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Mobile - The Next Mass Media
 

Mobile - The Next Mass Media

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Kshitiz Randhir Shori, Head - Sales (India), Vserv.mobi’s presentation during ad:tech 2012 on ‘Mobile being the next Mass Media’. It outlines Mobile medium’s superior ability to engage with ...

Kshitiz Randhir Shori, Head - Sales (India), Vserv.mobi’s presentation during ad:tech 2012 on ‘Mobile being the next Mass Media’. It outlines Mobile medium’s superior ability to engage with the audience, its massive reach and the potential to bring mammoth opportunities for everyone involved in the ecosystem.

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    Mobile - The Next Mass Media Mobile - The Next Mass Media Presentation Transcript

    • Reach of Mass Media in IndiaCinema Radio Press Cable & DTH Television76MILLION 158 349 448 539 MILLION MILLION MILLION MILLION
    • Mobile Vs. TelevisionTelevision Mobile539 MILLION 873 MILLION
    • All Phones are SMART!SURFS THE MUSIC ON PLAY GAMES SOCIAL MEDIA INTERNET LOUDSPEAKERS ACCESS All This in a PLAYS RUN phone VIDEOS APPS costing less than Rs.2,000!
    • CAPABILITY
    • Most powerful Mass Media ever! Print TEXT/IMAGE Radio MUSIC BROADCAST TV VIDEO Internet INTERACTIVE Mobile +
    • Mobile isAlways On!Unlike TVs , Radios &PCsPrime TimeAll The Time!
    • 100% AccurateAudience Measurement! Measure & Analyze at an Individual User Level
    • Mobile is theMOST PERSONALComputer ever! Stores Personal and Financial Data Primary Communication Device Always on, always along Stores Personal Photos and Video
    • Mobile is Always Carried Reach your user anywhere! 66% people sleep with their phones nearby, and are afraid they’ll miss something if they switch them off!Source: Reuters
    • Engage the Audience like never before! 73% Mobile owners have snapped a picture in the last 30 days. 29% Believe the mobile will be their primary entertainment device 14% Upload pictures to social networks from their mobile phones.Source: The 2011 Mobile Consumer Report | Experian Simmons
    • REACH
    • 10X Mobile Desktop Internet Internet Will be Mainframe Microcomputer PC Desktop Mobile 1MN+ 10MN+ 100MN+ Internet 1BN+ Internet 10BN+Source: ITU, Mark Lipacis, Morgan Stanley Research
    • Scale to Address Urban & Rural Markets Wireless Tele- Density in India at 75.4% URBAN: 163.1% Rural: 36.4%Source: TRAI, Sep 2011
    • Growth Potential for Mobile Internet 873 MILLION Mobile subscriber base 374 MILLION Internet enabled handsets 112 MILLION Mobile Internet usersSource: TRAI | Vodafone | Industry Estimates
    • Future of Mobile Internet in India TECHNOLOGY AFFORDABLE GPRS 3G ROLL OUT WIMAX CONTENT MEDIUM WILL APPS | GAMES MOBILE SITES CONTINUE TO MUSIC/ RADIO GROW MOBILE TV DEVICES ADVANCED FEATURE PHONES MASS MARKET SMARTPHONES LOW COST TABLETS
    • AUDIENCE
    • First Internet Experience on Mobile Never used the Internet on a PC Actually find ads useful and a form of discovery
    • Who Uses Mobile Internet? 84% Are between 18-34 year old 95% Are MaleSource: On Device Research, Opera Software
    • Mobile Internet Users in India Sec A & B form 70% of Mobile Internet users in India. The Top 8 Metros & Small Metro contribute 76% of the Total Active Mobile User Base.Source: IMRB Research
    • USAGEPATTERNS
    • Average Time Spent on Mobile Activities 32% 9% 12% 47% 10 MINS 40 MINS 27 MINS 7 MINS WEB AND TELEPHONY EMAIL APP MISC. WEB APPS Phone Maps Skype Games Messages Social Networks Utilities 60% of time spent on NEW activitySource: AppFire 1/11
    • What do they do? DOWNLOAD MUSIC 66% DOWNLOAD VIDEOS 60% SEARCH 58% DOWNLOAD GAMES 55% SOCIAL MEDIA / EMAIL 55% OTHER APPS 54% WALLPAPERS 50% SPORTS NEWS 30% ENTERTAINMENT NEWS 25% NEWS 21% MAPS 21%Source: On Device Research, Opera Software
    • Every Physical and Digital interaction will be “APPified”
    • The App Advantage! Improve Phone Use functionality device Rich user features experience Works with slow data connection Operate inoffline mode
    • 2009 FREE APPS will DOMINATE 2010 FREE PAID 2011 2012 2013Source: Morgan Keegan, Technology Group Research
    • Key Categories Targeting Mobile Users APPAREL Auto FMCG IT & Web Media Mobile OEMMobile Service Travel
    • Parting Thoughts: Importance of Mobile RISE OF MOBILE Internet • Mass Reach • Exponential growth in usage • Opportunities becoming real THREE RULES OF MOBILE • Go beyond online customers • No just smart phones • Think mobile behavior
    • Kshitiz Shori+91 9810849494 kshitiz@vserv.mobi Call Now!