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Transmedia

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Presentation by Stef Wouters - VRT-medialab for Workshop 'The media consumer becomes Digital' @ Future Internet Week (Ghent - December 17th 2010)

Presentation by Stef Wouters - VRT-medialab for Workshop 'The media consumer becomes Digital' @ Future Internet Week (Ghent - December 17th 2010)

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Transcript

  • 1.
  • 2.
    • Creating Transmedia stories: how to connect emotionally with the digital consumer – Stef Wouters
    • 3. By introducing storytelling in projects, a new world of emotion can be built. In this lecture, an insight in the creation and the expansion of transmedia projects will be given. By means of some illustrating examples, the opportunities and lessons learned will be discussed. This presentation is not about technology but about creating story worlds using transmedia techniques.
  • 4.
    • ACTIVE
    • 5. Experience
    • 6. REAL REALITY – REAL EXPERIENCE
    ____________________________
    • PASSIVE / RECEPTIVE
    • 7. Oraltradition (campfire)
    • 8. Written down (tablets & books)
    • 9. Images (movies)
    ____________________________
    • ACTIVE / RECEPTIVE
    • 10. Transmedial (+games, x-media & choice)
    • 11. Experiencethrought media
    • 12. VIRTUAL REALITY – REAL EXPERIENCE
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Active in a virtual game. http://www.youtube.com/watch?v=EP0S5OuZZHU
  • 22. Foursquare TV Series From Endemol USA In The Works
    | 12/ 2/10 04:35 PM |       
  • 23. Mood & senses.
  • 24. Technology?
  • 25. Future Media?
    SENSE MEDIA
    ----------
    FEEL
    HEAR
    ----------
    SMELL
    SEE
    ----------
    TASTE
    SPEAK
  • 26. Future Media?
    Emotion versus technology disruptive senses feelings rational empathic irrational
    intuitive progress
  • 27. Future Emotion?
    A
    STORY
    FEEL
    HEAR
    SMELL
    SEE
    TASTE
    SPEAK
  • 28. Createemotionthrough story?
  • 29. Create story throughemotion?
  • 30. Create a story.
  • 31. Createcharacters.
  • 32. Createemotion.
  • 33. Transmedia
    TV
    web
    game
    DVD
    mobiel
    print

    radio
  • 34. How to?
    STORY
  • 35. How to?
    STRUCTURE
  • 36. Examples
    http://il.youtube.com/watch?v=xaJL9uUSOT4
    http://www.youtube.com/watch?v=vmZfRR0NDxc&feature=related
    http://www.youtube.com/watch?v=gIBAovLezNs
  • 37. Emma
  • 38. Thuis
  • 39. MonkeyTales
    http://www.youtube.com/watch?v=1K92UlEao9I
  • 40. http://www.youtube.com/watch?v=jBCjUW3aS4I