Your SlideShare is downloading. ×
  • Like
  • Save
Socio-Viral Buzz and Advertizing Opportunities
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Socio-Viral Buzz and Advertizing Opportunities

  • 2,230 views
Published

Socio-Viral Buzz and Advertizing Opportunities in Russia

Socio-Viral Buzz and Advertizing Opportunities in Russia

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,230
On SlideShare
0
From Embeds
0
Number of Embeds
16

Actions

Shares
Downloads
5
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. AdvertisingOpportunities in Russia introduction
  • 2. Major Advertising Options Socio-Viral Buzz E-Reputation campaigns TV Advertising Nationwide campaigns Outdoor Advertising Wide coverage on selected territories Print Media Advertising Audience-specific advertising.
  • 3. Socio-Viral Buzz
  • 4. Socio-Viral Buzz ∙ New Media require new approach ∙ People trust internet more than TV ∙ Consequent publications in popular social networks create and support online brand image: E-Reputation.
  • 5. Engagement Cycle Investigating E-Reputation Setting BUZZ Targets.
  • 6. New Media Metrics Traditional Metrics Social Metrics • Impressions • Q&A Participation • Reach • Branded virtual • Frequency goods interaction • CTR • Generated • eCPM conversation threads • Post-commentaries actions.
  • 7. Socio-Viral Buzz Benefits ∙ Instant effect with long term visibility ∙ Better ROI performance than other media ∙ Engage in conversation with communities where buying decisions happen ∙ Far reaching third party persuasion.
  • 8. Why Questa Media? ∙ Questa Media is an organization of knowledgeable people ∙ Team includes professional writers, journalists, bloggers and enthusiasts ∙ Modern software for social networks investigations and analysis ∙ On-behalf and non-connected buzz.
  • 9. TV Advertising
  • 10. TV Advertising Advantages Accessibility 99% of population own TV-Sets Popularity average watching time 230 minutes per day Coverage wide audience in short time Effectiveness visual and sound, dynamics and emotions.
  • 11. TV ChannelsTV Channel 1: Coverage 99%Audience: Male and Female, 18+Average pie of base audience: 18,4%TV Channel Russia 1: Coverage 98%Audience: Male and Female, 18+Average pie of base audience: 16,9%TV Channel NTV: Coverage 85%Audience: Male and Female, 18+Average pie of base audience: 13,2%
  • 12. TV ChannelsTV Chanel CTC: Coverage 92%Audience: Male and Female, 6-54Average pie of base audience: 11,4%TV Channel Domashniy: Coverage 78%Audience: Female, 25-60Average pie of base audience: 3,2%TV Channel Russia 2: Coverage 80%Audience: Male, 18+Average pie of base audience: 3,2%TV Channel TV3: Coverage 76%Audience: Male and Female, 18-55Average pie of base audience: 2,8%
  • 13. TV ChannelsTV Channel DTV: Coverage 71%Audience: Male and Female, 25-54Average pie of base audience: 2,0%TV Channel 7: Coverage 58%Audience: Male and Female, 18-54Average pie of base audience: 1,3%TV Channel REN: Coverage 86%Audience: Male and Female, 25-54Average pie of base audience: 5,0%TV Channel 5: Coverage 79%Audience: Male and Female, 18+Average pie of base audience: 1,9%
  • 14. TV ChannelsTV Channel MTV: Coverage 66%Audience: Male and Female, 11-34Average pie of base audience: 2,3%TV Channel MUZ-TV: Coverage 73%Audience: Male and Female, 11-34Average pie of base audience: 1,8%TV Channel 2x2: Coverage 46%Audience: Male and Female, 11-34Average pie of base audience: 1,6%
  • 15. Audience Profiles Older Россия11 Russia 16.3% 5 канал TV 5 TV Channel 1 Первый канал 1.8% 18.4% Russia 2 DTV ДТВ DomashniyРоссия 2 Домашний 1.7% 1.8% 2.2% Рен-ТВ REN TV TTV Men 4.4% Women 4 5 . 8 0 . 0 1 7ТВ 0.4% ТВ3 2.6% Muz-TV МузТВ 0.8% СТС 8.7% 2х2 MTV 0.7% 0.9% Younger
  • 16. Special Placements Seasonal ProjectsMoviesSequels
  • 17. Outdoor Advertising
  • 18. Outdoor Advertising Options City-format Billboards Supersites Transport Brandmauer/ Video Screens Roof Installation
  • 19. City-Format Size: 1,8m x 1,2m Static Image • Visible from pavement and traffic side of streets • Internal light makes better visibility • Installed in historical and central locations • 1000+ surfaces in Moscow
  • 20. Billboards Size: 6m x 3m Static Image • Traditional outdoor format • Visible for both car traffic and walkers • Very effective format for advertising new products and services as reminding advertising • 2000+ installation locations in Moscow and regions
  • 21. Supersites Size: 5m x 10m; 5m x 15m Static Image • Dominate on other formats for drivers and passengers • Usually used for brand awareness campaigns • Surfaces available in Moscow and major highways
  • 22. Brandmauer orRoof Installation Size: Custom size depending on availability • Horizontal and vertical placement • Non-standard size • Best visibility • Ability to make creative advertising (for example car riding on a wall)
  • 23. Public Transport Size: depending on public transport availability • Non-standard size • Great visibility • Dynamic place of appearance • Visible by passengers, walkers and traffic participants • Very effective for Automotive Industry products
  • 24. Video Screens Size: approximately 50 sq.m Dynamic content • Good visibility • Ability to show any type of video, text and animation • Very bright • Highly effective for short- time campaigns • Short execution period • Effective for both walkers and drivers/passengers
  • 25. Print Media
  • 26. Print Media in Russia Women Men Universal MassMagazines Magazines TV Guides NewspapersIndustry Audience InFlight Pricing Specific Specific Magazines Catalogs
  • 27. Women Magazines • Monthly full-color and usually high-quality glossy magazines about fashion, relations, beauty and psychology. • Expensive way to reach female audience of medium and higher income class • Full page full color (FPFC) sole advertising preferred or together with associated article
  • 28. Men Magazines • Monthly full-color and usually high-quality glossy magazines about men’s health, relations, fitness and men’s interests. • Expensive way to reach male audience of higher than medium income class • Full page full color (FPFC) sole advertising preferred or together with associated article
  • 29. Universal & TV Guides • Weekly full-color and usually high-quality magazines for wide audience with country wide distribution • Affordable way to reach all types all age audience of medium and higher income class • Any size and any type of direct or indirect advertising, articles etc. Depends on budget
  • 30. Mass Newspapers • Daily newspapers usually black-white sometimes full-color is media about everything: economics, politics, sport, culture, etc • Affordable way to reach all audience of all types income class • BW or FC advertising and/or associated article
  • 31. Industry Specific Media • Weekly full-color and usually high-quality magazines for specific industry and/or audience: Automotive, Sport, Travel… • Affordable and the most effective way to reach specific audience of all income classes • Any size and any type of advertising articles, etc. Depends on budget
  • 32. Audience Specific Media • Weekly full-color and usually high-quality magazines for specific industry and/or audience: Finance, Economy, • Affordable and the most effective way to reach specific audience of all income classes • Any size and any type of advertising articles, etc. Depends on budget
  • 33. InFlight Magazines • Quarterly full-color and usually high-quality magazines for free distribution usually in Business Lounges and in flights • Efficient way to reach audience of high and top income classes • Full page full color (FPFC) sole advertising preferred or together with associated article
  • 34. Pricing Catalogs • Classified full-color and or BW magazines for free distribution • Efficient way to reach target audience of low and medium income classes • Bulletin, advertising, article. Depends on budget
  • 35. Promo Experience You Can Trust There is always a chance to reach target audience Let us help info@questamedia.com