Big Data and the Semantic Web


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Invited talk planned for STI summit in Russia in July 2013. Due to an error in visa I never made it to Russia. Here is the talk anyway. The first part is my standard big data talk. The second part is about the semantic web and big data.

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  • Big Data and the Semantic Web

    1. 1. Dr. Richard Benjamins Director Business Intelligence Telefonica Digital Big Data – Big opportunities – Big risks? An industry perspective And what about the Semantic Web? Telefonica Digital © 2013
    2. 2. 01 02 03 04 05 Index The Big Data opportunity What is Big Data? Big Data risks What role can businesses play? 06 Context: Telefonica Digital Conclusions 07 And what about The Semantic Web?
    3. 3. 3Telefonica Digital Telefonica Digital is Telefonica’s digital arm 01
    4. 4. 4Telefonica Digital The Big Data Opportunity McKinsey McKinsey 02 Big Data Big Business
    5. 5. 5Telefonica Digital But also society will benefit from big data 02
    6. 6. 6Telefonica Digital And data keeps growing exponentially 02
    7. 7. 7Telefonica Digital But what is Big Data Dave Feinleib, Forbes blog 03 1. Big Data is Only About Massive Data Volume 2. Big Data Means Hadoop 3. Big Data Means Unstructured Data 4. Big Data is for Social Media Feeds and Sentiment Analysis 5. NoSQL means No SQL Gartner’s Hype Cycle: technologies, use cases, new sources of data
    8. 8. 8Telefonica Digital A closer look at where Big Data sits From a telco perspective Type of Big Data OTT/Telco Cost of data collection By product/ seeking Batch/real- time Strength of telco? Social media OTT Low Active Both No Web logs Both Low Passive Both No Network data (telco) Telco High Passive Both Yes M2M (sensor) data Both High Active Both Might Open data OTT Low Both Batch No Transact. data Both Medium Passive Both No 03
    9. 9. 9Telefonica Digital But be aware of the privacy time bomb Three Mile Island accident killed the nuclear industry in the US Regulators are watching Data “scandals” abound “It’s Tracking Your Every Move and You May Not Even Know” “Betrayed by our own data” 04
    10. 10. 10Telefonica Digital There is increasing awareness of what customer data companies store 04
    11. 11. 11Telefonica Digital And not only companies … 04
    12. 12. 12Telefonica Digital Are you aware where your data is going? 04
    13. 13. 13Telefonica Digital The industry is learning by doing 04
    14. 14. 14Telefonica Digital Society is also evolving, but in what direction? Ignorance • Customers are largely unaware of what is happening Trading • Customers make an explicit trade-off for each service Wanting? • Are customers wanting organizations to use their (personal) data to improve their lives? Key evolving data concepts: • Individual, aggregated, anonymized • Customer consent (ex/implicit – opt-in/out) • Legal ≠ accepted by society 04
    15. 15. 15Telefonica Digital PI Economy“Big Data”“Old wine in new bottles” So how can businesses play in the Big Data space? Different “business” models with different maturities and different risks 05 Leverage data to understand and improve business (x/up sell, churn) and products Data = improved business Recognize that digital data is delicate (privacy) Turn that into an opportunity Data = risk = business Insights that help improve businesses and governments Data = business Leverage data for targeting users with relevant ads and higher CTR and conversion Data = better advertising M2M Smart cities Improve services Advertising Access to insights Become a gatekeeper of personal data
    16. 16. 16Telefonica Digital Conclusions Find your position on three key dimensions “Bigness” of data Value “Bigness” of data “Bigness” of data Privacyrisk Nativebigdatatechnology Apps Insights Processed data Raw data Anonymous data 06
    17. 17. 17Telefonica Digital And what about the Semantic Web and Big Data?
    18. 18. 18Telefonica Digital Achievements - 2013 – Is semantic web mainstream?
    19. 19. 19Telefonica Digital Some trends related to Semantic Web
    20. 20. 20Telefonica Digital Semantic web and data trends
    21. 21. 21Telefonica Digital Is Semantic Web hopping on the latest band wagons? Semantic search Semantic integration Open data Big data
    22. 22. 22Telefonica Digital Semantic Web and Gartner’s Hype Cycles
    23. 23. 23Telefonica Digital 2006 – 5 to 10 years for reaching mainstream
    24. 24. 24Telefonica Digital 2009 – more than 10 years to go
    25. 25. 25Telefonica Digital 2012 – more than 10 years to go
    26. 26. 26Telefonica Digital So what should be the role of Semantic Web in Big Data such that it can have a real impact? = +
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