Technology & Your Chapter… Make it  work for you! Tim Vroom Webmaster Ypsilanti Area Jaycees [email_address]
About Me <ul><li>Creator of PerlMonks.org – Community Website for Perl Developers </li></ul><ul><li>Software Engineer on S...
ABOUT THIS PRESENTATION <ul><li>Presentation is mostly non-technical, focuses on ideas & strategy for information on websi...
LET’S SHARE OUR BEST PRACTICES <ul><li>Want information exchange to be 2-way  </li></ul><ul><li>Want dialogue to continue ...
INFO TO BE COVERED <ul><li>GOVERNING PRINCIPLES FOR YOUR ONLINE PRESENCE </li></ul><ul><li>COMPONENTS OF A GOOD CHAPTER WE...
WHAT YOU’LL LEARN <ul><li>IDEAS TO HELP YOU MEET AND EXCEED YOUR MEMBERSHIP GOALS </li></ul><ul><li>HOW TO MAKE POTENTIAL ...
LET’S BEGIN!
GOVERNING PRINCIPLES FOR YOUR ONLINE PRESENCE
FRESHNESS MATTERS
FRESHNESS AFFECTS CHOICES WEBSITE A GROUP A WEBSITE B GROUP B NEXT ACTIONS WILL THEY TAKE A BITE?
MAINTENANCE MATTERS DOES THIS GROUP STILL EXIST? DOES THIS MAKE SOMEONE WANT TO FIND OUT MORE OR JOIN THIS GROUP? WHAT’S T...
THE EASIEST RECRUITS TO MAKE ARE THE  ONES THAT CONTACT YOU (WEB RECRUITS ALL FALL UNDER THIS CATEGORY)
EAGER RECRUITS BECOME ACTIVE MEMBERS
MAKE IT EASY FOR EAGER  RECRUITS TO FIND   AND CONTACT   YOU
THE QUALITY OF YOUR MESSAGE AFFECTS YOUR RESULTS
FINDABILITY MATTERS SUCCESS IS HARD TO ACHIEVE IF NO ONE KNOWS YOU EXIST  – OR – THEY CAN’T FIND YOU WHEN THEY’RE LOOKING ...
COMPONENTS OF A GOOD CHAPTER WEBSITE
<ul><li>Good information and pitch for potential recruits </li></ul><ul><li>Up to date list of upcoming events </li></ul><...
HOW TO RECRUIT ONLINE <ul><li>DEVELOP YOUR MESSAGE </li></ul><ul><li>FIND PLACES TO PUT YOUR MESSAGE IN FRONT OF PEOPLE </...
WRITE YOUR MESSAGE  (WELL)  ONCE RECRUIT OVER AND OVER AGAIN
THIS IS THE MESSAGE YOU’RE GOING TO BE USING  OVER AND OVER  AGAIN LITERALLY  100’S AND 1000’s  OF TIMES
TAKE SOME TIME   TO  MAKE IT GOOD   AND  MAKE IT COUNT
DEVELOP YOUR PITCH UNTIL YOU  TRUST   YOUR WEBSITE  TO SELL YOUR GROUP TO ANY POSSIBLE RECRUIT
<ul><li>Good Group Picture (a variety of people having a good time) </li></ul>THINK OF THE FRONT PAGE OF YOUR SITE AS A PE...
WHAT MAKES A GOOD MESSAGE?
YOU TELL ME… <ul><li>Maybe thinking about some other places you try to promote yourself will help </li></ul>RESUME PERSONA...
Key Components  of  the Message <ul><li>Good Group Picture </li></ul><ul><ul><li>Variety of people, having fun </li></ul><...
Tips for describing   Membership Benefits <ul><li>List main benefits (volunteer, social, networking, personal development)...
EXAMPLES OF MAKING  BENEFITS PERSONAL <ul><ul><li>“ We help people looking to help the community find volunteer opportunit...
Supporting Content <ul><li>Project Photo Albums </li></ul><ul><li>List of Past Projects </li></ul><ul><li>Upcoming Events ...
HOW TO GET  FOUND ONLINE
HOW TO GET  FOUND ONLINE <ul><li>ADVERTISE IN APPROPRIATE PLACES </li></ul><ul><li>GET LINKS POINTING TOWARDS YOUR SITE </...
ADVERTISE IN APPROPRIATE PLACES <ul><li>Craigslist for Your City or Area (Group / Volunteer sections)  </li></ul><ul><ul><...
FEATURED ADVERTISING EXAMPLE craigslist.org <ul><li>Craigslist is an online classifieds site with sub-sites for given geog...
SAMPLE CRAIGSLIST AD
CURRENT CRAIGSLIST GEOGRAPHIC AREAS FOR MICHIGAN <ul><li>ann arbor </li></ul><ul><li>central michigan </li></ul><ul><li>de...
CRAIGSLIST POSTING TIPS <ul><li>Include pictures to set you apart from other ads </li></ul><ul><li>Include a good headline...
CRAIGLIST AD POSTING AND OPTIMIZATION PROCESS As time passes your ad moves down and further out of view.  You’ll be more s...
Posting Process Tips <ul><li>Create an account to use for posting your ads </li></ul><ul><li>Post your ads as designed in ...
Posting Process Tips <ul><li>Login to your account  </li></ul><ul><li>View your account page </li></ul><ul><li>Delete your...
GET LINKS POINTING  TOWARDS YOUR SITE <ul><li>Submit your site to search engines & appropriate online directories </li></u...
THINK ABOUT HOW PEOPLE  SEARCH FOR YOUR SITE <ul><li>What words or phrases might people use to look for a group like yours...
Think about how people  search for content today.  Particularly something like “volunteer opportunities in <city>” POSITIO...
SOME SAMPLE SEARCH PHRASES <ul><li><cityname> volunteering </li></ul><ul><li><cityname> community service </li></ul><ul><l...
WRITE GOOD  INFORMATIVE TEXT <ul><li>The more aspects of the Jaycees you describe the more likely someone will find you wh...
CHOOSE GOOD  HEADINGS / TITLES <ul><li>In HTML – Title text & heading text are especially important for finding your site ...
TITLE & HEADING EXAMPLES <ul><li>Examples:  </li></ul><ul><li><title>Ypsilanti Volunteer & Community Service Opportunities...
TECHNOLOGY AS A TOOL TO IMPROVE  CHAPTER OPERATIONS
MAKE COMMUNICATION SYSTEMATIC MAKE ONLINE INFO TRUSTWORTHY &  DEPENDABLE MAKE YOUR WEBSITE A ONE-STOP SOURCE OF INFORMATIOIN
MAKE COMMUNICATION SYSTEMATIC <ul><li>People are more likely to participate when they know what’s going on </li></ul><ul><...
SOME IDEAS TO ACHIEVE  SYSTEMATIC COMMUNINCATION <ul><li>(good) </li></ul><ul><li>Automate reminders for someone to compos...
MAKE ONLINE INFO TRUSTWORTHY  &  DEPENDABLE <ul><li>KEEP EVENT LISTINGS ONLINE UP TO DATE & CORRECT </li></ul><ul><li>EASY...
BUILD YOUR SITE INTO A RESOURCE USERS TRUST AND DEPEND ON <ul><li>THIS TAKES SIGNIFICANT WORK & MAINTENANCE </li></ul><ul>...
GROW YOUR SITE INTO A ONE-STOP SOURCE FOR INFO AND DOCUMENTS WITHIN YOUR CHAPTER DEVELOP YOUR SITE INTO THE NO-BRAINER ANS...
WHAT MIGHT BE ON YOUR SITE? <ul><li>Newsletters </li></ul><ul><li>Roster </li></ul><ul><li>CPG Archive </li></ul><ul><li>C...
<ul><li>IMAGINE A WORLD WHERE YOU NO LONGER NEED TO TRACK DOWN THE RIGHT PERSON WHO HAPPENS TO HAVE THE DOCUMENT YOU’RE LO...
RESOURCES & SERVICES ONLINE  WORTH KNOWING  ABOUT
FORMS <ul><li>Example Uses: </li></ul><ul><li>- Request More Info Form </li></ul><ul><li>- Community or Member Survey </li...
SURVEYS <ul><li>Example Uses </li></ul><ul><li>Member Survey </li></ul><ul><li>Community Survey </li></ul><ul><li>Collect ...
SHARED DOCUMENTS <ul><li>Example Uses: </li></ul><ul><li>Coordinate or share notes / lists / documents with other people w...
CALENDARING <ul><li>Example Uses: </li></ul>Example Uses: Administer calendar of events Embed Calendar on your website Set...
REMINDERS <ul><li>Example Uses: </li></ul>Example Uses: Reminder to update Craigslist Ad approximately every 14 days Servi...
Event Registration <ul><li>Example Usage: </li></ul><ul><li>Allow tickets to be sold online for your event </li></ul><ul><...
EVENT INVITES <ul><li>Example Uses: </li></ul><ul><li>Send invites to members </li></ul><ul><li>Track planned attendees </...
WEBSITE STATS <ul><li>Features: </li></ul><ul><li>Figure out how many people are coming to your site </li></ul><ul><li>Fig...
 
Questions?
Contact Info: <ul><li>Tim Vroom </li></ul><ul><li>[email_address] </li></ul>
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Technology & Your Chapter... How To Make it Work For You

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Presentation given at Michigan Jaycees 1st Quarter Conference in Boyne, MI. Presentation given by Tim Vroom

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Technology & Your Chapter... How To Make it Work For You

  1. 1. Technology & Your Chapter… Make it work for you! Tim Vroom Webmaster Ypsilanti Area Jaycees [email_address]
  2. 2. About Me <ul><li>Creator of PerlMonks.org – Community Website for Perl Developers </li></ul><ul><li>Software Engineer on Slashdot.org a Popular Tech News Website </li></ul><ul><li>Webmaster for Ypsilanti Area Jaycees </li></ul>
  3. 3. ABOUT THIS PRESENTATION <ul><li>Presentation is mostly non-technical, focuses on ideas & strategy for information on website </li></ul><ul><li>Should contain plenty of info a non-technical person could take back to their chapter </li></ul><ul><li>All slides and handouts will be made available online </li></ul><ul><li>My contact info: </li></ul><ul><li>Tim Vroom </li></ul><ul><li>[email_address] </li></ul>
  4. 4. LET’S SHARE OUR BEST PRACTICES <ul><li>Want information exchange to be 2-way </li></ul><ul><li>Want dialogue to continue past today </li></ul><ul><li>Handout will be provided to collect your ideas & questions </li></ul><ul><ul><li>Will share answers to questions & share all tips in response to info turned in on handouts </li></ul></ul><ul><ul><ul><li>Responses on Jaycee message board </li></ul></ul></ul><ul><ul><ul><li>E-mail to those attending </li></ul></ul></ul>
  5. 5. INFO TO BE COVERED <ul><li>GOVERNING PRINCIPLES FOR YOUR ONLINE PRESENCE </li></ul><ul><li>COMPONENTS OF A GOOD CHAPTER WEBSITE </li></ul><ul><li>HOW TO RECRUIT ONLINE </li></ul><ul><li>HOW TO GET FOUND ONLINE </li></ul><ul><li>TECHNOLOGY AS A TOOL TO IMPROVE CHAPTER OPERATIONS </li></ul><ul><li>RESOURCES & SERVICES ONLINE WORTH KNOWING ABOUT </li></ul>
  6. 6. WHAT YOU’LL LEARN <ul><li>IDEAS TO HELP YOU MEET AND EXCEED YOUR MEMBERSHIP GOALS </li></ul><ul><li>HOW TO MAKE POTENTIAL RECRUITS SEEK YOU OUT </li></ul><ul><li>HOW TO GET MORE SLEEP & DEVELOP FEWER ULCERS AS MEMBERSHIP VPS & PRESIDENTS </li></ul><ul><li>WAYS TO IMPROVE COMMUNICATION WITHIN YOUR CHAPTER </li></ul><ul><li>WAYS TO INCREASE YOUR CAPABILITES ONLINE WITHOUT REQUIRING AN INCREASE IN YOUR TECHNICAL SKILLS </li></ul>
  7. 7. LET’S BEGIN!
  8. 8. GOVERNING PRINCIPLES FOR YOUR ONLINE PRESENCE
  9. 9. FRESHNESS MATTERS
  10. 10. FRESHNESS AFFECTS CHOICES WEBSITE A GROUP A WEBSITE B GROUP B NEXT ACTIONS WILL THEY TAKE A BITE?
  11. 11. MAINTENANCE MATTERS DOES THIS GROUP STILL EXIST? DOES THIS MAKE SOMEONE WANT TO FIND OUT MORE OR JOIN THIS GROUP? WHAT’S THEIR FIRST IMPRESSION?
  12. 12. THE EASIEST RECRUITS TO MAKE ARE THE ONES THAT CONTACT YOU (WEB RECRUITS ALL FALL UNDER THIS CATEGORY)
  13. 13. EAGER RECRUITS BECOME ACTIVE MEMBERS
  14. 14. MAKE IT EASY FOR EAGER RECRUITS TO FIND AND CONTACT YOU
  15. 15. THE QUALITY OF YOUR MESSAGE AFFECTS YOUR RESULTS
  16. 16. FINDABILITY MATTERS SUCCESS IS HARD TO ACHIEVE IF NO ONE KNOWS YOU EXIST – OR – THEY CAN’T FIND YOU WHEN THEY’RE LOOKING FOR YOU
  17. 17. COMPONENTS OF A GOOD CHAPTER WEBSITE
  18. 18. <ul><li>Good information and pitch for potential recruits </li></ul><ul><li>Up to date list of upcoming events </li></ul><ul><li>Good picture(s) on frontpage </li></ul><ul><li>Photo Albums </li></ul><ul><li>Easy way(s) to request more information from your chapter </li></ul><ul><li>Comprehensive List of Past Projects Run </li></ul><ul><li>Good Page Titles & Headers </li></ul>COMPONENTS OF A GOOD CHAPTER WEBSITE
  19. 19. HOW TO RECRUIT ONLINE <ul><li>DEVELOP YOUR MESSAGE </li></ul><ul><li>FIND PLACES TO PUT YOUR MESSAGE IN FRONT OF PEOPLE </li></ul><ul><li>HELP PEOPLE FIND YOUR MESSAGE </li></ul><ul><li>CLOSE THE DEAL </li></ul>
  20. 20. WRITE YOUR MESSAGE (WELL) ONCE RECRUIT OVER AND OVER AGAIN
  21. 21. THIS IS THE MESSAGE YOU’RE GOING TO BE USING OVER AND OVER AGAIN LITERALLY 100’S AND 1000’s OF TIMES
  22. 22. TAKE SOME TIME TO MAKE IT GOOD AND MAKE IT COUNT
  23. 23. DEVELOP YOUR PITCH UNTIL YOU TRUST YOUR WEBSITE TO SELL YOUR GROUP TO ANY POSSIBLE RECRUIT
  24. 24. <ul><li>Good Group Picture (a variety of people having a good time) </li></ul>THINK OF THE FRONT PAGE OF YOUR SITE AS A PERSONAL AD FOR YOUR GROUP YOU WANT TO PUT YOUR SALES PITCH IN FRONT OF AS MANY PEOPLE AS POSSIBLE & IN FRONT OF YOUR MOST CASUAL USERS MEMBERS CAN FOLLOW LINKS DEEPER INTO THE SITE TO GET THE INFO THEY NEED
  25. 25. WHAT MAKES A GOOD MESSAGE?
  26. 26. YOU TELL ME… <ul><li>Maybe thinking about some other places you try to promote yourself will help </li></ul>RESUME PERSONAL AD WHAT SORTS OF THINGS MIGHT YOU INCLUDE TO EFFECTIVELY SELL YOUR GROUP?
  27. 27. Key Components of the Message <ul><li>Good Group Picture </li></ul><ul><ul><li>Variety of people, having fun </li></ul></ul><ul><li>Good list of membership benefits </li></ul><ul><li>Links in text pointing to additional in-depth info </li></ul><ul><li>Call to action at end of page </li></ul><ul><ul><li>Membership VP e-mail address and/or Request More Info link </li></ul></ul><ul><li>Good formatting – Include whitespace / blank lines / bulleted lists / bolded text & headings </li></ul><ul><ul><li>Make the text easy to scan & recognize the main points </li></ul></ul>
  28. 28. Tips for describing Membership Benefits <ul><li>List main benefits (volunteer, social, networking, personal development) </li></ul><ul><li>List example projects </li></ul><ul><li>List benefits in personal terms </li></ul><ul><li>Showcase the variety & number of projects as well as number of members </li></ul>
  29. 29. EXAMPLES OF MAKING BENEFITS PERSONAL <ul><ul><li>“ We help people looking to help the community find volunteer opportunities, and provide members opportunities to put together projects helping causes they care about.” </li></ul></ul><ul><ul><li>“ Many members develop life-long friendships with other members” </li></ul></ul><ul><ul><li>“ For many the advertising and networking opportunities alone are worth the cost of their dues.” </li></ul></ul>HELP THEM IMAGINE HOW JOINING THE GROUP WILL IMPACT THEIR LIFE
  30. 30. Supporting Content <ul><li>Project Photo Albums </li></ul><ul><li>List of Past Projects </li></ul><ul><li>Upcoming Events List </li></ul><ul><li>Member Testimonials </li></ul><ul><li>Organized Navigation </li></ul><ul><ul><li>Group member links </li></ul></ul><ul><ul><li>Group recruiting links </li></ul></ul>
  31. 31. HOW TO GET FOUND ONLINE
  32. 32. HOW TO GET FOUND ONLINE <ul><li>ADVERTISE IN APPROPRIATE PLACES </li></ul><ul><li>GET LINKS POINTING TOWARDS YOUR SITE </li></ul><ul><li>THINK ABOUT HOW PEOPLE SEARCH FOR YOUR SITE </li></ul><ul><li>CHOOSE TITLES AND HEADINGS WISELY </li></ul><ul><li>WRITE GOOD, INFORMATIVE TEXT </li></ul>
  33. 33. ADVERTISE IN APPROPRIATE PLACES <ul><li>Craigslist for Your City or Area (Group / Volunteer sections) </li></ul><ul><ul><li>As time passes your ad descends out of view. Update ad every 10-14 days to bring it to the top. (Automate reminders if necessary) </li></ul></ul><ul><li>VolunteerMatch </li></ul><ul><li>MySpace / Facebook </li></ul><ul><li>Others ? </li></ul>
  34. 34. FEATURED ADVERTISING EXAMPLE craigslist.org <ul><li>Craigslist is an online classifieds site with sub-sites for given geographic areas </li></ul><ul><li>Craigslist is in the top 50 most-trafficked sites on the internet </li></ul><ul><li>People on craigslist are actively looking for something </li></ul><ul><li>2 categories are particularly well-suited for advertising the Jaycees </li></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Volunteers </li></ul></ul><ul><li>Our chapter recruited ~8 people from craigslist last year </li></ul><ul><li>Your results may vary depending on the size of the area you’re in </li></ul>
  35. 35. SAMPLE CRAIGSLIST AD
  36. 36. CURRENT CRAIGSLIST GEOGRAPHIC AREAS FOR MICHIGAN <ul><li>ann arbor </li></ul><ul><li>central michigan </li></ul><ul><li>detroit metro </li></ul><ul><li>flint </li></ul><ul><li>grand rapids </li></ul><ul><li>jackson </li></ul><ul><li>kalamazoo </li></ul><ul><li>lansing </li></ul><ul><li>muskegon </li></ul><ul><li>northern michigan </li></ul><ul><li>port huron </li></ul><ul><li>saginaw-midland-baycity </li></ul><ul><li>south bend / michiana </li></ul><ul><li>upper peninsula </li></ul><ul><li>(pick the one most appropriate for your group) </li></ul>
  37. 37. CRAIGSLIST POSTING TIPS <ul><li>Include pictures to set you apart from other ads </li></ul><ul><li>Include a good headline that lists as many of the benefits that may draw site visitors to click through to your ad </li></ul><ul><li>Include your chapter’s name in the location field when posting ie. (Ypsilanti Area Jaycees) this will help differentiate groups posting in the same metro area </li></ul><ul><li>Use a well-tuned message like we discussed earlier to sell your group. Including a call to action at the end </li></ul>
  38. 38. CRAIGLIST AD POSTING AND OPTIMIZATION PROCESS As time passes your ad moves down and further out of view. You’ll be more successful if you repost often. More tips on that to come…
  39. 39. Posting Process Tips <ul><li>Create an account to use for posting your ads </li></ul><ul><li>Post your ads as designed in both the groups and volunteers section of your metro area. Your text will have to vary somewhat to avoid their duplicate ad detection </li></ul><ul><li>Set up a reminder to update the ads every 10-14 days. Most calendars can send periodic e-mail alerts. The service I use is hassleme.co.uk. </li></ul><ul><li>When you receive your reminder to update the ads…. </li></ul><ul><li>continued… </li></ul>
  40. 40. Posting Process Tips <ul><li>Login to your account </li></ul><ul><li>View your account page </li></ul><ul><li>Delete your active ads </li></ul><ul><li>View your ads, and use the repost option – to repost. This will bring the ad to the top of the page again. You can also make any edits for GMM time, or whatever else you’d like to change </li></ul><ul><li>Wait for web-based recruits and repeat </li></ul>
  41. 41. GET LINKS POINTING TOWARDS YOUR SITE <ul><li>Submit your site to search engines & appropriate online directories </li></ul><ul><li>Get government & other organizations you work with to link to your site </li></ul>
  42. 42. THINK ABOUT HOW PEOPLE SEARCH FOR YOUR SITE <ul><li>What words or phrases might people use to look for a group like yours ? </li></ul><ul><ul><li>Make sure you use these words in the text, headings and titles of your pages </li></ul></ul>
  43. 43. Think about how people search for content today. Particularly something like “volunteer opportunities in <city>” POSITION YOURSELF AT THE END OF THAT SEARCH ?? => !!
  44. 44. SOME SAMPLE SEARCH PHRASES <ul><li><cityname> volunteering </li></ul><ul><li><cityname> community service </li></ul><ul><li><cityname> networking </li></ul><ul><li><cityname> meet people </li></ul><ul><li><cityname> socials </li></ul><ul><li><cityname> <project/cause name> </li></ul><ul><li>Try to include things like this in your headings, page titles, and text. Think about different ways of searching for things </li></ul>
  45. 45. WRITE GOOD INFORMATIVE TEXT <ul><li>The more aspects of the Jaycees you describe the more likely someone will find you when they submit a search for something we do </li></ul><ul><li>List as many past projects as possible on a page on your site. </li></ul><ul><ul><li>Someone looking to get involved in a particular activity or help a particular cause or charity might find your group through a search for that. </li></ul></ul>
  46. 46. CHOOSE GOOD HEADINGS / TITLES <ul><li>In HTML – Title text & heading text are especially important for finding your site through search engines </li></ul><ul><li>Include your city name in the titles of pages. </li></ul><ul><ul><li>You likely aren’t going to have the number one poker site on the internet but if you’re the number one result for your city that’s what counts </li></ul></ul>
  47. 47. TITLE & HEADING EXAMPLES <ul><li>Examples: </li></ul><ul><li><title>Ypsilanti Volunteer & Community Service Opportunities</title> </li></ul><ul><li><title>Ypsilanti Texas Hold’Em Poker Tournaments</title> </li></ul><ul><li><h2>Social Opportunities</h2> </li></ul>
  48. 48. TECHNOLOGY AS A TOOL TO IMPROVE CHAPTER OPERATIONS
  49. 49. MAKE COMMUNICATION SYSTEMATIC MAKE ONLINE INFO TRUSTWORTHY & DEPENDABLE MAKE YOUR WEBSITE A ONE-STOP SOURCE OF INFORMATIOIN
  50. 50. MAKE COMMUNICATION SYSTEMATIC <ul><li>People are more likely to participate when they know what’s going on </li></ul><ul><li>Make communication with members automatic </li></ul><ul><li>Difficulties – Sending and composing a weekly email takes time, and often a lot of busy-work finding & formatting the info. Additionally someone needs to remember to send it consistently. </li></ul>
  51. 51. SOME IDEAS TO ACHIEVE SYSTEMATIC COMMUNINCATION <ul><li>(good) </li></ul><ul><li>Automate reminders for someone to compose weekly event e-mail to membership </li></ul><ul><li>(better) </li></ul><ul><li>Automate generation of e-mail content from events in online calendar in addition to reminder </li></ul><ul><li>(best) </li></ul><ul><li>Send automatically generated event e-mail weekly to President for tweaking and additions and have them resend it to membership </li></ul>
  52. 52. MAKE ONLINE INFO TRUSTWORTHY & DEPENDABLE <ul><li>KEEP EVENT LISTINGS ONLINE UP TO DATE & CORRECT </li></ul><ul><li>EASY WAY FOR MEMBERS TO CHECK WHAT’S GOING ON OR WHEN AND WHERE A PARTICULAR PROJECT IS RUNNING </li></ul><ul><li>NOTE – A USER WILL ONLY CONTINUE TO USE THE SITE AS A SOURCE OF INFORMATION IF THE AREN’T DISAPPOINTED BY LACK OF INFORMATION OR INACCURACIES </li></ul>
  53. 53. BUILD YOUR SITE INTO A RESOURCE USERS TRUST AND DEPEND ON <ul><li>THIS TAKES SIGNIFICANT WORK & MAINTENANCE </li></ul><ul><li>THE WORK IS WORTH IT </li></ul><ul><ul><li>A trusted resource for your members is worth infinitely more than a half-maintained site none of them visit or trust </li></ul></ul>
  54. 54. GROW YOUR SITE INTO A ONE-STOP SOURCE FOR INFO AND DOCUMENTS WITHIN YOUR CHAPTER DEVELOP YOUR SITE INTO THE NO-BRAINER ANSWER TO “WHERE DO I FIND <RANDOM DOCUMENT> OR <RANDOM PIECE OF INFORMATION>”
  55. 55. WHAT MIGHT BE ON YOUR SITE? <ul><li>Newsletters </li></ul><ul><li>Roster </li></ul><ul><li>CPG Archive </li></ul><ul><li>Chapter Plans & Documents in Progress </li></ul><ul><li>Document Templates </li></ul>
  56. 56. <ul><li>IMAGINE A WORLD WHERE YOU NO LONGER NEED TO TRACK DOWN THE RIGHT PERSON WHO HAPPENS TO HAVE THE DOCUMENT YOU’RE LOOKING FOR. </li></ul><ul><li>INSTEAD YOU KNOW WHERE IT IS AND GETTING IT REQUIRES A MINUTE OR LESS OF YOUR TIME </li></ul><ul><li>THAT’S THE GOAL – MOST OF US HAVE A LONG WAY TO GO, BUT LET’S DARE TO DREAM. </li></ul>
  57. 57. RESOURCES & SERVICES ONLINE WORTH KNOWING ABOUT
  58. 58. FORMS <ul><li>Example Uses: </li></ul><ul><li>- Request More Info Form </li></ul><ul><li>- Community or Member Survey </li></ul><ul><li>- Poker Mailing List Signup </li></ul><ul><li>- Online Parade Registration </li></ul><ul><li>Services: </li></ul><ul><li>http://jotform.com </li></ul>
  59. 59. SURVEYS <ul><li>Example Uses </li></ul><ul><li>Member Survey </li></ul><ul><li>Community Survey </li></ul><ul><li>Collect & Aggregate Responses to Survey </li></ul><ul><li>Services: </li></ul><ul><li>http://surveymonkey.com </li></ul><ul><li>http://zoomerang.com </li></ul>
  60. 60. SHARED DOCUMENTS <ul><li>Example Uses: </li></ul><ul><li>Coordinate or share notes / lists / documents with other people working on an event or committee </li></ul><ul><li>Services </li></ul><ul><li>Google Docs – docs.google.com </li></ul><ul><li>Writeboard – writeboard.com </li></ul>
  61. 61. CALENDARING <ul><li>Example Uses: </li></ul>Example Uses: Administer calendar of events Embed Calendar on your website Set alerts / reminders for repeated tasks Services Google Calendar – calendar.google.com Yahoo Calendar – calendar.yahoo.com 30boxes – 30boxes.com
  62. 62. REMINDERS <ul><li>Example Uses: </li></ul>Example Uses: Reminder to update Craigslist Ad approximately every 14 days Services: HassleMe: http://hassleme.co.uk Other calendaring services
  63. 63. Event Registration <ul><li>Example Usage: </li></ul><ul><li>Allow tickets to be sold online for your event </li></ul><ul><li>Services </li></ul><ul><li>EventBrite </li></ul><ul><li>(Make sure to check what their cut of the ticket price is) </li></ul>
  64. 64. EVENT INVITES <ul><li>Example Uses: </li></ul><ul><li>Send invites to members </li></ul><ul><li>Track planned attendees </li></ul><ul><li>Services: </li></ul><ul><li>http://evite.com </li></ul>
  65. 65. WEBSITE STATS <ul><li>Features: </li></ul><ul><li>Figure out how many people are coming to your site </li></ul><ul><li>Figure out how people find your site & what pages they visit </li></ul>Resources: Google Analytics h ttp://www.google.com/analytics/
  66. 67. Questions?
  67. 68. Contact Info: <ul><li>Tim Vroom </li></ul><ul><li>[email_address] </li></ul>

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