PURCHASE PRICING make user pay full price upfront before VARIETY IS ESSENTIAL – GETS BORED EASILY & MOVES TO THE NEXT THING download!
  • DEVICE MIX FEATURE PHONES STILL DOMINATE: 3 Challenge to re-code old games EMERGING MARKETS 98% 2% HUGE CATALOG OF GAMES SOUTH AMERICA AVAILABLE 96% 4% BUT - Changing code is difficult AFRICA Requires too must effort 90% 10% across multiple builds and re-testing. E.EUROPE & ASIA PACIFIC
  • DEVELOPER ECOSYSTEM DEVELOPERS FOCUSING ON APP STORES 4 Direct-to-user with low-friction v/s One API Integrating Multiple Operator Billing
  • ECONOMICS OF FREE WIN-WIN FOR DEVELOPERS AND USERS 5 But Operators are missing out Developer OPERATORS MISSING OUT ON AD REVENUE FREE AdDownload Revenue AD ENABLING GAMES REQUIRES SOURCE CODE CHANGE Users
  • CHALLENGES LEAD TO:Vicious cycle of Revenue Protection Games are Expensive Prices kept high Not everyone can afford Revenue Low subscriber Protection penetration NEW Business Model required, that makes gaming affordable to mass market users
  • 3 KEY NEEDS: 5 1 Technology to bring On Game Pricing without source code change 2 New approach to pricing – in line with market needs 3 Help Operators leverage a mix of: Paid models + Ad Revenue
  • Innovative AppWrapperTM Technology 1 2 3ANY GAME AppWrapperTM WRAPPED GAME GAME  $ Works with One Click Tool Enabled withexisting game file No Coding Needed! “On Device” pricing Patent Pending technology
  • MOVES PRICING CAPABILITY TO APP ON DEVICE App Users who are not subscribed AppWrapperTM / don’t pay / Low balance App ABILITY TO ALLOW ACCESS ON A PER USER BASIS User launches game Real-Time Payment status check App Users who are active on subscription / pay can access app
  • New Revolutionary Model True Offer 1000’s of game: Choice All wrapped in One Click Unlimited Changes pricing Gaming Play Unlimited approach to usage v/s downloadSubscription Rs.5/day Super Rs 99 Rs 50 Rs 5 Value
  • INDIACase Study
  • BENEFIT TO OPERATOR 5 Growth 6X in Gaming Revenue …with increasing Gaming Penetration & New Ad Revenue stream
  • BENEFIT TO USERS 5 Can Download & Play Unlimited Games
  • BENEFIT TO DEVELOPER / CONTENT PROVIDER 5 Powerful yet SIMPLE to implement with AppWrapperTM X Source code change not required: No development / integration changes to game Revenue distributed on game play count – best games earn more!
  • 3 KEY TAKEAWAYS 5 1 Mobile Gaming will be HUGE – are you ready to ride the growth wave? Market is getting disrupted – are 2 you taking an innovative approach? 3 Leverage your strengths – are you working with the right partners?
  • Binay Tiwari+91 8976542695binay@vserv.mobi Call Now!