10. The number of people accessing the mobile Internet is growing fast and is expected to overtake the PC as the most popular way to get on the Web within five years. Mobile Growth Exploding Source : Garnter, International Telecommunication Union, eMarketer; Internet Statistics
11. 4.6 Billion Mobile Phone Subscribers Cars PCs Telephone TVs Mobile 4.6 Billion in perspective .8B 1B 1.3B 1.7B 4.6B
12. Improve Customer Service Drive New Revenue Increase Customer Loyalty Drive Differentiation Build Brand loyalty Increase services and touch points Just in time marketing and offerings Instant communication Self Service Support Faster time to resolution Increase frequency of customer interactions Broader range of services Personalize services Competitive advantage Pervasive presence Capture customer mind share Employee Productivity Drive business productivity Process Improvements Immediate access to data Why Exceptional Mobile Experiences?
23. Mobile Confusion - When to Use What? Native Mobile Applications? Smart Phones? Hybrid Mobile Applications? Web Mobile Applications? Mobile Web Sites? Multi Channel? Mobile Portal? MPA?
29. Simplify distribution and retain control over application updates , rather than waiting for customers to update or acquire their applications from the app store
30. Save costs by leveraging a common infrastructure for both web and mobile applications
32. Save time and lower maintenance costs by developing applications for smartphones that support Webkit based mobile browsers (Android, Safari, WebOS, S60) Exceptional Web and Hybrid Mobile Experiences # of devices # of apps (cost) Native Hybrid + Web Economics of Web & Hybrid Approaches
33. Mobile capable sites Standard web site iPhone version of site Provide an Exceptional Web Experience on each device Don ’ t make the device conform to your site, your site should conform to the device
36. Verizon Device agnostic presentation Common business logic Device specific requirements Limited real estate Response time Broad band limitations Time to Market Challenges and Opportunities – Verizon Wireless* Mobile Portal Accelerator Advantages * IBM Mobile Portal Accelerator (formerly WebSphere Mobile Portal Everyplace (WEMP) Minimum changes for Business logic tier Device Independent Markup Extensions Image Conversion Services Support for smart phones Time to market * F rom Customer case study session delivered at Impact 2009: Session Number 1630 Verizon Wireless' Portal Applications for Handheld Devices http://www-01.ibm.com/software/websphere/events/impact2009/
38. Bharti (Airtel.in) Challenge Servicing the exploding telecom market in India Evolving Business process Need to transform IT systems with an architecture that will scale Support thousands of different handheld devices IBM Solution WebSphere Portal and Mobile Portal IBM Service Provider Delivery Environment Architecture Results First telecom supplier to offer integrated services across India Subscriber base grew from @6 million in ’04 to over 35 million in ’06, 95 million 2009... Statistics 11,000 concurrent users 1.2 million unique users/day 200 portal page views/sec Over 100M subscribers
41. transparent white capsule Why Leverage a Portal Framework for Mobile Solution Delivery? GEL Oval MS-red GEL Oval MS-red GEL Oval MS-red GEL Oval MS-red GEL Oval MS-red GEL Oval MS-red Integrate with your back-end systems, including web content management Are personalized to a user's role, preferences, and behavior window_earth mda mobilephone2 feed-icon32x32 blue shadow arrow small Portal_6_theme_1 Are secure One common framework for mobile & web applications To create mobile applications that: Support end-user customization Can be measured and optimized using analytics Can adapt their presentation and functionality according to the device 1 2 3 4 5 6 Web Browser Mobile RSS / Atom
42. Mobile Solution Considerations ...develop, manage and deploy mobile web applications for a wide variety of devices and device types, including monochrome phones? Needs Solutions Mobile Portal Accelerator ...develop, manage and deploy web and hybrid mobile applications for smart phone and smart devices? 7,000 + Devices iPhone, iPad, Android, Blackberry WebSphere Portal Themes + WebSphere Portlet Factory Does your organization need to... OR
52. Leverage the smartphone application samples to speed development and learn best practice techniques, including how to best support geolocation and phones' orientation features
53. Multi-channel Application Capabilities Use one common set of tools, techniques, application code ... ...and generate applications for multiple client devices WebSphere Portlet Factory ...deploy to multiple platforms... Smartphones WebSphere Portal WebSphere Application Server Tablets Desktop Browsers
54. Mobile Portal Accelerator 7 PCs & full browsers Mobile Devices Dynamically Adapted & Rendered Introducing ThinkPad® T60 and T60p notebooks ... Perfect balance of performance and portability. Intel® Centrino® Duo Mobile Technology delivers new levels of mobile performance, reliability and manageability (select models). View demo. iphone_home 081215 Lenovo desktop BB WebSphere Portal Services Mashups IBM WebSphere Portal IBM Mobile Portal Accelerator htc-tytn-ll-smartphone BlackBerry-8830-Smartphone red MOTORAZR™ V3m for U.S. Cellular htc-tytn-ll-smartphone iphone_home
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56. Adapt your content to over 7,200 mobile devices. MPA provides intelligent Multi-Channel Server capabilities that dynamically renders content to specific device characteristics and capabilities.
57. Speed your development with Mobile Portal Toolkit which enables both the development and testing of XDIME (XHTML with Device Independent Markup Extensions) portlets in IBM Rational Application Developer.
58. Keep pace with the latest mobile devices with IBM Mobile Portal Accelerator Device Update. Provides regular updates to mobile device definitions as they become available from device manufacturers. BB
59. Mobile Portal Accelerator - Mobile Multi-Channel Capabilities PCs and Full Browsers Mobile Devices Dynamically Adapted & Rendered to 7,200 Devices BB Role Based Personalization Contextual Web Experience Multi Channel Server WebSphere Portal Mobile Portal Accelerator
126. Smartphones will constitute 32% of all mobile phones shipped by 2014 IDC - Worldwide Smartphone 2010–2014 Forecast Update: September 2010 Gartner NewsRoom - http://www.gartner.com/it/page.jsp?id=1466313 Worldwide smartphone sales to end users by operating system in 3Q10
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129. Mobile navigation widgets – set of showcase samples of common mobile application navigation patterns
130. Mobile page layouts – set of showcase samples of content interaction patterns
131. Mobile WCM content templates – samples establishing best practice patterns for authoring & presenting mobile web content
132. New mobile capabilities will be posted to the Portal solutions catalog for download The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion WebSphere Portal Mobile Themes Roadmap (mid-2011) Devices with Webkit supported browsers: Webkit is a layout engine designed to allow mobile browsers to render web pages
141. Accelerate time to value with easy to use mobile development samples and how-to papers & articles, including integration with social features such as connections profiles
144. Multi-Channel Server enhancements Mobile Portal Accelerator Roadmap (End-2011) The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion
Common framework for both web and mobile applications, allowing both to be integrated easy to navigate mobile experience User Management for enrollment, preferences, and access control across devices (web, mobile phone, smart phone, iPad, etc) Role based navigation of applications providing a focused and personalized experience for users Integration of WCM (Web Content Management) to develop and manage content driven applications and provide compelling marketing content Customization of content based on user-profile allowing personalization of content targeted to individual users Analytics capabilities to measure web and mobile applications effectiveness to improve the results
Provides site branding, navigation and page layout Loads common site resources: Javascript, CSS, ... Initializes Portal features: drag and drop, site analytics, Person Awareness, … Dedicated theme/pages: PRO: - Directly targeted and optimized for the device - Clear separation of full site and mobile content CON: - If you have different set of pages for mobile and desktop, you would have different set of preferences. So even if you had the same Mail portlet, for example, it would be a separate instance, so the user would need to set the preference in both places Single theme/same set of pages: PRO: - single set of pages to maintain CON: - theme and portlets contain both mobile and full site content, and the logic to detect the client and switch
New mobile theme for smartphones – lightweight, visually rich, and exploiting Webkit CSS3 visual effects Mobile navigation widgets – set of showcase samples of common mobile application navigation patterns Mobile page layouts – set of showcase samples of content interaction patterns (this covers different ways of presenting multiple portlets on the page and switching between them) Mobile WCM content templates – samples establishing best practice patterns for authoring and presenting mobile web content