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MediaCRM - Putting the media customer first
 

MediaCRM - Putting the media customer first

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Presentation by Robbie De Sutter - VRT-medialab for Workshop 'The media consumer becomes Digital' @ Future Internet Week (Ghent - December 17th 2010)

Presentation by Robbie De Sutter - VRT-medialab for Workshop 'The media consumer becomes Digital' @ Future Internet Week (Ghent - December 17th 2010)

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    MediaCRM - Putting the media customer first MediaCRM - Putting the media customer first Presentation Transcript

    • putting the media customer first
      MediaCRM
    • MediaCRM: the media customer first
    • MediaCRM: requirements
      • Information
      • from & about users
      • from & about programmes
      • 2nd screen application supply lots and lots of data
      • MediaCRM takes care of the data
      • capture & store the huge amount of information
      • clean, connect, enrich the information
      • make available
      • broadcasters, production houses, producers
      • advertisers
      • 2nd screen applications
    • Collect Data
    • Collect data:Programme detection
      (Channel, Timestamp, (UserID))
    • Audio ?
      • automatic linking (usability!)
      • no TV/STB modifications
      • works for radio & outdoor
      • proven PPM technology
      • supports time shifted viewing
      • links user interaction with channel & time
      • samples viewing behaviour customer
      http://www.youtube.com/v/ZY6oJR38OoI
      http://www.youtube.com/v/SSHDCNkbqaY
    • Collect Data
    • Collect Data
    • Arrange Data
    • Link & Enrich data
    • Structured Data
    • Results for broadcasters:Real-time tracking
      By MediaXim
    • Results for broadcasters / producers:Social buzz
      By Engagor
    • Results for producers:Support new formats
      By Channel4
    • MediaCRM for broadcasters & producers
      • realise a digital relation between broadcasters, production houses, producers and their consumers
      • advantages broadcasters:
      • know your customer
      • cheaper, faster, easier
      • communicate with your customer
      • advantages producers:
      • new formats
      • direct & indirect feedback possible
    • Results for advertisers:Interactive ads
    • Results for advertisers:Ad Effectiveness
      By Subaru
    • MediaCRM for advertisers
      • measure to know
      • know the audience segmentation of programmes more accurate
      • determine the effectiveness cheaper and easier
      • new advertisement platform + direct/embedded marketing
      • connect with your target audience + targeted interactive ads
      • cheaper, easier, fast, flexible
    • Results for 2nd screen apps:Tools
    • MediaCRM for 2nd screen apps
      • real-time framework providing information from and about the users and programmes
      • privacy !
      • support development of 2nd screen applications
      • provide standard functionality
      • e.g., programme recognition
      • the start of an eco-system!
    • MediaCRM throughBusiness Intelligence
      By Intel
    • MediaCRM: the media customer first