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Transcript

  • 1.
    • Why add *another* task to a busy day?
    Social Media and Health Care
  • 2.  
  • 3.  
  • 4.
    • E-patient: not an abbreviation for “electronic patient”.
    • Equipped, enabled, empowered, engaged, equals, emancipated and experts.
    • E-patients use internet resources and social media to educate themselves and others and to enhance health care for patients (and for providers).
    Why this matters
  • 5.
    • The goals of empowering patients, developing collaborative relationships between pts and HCPs align with the concept of the patient-centered medical home:
    • “ Enhanced access to care is available through systems such as open scheduling, expanded hours and new options for communication between patients, their personal physician, and practice staff . ”
    Why this matters
  • 6.
    • Increasingly, patients and the public will look for physicians who are willing and able to interact with them via social media.
    • Even the Healthy People 2020 goals reflect this shift, and recognize the value of social media.
    • Pew Internet project shows some vulnerable communities with higher-than-average use of Twitter.
    Why this matters
  • 7.
    • Health 1.0: Health care providers (HCPs) control medical information, provide information to pts, and direct treatment.
    • Health 2.0: Pts become increasingly involved in care, asking questions of HCPs, collaborating in treatment.
    Why this matters
  • 8.
    • “ A concise definition of Health 2.0 is the use of a specific set of Web tools (blogs, Podcasts, tagging, search, wikis, etc) by actors in health care including doctors, patients, and scientists, using principles of open source and generation of content by users, and the power of networks in order to personalize health care, collaborate, and promote health education. ”
    Why this matters
  • 9.
    • In other words, in health 2.0 communication crosses in all directions between patients, patient advocates, HCPs, etc.
    • This communication includes user generated content in which individuals produce the material being distributed.
    • The goal is to enhance individuals’ health and health care.
    • Participatory health care.
    Why this matters
  • 10.  
  • 11.
    • Blogs
    • The most traditional of social media tools.
    • Online publications/diaries.
    • Content varies on the author ’ s interests.
    • Can include embedded pictures, videos, etc.
    • Dialogue/discussion via comments.
    Social Media Tools
  • 12.
    • Kevin MD
    • 33 Charts
    • Seattle Mama Doc
    • Social Medial Healthcare: Community of Practice
    Social Media Tools
  • 13.  
  • 14.
    • Facebook
    • Allows for private messages, public comments and discussion, and information sharing among a network of interested people.
    • For patient interaction, it is likely safest to have a professional Facebook page separate from your private Facebook page.
    • For professional pages, determine how much interaction you will allow.
    Social Media Tools
  • 15.
    • Facebook
    • I recommend using tight privacy settings on private Facebook pages.
    • There is debate about whether to “ friend ” patients on Facebook. I choose not to.
    Social Media Tools
  • 16.
    • Dominican Aid Society of Virginia group page
    • Una Vida Sana group page
    Social Media Tools
  • 17.  
  • 18.
    • Twitter
    • Characterized by very short messages (140 characters).
    • Posts (tweets) are distributed among your “followers”.
    • Tweets are public unless you choose to protect them, in which case you must accept followers requests.
    Social Media Tools
  • 19.
    • Some jargon:
      • All Twitter usernames (handles) start with the “ @ ”
      • Retweet (RT): one user re-posts another’s post. This allows sharing of information and can help start conversations.
      • Replies start with another’s user name (@); this notifies the other user you are speaking to them.
      • Direct message (DM): only viewed by recipient, not the public.
    Social Media Tools
  • 20.
    • Jargon (cont)
      • Hashtag (#): topics of interest can be tagged with a #. For example, any post focused on health care reform can be tagged “#HCR”. This allows you to search for any recent posts that incorporate that tag.
      • What the Hashtag is a website that defines as many #s as possible.
      • #s allow for Twitter-based conversations (#hcsm, #MDChat).
    Social Media Tools
  • 21.
    • My Twitter feed
    • My Twitter profile
    Social Media Tools
  • 22.
    • Best practices for Twitter:
      • Find resources worth following.
      • Interact with people.
      • Be a resource to the community.
      • Develop lists to filter out the stream.
      • Use tools (TweetDeck) to simplify use.
    Social Media tools
  • 23.
    • Health 1.0:
    • VCU Facebook
    • VCU Twitter
    Examples
  • 24.
    • Health 2.0 (good)
    • Bon Secours Facebook
    • Bon Secours Twitter
    Examples
  • 25.
    • Health 2.0 (better)
    • MacArthur Ob/GYN Facebook
    • MacArthur Ob/GYN Twitter
    Examples
  • 26.
    • Privacy (yours and the patient’s). Remember what is visible by the public.
    • Cannot practice medicine in this setting.
    • Not reimbursed.
    • No standards of use or official “ best practices ” . The AMA guidelines are not much help, and do not encourage use.
    Cautions
  • 27.
    • Envision how social media could change health care delivery:
      • Broadcast important public health information.
      • Answer general medical questions and be a resource to the community for general topics.
      • Advocacy.
    Potential
  • 28.
    • Envision how social media could change health care delivery:
      • Send disease-specific reminders (Have you checked your blood sugar? Have you taken your medicine?); patients can choose to receive Tweets or Facebook updates as text messages.
      • Some evidence that text message reminders can improve adherence and patient satisfaction.
    Potential
  • 29.
    • Envision how social media could change health care delivery:
      • Use Facebook or Twitter DMs to ask patients to contact the office.
      • If/when secure portals enter wider use, can refer patients directly into care via E-visits or other portal-based services.
      • Connecting social media into personal communication (SMS/text messages and portals) will maximize potential.
    Potential
  • 30.
    • Help patients find necessary resources, including free clinic services, health fairs, and dental screenings.
    • Can have a personal Twitter account and a professional/practice Twitter account, and use them for different purposes.
    Potential
  • 31.
    • Personal and professional benefits: I have submitted two abstracts for talks (one PCMH, one STFM) with someone from Colorado I have never actually met.
    • I have made connections across the US and met Twitter acquaintances in real life.
    • I learn something new and interesting most every day.
    Potential
  • 32.
    • Practice income: One orthopedist noted 14 patients in one month who found him via his web presence. This could easily represent $2,100 in charges.
    • This could help convince health systems of the value of social media engagement.
    Potential
  • 33.
    • I think that social media communication tools will continue to impact how doctors and patients communicate with each other. We are early in the process of determining the best use, but I think health care providers need to be engaged in the process because social media will become increasingly important.
    Conclusion
  • 34.
    • Thank you for your attention.
    • [email_address]
    • http://socialmedia.mayoclinic.org/