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Overview - Vserv.mobi

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Gives an overview on Vserv.mobi

Gives an overview on Vserv.mobi

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    Overview - Vserv.mobi Overview - Vserv.mobi Presentation Transcript

    • Source: sourcedigit, Ericsson Mobility Report 2012 NET ADDITIONS TO THE GLOBAL MOBILE AUDIENCE (MN) Brazil (+9 million), Indonesia (+7 million), and the Philippines (+5 million) were among the countries with the top additions of subscriptions PENETRATION % (Q3 2012) China, India and other APAC countries have a lower penetration but lead in terms of numbers
    • GLOBAL SMARTPHONE PENETRATION 27% Source: VisionMobile Smartphone Penetration on the Rise Apple was the dominant force in the Smartphone segment however, growing adoption of the Android OS is pushing up sales of Samsung manufactured devices.
    • Samsung and Apple now account for 50% of the smartphone unit share Mobile has become the single most important digital channel for engaging consumers Around Billion Total Global Mobile Subscriptions as of 2013 Mobile Devices exceed traditional computers in unit sales + revenue Source: Chetan Sharma Consulting, Forecast for mobile industry 7 Device Replacement cycle is shrinking GLOBAL MOBILE TRENDS
    • GLOBAL INNOVATION FOCUSED A Global Mobile Advertising Network
    • Pushing the MOBILE ECOSYSTEM Forward
    • THE ONLY AD NETWORK WITH APP AND WAP INVENTORY ACROSS Tablets Smart Phones Smart Feature Phones
    • OUR PRODUCTS AT A GLANCE NETWORK CPCGOLD CHANNEL PREMIUM TARGETING Device type (Smart phone, Feature phone), Device brand and model, Operating system, Telco, Screen size, Genre-wise and Telecom circle. Engage with your audience with highly targeted communication basis their demographics, spending power and mobile usage. • Ad unit on launch and exit of every application • Full screen premium advertising opportunity • More than 20,000 apps • Premium publishers • High traffic inventory • Premium audience • Superior content • Optimize budgets • Pay to connect with relevant audience 1 2 3
    • LAUNCH AD: Featured before App starts EXIT AD: Featured on exiting the App PREMIUM AD UNITS
    • SE ASIA: MIDDLE EAST & AFRICA: EUROPE: LATIN AMERICA: REST OF ASIA:12% 18% 18% 8% 10% NORTH AMERICA: 7% 31 billion Ads/month ENGAGE AUDIENCES GLOBALLY India – SEA – MEA - Europe – US – LATAM - ROW INDIA:27%
    • OUR AD FORMATS FOR SMARTPHONES & SMART FEATURE PHONES
    • EMOTIONAL + TANGIBLE CONNECT Form FillVideo360 swipe
    • EMOTIONAL DRIVERS SWIPE SCRATCH SHAKE
    • Monetize with AppWrapperTM 20,000+ APPS
    • Partners
    • Developer Partners
    • Advertiser Partners
    • Premium Publisher Partners
    • CASE STUDIES
    •  Brief: Yahoo! Wanted to launch their new cricket application • Solution: Vserv ran a Click to App Install campaign on its In-App and Wap network. Vserv’s unique advertising model ensured that the client is charged only on successful installation of the App and not on initiation of a download. Client got the best ROI from Vserv  Campaign Type: Click to Install  Results: Full Screen In-App Ads on Vserv Network delivered 2,85,000 downloads  Time Lines: This campaign ran for 25 days in June 2012  Market: Playup started working solely with Vserv focusing on US, Saudi & Kuwait along with India
    • • Brief: Cadbury wished to promote the brand Halls through CSR activity of the campaign. Click-to-call to record a message with every message being counted towards a CSR Activity • Solution: Vserv ran an In-App and WAP Campaign on its App and WAP Network. • Campaign Type: CPC with click-to-call (toll-free number) • Results: Delivered a total of 6,46,034 clicks with a 10.23% conversion rate • Time Lines: This campaign ran for 30 days • Market: Pan-India
    • • Brief: Nokia wanted to create buzz about their new handset launch. Xmas burst campaign to generate interest for the Nokia Lumia 820 • Solution: Vserv ran the campaign across in-app & WAP inventory targeting both smartphones and feature phones to get maximum reach • Campaign Type: CPM Campaign • Results: Total impressions generated 135,635,815. Achieved campaign target of 50,000 USD in 7 days within a 10 day deadline • Time Lines: 1 Week • Market: Global
    • • Brief: General motors was looking forward to create buzz about their new variant Aveo. Getting the users to register for the Aveo Fun Race • Solution: Vserv ran the campaign across In-app & WAP network targeting feature phones.Users were directed to a page with a form for registration on click • Campaign Type: CPC Campaign • Results: Delivered a total of 226,172 clicks • Time Lines: 2 weeks • Market: Indonesia
    • Awards & Recognition We have been awarded: • mBillionth Award South Asia 2013 • Media Company of the Year 2012- MMA Smarties • Red Herring Top 100 - Asia • Fastrack Top 20 Startup – Techcircle • Fastest Growing Company in the Portfolio – IDG Ventures Our CEO has been recognized: • Mobile Professional of the Year - Mobbys • #22 on India’s First Digital Power 100 – Impact • WAT Award – Mobile Entrepreneur of the Year