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EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
EXMBA - eBay Model
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EXMBA - eBay Model

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For the EXMBA 2012. If want to download, contact @vseo_es

For the EXMBA 2012. If want to download, contact @vseo_es

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  • Compañia GlobalOfertadiferenciada en diferenteslineas de negocio – ClasificadosAuctionsTiendas (shopping)DescuentosPagosentradas…
  • Muyintensiva en M&A.Comprarecursos, conocimientoy lo integra en la cadena de valor
  • GSI Commerce es una compañía especializada en comercio electronico y servicios dee- marketing, trabaja con marcas reconocidas en Estados Unidos como son: Toys R Us, NFL, Ralph Lauren, Adidas entre otras. Es una de las empresas pioneras en ofrecer soluciones especialmente diseñadas para cada uno de sus clientes su objetivo es ofrecer soluciones que incrementen cada aspecto del e-business de una empresa, debido al uso de sus tecnologias avanzadas, el servicio al clinete y los servicios interactivos de marketing permiten que las empresas que utilizan sus servicios mejoren las experiencias de los consumidores.MILO So what is Milo? Essentially the site lists real-time in-store product inventory for over 50,000 stores accross the country; featuring over 3 million products from Target, Macy’s, Best Buy, Crate & Barrel and more.WHERE, a PayPal service, was founded in 2004 and is North America’s premier location media company. Based in Boston, WHERE is at the forefront of the intersection of local and mobile commerce, operating a leading local mobile discovery application – WHERE. Through the app, and using a proprietary geo-fencing technology, WHERE provides personalized, hyper-local recommendations, offers, and deals to millions of mobile consumers.ZONG home of Frictionless Mobile Payments! All you need to buy stuff online is your mobile number, a number you know by heart. We're committed to making sure your Zong experience is fast and frictionless, so let us know if you need a little help, or get some more details on how it all works.THE GIFT PROJECT. Our Social Group Gifting Platform allows friends to chip in for each others' gifts on your ecommerce websiteHUNCH. EBay has announced it is buying New York startup Hunch, a recommendation engine created by Chris Dixon and Caterina Fake, to help improve its recommendation services. The purchase price hasn’t been announced, but venture capital investor and former TechCrunch editor Michael Arrington has said it was about $80 million.EBay said it will use Hunch’s “taste graph” technology to provide its users with non-obvious recommendations for items based on their unique tastes. The company said it will also apply Hunch’s technology to other areas such as search, advertising and marketing, in order to better surface product information based on its customers’ tastes.PEEKSPY.Peekspy provides 3-dimensional real-life spaces for the web with customised and interactive features. Their range of products enables your customers to visit your space (indoor or outdoor) by simply browsing the web. Combining fun, interaction and sense of real-life experience, users can locate information within buildings, get directions to desired destinations or choose to freely navigate within the 3D environment. Our technology also allows you to easily organize, update and display live information instantly in 3D.WHY SOLUTIONS. WHI Solutions is one of the fastest growing software companies in the country.  We provide web based eBusiness solutions to the Transportation Market.  Solutions include eCommerce, eCatalog, Distribution Management and Business Intelligence.  Our core customers are Automotive and Heavy Duty Parts sellers and Service Providers.  BRANDS4FRIENDS Brands4friends, el homólogo alemán de Buyvip, se ha vendido a eBay consiguiendo "top money" dado el interés de la compradora por el mercado alemán, el más importante que tiene en Europa. Eso genera de nuevo un par de millonarios del comercio electrónico europeo.Europa se mueve...en Internet. Yo sabía la notica desde hace ya un par de semanas dado el contacto que, a través de un amigo común, tengo con el que fuera fundador de la empresa en Alemania, Christian Heitmeyer.El mundo de los outlets online ha pasado a primera división. Tanto Amazon, con la compra de Buyvip, como eBay con la compra ahora de Brands4friends, pretenden convertir esas empresas en negocios de más de 1.000 millones de Euros, dándole al líder actual, Vente Privee, una dura competencia que limitará aún más su crecimiento fuera del mercado que domina, Francia.
  • Todo se resume en ser un punto de encuentro con unaofertacomercialcompleta
  • Dentro de los partners 3 areasPartners de tráficoPartners de inclusión de datosPartners de SinergiasLas actividadesprincipaleses ser plataformas de ecommerceKey Resources Big Data – ApiMuydestacabletambién Trust and safety
  • Estosería el resumen del negocioDesde la plataforma Core (ebay) buscan los nuevosformatos (izquierda) Nuevosmercados(derecha)Y nuevasformas de contarlo
  • Acceder al contenido de artículos OfflineIncreasing selection & options for customers as the lines blur between online and offlineCompletar con Contenidos de Mashable
  • Completar con Contenidos de MashableCompletar con compras grupalesCompletar con Artículo HBR
  • Completar con Contenidos de MashableCompletar con compras grupalesCompletar con Artículo HBR
  • Completar con Contenidos de MashableCompletar con compras grupalesCompletar con Artículo HBR
  • Completar con Contenidos de MashableCompletar con compras grupalesCompletar con Artículo HBR
  • Completar con Contenidos de MashableCompletar con compras grupalesCompletar con Artículo HBR
  • Completar con Contenidos de MashableCompletar con compras grupalesCompletar con Artículo HBR
  • Ojo, sí te muestra los productos que has visto en la última sesión en un carrusel y sugerencias al respecto, pero solo si has clicado en los items. Si solo has buscado no te muestra nada
  • Diferencias significativas en la información y formatosque presentan los anuncios
  • Completar con Contenidos de MashableCompletar con compras grupalesCompletar con Artículo HBR
  • Completar con Contenidos de MashableCompletar con compras grupalesCompletar con Artículo HBR
  • Completar con Contenidos de MashableCompletar con compras grupalesCompletar con Artículo HBR
  • Transcript

    • 1. Company ModelEXMBA – Grupo E
    • 2. Sumary• Knowing eBay – Global – M&A – eBay in Numbers – Canvas – Revenue Stream – Future: Local – Social – Mobile• Best Practices – Trust & Safety – Api – Card Sorting – Sinergies – Landing Optimization• Something To Consider:• New Funcionality
    • 3. eBay’s global commerce platform
    • 4. eBay’s M&A Bill me later Dba.dk2008 GittiGidiyor Meetup.com StubHub Tradera2006 OpusForum.org Skype Gumtree Shopping.com Loquo Baazee Markplaats.nl Craiglist2004 EachNET CARad.com PayPal2002 Internet iBazar PBS Auction Co. Half.com2000 Kruse Int. Alando Blackthorne Butterfield & Billpoint Butterfield1998 Up4Sale.com1995 Classified Auction eCommerce Local Social Mobile advertising
    • 5. 201220112010 eBay’s M&A Classified Auction eCommerce Local Social Mobile advertising
    • 6. eBay’s global commerce platform
    • 7. eBay marketplace en números 3.33.3B $ (+29% YOY) 2B 570 M $ (GAAP Neto) page views/day23 9 9Petabytes of data storage 23M $62 $62B lines of code 2010 gross merchandise volume 94 94M 200 200M active users live listings6,000 6,000 75 75B application servers database calls/dayCommercial data warehouse 100x larger than Library of Congress
    • 8. eBay Marketplace: Revenue Stream VENTA Auction Custom Fixed Price Product (Para (Salida Baja) ámbos) Sales Paypal Insertion Category Comisión Tools Colours Positions HighlightComision Comision PRice Home
    • 9. Focus for the future: Local
    • 10. Focus for the future: Local social categories reviews prices location stock mobile
    • 11. Focus for the future: Social
    • 12. eBay Marketplace: Social DNA Social relationships customers ervice BACK TO SOCIAL Information social Socio-demographic shopping interests viral
    • 13. Focus for the future: Móvil
    • 14. Focus for the future: Mobile geo-fencing social m-commerce local e-wallet
    • 15. BEST Practices: Trust & Safety
    • 16. BEST Practices: : API Trading API Researc Finding h API API for eBay Resoluti on Case Shoppin Manage g API ment API GSI Milo Large Product Mercha Services nt TRITON Services Platform Open Notificati MAGEN Where eBay ons TO INC Apps BestMat Mercha chItemD ndising etails API API Client Feedba Alerts ck API API
    • 17. BEST Practices: UX – Mental Model / Cluster1.- ElecciónTérminos (Modelocerrado) Coche Motos 2.- Grupo Control vespa Altavoz BMW Harley
    • 18. BEST Practices: UX – Mental Model . Card Sorting3..- AnálisisAsociaciones vespa Coche Altavoz Motos BMW Harley vespa Coche Altavoz Motos BMW Harley
    • 19. BEST Practices: UX – Mental Model . Conclusiones4..- AnálisisAsociaciones vespa Coche Altavoz Motos BMW Harley vespa Coche Altavoz Motos BMW Harley
    • 20. BEST Practices: UX – Mental Model .Revisión5..- Test de control vespa Coche Altavoz Motos BMW BMW Harley
    • 21. BEST Practices: UX – Mental Model .Cluster6..- Cluster vespa Coche Altavoz Motos BMW BMW Harley Coches Accesorios Tuning Accesorios
    • 22. BEST Practices: UX – Mental Model / Cluster
    • 23. BEST Practices:Sinergies CONVERT AUCTION TRANSACTIONMARKETING PAYMENT TRAFFIC TO BUYERS REVIEW
    • 24. BEST Practices: to a whole customer consulting CO. TOP Historical TOP MarketPlac Trust / KnowHow Sellers Data Sellers es Safety T.S Fast CustomerS Metrics Reviews Affilliates(with Shop) Response TOP Sellers KnowHow Historical Data ervice TOP Sellers MarketPlaces Trust / Safety Customize Optimize Historical Classifieds T.S Data Fast CustomerServ Metrics Reviews Affilliates (with Shop) Response ice Budget Api Customize Optimize Historical Data Classifieds FinancialPr ocess Budget Api StrongBuy er FinancialProc ess StrongBuyer
    • 25. BEST Practices: Optimización de Landing (Escenarios) Desconocido Conocido
    • 26. BEST Practices: Optimización de Landing (desconocidos) Best Performing Best Performing Best Performing •KPI •KPI •KPI •Histórico •Histórico •Histórico •SegmentoTesting •SegmentoTesting •SegmentoTesting Rotación bajo test Seguridad •ClaimGuías Registro Trust &Safety Trust &Safety
    • 27. BEST Practices: Optimización de Landing (Comprador) Best Performing Best Performing Best Performing •KPI •KPI •KPI •Histórico •Histórico •Histórico •SegmentoTesting •SegmentoTesting •SegmentoTesting •Intereses Seguridad Trust &Safety •Intereses
    • 28. BEST Practices: Optimización de Landing (Resumen) OptimizaciónDatos Hipotesis Testing Resultados Testing (hipotesis)
    • 29. Something to consider: Pain point 1 Previous session Log in New session search No suggestions in the landing page based on former searches only on the last viewed articles Log out and new session
    • 30. Something to consider: Pain point 2 Go to other platform without Logged in logging out search No shared information of previous searches between platforms
    • 31. Something to consider: Pain point 3 Adds not homogeneous in style or information
    • 32. New Funcionality1: Vertical Menus Maximizeyour sellingpotentialusing vertical menusinstead of Horizontal ones
    • 33. New Funcionality 2: Visor (wysiwyg )
    • 34. New Funcionality3: Anonym Searching / Reset
    • 35. Gracias
    • 36. Core Business Evolución Plataforma VS Desplazamiento del CORE
    • 37. Best Practices: Sinergies BIG PICTURE BUYER SELLER (Formatos) (Saturación) STORESAuction Buy it Now Shopping Cart Taylor Buy Bill me Later TOOLS (cross – listings) API Paypal GSI Marketplaces Classifieds Ebay Payments
    • 38. Competitive analysis FIRST MOVER Startups USER MEDIUM Direct Sales Merchant MERCHANT USER Large Merchant Classifieds
    • 39. Business Model Canvas Key Partners Key Activities Value proposition Customer Relation Customer SegmentSources Google Trust & Safety Direct – Top Sellers Mass Market Facebook Social Long Tail Seller CJ / TD Integrated Platform Community Sellers 92 M UserImputs Facebook Tools Omniture Paypal Trust & SafetySinergy Buyer Shopping.com Key Resources Niche market Channel Stubhub User Kijiji Experien Api ce Online Big Data Multichannel Marketing Mix Payment Platform Ecommerce Platform Offline GSI TV MILO GSI Magento Cost Structure Revenue Stream Marketing: Traffic Acquisition Tarifas de inserción Cloud Computing ComisiónVenta Equiposcentralizados Herramientas de venta Promoted listing eBays value is in creating a marketplace for buyers and sellers. They also help facilitate transactions and maintain an trustworthy system. Their large user base and high percentage of the market allows them to create a marketing scheme that emphasizes fluidity, ease of use and trust worthy transactions
    • 40. Optimización de Landing (Métricas – Escenarios) Desconocido ConocidoMarketing Comprador Vendedor Referal Social Directo Mix (Sé qué busca) (Sé qué vende) Potencial Interés / Valor datos (No le conozco) (Sé qué busca) Top Contenidos Adapto la página a su interés El formato que mejor vende (A/B Testing)1. Presento varios productos2. Mido eficacia de cada uno3. Mido eficacia del modelo de visualización4. Conclusiones5. Producción6. Control
    • 41. Anexos Ebay: Longtailbusiness Ebay: Sweet Spots Ebay: Bizarre Shopping Ebay: Crowdsourcing Inventory Management PaymentCollection Shipping&Logistics PricingStrategy QualityAssurance

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