Day 5 issues and trends continued 2011 bwater


Published on

Published in: Education, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Handout with school / teacher evaluation how we’re doing re character education
  • Play around with site
  • Day 5 issues and trends continued 2011 bwater

    2. 2. Commercialism in Schools
    3. 3. Some stats… <ul><li>Thirty-two percent of Canadian schools report that advertising is present, more in secondary schools than elementary schools. Most advertising in elementary schools was found on school supplies and in hallways, cafeterias and other school areas. </li></ul><ul><li>Fifteen percent of elementary schools reported selling services to generate revenue. </li></ul><ul><li>Two-thirds of schools charge user fees for school trips, and seventy-three percent fundraise for such trips. </li></ul><ul><li>Sixty percent of elementary schools fundraise for library books. </li></ul>
    4. 4. Explore Canadian Facts on Commercialism
    5. 5. <ul><li>On average, elementary schools raise over $11,000 through such activities; secondary schools raise, on average, over $38,000.00. </li></ul><ul><li>It is estimated that nationally, schools raise over $200 million through user fees, fundraising, and other such activities. </li></ul><ul><li>Fifteen percent of elementary schools reported a partnership or sponsorship arrangement. </li></ul><ul><li>Thirty percent of all schools reported having incentive programs (school communities collect products of product labels that can be redeemed for merchandise for their schools) although they were much more prevalent in elementary than secondary schools. </li></ul>
    6. 6. Find out more <ul><li>http:// </li></ul>
    7. 8. Channel One <ul><li> </li></ul><ul><li>Its $25,000 contribution nearly provoked a boycott of the conference by Canadian educators who opposed the entrance of Youth News Network (YNN) into schools, Channel One’s equivalent in Canada (Golden, 1999). </li></ul>
    8. 9. Movie – Captive Audience <ul><li> = action&key =105 </li></ul>
    9. 10. Surely not in Canada? <ul><li>http:// </li></ul><ul><li>YNN </li></ul>
    10. 11. The Future? <ul><li>http:// </li></ul>
    11. 12. What it looks like… <ul><li>1) Sponsorship of Programs and Activities . Corporations paying for or subsidizing school events and/or one-time activities in return for the right to associate their name with the events and activities. This also may include school contests. </li></ul><ul><li>2) Exclusive Agreements. Agreements between schools and corporations that give corporations the exclusive right to sell and promote their goods and/or services in the school or school district. In return the district or school receives a percentage of the profits derived from the arrangement. Exclusive agreements may also entail granting a corporation the right to be the sole supplier of a product or service and thus associate its products with activities such as high school basketball programs. </li></ul><ul><li>3) Incentive Programs . Corporate programs that provide awards, goods, or services to a school or school district when its students, parents, or staff engage in a specified activity or demonstrate particular behaviors. The scope of this category's definition was reduced in this year's report because revenue-generating programs such as Campbell's Labels for Education are now included in the new fundraising category. </li></ul><ul><li>4) Appropriation of Space. The allocation of school space such as scoreboards, rooftops, bulletin boards, walls, and textbooks on which corporations may place corporate logos and/or advertising messages. </li></ul>
    12. 13. <ul><li>5) Sponsored Educational Materials. Materials supplied by corporations and/or trade associations that claim to have an instructional content. </li></ul><ul><li>6) Electronic Marketing. The provision of electronic programming and/or equipment in return for the right to advertise to students and/or their families and community members in school or when they contact the school or district. </li></ul><ul><li>7)  Privatization. Management of schools or school programs by private for-profit corporations or other non-public entities. </li></ul><ul><li>8) Fundraising. The fundraising category incorporates some elements formerly included in the Incentive Programs category, as described above, such as collecting particular product labels or cash register receipts from particular stores. Any activity conducted or program participated in to raise money for school operations or extracurricular programs is considered fundraising. (2001).  </li></ul>
    13. 14. <ul><li>(1) Product sales, including arrangements with companies to sell their products in and to schools, as well as rebate and fundraising programs; </li></ul><ul><li>(2) direct advertising, including ads in school publications and free product samples; </li></ul><ul><li>(3)indirect advertising using such methods as corporate-sponsored incentive programs, educationalmaterials that display brand names, product samples, and corporate gifts; and </li></ul><ul><li>(4) market research usingquestionnaires, taste tests, and online surveys. </li></ul><ul><li>What do you experience in your school? List them on handout provided. </li></ul>
    14. 15. Explore this site <ul><li> </li></ul>
    15. 16. Google Book <ul><li>Challenging McWorld </li></ul><ul><li>http:// =3dS4_uWbRW4C&pg=PT37&lpg=PT37&dq= ynn+canada+schools&source = bl&ots =uSx8XCdKLu&sig=4kXb5mAXIN1tAJMfVeHmYF_edXw&hl= en&ei =Mg8NTIDuEYGBlAekw7mdDg&sa= X&oi = book_result&ct = result&resnum =6&ved=0CCcQ6AEwBQ#v= onepage&q =ynn%20canada%20schools&f=false </li></ul>
    16. 17. Interesting Reading <ul><li> </li></ul>
    17. 18. Schools and Commercialism <ul><li>;jsessionid=7BFE8127F2C54F195B057985F128F7D0?sequence=1 </li></ul><ul><li>Article with lots of info </li></ul><ul><li>Another good article </li></ul><ul><li> </li></ul>
    18. 20. Schools and Business etc. <ul><li>4. Educational Maintenance Organizations (EMOs) </li></ul><ul><li>The business sector's growing role in education is seen by some as the &quot;best hope&quot; for tomorrow's schools, and by others as a growing danger to students, teacher security, and public schools. To begin your online investigation of this issue, visit the following EMO Web sites: The Edison Schools Nobel Learning Communities, Inc. For an opposing view, check out these sites: Corporate Involvement in Schools: Time for a More Critical Look AFT on the Issues: Privatization EMOs : Pedagogy for Profit </li></ul><ul><li>Based on what you have seen on these sites and read in your textbook, what are the primary points of contention regarding EMOs? Prepare a table of &quot;Pros and Cons&quot; to frame your analysis. </li></ul><ul><li>Where do you stand on this issue? What would your reasons be for choosing to teach, or not to teach, in an EMO-run school? </li></ul><ul><li> </li></ul>
    19. 21. Video <ul><li>http:// = INJqXB_qFbo </li></ul>
    20. 22. Computers in Schools – What’s the Motive? <ul><li> </li></ul>
    21. 23. Moral Education <ul><li>Moral conduct and controversy </li></ul><ul><li>Moral knowledge </li></ul><ul><li>Moral character </li></ul>
    22. 24. <ul><li>Justice </li></ul><ul><li>Faith </li></ul><ul><li>Hope </li></ul><ul><li>Charity </li></ul>
    23. 25. Scholastic Workshop <ul><li> </li></ul><ul><li>http:// </li></ul><ul><li>http:// </li></ul><ul><li>http:// </li></ul>
    24. 26. Narrated presentation <ul><li> </li></ul><ul><li>Smart and Good </li></ul><ul><li>http:// </li></ul>
    25. 27. How would SSRSB do? <ul><li>Use tool to evaluate how school board is doing, NS? </li></ul><ul><li>TCAP Tool </li></ul>
    26. 28. What could we do? <ul><li>Choose one thing you think you could implement in your own practice starting in September. </li></ul>
    27. 29. Video <ul><li> </li></ul>
    28. 30. What is moral?
    29. 31. Actions schools take to influence students morally <ul><li>Jackson, Boostrom, Hansen (1998) </li></ul><ul><li>Specific curricular content such as a published program that can be defined as moral education </li></ul><ul><li>Direct introduction of moral topics into the curriculum such as discussing a moral character from literature </li></ul><ul><li>Various rituals that emphasize right behaviour or action such as class citizen awards </li></ul>
    30. 32. <ul><li>Signs and bulletin boards placed in the environment </li></ul><ul><li>Spontaneous interjection of moral talk into class discussions </li></ul><ul><li>School/classroom rules and regulations </li></ul><ul><li>What do you notice in your school? </li></ul>
    31. 33. Wynne and Ryan (1992) – moral facts <ul><li>Human kindness </li></ul><ul><li>Special love and loyalty to parents / families </li></ul><ul><li>Some degree of honesty </li></ul><ul><li>An obligation to help the poor, sick, less fortunate </li></ul><ul><li>Respect basic property rights </li></ul><ul><li>Respect personal rights of others </li></ul>
    32. 34. <ul><li>School cannot ignore moral education; it is one of their most important responsibilities </li></ul><ul><li>http:// </li></ul>
    33. 35. More on Character Education <ul><li>http:// </li></ul>
    34. 36. Hushing as a Moral Dilemma <ul><li> </li></ul><ul><li>What do you think? </li></ul>
    35. 37. Censored Curriculum <ul><li>A certain amount of censorship has always existed </li></ul><ul><li>Excluded information – sensitive or controversial </li></ul><ul><li>Textbook editors take no risks (Eisner, 1994) </li></ul><ul><li>Alienate no one. Models of the dull, routine and the intellectually feckless </li></ul>
    36. 38. Focus of Controversy <ul><li>Anti-family </li></ul><ul><li>Criticism of the free enterprise system </li></ul><ul><li>Anti nationalism or disrespect toward traditional values </li></ul><ul><li>Obscene language </li></ul><ul><li>Racial bias or criticism </li></ul><ul><li>Creationism vs. Evolution </li></ul>
    37. 39. <ul><li>Traditional nursery rhymes have been banned because of so called subliminal messages about sexism, drugs or religion! </li></ul><ul><li> </li></ul><ul><li>Are we over-reacting? </li></ul>
    38. 40. <ul><li>Censorship vs. Intellectual freedom </li></ul>
    39. 41. Banned Books <ul><li>Articles </li></ul><ul><li>Most frequently banned books </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Most challenged books of 2009 – includes Twilight. </li></ul><ul><li>When Teachers Skirt Tough Issues </li></ul><ul><li>Banning Books from the classroom </li></ul>
    40. 42. Textbook Curriculum <ul><li>Central feature – the textbook is the curriculum </li></ul><ul><li>Stress on written words </li></ul><ul><li>Influence nature and sequence of a course </li></ul><ul><li>Authorized materials list </li></ul><ul><li>Author’s views on what knowledge is of most worth </li></ul>
    41. 43. <ul><li>Quickly outdated but costly to replace </li></ul><ul><li>Stilted in writing – need for readability </li></ul><ul><li>Reading formulas fail to account for prior knowledge, experience, interests </li></ul>
    42. 44. Why do we continue to rely on textbooks? <ul><li>Outline </li></ul><ul><li>Relatively inexpensive </li></ul><ul><li>Summarize a lot of information </li></ul><ul><li>Take home material </li></ul><ul><li>Common resource </li></ul><ul><li>Pictures, graphs etc. </li></ul><ul><li>Teaching aids –summaries </li></ul>
    43. 45. Good textbooks are: <ul><li>Well organized </li></ul><ul><li>Up to date </li></ul><ul><li>Accurate </li></ul><ul><li>Relatively unbiased </li></ul><ul><li>Scrutinized by scholars, educators, minority groups </li></ul><ul><li>Matched to reading level and knowledge base of intended audience </li></ul><ul><li>Accompanied by teacher’s manuals </li></ul><ul><li>Selected with care </li></ul><ul><li>Not THE curriculum </li></ul>
    44. 46. Open Source Textbooks <ul><li>http:// </li></ul><ul><li>Flexbooks </li></ul>
    45. 47. Digital Textbooks <ul><li>http:// / </li></ul><ul><li>customizable </li></ul>
    46. 48. <ul><li>Challenging McWorld </li></ul><ul><li> </li></ul>
    47. 49. <ul><li> </li></ul>
    48. 50. <ul><li>5. Home Schools, Home Teachers Advances in technology have provided a catalyst for the home-schooling movement. To see this for yourself, check out the following Web sites: Homeschool Central Digital Learning Network Internet Home School Home Sweet Home-School Homeschool Zone Using examples from these sites to support your answer, what are the benefits and potential pitfalls of using these technologies for home-schooling? Do these technologies answer any of the objections posed by critics of home-schooling? Do the advantages provided by this technology affect your personal view of home-schooling? That is, would your opinion of home-schooling be different if these advanced technologies were not widely available? Explain your answer. </li></ul>