Trends in m-commerce and its applications “ Will mobile television be a success?” Dwain Chang & Mandy Chin

Content Introduction Conducted research Trends and applications Mobile television Conclusion

Introduction

Conducted research

Trends and applications

Mobile television

Conclusion

Introduction What are the trends and new applications in mobile-commerce? Will mobile television be a success?

What are the trends and new applications in mobile-commerce?

Will mobile television be a success?

Conducted Research Literature study Company visits Analyze results Documentation

Literature study

Company visits

Analyze results

Documentation

M-Commerce “ Mobile commerce is a form of e-commerce that specifically focuses on commerce by the use of mobile devices.” (simple definition) “ The use of transaction services over a mobile connection which ultimately leads to value exchange “(Electronic Commerce Platform Nederland) “ The ability to conduct commerce, using a mobile device e.g. a mobile phone ( or cell phone), a PDA, a smartphone while on the move, and other emerging mobile equipment, like dashtop mobile devices.” (Wikipedia)

“ Mobile commerce is a form of e-commerce that specifically focuses on commerce by the use of mobile devices.” (simple definition)

“ The use of transaction services over a mobile connection which ultimately leads to value exchange “(Electronic Commerce Platform Nederland)

“ The ability to conduct commerce, using a mobile device e.g. a mobile phone ( or cell phone), a PDA, a smartphone while on the move, and other emerging mobile equipment, like dashtop mobile devices.” (Wikipedia)

M-Commerce “ Mobile commerce is a form of e-commerce that specifically focuses on commerce by the use of mobile devices.” (simple definition) “ The use of transaction services over a mobile connection which ultimately leads to value exchange “(Electronic Commerce Platform Nederland) “ The ability to conduct commerce, using a mobile device e.g. a mobile phone ( or cell phone), a PDA, a smartphone while on the move, and other emerging mobile equipment, like dashtop mobile devices.” (Wikipedia)

“ Mobile commerce is a form of e-commerce that specifically focuses on commerce by the use of mobile devices.” (simple definition)

“ The use of transaction services over a mobile connection which ultimately leads to value exchange “(Electronic Commerce Platform Nederland)

“ The ability to conduct commerce, using a mobile device e.g. a mobile phone ( or cell phone), a PDA, a smartphone while on the move, and other emerging mobile equipment, like dashtop mobile devices.” (Wikipedia)

M-Commerce “ Mobile commerce is a form of e-commerce that specifically focuses on commerce by the use of mobile devices.” (simple definition) “ The use of transaction services over a mobile connection which ultimately leads to value exchange “(Electronic Commerce Platform Nederland) “ The ability to conduct commerce, using a mobile device e.g. a mobile phone (or cell phone), a PDA, a smartphone while on the move, and other emerging mobile equipment, like dashtop mobile devices.” (Wikipedia)

“ Mobile commerce is a form of e-commerce that specifically focuses on commerce by the use of mobile devices.” (simple definition)

“ The use of transaction services over a mobile connection which ultimately leads to value exchange “(Electronic Commerce Platform Nederland)

“ The ability to conduct commerce, using a mobile device e.g. a mobile phone (or cell phone), a PDA, a smartphone while on the move, and other emerging mobile equipment, like dashtop mobile devices.” (Wikipedia)

Trends and Applications HTML recoding 3G broadband 3D barcodes Mobile payments Location based services Mobile television

HTML recoding

3G broadband

3D barcodes

Mobile payments

Location based services

Mobile television

Trends and Applications HTML recoding 3G broadband 3D barcodes Mobile payments Location based services Mobile television (source: presentation Vodafone Ireland)

HTML recoding

3G broadband

3D barcodes

Mobile payments

Location based services

Mobile television

(source: presentation Vodafone Ireland)

Trends and Applications HTML recoding 3G broadband 3D barcodes Mobile payments Location based services Mobile television (source: presentation Vodafone Ireland)

HTML recoding

3G broadband

3D barcodes

Mobile payments

Location based services

Mobile television

(source: presentation Vodafone Ireland)

Trends and Applications HTML recoding 3G broadband 3D barcodes Mobile payments Location based services Mobile television (source: presentation http://microsoft.blognewschannel.com/archives/2006/10/)

HTML recoding

3G broadband

3D barcodes

Mobile payments

Location based services

Mobile television

(source: presentation http://microsoft.blognewschannel.com/archives/2006/10/)

Trends and Applications HTML recoding 3G broadband 3D barcodes Mobile payments Location based services Mobile television (source: presentation www.mobeen.nl

HTML recoding

3G broadband

3D barcodes

Mobile payments

Location based services

Mobile television

(source: presentation www.mobeen.nl

Trends and Applications HTML recoding 3G broadband 3D barcodes Mobile payments Location based services Mobile television

HTML recoding

3G broadband

3D barcodes

Mobile payments

Location based services

Mobile television

Trends and Applications HTML recoding 3G broadband 3D barcodes Mobile payments Location based services Mobile television

HTML recoding

3G broadband

3D barcodes

Mobile payments

Location based services

Mobile television

Mobile television Now: Watching downloaded clips on mobile phone Desired: “real television like environment” Challenges: Technological constraints Small screens License/ subscription fee Distraction from environment Acceptance: If no other alternative Innovation seekers

Now: Watching downloaded clips on mobile phone

Desired: “real television like environment”

Challenges:

Technological constraints

Small screens

License/ subscription fee

Distraction from environment

Acceptance:

If no other alternative

Innovation seekers

Conclusion Our expectations: The way mobile internet is developing now, all applications will be internet based. Findings: this is not the case! Examples: 3D barcodes/ location-based services Mobile television: We have our doubts. Mobile phone companies have to innovate in order to make mobile television attractive to the consumer.

Our expectations:

The way mobile internet is developing now, all applications will be internet based.

Findings: this is not the case!

Examples:

3D barcodes/ location-based services

Mobile television: We have our doubts.

Mobile phone companies have to innovate in order to make mobile television attractive to the consumer.

VRiSBI International Research Project Innovation and ICT - Comparing Ireland with The Netherlands Please visit http://studiereis2007. vrisbi . nl for the complete paper of this presentation. Other papers and presentations are also available.