Optical industry & its structure
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Optical industry & its structure

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  • Examples: restaurants, dealer-owned gas stations, Video rental stores, book & convenience stores, etc .
  • Example -- athletic shoe market Nike has 47% of market Reebok has 16% and Adidas has 7%
  • Dominated strategy: is the strategy that is “recessive”, that needs to be eliminated

Optical industry & its structure Optical industry & its structure Presentation Transcript