Trends in m-commerce and its applications: Will mobile television be a success?

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    Trends in m-commerce and its applications: Will mobile television be a success? - Presentation Transcript

    1. Trends in m-commerce and its applications “ Will mobile television be a success?” Dwain Chang & Mandy Chin
    2. Content
      • Introduction
      • Conducted research
      • Trends and applications
      • Mobile television
      • Conclusion
    3. Introduction
      • What are the trends and new applications in mobile-commerce?
      • Will mobile television be a success?
    4. Conducted Research
      • Literature study
      • Company visits
      • Analyze results
      • Documentation
    5. M-Commerce
      • “ Mobile commerce is a form of e-commerce that specifically focuses on commerce by the use of mobile devices.” (simple definition)
      • “ The use of transaction services over a mobile connection which ultimately leads to value exchange “(Electronic Commerce Platform Nederland)
      • “ The ability to conduct commerce, using a mobile device e.g. a mobile phone ( or cell phone), a PDA, a smartphone while on the move, and other emerging mobile equipment, like dashtop mobile devices.” (Wikipedia)
    6. M-Commerce
      • “ Mobile commerce is a form of e-commerce that specifically focuses on commerce by the use of mobile devices.” (simple definition)
      • “ The use of transaction services over a mobile connection which ultimately leads to value exchange “(Electronic Commerce Platform Nederland)
      • “ The ability to conduct commerce, using a mobile device e.g. a mobile phone ( or cell phone), a PDA, a smartphone while on the move, and other emerging mobile equipment, like dashtop mobile devices.” (Wikipedia)
    7. M-Commerce
      • “ Mobile commerce is a form of e-commerce that specifically focuses on commerce by the use of mobile devices.” (simple definition)
      • “ The use of transaction services over a mobile connection which ultimately leads to value exchange “(Electronic Commerce Platform Nederland)
      • “ The ability to conduct commerce, using a mobile device e.g. a mobile phone (or cell phone), a PDA, a smartphone while on the move, and other emerging mobile equipment, like dashtop mobile devices.” (Wikipedia)
    8. Trends and Applications
      • HTML recoding
      • 3G broadband
      • 3D barcodes
      • Mobile payments
      • Location based services
      • Mobile television
    9. Trends and Applications
      • HTML recoding
      • 3G broadband
      • 3D barcodes
      • Mobile payments
      • Location based services
      • Mobile television
              • (source: presentation Vodafone Ireland)
    10. Trends and Applications
      • HTML recoding
      • 3G broadband
      • 3D barcodes
      • Mobile payments
      • Location based services
      • Mobile television
              • (source: presentation Vodafone Ireland)
    11. Trends and Applications
      • HTML recoding
      • 3G broadband
      • 3D barcodes
      • Mobile payments
      • Location based services
      • Mobile television
              • (source: presentation http://microsoft.blognewschannel.com/archives/2006/10/)
    12. Trends and Applications
      • HTML recoding
      • 3G broadband
      • 3D barcodes
      • Mobile payments
      • Location based services
      • Mobile television
              • (source: presentation www.mobeen.nl
    13. Trends and Applications
      • HTML recoding
      • 3G broadband
      • 3D barcodes
      • Mobile payments
      • Location based services
      • Mobile television
    14. Trends and Applications
      • HTML recoding
      • 3G broadband
      • 3D barcodes
      • Mobile payments
      • Location based services
      • Mobile television
    15. Mobile television
      • Now: Watching downloaded clips on mobile phone
      • Desired: “real television like environment”
      • Challenges:
      • Technological constraints
      • Small screens
      • License/ subscription fee
      • Distraction from environment
      • Acceptance:
      • If no other alternative
      • Innovation seekers
    16. Conclusion
      • Our expectations:
      • The way mobile internet is developing now, all applications will be internet based.
      • Findings: this is not the case!
      • Examples:
      • 3D barcodes/ location-based services
      • Mobile television: We have our doubts.
      • Mobile phone companies have to innovate in order to make mobile television attractive to the consumer.
    17. VRiSBI International Research Project Innovation and ICT - Comparing Ireland with The Netherlands Please visit http://studiereis2007. vrisbi . nl for the complete paper of this presentation. Other papers and presentations are also available.

    + Studievereniging VRiSBIStudievereniging VRiSBI, 2 years ago

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