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A World Without Mobile Phones
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A World Without Mobile Phones

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A visual presentation on some very recent stats & data from the Mobile world & our indispensability around it.

A visual presentation on some very recent stats & data from the Mobile world & our indispensability around it.

More in: Technology , Business
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  • 1. A World Without MOBILE PHONES
  • 2. How will Businesses Communicate?
  • 3. How will she remember things?
  • 4. How will they Gossip?
  • 5. How will they share Gossip? How will the romance continue when they are apart?
  • 6. How much will their lives change without a MOBILE PHONE?
  • 7. How much will their lives change without a MOBILE PHONE? Can they Imagine that life?
  • 8. How much will their lives change without a MOBILE PHONE? Can they Imagine that life? Can they survive it?
  • 9. 730 MN TV VIEWERS 181 MN PRINT READERS 159 MN RADIO LISTNERS 176 MN INTERNET USERS 900 MN MOBILE USERS Mins / Day. Source Nielsen Study
  • 10. 98 MIN: TV 32 MIN: NEWSPAPERS 44 MIN: MAGAZINES 61 MIN: RADIO 70 MIN: INTERNET 160 MIN: SMARTPHONES Mins / Day. Source WSJ/ India Youth Study
  • 11. 72 MINS ONLINE SMART PHONE USERS SPEND BROWSING 38 MINS ONLINE APPS 38 MINS APP
  • 12. The birth of a new medium 900 MN 160 MIN MOBILE USERS SPENT ON SMARTPHONES
  • 13. Lets understand this medium better
  • 14. Very soon this is a possibility?
  • 15. Are there any dumb phones? The BIG Divide
  • 16. ALL PHONES that can do more than calling ARE SMART!
  • 17. Is the User Getting Smarter Or the Device?
  • 18. Technology Form Factors Consumption Patterns Screen Sizes MOBILE is Challenging MARKETERS
  • 19. We are MOBILE IMMIGRANTS
  • 20. MOBILE NATIVES!
  • 21. APP MOBILE NATIVES MOBILE IMMIGRANTS Mobile Apps Browser INTERFACE INTERFACE
  • 22. MOBILE NATIVES MOBILE IMMIGRANTS Mobile Phone PC/Laptop DEVICE DEVICE
  • 23. How Important is a Mobile Asset for your Brand Communication?
  • 24. 20 30 40 50 60 70 80 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 Desktop Mobile Mobile Traffic has already surpassed Desktop Traffic
  • 25. Mobile is a Mass Medium All your Audience is on Mobile There are dozens of form factors Content Consumption is different Building Mobile Assets is Key for Brand Success 1 2 3 4 5
  • 26. The Next Big Question for Marketers HOW DO I USE MOBILE EFFECTIVELY AS A MEDIUM? ROI?
  • 27. MARKETING ON MOBILE SIMPLE RULES FOR
  • 28. YOUR AUDIENCE IS NOT MICROMAX OR IPHONE OR ANDROID OR JAVAS. THEY ARE REAL PEOPLE WITH REAL NEEDS
  • 29. ADVERTISING IS DELIVERED ON A SCREEN SEEN ONLY BY THE USER MOBILE IS A PERSONAL MEDIUM
  • 30. ALL PHONES ARE SMART OR DUMB! THERE ARE NO SMART PHONES OR DUMB PHONES
  • 31. NOT JUST MEDIA DATA, TELCO DATA TOO! LOOK FOR DATA WHEN MEDIA PLANNING
  • 32. BRANDS CAN COMMUNICATE RICH, EVOCATIVE MESSAGES RICH MEDIA SOLUTIONS ON MOBILE!
  • 33. NO ACCIDENTAL CLICKS! IMPRESSIONS STILL COUNT!
  • 34. YES! YOU CAN GET PEOPLE TO FILL FORMS TOO! MOBILE OFFERS WONDERFUL PERFORMANCE!
  • 35. BOTH INVENTORY AND AUDIENCE TARGETING TOOLS ON MOBILE!
  • 36. COUNT EVERY PENNY! TRACKING AS GOOD AS ON THE WEB
  • 37. PUT YOUR MONEY WHERE YOUR MOUTH IS. INVEST IN MOBILE! EMAIL ads@vserv.mobi