Business Experiments in Grid First Results Pierre Guisset - Damien Hubaux CETIC

Contents Introduction – CETIC & BEinGRID BEinGRID Objectives Market & Business analysis Business Experiments outcome Examples of demonstrators that reach the market Gridipedia BEinGRID Industrial Event

Introduction – CETIC & BEinGRID

BEinGRID Objectives

Market & Business analysis

Business Experiments outcome

Examples of demonstrators that reach the market

Gridipedia

BEinGRID Industrial Event

CETIC Centre of Excellence in Information & Communication Technologies

CETIC Software & Service Technologies Helping Businesses to exploit faster new distributed, dynamic, service-oriented architectures Software & System Engineering Helping Businesses to improve Software & Services quality and security Embedded & Communication Systems Helping Businesses to develop « ambient intelligence » systems based on mobile / wireless technologies

Software & Service Technologies

Helping Businesses to exploit faster new distributed, dynamic, service-oriented architectures

Software & System Engineering

Helping Businesses to improve Software & Services quality and security

Embedded & Communication Systems

Helping Businesses to develop « ambient intelligence » systems based on mobile / wireless technologies

A GRID Definition A fully distributed, dynamically reconfigurable, scalable and autonomous infrastructure to provide location independent, pervasive, reliable, secure and efficient access to a coordinated set of services encapsulating and virtualizing resources (computing power, storage, instruments, data, etc) in order to generate knowledge source: www.coregrid.net

A fully distributed, dynamically reconfigurable, scalable and autonomous infrastructure

to provide location independent, pervasive, reliable, secure and efficient access

to a coordinated set of services

encapsulating and virtualizing resources (computing power, storage, instruments, data, etc)

in order to generate knowledge

BEinGRID EU Grid Strategy in FP6 … Grids… adoption …by Businesses… BEinGRID: Technology & Business www.beingrid.eu

EU Grid Strategy in FP6

… Grids… adoption …by Businesses…

BEinGRID: Technology & Business

CETIC in BEinGRID Core Team & Executive Board member Management of the Business Experiments Dissemination manager BE03: Visualisation and Virtual Reality Quality management of Gridipedia releases

Core Team & Executive Board member

Management of the Business Experiments

Dissemination manager

BE03: Visualisation and Virtual Reality

Quality management of Gridipedia releases

BEinGRID Objectives Understand the requirements for Grid use in the commercial environment, involving software vendors, IT integrators, service providers and end-users. Enable and validate the adoption of Grid technologies by business. BEinGRID bowling

Understand the requirements for Grid use in the commercial environment, involving software vendors, IT integrators, service providers and end-users.

Enable and validate the adoption of Grid technologies by business.

BEinGRID Objectives Develop and deploy a critical mass of Grid-enabled pilots , embracing a broad spectrum of economic sectors with different needs and requirements in terms of technological Grid challenges. Design and build a Grid toolset repository with components and solutions based on the main Grid software distributions including: the Globus Toolkit, gLite, Unicore, Gria and basic Web Service specifications. BEinGRID bowling

Develop and deploy a critical mass of Grid-enabled pilots , embracing a broad spectrum of economic sectors with different needs and requirements in terms of technological Grid challenges.

Design and build a Grid toolset repository with components and solutions based on the main Grid software distributions including: the Globus Toolkit, gLite, Unicore, Gria and basic Web Service specifications.

Sectors covered First wave Advanced Manufacturing Media Financial Retail & Logistics Environment & eScience BE10 BE09 BE12 BE13 BE01 BE06 BE07 BE18 BE11 BE16 BE14 BE08 BE05 BE17 BE04 BE03 BE02 BE15

BEinGRID generic value chain

BEinGRID generic value flow

Market trends – Grid adoption factors Interest for utility computing e.g. Amazon, AOL, IBM, eBay Interest of ISVs for Grid computing Service-oriented computing: moving from awareness to implementation From creating shared internal/enterprise utilities towards financial models to charge for shared resource Adoption rate and acceptance of open source software

Interest for utility computing

e.g. Amazon, AOL, IBM, eBay

Interest of ISVs for Grid computing

Service-oriented computing: moving from awareness to implementation

From creating shared internal/enterprise utilities towards financial models to charge for shared resource

Adoption rate and acceptance of open source software

Market trends – Grid adoption barriers Worry about unmastered technology Hiding “Grid” Security policies Managing sensitive data Trust, security, privacy… Accounting in shared service environment Current IT culture is reluctant to sharing resources Lack of standards prevent interoperability Application re-architecturing to be Grid-enabled Service Level Agreements "Static" licensing models do not embrace Grids Legal issues, IPR and licensing

Worry about unmastered technology

Hiding “Grid”

Security policies

Managing sensitive data

Trust, security, privacy…

Accounting in shared service environment

Current IT culture is reluctant to sharing resources

Lack of standards prevent interoperability

Application re-architecturing to be Grid-enabled

Service Level Agreements

"Static" licensing models do not embrace Grids

Legal issues, IPR and licensing

BE Market Entry Strategies Software as a Service: Delivering Grid services or Grid-enabled applications in the form of SaaS. Software as a Product: Development of specific Grid middleware that is sold as commercial, licensed software. ASPs strategy to offer Grid-enabled applications. Open Source Software: Grid middleware as open source Value Added Services: Provision of value-added services as systems integration and other consulting services, etc.

Software as a Service:

Delivering Grid services or Grid-enabled applications in the form of SaaS.

Software as a Product:

Development of specific Grid middleware that is sold as commercial, licensed software.

ASPs strategy to offer Grid-enabled applications.

Open Source Software:

Grid middleware as open source

Value Added Services:

Provision of value-added services as systems integration and other consulting services, etc.

BE Market Entry Strategies Most of the BE are pursuing a SaaS market entrance strategy. Existing application to be Grid-enabled New application and service to be developed SaaS Delivered over a network. The application is not located at the customer site. Externally managed. The service provider manages the service and the customer is unaware of the details. One-to-many service. The provider aims at servicing many clients. The customisation must be minimal. Service-fee-based pricing. The fee may be based on a subscription or on occasions on variable consumption parameters as time, number of users or transaction count. Contract fulfilment. Usually an agreed SLA guarantees the availability and quality of the service.

Most of the BE are pursuing a SaaS market entrance strategy.

Existing application to be Grid-enabled

New application and service to be developed

Delivered over a network. The application is not located at the customer site.

Externally managed. The service provider manages the service and the customer is unaware of the details.

One-to-many service. The provider aims at servicing many clients. The customisation must be minimal.

Service-fee-based pricing. The fee may be based on a subscription or on occasions on variable consumption parameters as time, number of users or transaction count.

Contract fulfilment. Usually an agreed SLA guarantees the availability and quality of the service.

BE Market Entry Strategies SaaS : Software as a Service Zero install Zero management/evolution concern Cost split Pay per use Somebody to call

SaaS : Software as a Service

Zero install

Zero management/evolution concern

Cost split

Pay per use

Somebody to call

BE Market Entry Strategies

BE Market Entry Strategies In many BEs, the Grid computing services are provided by scientific high performance computing centres foundation of spin-offs selling of the knowledge and the applications creating a profit centre Also impact options to: Providing services Take advantage of Open Source SW

In many BEs, the Grid computing services are provided by scientific high performance computing centres

foundation of spin-offs

selling of the knowledge and the applications

creating a profit centre

Also impact options to:

Providing services

Take advantage of Open Source SW

BE Business model Category 1 - Clear performance-related benefit Utility business model Evolution => The open market business model Category 2 - Highly collaborative benefit Collaborative/VO utility computing model in an intra/inter-company scenario Evolution => Self-service, SaaS and open source, SLA monitoring, policy management. Category 3 - Exploiting new software paradigms - The software as a service (SaaS) business model In-house hosting model & Application service provider model Evolution =>True grid model (resource only paid when used and provisioned on the fly)

Category 1 - Clear performance-related benefit

Utility business model

Evolution => The open market business model

Category 2 - Highly collaborative benefit

Collaborative/VO utility computing model in an intra/inter-company scenario

Evolution => Self-service, SaaS and open source, SLA monitoring, policy management.

Category 3 - Exploiting new software paradigms - The software as a service (SaaS) business model

In-house hosting model & Application service provider model

Evolution =>True grid model

(resource only paid when used and provisioned on the fly)

BE Business Model Initial strategy Long-term strategy

Pricing strategies Pricing strategies based on known usage patterns of existing users Pricing strategies based on an analysis of competitors and a survey of potential users Evaluating the cost for migrating from SaaP to SaaS and the user benefits Most BEs cannot be considered to have a first player advantage on the market – price skimming strategy is not suitable

Pricing strategies based on known usage patterns of existing users

Pricing strategies based on an analysis of competitors and a survey of potential users

Evaluating the cost for migrating from SaaP to SaaS and the user benefits

Most BEs cannot be considered to have a first player advantage on the market – price skimming strategy is not suitable

BE Deployment Strategies Role based System integrators & Solution providers Industry & Process Knowledge => Leading role Application providers Partnering with a SaaS provider of GRID technologies to concentrate on his core competence Grid middleware provider Partnering with a value added resellers (consulting, solution provider) and application provider

Role based

System integrators & Solution providers

Industry & Process Knowledge => Leading role

Application providers

Partnering with a SaaS provider of GRID technologies to concentrate on his core competence

Grid middleware provider

Partnering with a value added resellers (consulting, solution provider) and application provider

Motivation to use Grid Businesses will not move to GRID for technical reasons, decisions will be made according to business reasons, keeping the underlying technology as far away as possible Need for Clear Business Benefits

Businesses will not move to GRID for technical reasons, decisions will be made according to business reasons, keeping the underlying technology as far away as possible

What matters for using Grid Technologist Security, Scalability, Reliability,… End-user Trust, User-friendliness, SLA, TCO, … Management LM, Training, Costs, …

Technologist

Security, Scalability, Reliability,…

End-user

Trust, User-friendliness, SLA, TCO, …

Management

LM, Training, Costs, …

Technology Grid SW used in the project MW: Globus Toolkit, Unicore, GRIA, gLite, Gridway Portal: Gridsphere, EngineFrame Data management: OGSA-DAI, GridFTP Framework: Grid Superscalar, GRB, Assist, GPE

Grid SW used in the project

MW:

Globus Toolkit, Unicore, GRIA, gLite, Gridway

Portal:

Gridsphere, EngineFrame

Data management:

OGSA-DAI, GridFTP

Framework:

Grid Superscalar, GRB, Assist, GPE

Examples of demonstrators that reach the market BE01 Computational Fluid Dynamics Uses Gria (command line) OpenFoam + modeFrontier + Catia http://www.beingrid.eu/be01-openfoam-conference.html

BE01 Computational Fluid Dynamics

Uses Gria (command line)

OpenFoam + modeFrontier + Catia

http://www.beingrid.eu/be01-openfoam-conference.html

Examples of demonstrators that reach the market BE04 Financial Portfolio Management Uses GRB (Grid Resource Broker) + GTv4 (or other) Specific financial applications Innova, Finnat, MPS Finance, Spaci, Università della Calabria http://www.beingrid.eu/be11-event-grid-finance.html

BE04 Financial Portfolio Management

Uses GRB (Grid Resource Broker) + GTv4 (or other)

Specific financial applications

Innova, Finnat, MPS Finance, Spaci, Università della Calabria

http://www.beingrid.eu/be11-event-grid-finance.html

Examples of demonstrators that reach the market BE18 Seismic Processing and Reservoir Simulation gLite + enginFrame portal Specific applications Grid Component Provider Grid Resource Provider Grid Operator User Solution (Service) Provider Access Provider BE18 Association (CGGVeritas, TNO, NICE, Petrosoft)

BE18 Seismic Processing and Reservoir Simulation

gLite + enginFrame portal

Specific applications

Gridipedia

Gridipedia structure Public BEinGRID website Public BEinGRID workspace Business Content Development Workspace Collaboration Development Workspace Private BE Workspaces Activity 2 Activity 1 Activity 3&4 Repository gforge.beingrid.eu Registered users Area Private Area www.BEinGRID.eu www.gridipedia.eu Private Area

Gridipedia The European Grid Marketplace Trends and opportunities in the GRID market Links to players in the GRID market Case Studies, success stories Business Models and Product Strategies GRID Business Case Components & solutions Legal issues (IPR, Software Licensing and contractual issues Open for external content www.gridipedia.eu

The European Grid Marketplace

Trends and opportunities in the GRID market

Links to players in the GRID market

Case Studies, success stories

Business Models and Product Strategies

GRID Business Case

Components & solutions

Legal issues (IPR, Software Licensing and contractual issues

Open for external content

Industrial Event

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