Champ iMinds

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Champ iMinds

  1. 1. Peter Defreyne, VRT-medialab<br />Innovation in file-basedproduction<br />
  2. 2. Overview<br />Enabling File-basedWorkflows<br />New Challenges in File-basedProduction<br />CHAMP Platform<br />UseCase Tournée Générale<br />Future of File-basedProduction<br />Conclusion<br />2<br />
  3. 3. Overview<br />Enabling File-basedWorkflows<br />New Challenges in File-basedProduction<br />CHAMP Platform<br />UseCase Tournée Générale<br />Future of File-basedProduction<br />Conclusion<br />3<br />
  4. 4. Linear push workflow model<br />Tape-basedworkflows<br />Swamped<br />Tape<br />Flexicard<br />Room<br />Cut-cut<br />Editing<br />News<br />Play-Out Centre<br />Urgent claim<br />by News<br />Follow-Up<br />Finished<br />Items<br />Editor-in-chief<br />Central<br />Play-out<br />Centre<br />Rough<br />Editing<br />Craft<br />Editing<br />Subtitling<br />Graphics<br />Studio<br />Production<br />Can be<br />lost<br />or <br />Over-<br />written<br />Item too late<br />Copy<br />To Tape<br />Archiving<br />Metadata<br />Lagtile = Real-Time Tape to Tape + Transport<br />Sequential Workflow Model<br />4<br />
  5. 5. Centralized workflow model<br />File-basedWorkflowsusing IT Technology<br />Concurrent<br />engineering<br />Processing <br />during<br />ingest/transfer<br />Browse Clients<br />Craft editors<br />Draft <br />Processing<br />POST<br />Production<br />Media<br />Asset Mgmt<br />Subtitling <br />Analysis<br />INGEST<br />PLAY-OUT<br />IP network<br />Archiving<br />Annotation<br />8 GB P2 card<br />= 32 min video<br />DV25 (news)<br />Central<br />Storage<br />Follow-up<br />continuity<br />Post-<br />sonorisation<br />Editor-in-Chief<br />Collaboration Model<br />Central storage<br />5<br />
  6. 6. File-basedWorkflowsusing IT Technology<br />Interoperability<br />File wrapper<br />Compression format<br />Uncompressed essence<br />Uncompressed essence<br />MXF<br />MXF<br />MXF<br />Compressed essence<br />MXF<br />6<br />
  7. 7. File-basedWorkflowsusing IT Technology<br />Interoperability<br />IT infrastructure<br />IT Storage<br />IT Networks<br />Guaranteed performance<br />IP Network<br />Ingest<br />Online Archive<br />NearlineArchive<br />Post<br />Playout<br />7<br />
  8. 8. File-basedWorkflowsusing IT Technology<br />Interoperability<br />IT infrastructure<br />Media asset management<br />Asset management<br />Metadata & search<br />Descriptivemetadata<br />Version 1: MXF OP1A, AVC-I<br />Central WIP<br />Post<br />Central Archive<br />Asset<br />Version 2: MXF OPATOM, AVC-I<br />Technical Metadata<br />Version 3: QT, H.264<br />1 Asset => many files!!<br />8<br />
  9. 9. File-basedWorkflowsusing IT Technology<br />Interoperability<br />IT infrastructure<br />Media asset management<br />Automation & orchestration<br />Service OrientedArchitectures (SOA)<br />Standardization (EBU-AMWA FIMS)<br />Vendor B<br />Vendor A<br />Vendor C<br />Transcode Service<br />Transfer Service<br />Rewrap Service<br />Enterprise Service Bus<br />QC Service<br />Ingest<br />…<br />9<br />
  10. 10. File-basedWorkflowsusing IT Technology<br />Interoperability<br />IT infrastructure<br />Media asset management<br />Automation & orchestration<br />Partners<br />VRT, EBU, AMWA, SMPTE, IBM, Cisco, Avid, Apple, IRT, Video Promotion, Porthus, IBCN, MMLab, ETRO, PATS, IBBT, Alcatel-Lucent, Videohouse, …<br />Major Projects<br />FIPA<br />GEISHA<br />IPSA & IPSA2<br />HD-BMP<br />PMWoC<br />10<br />
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  12. 12. Overview<br />EnablingFile-basedWorkflows<br />New Challenges in File-basedProduction<br />The Programme Maker Takes Centre Stage<br />Consumerization & Tablets<br />Multi-platform Storytelling<br />CHAMP Platform<br />UseCase Tournée Générale<br />Future of File-basedProduction<br />Conclusion<br />12<br />
  13. 13. The Programme Maker Takes Centre Stage<br />Survey File-basedProduction in Belgium<br />Creative Sector<br />Technology Sector<br /> Production companies<br />Cobra.be & Cobra TV<br />Sputnik<br />Vlaanderen Vakantieland<br />Kanakna<br />Zonde van de Zendtijd<br /> Producers<br />Filip Callewaert<br />Stef Wouters<br /> Publishers<br />Roularta<br />Concentra<br /> Technology companies<br />Videohouse<br />EVS<br />Limecraft<br />CandIT-media<br />Comsof<br />13<br />
  14. 14. The Programme Maker Takes Centre Stage<br />CurrentSituation<br />Many ad hoc solutions<br />Lots of integration effort<br />No onesize fits all<br />14<br />
  15. 15. The Programme Maker Takes Centre Stage<br />Creating Value for the Programme Maker<br />Consistent Flow of Information<br />Collaboration Platform<br />Collaborative story-writing<br />Sharing documents in real-time<br />Versioning, review & approval<br />Producer orchestration role<br />Planning tools<br />…<br />Throughoutproduction steps<br />Interoperable information tools<br />Avoidloss of metadata<br />Increased Flexibility<br />Fit-for-purpose Tools<br />Simple, fit-for-purpose, interoperableapps<br />Instead of<br />Ad hoc workflows<br />Complex one-size-fits-all tools<br />Location-independent<br />Network-transparent<br />Software: e.g. editing<br />Formats: compression, file<br />Hardware: camera, laptop<br />15<br />
  16. 16. The cloud<br />Technology Trends<br />Consumerization<br /><ul><li>Prosumer cameras
  17. 17. Powerful laptops
  18. 18. Professional software
  19. 19. Mobile devices
  20. 20. Prosumer cameras
  21. 21. Powerful laptops
  22. 22. Professional software
  23. 23. Mobile devices</li></ul>16<br />
  24. 24. Technology trends<br />Tablets in Media Production<br />Roughcut<br />editing<br />Storyboarding<br />Script editing<br />View rushes<br />Annotation<br />Portable – Easy touse - Connectivity Wi-Fi & 3G<br />17<br />
  25. 25. Multi-platform storystelling<br />New Business OpportunitiesforBroadcasters<br />Multiple distribution platforms<br />Digital relationship with media consumer<br />Integrated, interactiveadvertising<br /><ul><li>Cross-team collaboration</li></ul>18<br />
  26. 26. Overview<br />EnablingFile-basedWorkflows<br />New Challenges in File-basedProduction<br />CHAMP Platform<br />Architecture & Challenges<br />Use Case Tournée Générale<br />Future of File-basedProduction<br />Conclusion<br />19<br />
  27. 27. Champ Platform<br />Architecture & Challenges<br />Fit-for-purpose webapps<br />Story-centric data model<br />New production formats<br />Integrateexistingsolutions<br />Media workflowsin the cloud<br />Security & rightsmgmt<br />Picture Services<br />Asset Mgmt<br />Document Mgmt<br />TV<br />CHAMP Platform<br />Interactive<br />Web<br />Story-centric data<br />Social<br />Mobile<br />Research<br />Video<br />…<br />Interactivity Script<br />Script<br />Call Sheet<br />Editing<br />User-centric approach: validationfor different use cases<br />Storage Services<br />20<br />
  28. 28. Overview<br />EnablingFile-basedWorkflows<br />New Challenges in File-basedProduction<br />CHAMP Platform<br />UseCase Tournée Générale<br />Future of File-basedProduction<br />Conclusion<br />21<br />
  29. 29. Fit-for-purposewebapps in pre-productionandproduction<br />Organizeproduction information using story-centricdatamodel<br />Increased flexibility bysupporting mobile devices (e.g. tablet)<br />
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  60. 60. Overview<br />EnablingFile-basedWorkflows<br />New Challenges in File-basedProduction<br />CHAMP Platform<br />UseCase Tournée Générale<br />Future of File-basedProduction<br />Conclusion<br />53<br />
  61. 61. Future of file-basedproduction<br />ProductionWorkflows in the Cloud<br />Hosted Cloud (Public)<br />Portable Cloud<br />Private Cloud<br />Production Company<br />> 1Gbit/s (Fibre/LAN)<br />20Mbit/s (Consumer internet)<br />< 7,2 Mbit/s (Mobile 3G)<br />Programme makers<br />
  62. 62. Future of file-basedproduction<br />ProductionWorkflows in the Cloud<br />Transmedia Production & Publishing<br />Traditional workflow (TV+ web)<br />TV<br />Story-editing<br />Production<br />Post Production<br />TV Production Team<br />Web<br />Story-editing<br />(Production)<br />Post Production<br />Research<br />Web Production Team<br />TV<br />Post Production<br />Research<br />Transmedia Story-editing<br />Production<br />Transmedia workflow<br />Mobile<br />Web<br />Web Production Team<br />Post Production<br />TV Production Team<br />Print?<br />Interactive<br />Shared Research<br />Social<br />
  63. 63. Future of file-basedproduction<br />ProductionWorkflows in the Cloud<br />Transmedia Production & Publishing<br />EnablingCollaborationfornew Use Cases<br />Print / digital publishing<br />Citizenjournalism<br />Advertisement production<br />E-learning<br />…<br />56<br />
  64. 64. Future of file-basedproduction<br />ProductionWorkflows in the Cloud<br />Transmedia Production & Publishing<br />EnablingCollaborationfornew Use Cases<br />Standardization in Automation (EBU-AMWA FIMS)<br />57<br />
  65. 65. Future of file-basedproduction<br />ProductionWorkflows in the Cloud<br />Transmedia Production & Publishing<br />EnablingCollaborationfornew Use Cases<br />Standardisation in Automation (EBU-AMWA FIMS)<br />Quality<br />Higherresolutions (NHK)<br />Higherframerates (BBC)<br />Multiscreen delivery<br />Quality control<br />58<br />
  66. 66. Overview<br />EnablingFile-basedWorkflows<br />New Challenges in File-basedProduction<br />CHAMP Platform<br />UseCase Tournée Générale<br />Future of File-basedProduction<br />Conclusion<br />59<br />
  67. 67. Conclusion<br />Innovation in File-BasedProduction<br />Confidence in File-basedTechnology<br />New Challenges & OpportunitiesAhead<br />Focus on…<br />Operational Excellence (efficiency & cost)<br />AND <br />Differentiating Technology (transmedia, quality, flexibility, …)<br />60<br />
  68. 68. Thankyou<br />

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