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Marketing operations and resource management with salesforcecom

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Atlanta Salesforce User Group Meeting, Sep 28, 2010: Bill McGinnis, Astadia.com

Atlanta Salesforce User Group Meeting, Sep 28, 2010: Bill McGinnis, Astadia.com

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Marketing operations and resource management with salesforcecom Marketing operations and resource management with salesforcecom Presentation Transcript

  • Marketing Operations & Resource Management with salesforce.com Bill McGinnis Astadia, Inc. bmcginnis@astadia.com (678) 809-0123 Proprietary and Confidential © Astadia, Inc. | 1
  • Challenge: New marketing skills needed Traditional creative and strategic thinking Versus More “left-brained skills” Quantitative planning and forecasting Rigorous marketing performance measurement Execution excellence and refinement 2 Proprietary and Confidential © Astadia, Inc. | 2
  • Challenge: Technology issues Financial Systems Marketing Automation Marketing Database of Record ? Sales Project Systems Management Marketing Assets Proprietary and Confidential © Astadia, Inc. | 3
  • Challenge: Team & resource planning Need to manage a multitude of events, ad placements and campaigns with many moving parts: Staff Partners Budgets Co-Marketing funds Calendars Agencies Marketing Assets Vendors Venues Proprietary and Confidential © Astadia, Inc. | 4
  • Common Solution employed by Marketers? Proprietary and Confidential © Astadia, Inc. | 5
  • Impact: Common Marketing Disorder Proprietary and Confidential © Astadia, Inc. | 6
  • Solution: SaaS Arm Sales with the Best Content Deliver Measure Quality Leads Your Impact Connect Attract New with Your Customers Communities Manage Cross- Extend Your Channel Campaigns Marketing Reach Proprietary and Confidential © Astadia, Inc. | 7
  • What you are doing? Campaigns Proprietary and Confidential © Astadia, Inc. | 8
  • Marketing Calendar running in sfdc Proprietary and Confidential © Astadia, Inc. | 9
  • Why you are doing it? Supporting corporate objectives Proprietary and Confidential © Astadia, Inc. | 10
  • Proprietary and Confidential © Astadia, Inc. | 11
  • Where is my event? Proprietary and Confidential © Astadia, Inc. | 12
  • Where is my event? Proprietary and Confidential © Astadia, Inc. | 13
  • Who is working on it? Staff assignments Proprietary and Confidential © Astadia, Inc. | 14
  • Who is working on it? Proprietary and Confidential © Astadia, Inc. | 15
  • Who is working on it? Proprietary and Confidential © Astadia, Inc. | 16
  • What partners are supported? Co-marketing funds and support Proprietary and Confidential © Astadia, Inc. | 17
  • What partners are supported Proprietary and Confidential © Astadia, Inc. | 18
  • What assets am I using? Brochures, giveaways, equipment Proprietary and Confidential © Astadia, Inc. | 19
  • What assets am I using? Proprietary and Confidential © Astadia, Inc. | 20
  • What are my Results? Leads, Opportunities, Closed Business Proprietary and Confidential © Astadia, Inc. | 1
  • What are my Costs? Budgets and Actuals Proprietary and Confidential © Astadia, Inc. | 2
  • What’s my ROI? Closed Biz/Cost Proprietary and Confidential © Astadia, Inc. | 3
  • What you are Results doing ? What does it cost ? Where is it? Who is working What’s my on it? ROI? What partners Why you are are supported doing it? What assets How am I am I using? tracking to budget? Eliminates spreadsheets,  leverage salesforce.com,  become a marketing hero  to your CEO Proprietary and Confidential © Astadia, Inc. | 4