Thirty-two percent of Canadian schools report that advertising is present, more in secondary schools than elementary schools. Most advertising in elementary schools was found on school supplies and in hallways, cafeterias and other school areas.
Fifteen percent of elementary schools reported selling services to generate revenue.
Two-thirds of schools charge user fees for school trips, and seventy-three percent fundraise for such trips.
Sixty percent of elementary schools fundraise for library books.
On average, elementary schools raise over $11,000 through such activities; secondary schools raise, on average, over $38,000.00.
It is estimated that nationally, schools raise over $200 million through user fees, fundraising, and other such activities.
Fifteen percent of elementary schools reported a partnership or sponsorship arrangement.
Thirty percent of all schools reported having incentive programs (school communities collect products of product labels that can be redeemed for merchandise for their schools) although they were much more prevalent in elementary than secondary schools.
Its $25,000 contribution nearly provoked a boycott of the conference by Canadian educators who opposed the entrance of Youth News Network (YNN) into schools, Channel One’s equivalent in Canada (Golden, 1999).
1) Sponsorship of Programs and Activities . Corporations paying for or subsidizing school events and/or one-time activities in return for the right to associate their name with the events and activities. This also may include school contests.
2) Exclusive Agreements. Agreements between schools and corporations that give corporations the exclusive right to sell and promote their goods and/or services in the school or school district. In return the district or school receives a percentage of the profits derived from the arrangement. Exclusive agreements may also entail granting a corporation the right to be the sole supplier of a product or service and thus associate its products with activities such as high school basketball programs.
3) Incentive Programs . Corporate programs that provide awards, goods, or services to a school or school district when its students, parents, or staff engage in a specified activity or demonstrate particular behaviors. The scope of this category's definition was reduced in this year's report because revenue-generating programs such as Campbell's Labels for Education are now included in the new fundraising category.
4) Appropriation of Space. The allocation of school space such as scoreboards, rooftops, bulletin boards, walls, and textbooks on which corporations may place corporate logos and/or advertising messages.
5) Sponsored Educational Materials. Materials supplied by corporations and/or trade associations that claim to have an instructional content.
6) Electronic Marketing. The provision of electronic programming and/or equipment in return for the right to advertise to students and/or their families and community members in school or when they contact the school or district.
7) Privatization. Management of schools or school programs by private for-profit corporations or other non-public entities.
8) Fundraising. The fundraising category incorporates some elements formerly included in the Incentive Programs category, as described above, such as collecting particular product labels or cash register receipts from particular stores. Any activity conducted or program participated in to raise money for school operations or extracurricular programs is considered fundraising. (2001).
The business sector's growing role in education is seen by some as the "best hope" for tomorrow's schools, and by others as a growing danger to students, teacher security, and public schools. To begin your online investigation of this issue, visit the following EMO Web sites: The Edison Schools Nobel Learning Communities, Inc. For an opposing view, check out these sites: Corporate Involvement in Schools: Time for a More Critical Look AFT on the Issues: Privatization EMOs : Pedagogy for Profit
Based on what you have seen on these sites and read in your textbook, what are the primary points of contention regarding EMOs? Prepare a table of "Pros and Cons" to frame your analysis.
Where do you stand on this issue? What would your reasons be for choosing to teach, or not to teach, in an EMO-run school?
5. Home Schools, Home Teachers Advances in technology have provided a catalyst for the home-schooling movement. To see this for yourself, check out the following Web sites: Homeschool Central Digital Learning Network Internet Home School Home Sweet Home-School Homeschool Zone Using examples from these sites to support your answer, what are the benefits and potential pitfalls of using these technologies for home-schooling? Do these technologies answer any of the objections posed by critics of home-schooling? Do the advantages provided by this technology affect your personal view of home-schooling? That is, would your opinion of home-schooling be different if these advanced technologies were not widely available? Explain your answer.