UniversiTV

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UniversiTV is a channel dedicated to the concerns of students in the Philippines.

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UniversiTV

  1. 1. Where dreams are born. 1
  2. 2. They bungled it. In 1989, singer Billy Joel released what became a very popular song entitled, ‘We Didn't Start the Fire.’ The lyrics, which is simply a list of names and events that made headlines starting in 1940, has a disclaimer for a refrain: “We didn't start the fire, It was always burning, since the world's been turning.” Well, we’re not buying it. system, break the cycle, and become the God- Today, the world is on the brink of a clash of fearing, country-loving leaders the young were civilizations, global warming has started to be- meant to become. come palpable, and there’s a war in every cor- Our motto: Change the world while enjoying ner of the world. your youth. The country, which was second only to Japan Watch, learn, and get after the war, is a sorry mess and the economic involved in the many laggard in the region. Corruption is part of life, advocacies close to congress has never been so shameless, more the heart of the peo- people are experiencing hunger and the only ple behind Univer- hope is in a job elsewhere in the world. siTV. Well, not quite the only hope. And have fun while There’s still us. There’s still our idealism and doing good -- lots of our dreams and our hopes. fun. On your channel, “It’s not your parents’ television.” you can display your talents; air your work, UniversiTV is not your parents’ slapstick and challenge the world. face-slapping channel. Its goal is not high rat- It’s your podium. It ings. That is why the channel is brave enough will accept your pro- to focus on a narrow segment of the popula- ductions, pictures, recordings. It is a venue for tion. Its vision is to tap idealism -- that powerful you to voice out your thoughts, ideals and con- force that is alive in you but dissipates as you cerns, to air those hopes and dreams. grow older. We believe that this idealism, if harnessed, can be provoked to grow and At the same time, it is a channel that broad- bloom instead. It is a currency that we can ef- casts all your events: campus activities, school fectively utilize for the benefit of others. Far fairs, even schedules of exams, and other an- more powerful than wherewithal is the hunger nouncements. It keeps you linked, networked, of a strong dream. The programming design of informed, up-to-date. UniversiTV comes from the ache to be of value This is what UniversiTV is about. to the country. A television channel for what we believe is The We think that the magic of media can do more Better Generation. And we’d like to do our than sell bars of soap -- it can help this genera- share in making that a reality. Because this tion mature better than our parents did, make country, this world, needs better management. less mistakes, affect and infect others more, survive the broken families we live in, beat the UniversiTV Staff The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Jef Mendoza or Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557.
  3. 3. U N I V E R S I T V EXISTINGPROGRAMS A much-loved out-of-the-box program! Programs within a program, and all of them dedicated to the concerns and interests of students. Chopsuey is a 2-hour show flexible enough to feature informative, entertaining and exciting shorts about fashion, food, school concerns, girls and boys. And we’re coming up with more! U-Minute Re-porma Indie Sikat Who’s Cool? Tutor TV WHAT WILL YOU DO HOW TO LOOK THE FUTURE OF THEY’RE THE CAM- IT’S THEIR HELP WITH YOUR ONE SPIFFY WITHOUT PHILIPPINE FILMS. PUS GODS. DESK ON AIR. MINUTE? SPENDING. Independent and While they’re campus The resident ‘sir’ will U-minute goes around A style expert visits young. crushes and idols, these give tips and quick campuses and malls different dormitories The combination that students are really ad- tutorials. It is a service and allows students to and give students makes for startling and mired for what they do provided to the Uni- showcase their talents. makeovers. The trans- novel work. The film for others. And we versiTV audience. They can dance, sing, formation won’t be industry will never be don’t take their word done inside a salon, no the same when these for it -- their friends A hotline will be pro- orate, do a monologue, need to shop for new folks start doing films and schoolmates say, vided for students skateboard, play the clothes or go to a spa. commercially. “look out, world, here who need help with violin -- anything. We The stylist will make they come.” their school work. A record these attempts use of the student’s old panel of smart stu- and air them. Some are stuff in his closet and dents will act as the shy performances, oth- will help him make do helpdesk and will offer ers are courageous with what he has to them solutions or stabs, but there are a improve the his looks. quick tutorials. Ques- few that are hidden tions treasures. that translate well to TV will be taped and aired. The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Jef Mendoza or Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557. existing programs 3
  4. 4. U N I V E R S I T V EXISTINGPROGRAMS What they need to know Helpful programs for the college crowd. Skedmo Future Finder It’s a calendar of what's hap- Finding jobs for its viewers. pening during the day and Probably the worst thing to happen to a within the week. student is finishing years of school to join the ranks of the unemployed. So finding An update on arts, fashion, events, mall jobs for students is part of our vision. sales, rallies, gigs, concerts, exhibits, mov- ies, etc. The program provides the latest job offer- ings hot off the HR departments of top Each episode prepares viewers companies. We have just recently redes- with information of what is igned it to focus on entry-level happening in the metropo- opportunities for fresh lis during the day and graduates and for the out- the week ahead. of-school youth. Students give their The vision is to have peo- events a boost by having ple regard the station as us announce them to the the reliable source of in- public. Whether they’re formation about jobs simple parties, sales, class and career. reunions, tiangge, home- comings, or whatever, they broadcast it to friends and family on Skedmo. The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Jef Mendoza or Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557. 4 existing programs
  5. 5. U N I V E R S I T V EXISTINGPROGRAMS The ‘Allowance Audience’ Living on a budget, they need to know about the clout of cash and how not to fritter it away. Mall Diva Honest TV Shopping A PhD in Malling. Infomercials with credible It’s all about a shopping connoisseur going products. about a series of malls, discovering finds In a world of scams and fakes, here’s a and hidden treasures. It is a 30-minute pro- breath of fresh air! HTVS isn’t your typical gram for all mall announcements: what’s home TV shopping program. It doesn’t showing, what’s on sale, etc. It provides a carry false claims or exaggerations, magical light review of bargains, sales, products, potions, breast enhancers, ad nauseam. events, etc. The program showcases only high quality UniversiTV’s Mall Diva, Tracy Abad, hap- products and services, in- pens to be the topic of internet groups, a DJ cluding health and on radio, and the crush beauty products, gadg- of the UAAP. ets, home fixtures, and many others. ‘Honest!’ The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Jef Mendoza or Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557. existing programs 5
  6. 6. U N I V E R S I T V EXISTINGPROGRAMS “Bakit... kabisado ni Ginoong Ed ang ugali ng Pilipino?” The most popular program airing on Univer- siTV isn’t a even a full-length program. Sino Ako? A few of the questions: •Saan nag-uugat ang pagiging matapang ng mga Batangueño? •Bakit marami tayong mga squat- ters? •Bakit nagmamano ang mga Pili- pino? •Bakit ang Pilipino, ang tawag sa lahat ng nakatatanda, kuya o ate? •Bakit ang haba-haba ng lamayan sa Pilipinas? Questions of a generation. •Bakit maraming Pilipino, gina- Now on its third series, ‘Sino Ako?’ is a very simple gamit ang kalye para sa party? stab at helping Filipinos understand Filipino-ness -- •Bakit pag may nais pumasok sa quirks, warts, idiosyncra- bahay, nagsasabi ng quot;tao poquot;? cies, charm, peculiarities. A •Bakit hindi tayo marunong mag- common reaction to Gi- salita ng Spanish? noong Ed’s responses to •Bakit pag kumakain ang Pilipino, questions like, “Bakit lag- laging natitira ang huling piraso? ing may naiiwan na piraso •Bakit ang Pilipino, kaladkarin? pag tayo ay kumakain?”, Sumasama kahit saan? “Saan nag-uugat ang •Saan nagmula ang ugaling pagiging matapang ng mga nagbabalot ng pagkain pag may- Batangueño?” or “Bakit roong handaan? tayo nagmamano?” is pal- •Bakit pag may fiesta, kahit hindi pable swelling of pride. The Filipino is an endearing ka kilala, welcome ka? and unique race. •Bakit ang Pilipino, itinatago ang pagiging Pilipino pag nasa ibang bansa? •Bakit marami sa atin, kastila ang apelyido? The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Jef Mendoza or Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557. 6 existing programs
  7. 7. U N I V E R S I T V EXISTINGPROGRAMS We’re here “Move on to listen. lang ng move on. This, too, Lifeguide shall pass.” A counseling program Lifeguide that helps students -- and Credo parents -- solve or manage problems -- help them get past the difficult episodes quickly and smoothly. What- ever problem they have, they program to produce. Easy be- An appointment with the can call and ask for an ap- cause all it takes is a phone, a Lifeguides is the most re- pointment, and the LifeGuides camera and the ears of Gema quested item from Univer- are there to help. and Elisa. siTV’s viewers. The program is a very Difficult because the heart warm and inviting place is involved in the lis- where the young can run to tening process, and for comfort and guidance. listening to problem From the charming “how do I after problem after get noticed by this girl?” to the problem takes a toll gripping “Help me. I am on the health of the about to kill myself.” Lifeguide Lifeguides. is the easiest program to pro- But it’s been duce, and the most difficult worth it. It’s been six seasons of problems. Lifeguides Elisa and Gema with the people who produce the show. The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557. existing programs 7
  8. 8. U N I V E R S I T V EXISTINGPROGRAMS How to survive hopelessness, poverty, drug addiction, sex- ual abuse. U-Turn Stories about students gone bad -- and how they made it back from the brink. It’s a program not just about dark pasts, but about really flat-out bleak, hopeless episodes. It’s all about Before-and-Afters. The show features success- ful people describe those “Goodbye, this popular and inspiring managed to free themselves Cruel World” program. from the clutches of the dark moments. Watch big names like Rica side and go on to live success- Donita Rose, a ful lives. Peralejo and Donita herself U-turned ce- tell you about the dark epi- lebrity, hosts sodes in the lives and how A few of the many who have shared their stories on the program. The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557. 8 existing programs
  9. 9. U N I V E R S I T V UPCOMINGPROGRAMS Like any school, UniversiTV grows in subject matter. Today, tackling more causes and advo- cacies, helping the needy and the hope- less. What’s Ur Cause? Dream Maker Miracles Happen Change Agents A SOAPBOX FOR STU- REAL ENCOUNTERS DISSECTING THE INEX- LAST CHANCE FOR DENTS WITH THE HOPELESS PLICABLE CHANGE Everybody needs airtime -- A program that encourages Real experiences of people If a delinquent lad won’t to air one’s aches and con- people not let go of their who have confronted debili- listen to priest, parent or cerns, university level, local dreams, and to remain op- tating medical conditions, teacher, maybe he’ll listen to or national. timistic. An inter-agency and who have been healed someone who’s been where committee of private and miraculously, viewers are he’s headed. Well, here it is: a program government bodies will provided with objective and where students with causes Bad eggs, black sheep -- the gather to discuss what they scientific proof that God and advocacies are given young recidivists of society can do for the chosen youth indeed still works today. the time to espouse and dis- -- are given special previews of a particular episode. The cuss them in public and all Each episode features com- of their future. The program Department of Health can over the country. pelling accounts of these brings them to special heart- recommend services for the patients. Relatives and to-heart encounters with Student clubs, foundations health of the family of the medical personnel will be senior reformed criminals. and non-governmental or- subject, for instance. The Department of Education or interviewed to provide con- ganizations will find that A boy apprehended by the TESDA can offer solutions. text and credibility. The the program will welcome police for pushing drugs is All addressing the specific program will dissect the them warmly. While we first brought by the pro- set of conditions that pre- condition of the patient and may not agree with all they gram’s host to a former vent the subject from mov- the healing. espouse, UniversiTV will druglord, for instance. His give them the time to say it. ing forward. reaction to the meeting can grant him leniency from the police. The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557. 9
  10. 10. U N I V E R S I T V ADVERTISING One and a half year achievement: Official school acceptance that is “legitimate, warm and welcome.” After one year of airing, the channel versiTV access, accommodation and wel- The has gained the acceptance and viewership come that is legitimate, official and warm. schools of the intended audience. A recent survey These agreements permit us to market love of students of 20 schools shows that 60% of products and services directly to students, Univer- the respondents eagerly watch the station. normally disallowed to advertisers. In the siTV. As of last month, forty (40) colleges and words of a PLDT marketing executive, universities have adopted UniversiTV as “If you need to talk to students, you need to their media partner. talk to UniversiTV.” A majority have signed memoranda of agreement that commit them to allow Uni- Officially Accredited School Partners of UniversiTV Ateneo de Manila University De La Salle University University of the Philippines Diliman University of the Philippines Manila Far Eastern University Assumption College Mapua Institute of Technology Letran College Assumption College Miriam College St. Scholastica’s College Holy Spirit Polytechnic University of the Philippines Lyceum of the Philippines Olivarez College AMA University Jose Rizal University Philippine School of Business Administration University of the Philippines CMC University of the Philippines Los Baños University of Santo Tomas National University of the Philippines FEU Institute of Accounts Business and Finance FEU Institute of Architecture and Fine Arts FEU Institute of Arts and Sciences FEU Institute of Education FEU Institute of Graduate Studies FEU Institute of Law FEU Institute of Nursing FEU General Education Curriculum De La Salle Canlubang Philippine Christian University Informatics Asia Pacific College Asian Summit College St. Claire College Perpetual Help College of Manila San Beda College AMA San Juan Central Colleges of the Philippines Asia Pacific College Cosmopoint Institute of Technology (CIT) Saint Clare College And counting St. Paul College Manila The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557. 10 advertising
  11. 11. U N I V E R S I T V ADVERTISING School organizations enjoy the association with UniversiTV. The stu- No other station embraces them like No other station is as welcome to cover dents UniversiTV. their events and concerts. love The channel airs their views and con- Univer- cerns, promotes their activities, voices out siTV. their advocacies. List of UniversiTV-accredited Student Organizations UP Community Broadcasters Society UP Circle of Entrepreneurs ((amp)) -musical organization of Ateneo Pi Sigma Fraternity (UP Diliman) PCU Student Government UST Varsitarian Ateneo Musicians Pool Ateneo ORSEM UST Tomcat PUP Dance Troupe Entrepreneurs Society of Letran Letran Deans Listers Society Letran Community Volunteers Letran Debate Society Letran Integrated Media Organization Letran Information Technology Society Letran Junior Financial Executives Letran Juniro Philippine Institute of Accountants Letran Management Society Teatro de Letran Letran SOSYAL Council of Presidents (National Chapter) Sine Informatics Central Colleges of the Philippines Arnis Club UP Association of Civil Engineers Asia Pacific College Debate Society UP Sigma Delta Pi Sorority Asia Pacific College Engineering Society UP Outdoor Recreation Group Asia Pacific College Math Society UP Chemical Engineering Society UST Communication Arts Student Association UP Sigma Alpha Nu Sorority UPLB Junior Executive Society The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557. 11
  12. 12. U N I V E R S I T V ADVERTISING Organizations and companies that have sought participation. The Station is attractive to organizations and companies needing the attention of students. Friends of UniversiTV Advertisers Cultural Center of the Philippines Embassy of France PETRON PICC Embassy of Japan PLDT Megatrade Hall, SM Megamall Embassy of Germany WYETH West Gallery Talents Manila MCDONALDS Hiraya Gallery YEHEY! CLOSE-UP Aquino Center at Hacienda Luisita JobsDB SM Manila Activity Area EMI Music Philippines MOTOLITE The Natural Source at Trinoma Motorcycle Magazine MAGNOLIA TEA Cantada Sports Center Ave News Click SMART Robinsons Galleria Starfish Magazine SUNSILK Bonifacio Global City Open Space Bounce Magazine CREAMSILK World Trade Center Lunduyan Art Gallery REXONA Philamlife Auditorium School of Fashion and the Arts DESTINY PAINT Market! Market! Activity Center California Berry Talents Inc. Therapy Bags, Powerplant Mall URC Backdoor Ventures Silly Me, Powerplant Mall GOYA National Judo Silverworks at SM Mall of Asia NURTURE SPA Hospitality Management Lomographic Embassy of the SPA ESSENTIALS Society Philippines/Team Manila HAPPYFEET L.I.F.E Athena Building, Eastwood City Libis Ocean’s Adventure Virlanie Foundation GRANDEUR Cable Boss Greenhills Parking Lot AMA UNIVERSITY Text Network Tiendesitas Activity Center LEWIS & PEARL COLOGNE Instituto Scientifico RJ Bistro LEWIS & PEARL POWDER Musikamalayan Club Manila East MET-THATHIONE Jump TV Network Silverlens Gallery WHITE BEAUTY Kala Bluewings Artspace Galleria Duemila Kaida Art Gallery E-TELECARE White Box Studio My Little Art Space SKINTEL The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557. 12 advertising
  13. 13. U N I V E R S I T V CONCERTSOFUNIVERSITV If you want to talk to the young, you better come singing. UniversiTV hosts and stages several concerts a year. UniversiTV rocks Eastwood Banda Blowout Harana ng UniversiTV Sessionistas! CHANNEL SPONSORED YOU CAN’T GET ANY ALL BECAUSE IT’S VAL- UNIVERSITV HELPS MUSICAL EVENT YOUNGA THAN THIS ENTINE’S EMERGING BANDS Imago and Sandwich and Sino Sikat? Rocksteddy, Up UniversiTV closed off the The upcoming and those on Niño Alejandro and Donita Dharma Down, Dalandan month of love with an ener- top -- a weekly concert con- Rose and Hapinas’ Joaqui Soda, Space Flower, Diwa, getic concert in Greenhills. test that puts on stage col- and Gorio and UP’s Escola Hale, Dos Fuertes, Barbie Sugarfree and Stonefree lege bands and well-known de Samba de Manila and Almalbis, Sugarfree -- they were the main performers performers. FEU’s Chito Moreno and were all there, in the Uni- for this event. Also playing Ateneo’s Hidden Nikki and versiTV and PLDT Pay- A huge crowd drawer last were Kontagious and Miriam’s Desdemonia and phone Banda Blowout at the year and this year. Bloomfields. the pep squads of several Mall of Asia. schools. The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557. 13
  14. 14. U N I V E R S I T V EVENTSON-CAMPUS Aberrant Events An attempt at a world record, several rock concerts a year, unique activities on school premises -- presence not allowed even the biggest of advertisers and agencies, Univer- siTV's strength is in creating and managing events that are high in creative aberrance. Call Me a VJ My Phone-y Valentine Searching for talents among the UniversiTV is welcome in schools studentry. on Valentine’s. In search of a fresh new face to represent Students send flowers and chocolates to each PLDT Payphone, a VJ search was conducted other -- in school. A whopping success, despite by UniversiTV. VJ wannabes signed up and a purchase requirement. auditioned to be seen on TV and guest on Participating Schools: San Sebastian College, St. Paul’s UniversiTV’s Channel Choice. Voting was College Manila, University of Santo Tomas, University of the made via calls. Philippines Diliman, Philippine Christian University, University of the Philippines Manila, Manila Doctors College, Adamson Participating Schools: Mapua Institute of Technology, Tech- University, Technological Institute of the Philippines Manila, nological Institute of the Philippines QC, Technological Institute Feati University, Technological Institute of the Philippines QC, of the Philippines Manila, Manila Doctors College, St. Paul’s Olivares University, National Teachers’ College, Pamantasan Manila, Philippine Christian University, University of the Philip- ng Lungsod ng Maynila, La Consolacion College, Central Col- pines Manila, Jose Rizal University, Arellano University, Uni- lege of the Philippines, Lyceum University, Philippine Women’s versity of Santo Tomas, Adamson University, Olivares Univer- University, St. Joseph College, Philippine School of Business sity, Philippine Women’s University. Administration QC. The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Jef Mendoza or Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557. 14 existing programs
  15. 15. U N I V E R S I T V UNIVERSITVEVENTS Aberrant Events An attempt at a world record, several rock concerts a year, unique activities on school premises -- presence not allowed even the biggest of advertisers and agencies, Univer- siTV's strength is in creating and managing events that are high in creative aberrance. Pinoysiklo Event organizer for a world record attempt. With Pinoysiklo, Estima and UniversiTV were at- tempting to break the world record on most number of motorcycles in one place. The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557. existing programs 15
  16. 16. U N I V E R S I T V ADVERTISING “Being more technically adept, they use the best editing machine in the world, the zapper – with impunity.” The There are 9 million-odd high school and col- They can pledge allegiance to your brand -- lege students in the country. or your competitors’ -- for life. Smart They’re linked, networked, empowered, and they swarm. They’re never alone in whatever Softdrink companies know this well. But it is a market that is relatively un- Mob they do or buy. They make things happen. The country mapped, usually bundled together with others as “the youth”. Students are a completely separate isn’t the texting capital of the world because of target market and should be treated as such. the general population; and EDSA II wouldn’t Their viewing habits don’t even fit into pri- have happened without students as spark plugs. metime as defined by the regular networks. They’re early adopters and heavy users. Buying Simply stated, they’re not watching television products nobody has heard of, listening to music the way we are. you’ll won’t hear on your station, or watching programs still under the radar. Why they don't like our TV. They have neither the time nor patience UniversiTV broadcasts what’s important The quot;Nintendo children are different”. to sit around for something to unravel. to them: campus activities, school fairs, And, being more technically adept, they rallies, concerts, schedules of exams, and All we notice is the short attention span. use the best editing machine in the world, other announcements. We fail to realize that this under-30 gen- the zapper – with impunity. eration thinks, and sees the world, in ways UniversiTV owns signed pledges of sup- entirely different from their parents. School is about relationships rather than port from administrators and student just learning. McCann’s Youth Study re- Their brains are wired differently: It’s a leaders of universities and colleges -- and generation that grew up on video games veals that three-fourths of all students the list grows longer daily. (quot;twitch speedquot;), and MTV (more than love school, but are doing less school Designed for their way of watching. 100 images a minute). Their brains proc-work, less studying. Their attention is on The programming is designed differently, ess information faster than we do. the other things happening around them. Marketing to this unique segment re- with Sesame Street-sized information. We Parallel Processing vs. Linear Process- quires a deeper understanding of what cram, so we don’t bore them. And since ing drives them. they are connected, we lead them to They’re doing homework while watching UniversiTV: “Not your parents’ televi- other sources for depth and breadth. TV and doing almost everything at the sion.” Content is about them: their lives, prob- same time. Today’s television is radio. lems, issues, covered and tackled by Speedwise, today’s television programs Introducing a channel all students watch. young people. are depressants. And we wonder why A venue to voice out their thoughts, ideals If you need to talk to the young, if you they're bored with our TV. and concerns, showcase their talents, air have identified students as a target market their work. It’s their podium: It will ac- for your message, product or cause, you Patience versus pay-off: “Get to the point.” cept their productions, pictures, record- would do well to consider UniversiTV as ings. a platform. They have a huge intolerance for things that don't pay off immediately. The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557. 16
  17. 17. U N I V E R S I T V BRANDED CONTENT OPPORTUNITIES Advertising pays for content. Content Creates Without ads, no medium will exist. Content is why people watch Consent. television, read newspapers, browse the internet, listen to radio. Throughout history, advertisers and ad agencies have focused on the fringes of content: creating ads to sponsor content. But advertising is encountering ing), or programming designed to create This capability allows the channel new difficulties and challenges. The consent for a product in the mind of the to be inordinately flexible in their spon- traditional advertisement is losing its consumer in an entertaining and sincere sorship offering. They can integrate clout with the viewer, a more aware and manner. your product message imaginatively -- jaded consumer these days. And tech- beyond the usual bug logos and nology allows him to wield total control Content: A marketer’s dream. “brought to you by” blurbs. over what he watches -- with the remote To a marketer, the opportunity to control. equip itself with the ability to create In schools everyday. content is a dream: To go beyond the UniversiTV is more than a televi- Gamut of choices. restrictions of 30 seconds, flesh out sion station. A distinct and valuable part There is a fixed number of hours product stories, insinuate products every of its existence is its affiliations with in a day, and the so often, at every turn. various schools and student organiza- viewer is busy UniversiTV allows marketers to tions. While you with his cell- explore the limits of content, so they can reach your phone, the may utilize these potentials to build consumers with internet, cable, bonds with the consumer – and tend to on-air promo- DVD mov- those bonds, strengthen and care for tional spots, ies. With the them in a manner no television spot can UniversiTV gamut of hope to do. can present choices in your mes- media, of Beyond 30 seconds. sage off- points of contact with the consumer, channel through events and activities in The UniversiTV team combines advertisers must learn to utilize the pro- schools and in other venues frequented extensive marketing, advertising, broad- gram portion – the content – to reach by your market. casting, sales and production experi- audiences in a more meaningful and Do call the UniversiTV marketing ence. See Who we are. This makes for a powerful way. Using content allows us team to show you how they can expand coalition of skills and expertise unique the ability to promote products within your above-the-line efforts with branded in the industry. Whether it's an intersti- programming. And, no, we’re not talk- content, consumer promotions, mer- tial or a branded segment, they can ing about casual advertising. chandising, events and other marketing present product stories that are true to UniversiTV provides clients with channels. their advertising strategies in the most customized brand-driven content (edu- entertaining manner. tainment, branded entertainment, how- ever we call this new form of market- The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557. existing programs 17
  18. 18. CABLEASSIGNMENTS Now reaching entire Philippines and China, Hong Kong, Taiwan. On its maiden year, UniversiTV was broadcast from a UHF station. We are now being broad- cast via satellite. and so can be received by any cable company anywhere in the country. The UniversiTV website (www.universiTV.net) can Mabuhay Satellite Corporation provide you a listing of cable operators carrying the channel. The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557.
  19. 19. universitv.com S C H E D U L E S Where dreams are born BROADCAST FROM HOURS: 12:00 AM We are on air from 4:00 PM to about 12:30 AM 4:00 AM. So we're there for 01:00 AM our audience when they get home, then 01:30 AM we alternately bug, entertain, teach, 02:00 AM tickle them, make them laugh and cry 02:30 AM all through the night, signing off 03:00 AM when they go to sleep. 03:30 AM 04:00 AM Sign off FROM MON TUE WED THU FRI SAT SUN 04:00 PM 04:30 PM 05:00 PM 05:30 PM 06:00 PM 06:30 PM 07:00 PM 07:30 PM 08:00 PM 08:30 PM 09:00 PM 09:30 PM 10:00 PM 10:30 PM 11:00 PM 11:30 PM The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557.

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