Mobile Advertising: How to Win Emerging Markets

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A presentation driven by insights on how Emerging Markets are driving the Mobile Ecosystem.

A presentation driven by insights on how Emerging Markets are driving the Mobile Ecosystem.

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  • 1. Mobile Advertising: How to Win Emerging Markets
  • 2. Emerging Markets are Driving the Mobile Ecosystem Emerging markets like Asia Pacific will add nearly half of all new connections between now and 2017 (1.4 billion) Mobile powerhouses - China and India will contribute over 1 billion Mobile Internet Users by 2015 # Mobile Internet Users in Emerging Markets > All of these markets together (US, UK, Japan, Germany, France, Australia & Canada)
  • 3. How to Win Emerging Markets 5 elements of a winning strategy
  • 4. 1 Strategize for the Mobile First User
  • 5. Their First Experience of Internet is on Mobile
  • 6. In Emerging Markets, Mobile is not just another screen it’s THE Primary Screen
  • 7. Mobile is the first choice for all media consumption needs – voice, messaging, video, music, content, news…
  • 8. Reason, Relevance & Richness are key to engage with them. Need of a Wholesome Experience!
  • 9. 2 Cross the Language & Culture Barrier
  • 10. Consumers don’t think only in ENGLISH
  • 11. Culture plays a critical role in decision making & buying behaviour
  • 12. Regional content in all form occupies a large section of their content consumption needs
  • 13. 3 Singularity in communication across fragmented ecosystem
  • 14. Over 2000 varied models sold in Emerging Markets
  • 15. Android Smartphones available for < $100
  • 16. Strategies based on capabilities of different OS / Devices
  • 17. 4 Leverage Mobile Audience Data
  • 18. Mobile has more than just media data
  • 19. Move from Inventory to Audience
  • 20. How Brands can benefit from the combination of Telco + Network data
  • 21. 5 Plan for the Value Conscious Market
  • 22. It’s a cash-led ecosystem
  • 23. Talktime is the real currency of Mobile
  • 24. You Should Recognize… • USER is the King, understand them better • Reason, Relevance and Richness are key to engagement • Emerging markets are high on potential but require constant Innovation and Disruptive Thinking • Collaboration with key stake holders to deliver a powerful impact
  • 25. How To Win Emerging Markets 1 Strategize for the Mobile First User 2 Cross the Language & Culture Barriers 3 Singularity of Communication Across Fragmented Ecosystem 4 Leverage Mobile Audience Data 5 Plan for the Value Conscious Market
  • 26. Talk to us about how you can win the Emerging Markets Write to us on ads@vserv.mobi