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[EN] Aastra - Vertical Market - Industry

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The industrial world has very diversified needs: the heavy and chemical industry (pharmaceutical, petrochemical, nuclear, cement industries, etc.), the mechanical industry (automobile, spare-parts …

The industrial world has very diversified needs: the heavy and chemical industry (pharmaceutical, petrochemical, nuclear, cement industries, etc.), the mechanical industry (automobile, spare-parts industries, etc.) and even the food-processing industry has very distinct needs. Whether providing employees with the best communication tools to make them more efficient, ensure their safety and the safety of computer and telecommunication devices; receive customers or suppliers maintaining quality and time specifications, Aastra offers comprehensive communication solutions based on the IP technology and compliance with market standards.

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  • 1. Industry Market
    July 2010
  • 2. Overview
    IndustryMarket
    IndustryMarketNeeds
    Aastra Solutions
    Product Components
    Customer References
    Strength / Opportunities
    Marketing Tools
    Perspectives
    April 11
    Industry Industry Market
    2
  • 3. MarketView and Target Groups
  • 4. Target groups and aims
    Lead mining : mines, drillings …
    Shaper industry
    Food, industrial goods, textile industry…
    Paper, cardboard, chemicals, pharmaceuticals
    Manufacturing of professional or consumer equipments (Machine tools, computing and telecoms)
    Repairing machines
    Generation and distribution of electricity, gas,…
    Water supply, cleaning up…
    To collect: scrap, industrial waste
    To improve water treatment
    Characterized by :
    Warehouse
    Assembly lines
    Dangerous ground / environment
    Huge campus
    Administrative sites
    April 11
    Industry Industry Market
    4
  • 5. Evolution of needs and architecture
    Centralized architecture
    To supply needs
    Administrative needs
    Industry needs - production specifications
    More and more international reflection owing to the possible centralization of structures.
    Evolution of demand from actors dimension
    Equipment manufacturer / integrator / operators
    Help for Return On Investment
    Demand on managed services
    Cost to the line
    April 11
    Industry Industry Market
    5
  • 6. Interlocutors - intervening in decisions
    CIO
    Responsible for telecom and network
    Less and less general maintenance services
    Purchase manager
    More and more centralized decisions or decisions made by factory
    ToIP architecture which allows the centralization
    How?
    Procedure for invitations to bid (ITB’s) / opened or restricted survey
    Support on consulting companies / capacity to manage themselves
    Partner on base project: project manager + buyer
    April 11
    Industry Industry Market
    6
  • 7. An Excursus – Local Market
  • 8. Local Market
    To becompleted by country
    April 11
    8
    Industry Industry Market
  • 9. Needs of IndustryMarket
  • 10. Industry Aastra solutionUse per profile
    April 11
    Industry Industry Market
    10
  • 11. Needs of Industrymarket
    April 11
    Industry Industry Market
    For everyneed, thereis an Aastra solution!
    11
  • 12. Secure activity
    April 11
    Industry Industry Market
    Industrial sites, data and employees security
    • Fit out worker in warehouse
    • 13. A certified reliability
    • 14. Alert, handle, react…
    • 15. Prevent the incident
    • 16. Recovery plan
    • 17. Data security
    12
  • 18. Secure activity
    April 11
    Industry Industry Market
    Needs
    Industrial sites, data and employees security
    • Fit out worker in warehouse
    • 19. A certified reliability
    • 20. Alert, handle, react…
    • 21. Prevent the incident
    • 22. Recovery plan
    • 23. Data security
    • 24. To be reachable in the premises of the company
    • 25. Access to the same functionality that the desk-bound has
    • 26. Necessity to communicate in case of problem
    • 27. Automatic alerting - man down detection
    • 28. Centralisation the alarm process
    • 29. Have a reliable solution, available 24 hours a day, 7 days a week
    • 30. Continue the service
    Secure industrials sites
    Secure industrials sites
    Aastra solutions
    • DECT / IP DECT / Wlansolution
    • 31. DECT / IP DECT with function CTI - PLUG
    • 32. Aastra Contact Centre
    • 33. Aastra solutions guarantee a reliability rate of 99,99%
    • 34. 10 years MTBF reliability
    • 35. Dedicated to telephony platforms
    • 36. Collaborative work
    13
  • 37. Secure activity
    April 11
    Industry Industry Market
    Needs
    Industrial sites, data and employees security
    • Fit out worker in warehouse
    • 38. A certified reliability
    • 39. Alert, handle, react…
    • 40. Prevent the incident
    • 41. Recovery plan
    • 42. Data security
    • 43. To send an automatic alarm
    • 44. To generate emergency call
    • 45. To localize the wounded (man / woman)
    • 46. Alert system integrated in the IS
    • 47. Prevent risks
    • 48. To control the movement / identification of visitors
    • 49. To make patrol
    • 50. Video surveillance
    • 51. Remote opening door
    • 52. To avoid the disturbance / failure
    Secure industrials sites
    Aastra solutions
    • Alarm back up
    • 53. Alarm server
    • 54. Localization solution : IP DECT
    • 55. Roundsman functionality
    • 56. Intercom mode/ automatic standard
    • 57. SIP video monitoring solution
    • 58. Anti-detonation terminal (intrinsic)
    14
  • 59. Secure activity
    April 11
    Industry Industry Market
    Needs
    Industrial sites, data and employees security
    • Fit out worker in warehouse
    • 60. A certified reliability
    • 61. Alert, handle, react…
    • 62. Prevent the incident
    • 63. Recovery plan
    • 64. Data security
    • 65. To take up quickly activity after an incident
    • 66. Disaster Recovery Plan / Recovery Plan
    • 67. Reassignment of resources
    • 68. Continuity of service
    • 69. Partition and protection of the information between the various sites
    • 70. To assure the integrity, the authenticity, the availability and the confidentiality of information
    Secure industrials sites
    Aastra solutions
    • Integration in the IS / Datacenter
    • 71. Hardware redundancy : duplication / load sharing
    • 72. Geographical duplication of any network (rooms, servers, links, clusters…)
    • 73. Relocation of resources : TDM or IP network / PABX Virtual
    • 74. Mobility / Telecommuting : DECT / IP DECT / Soft phone / Terminal SIP / Dual mode
    • 75. Collaborative work
    • 76. Encryption / Ciphering of calls
    • 77. Secure application access
    • 78. Users authentification
    15
  • 79. Remain mobility
    April 11
    Industry Industry Market
    Mobility, wireless services
    • Be available at every moment
    • 80. Continuing service
    Mobility, Wireless services
    16
  • 81. Remain mobility
    April 11
    Industry Industry Market
    Needs
    • Frequent move between warehouse, office, vehicles
    • 82. To ring several phone simultaneous
    • 83. Have an unique terminal
    • 84. Have an unique phone number
    • 85. Inform of his move / availability
    • 86. Follow up his call
    • 87. Routing calls according the circumstances
    • 88. Same services, same function, whatever the place and the terminal
    • 89. Access to the commercial file au dossier commercial
    • 90. Access to the same functionality that the desk-bound
    Mobility, wireless services
    • Be available at every moment
    • 91. Continuing service
    Mobility, Wireless services
    Mobility, Wireless services
    Aastra solutions
    • DECT / IP DECT / Wlansolution
    • 92. Associated extension
    • 93. FMC solution: Dual Mode, software embedded on mobile phone
    • 94. Presence management
    • 95. Transfer
    • 96. Messaging, Unified Messaging
    • 97. Play voice mail (Text to speech)
    • 98. Integration in business applications
    • 99. Telecommuting
    • 100. Collaborative work
    • 101. Fixed terminals, DECT, Wlan, Dual mode, SoftPhone, FMC
    • 102. Integration Microsoft OCS, Exchange
    17
  • 103. Welcome and inform
    April 11
    Industry Industry Market
    Welcome, inform, communicate
    • Promote a modern image of companies
    • 104. Increase the reactivity to develop loyalty of customer
    Welcome, inform, communicate
    18
  • 105. Welcome
    April 11
    Industry Industry Market
    Needs
    Welcome, inform, communicate
    • Promote a modern image of companies
    • 106. Increase the reactivity to develop loyalty of customer
    • 107. To develop loyalty of customers and keep a competitive advantage
    • 108. To promote a modern image
    • 109. To not lose call
    • 110. To offer a unique point of reception
    • 111. To guarantee the processing delay
    • 112. To use the best skill to answer
    Welcome, inform, communicate
    Welcome, inform, communicate
    Aastra solutions
    • Personalized reception : customizable messages, IVR
    • 113. Grouping of reception
    • 114. Standard, automatic standard
    • 115. Contact Center
    19
  • 116. Develop loyalty
    April 11
    Industry Industry Market
    Needs
    Welcome, inform, communicate
    • Promote a modern image of companies
    • 117. Increase the reactivity to develop loyalty of customer
    • 118. To improve the efficiency
    • 119. To accommodate 24h / 24
    • 120. To steer directly toward the right interlocutor
    • 121. Know the interlocutor availability
    • 122. To access to the resources / company
    • 123. Phone book unification
    • 124. Information sharing
    Welcome, inform, communicate
    Welcome, inform, communicate
    Aastra solutions
    • Clever rerouting
    • 125. Presence management
    • 126. Phone book LDAP, coupling AD, browser phone book
    • 127. Chat
    • 128. Collaborative work
    • 129. Convergence / Coupling information professional application
    • 130. Web portal, interactive reception
    • 131. Interactive voice server / voice messaging
    • 132. Call Back application
    20
  • 133. Improve the profitability
    April 11
    Industry Industry Market
    Improve the profitability
    • Measure and optimise the costs
    • 134. Make beneficial investment
    Improve the profitability
    21
  • 135. Improve the profitability
    April 11
    Industry Industry Market
    Needs
    Improve the profitability
    • Measure and optimise the costs
    • 136. Make beneficial investment
    • 137. To follow up and to audit regularly of system
    • 138. To improve the reception
    • 139. To control the expenses
    • 140. To reduce the communication costs
    • 141. To benefit from operator competition
    • 142. Free communication inter-sites
    • 143. Integration on IP / Data infrastructure
    Improve the profitability
    Improve the profitability
    Aastra solutions
    • Optimization, audit et reporting of Call Center
    • 144. Control, follow up : Billing
    • 145. LCR
    • 146. IP trunk (SIP, H323)
    • 147. Telephony over IP (ToIP)
    • 148. FMC solution
    • 149. Dual Mode and Wlan
    22
  • 150. Make beneficial investment
    April 11
    Industry Industry Market
    Needs
    Improve the profitability
    • Measure and optimise the costs
    • 151. Make beneficial investment
    • 152. To reduce the structure costs
    • 153. To centralize applications les applications
    • 154. To optimize human resources
    • 155. To use existing infrastructure
    • 156. To anticipate / foresee the investment
    • 157. Few licences, licences by « no 1 »
    • 158. To reduce the integration costs
    • 159. Respect the norms and the standard
    Improve the profitability
    Improve the profitability
    Aastra solutions
    • Reception, centralized management, application sharing
    • 160. Remote maintenance
    • 161. A5000 licence policy
    • 162. SIP RFC, Web services, CSTA…
    23
  • 163. Integration in the IS
    April 11
    Industry Industry Market
    Integration in the IS
    • Datacenter solution
    • 164. Respect standard protocol
    • 165. Application solutions
    • 166. Applications
    • 167. Integration with existing applications
    Integrate in the IS
    24
  • 168. Datacenter solution
    April 11
    Industry Industry Market
    Integration in the IS
    • Datacenter solution
    • 169. Respect standard protocol
    • 170. Application solutions
    • 171. Applications
    • 172. Integration with existing applications
    Needs
    • To respect norms / standards
    • 173. To use existing infrastructure
    • 174. To integrate in datacenter
    Integrate in the IS
    Integrate in the IS
    Aastra solutions
    • Full IP / SIP architecture
    • 175. Terminal with XML applications
    • 176. Telephony over IP (ToIP)
    • 177. IP, SIP, IP DECT terminals
    • 178. Centralized and dispatched architecture
    • 179. Pooling resources
    • 180. Virtualizablesolutions
    • 181. LAN, WAN connection
    25
  • 182. Application solutions
    April 11
    Industry Industry Market
    Integration in the IS
    • Datacenter solution
    • 183. Respect standard protocol
    • 184. Application solutions
    • 185. Applications
    • 186. Integration with existing applications
    Needs
    • To integrate in existing infrastructure
    • 187. Strong integration with business applications
    • 188. To have standard hardware applications
    Integrate in the IS
    Integrate in the IS
    Aastra solutions
    • Connector for Contact Centerwith CRM
    • 189. Integration with Exchange and OCS Microsoft
    • 190. Full IP solution, software
    • 191. OS Linux
    • 192. Voice / Data convergence
    • 193. Unified messaging, Contact Centre, Collaborative work, presence management
    • 194. Software terminals
    26
  • 195. Environmental process
    April 11
    Industry Industry Market
    Environmental process
    • Sustainable development
    • 196. Protection of the environment
    27
  • 197. Environmental process
    April 11
    Industry Industry Market
    Environmental process
    • Sustainable development
    • 198. Protection of the environment
    Needs
    • Environmental protection
    • 199. Environmental impact
    • 200. To reduce energy consumption
    • 201. Sustainable development
    • 202. Respectful supplier
    Aastra solutions
    • ROHS compliancy
    • 203. Conference / Video conference
    • 204. ISO 14001 certification
    • 205. Quality and environmental management system
    28
  • 206. Components of the Aastra Solution
  • 207. Components of the Aastra Industry solution
    April 11
    Industry Industry Market
    Workshop, Assembly line
    Warehouse
    Huge campus
    Administrative
    Industrial estate
    Embedded functionalities
    Secure / DRP
    Mobility
    Alarm server
    Application / Business integrations
    Market
    Aastra offer
    30
  • 208. Alarm servers
    mobility
    Unified communication
    Data/ Wlaninfrastructure
    Technological partnership
    A2P2 certified Partners (Microsoft excepted)
    April 11
    Industry Industry Market
    31
  • 209. Customer References
  • 210. Some customers
    CONDAT Stationery store : NeXspan 500 + FMC Quescom
    Nexter (ex GIAT industries) : MX-One
    Anneville Cider-work: Ascotel + DATI / Localization
    Headquarter GDF: A5000
    1xA5000 server duplicated, 800 IP subscribers extensible 1500 LP, UCP, administration M7450, gateways AXL
    Douai water company : A5000
    350 phone lines, 2x Aastra X Series, 300 IP subscribers, integrated unified messaging, M7450 centralized administration
    Sanofi Aventis
    Administrative and industrial
    Nuclear power station (14 sites and 2500 phone) EDF
    PUI (emergency plan)
    Safran : 6000 DECT
    AREVA
    AIRBUS : St Nazaire and Nantes : DECT
    April 11
    Industry Industry Market
    33
  • 211. Anneville Cider-works
    CTI – PLUG solution withAscotelLocalization
  • 212. CTI – PLUG solution with Ascotel localization
    CTI – PLUG solution with Ascotel localization
    Food industry sector, 52 employees
    Issue :
    Discharge of carbon monoxide in the production area.
    To guarantee the safety of employees working in dangerous zones by DECT localization.
    April 11
    Industry Industry Market
    35
  • 213. CTI – PLUG solution with Ascotel localization
    Solution :
    ASCOTEL 2045, 20 analogical phones, 16 digital phones
    8 DECT terminals, 10 Office terminals 160 safeguard
    OIP Server, ATAS and ATAS Pro license fee
    Alarm diffusion and localization of mobile phone in real time thanks to OIP server.
    April 11
    Industry Industry Market
    36
  • 214. Nexter
    MX-ONE
  • 215. NEXTER (ex-GIAT Industries)
    Nexter wants to meet the needs of French and foreigners army.
    Its line of business includes
    Weapons systems,
    Armoured systems
    And the munitions and branch out to the product conception.
    April 11
    Industry Industry Market
    .
    38
  • 216. NEXTER project
    Historical supplier
    France Telecom (OBS  Alcatel + Aastra)
    The demand : Managed Services
    Phone lines
    Mobile phone lines + terminals
    Data MPLS network
    Infrastructure : PABX network + Visio + Audio conferences
    Competitors
    OBS, Nextira, SPIE …
    Success reasons
    Needs comprehension
    Competitive financial offer
    Follow up project from beginning to end
    April 11
    Industry Industry Market
    39
  • 217. Strength / Opportunities
  • 218. Strength / Opportunities
    April 11
    Industry Industry Market
    41
  • 219. Marketing Tools
  • 220. Documentation
    Industry dedicated documentation:
    Brochure
    PowerPoint presentation
    Website
    Trade show list
    Magazines
    April 11
    Industry Industry Market
    43
  • 221. Agencies / Websites / Press
    To becompleted by country
    European Commission
    http://ec.europa.eu/index_fr.htm#top
    April 11
    Industry Industry Market
    44
  • 222. Trade Shows & Conventions
    To becompleted by country
    April 11
    Industry Industry Market
    45
  • 223. Perspectives
  • 224. The future of industry communication
    Generalization and development
    Virtual meeting / collaborative work
    Authentication / tools of recognition, safety: eye / fingerprints - profile reminder
    Mobility / Safety / 360 ° Video
    Movement detection for surveillance
    Automation in dangerous areas
    Coupling of the IS processes with communications tools - anticipation of the processes for automation
    MtoM: automation of the manufacturing processes between machines themselves / RFID / tag - communication to the alert / alarm server
    Remote-controlled objects: interactive table ( MS) / 3D objects
    Safety
    Inform the population quickly if alert
    According to alert level, sending an alert automatic, alarm: telephone, TV, GSM, fire alarm, Nabaztag plan
    Lined up daily information: indicator quality, environmental protection and safety level (case SEVESO industry)
    Chip on garment or under the skin for recognition.
    Eco-aware
    Biodegradable – recycable phones
    Rechargable phones by movement of the users or by induction.
    April 11
    Industry Industry Market
    47
  • 225. April 11
    Industry Industry Market
    Who is Aastra?
    Major actor of Unified Communications
    Aastra provides technological components based on market standards and compatible with installed data infrastructure
    Systems
    Infrastructure
    Real time Communications
    Evolution of needs
    « hyper-connectivity»
    « Easiness »
    « Reliability »
    Unified Messaging
    Aastra UCS
    People
    Presence & Collab.
    Management & Security
    Integration in IS
    Organizations
    Modular architecture, integration into the Information System,
    Communication Enabling Business Processes (CEBP).
    48
  • 226. Thankyou for yourconsideration!
    April 11
    49
    Industry Industry Market