Thesis Final Pres Short


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Thesis Final Pres Short

  1. 1. Growlots Philadelphia Integrative Development for Philadelphia’s Urban Agriculture Movement Megan Braley and Victoria Perez The University of the Arts Masters of Industrial Design Graduate Thesis
  2. 2. Context Research Proposal & Development Thesis Statement This thesis proposes that the design process of observation, research, and interviewing, can be used to prototype and implement a system that enables communication and transparency for members of the urban agriculture movement.
  3. 3. Context Research Proposal & Development Addressing A Wicked Problem -Issues on Evaluating Food Crisis Warning Systems, Bruce Currey-The Flinders University of South Australia - Philadelphia Healthy Food Network, Joanna Holsten RN, MS <> <> Agri-Food System Philadelphia’s Urban Agriculture Movement Farmers, Processors, Packagers, Nonprofits, Growers, Distributors, Vendors, Consumers Local Government
  4. 4. Context Research Proposal & Development Wicked Problems Any problem, “for which each attempt to create a solution changes the understanding of the problem.” Wicked problems, or complex problems, often affect systems because they are made up of many intertwined components. Concept Developed by Horst Rittel - 1973, Building Shared Understanding of Wicked Problems. 2006. CogNexus, 9 Apr 2010. <>
  5. 5. Context Research Proposal & Development Thesis Process Working with Stakeholders Researching Re-Analyzing History the Problem Observing a Problem Examining Models Applying Key Concepts Developing the Proposal Verifying with Stakeholders Strategizing a Plan
  6. 6. Context Research Proposal & Development Philadelphia’s Food History 1673 1880 - 1920 1950 1960 1970 “A Country Workshops Deindustrialization Food Access Local Food Green Towne” of the World Points Minimized Movement Rises 1. The Treaty of Penn with the Indians, Benjamin West, Oil on Canvas, 1771-72 <> 2. A View in the Kensington Mill District, Public Ledger Photo, c. 1870 - 1920 <> 3. Southwest Philadelphia, 20th Street, <>
  7. 7. Context Research Proposal & Development Constant Growth With Limited Resources GROWERS 10 ALLIANCE Fairmount 09 Park MAYOR’S OFFICE OF 08 SUSTAINABILITY common market 08 07 PUFN WYCK HOME 88 SHARE 07 FARM PENNSTATE N G A THE MILL CREEK REEK 76 05 1 8 5 5 87 99 FARM PHILADEPHIA FOX A ROW GREEFNSRGM S SPI N GREEN CHASE FARM ING 98 R 74 86 FARM 01 N G A 500 Most weavers P HI L A BUNDAN C E Gardens Farm to City 53 73 waycoop - 84 94 00 Community Coop Gardens Mariposa White Dog H H Extension Food weavers Saul Agricultural High School Develop Cafe waycoop - 27 43 50 60 73 83 92 00 1990 Program 1940 1950 1960 1970 1980 2000 2010 Co-op 1800 H FARM H Grower Education Business Food Shed Government Collaboration
  8. 8. Context Research Proposal & Development Competition Over Limited Resources Food No grants Security! this month. Food Money Culture! is tight. Grow Can I grow More Food! food here? Vacant Food Consolidate People slow land use! Access! everyone. me down. Sell How do More Food! Beautify I sell food? Must write the City! new policies. Healthier I’m tired of City! this process. Nutrition I can’t finish Education! anything! Eat Who do More Food! I talk to? Healthy I always Eating! need money. Healthier How can I City! do my work? Initial Excitement Realities of Sustaining Your Efforts
  9. 9. Context Research Proposal & Development Interviewing: Participatory Design Participatory design is a process that involves all stakeholders to create the most relevant solution. “It assumes that workers (the user/client) themselves are in the best position to determine how to improve their work and their work life.” Participatory Design: Principles and Practices by Douglas Schuler and Aki Namioka
  10. 10. Context Research Proposal & Development Interviewing The Stakeholders NonProfits Growers Government “There are turf wars “It would be nice to know “The food system is between nonprofits what people are doing, to very complicated, it’s because missions overlap.” share resources, get physical a multidisciplinary help, and share ideas.” problem so it needs a multidisciplinary solution.”
  11. 11. Context Research Proposal & Development Synthesizing Data: Key Problems 1. The system is not seen as a whole. 2. Present efforts are not coordinated between organizations. 3. Progress is slow because the future plans of the stakeholder groups do not align.
  12. 12. Context Research Proposal & Development Studying Other Cities Vancouver: Model of Collaboration Seattle: Model of Communication • “2,010 gardens by 2010” slogan • Clear categories • Government, Nonprofits, and • Information builds through Growers actively developing exploring the website “growing guidelines” together • Distinct identity for the • 44% of residents grow a movement portion of their own food
  13. 13. Context Research Proposal & Development Key Findings From Literature Reviews Shaping Strategy, To redefine the terms of competition ... through a positive galvanizing message that promises to benefits to all who adopt the new terms. Communicative Action, Communicating free of manipulation so that the conversation is open and transparent Organizational Effectiveness, The extent to which an organization has met its stated goals and objectives ... how well it performed in the process. Coordinated Action, The action of agents involved are not egocentric but based on the reaching an understanding. 1. Shaping Strategy in a World of Constant Disruption. Harvard Business Review. Hagel, John III, et. al. Oct. 2008 2. A Challenge to Traditional Economic Assumptions: Applying the Social Theory of Communicative Action to Governance in the Third Sector”. Millar, M. E. and Abraham, A . 2006. 3. The Kronkosky Charitable Foundation. Nonprofit Organizational Effectiveness, Research Brief. 2007 4.A Challenge to Traditional Economic Assumptions: Applying the Social Theory of Communicative Action to Governance in the Third Sector”. Millar, M. E. and Abraham, A . 2006.
  14. 14. Context Research Proposal & Development Power of Coordinated Effort • The ability to put WHAT is being accomplished before WHO is contributing the work. • Acknowledging all tools and resources presently available to a group so that future steps are not redundant.
  15. 15. Context Research Proposal & Development Mapping Relationships • Mapping according to organizational alliances • Mapping funding relationships from national, state, and city providers.
  16. 16. Context Research Proposal & Development Strategic Plan of Action Removing Names Equalizing the Resources Greening Education and Resources Start-Up Support White Dog Farmer’s Food Nutrition Growing Skill Farm to City Market Distribution Education Cafe Support Support Campaigning With Development Growing Farmer Youths Sustainable THE MILL HE ILL Farm Equal Mariposa CREEK weavers GREEFNSRGM S With Start-Up Market Skill Farming REEK waycoop A ROW - Food FARM ARM FARM Co-op Youths Support Opportunity Development Model Current Organizational Hierarchy Nutrition Education Networking Campaigning Equilibrium creating a need-based system Greening Education and Resources Sustainable Market Models Support Farmer’s Food Nutrition Market Distribution Education Support Support Campaigning Growing Farm Equal Farmer Sustainable Greening Food A ROW GREEFNSRGM S With Start-Up Market Skill Farming Education and Distribution Youths Support Opportunity Development Model Resources Support Setting Reputations Aside
  17. 17. Context Research Proposal & Development Cataloging Philadelphia’s Resources
  18. 18. Context Research Proposal & Development Investigative Activities INTEGRATIVE DEVELOPMENT NEWS Making Sense of Things We started our graduate thesis three weeks ago, and have been focused on defining the connections between non-for-profits, businesses and municipal departments involved in urban agriculture initiatives. Our process for defining these relationships has been to interview many of you. We have asked you what you think needs to happen to transform the urban agricultural movement into a cohesive, effective system. Many opinions have been voiced. Some of you believe that with more public interest, the local government would be forced to change the zoning codes and land ownership laws necessary to expand the available farmland in the city. Others believe that there is a lack of defined leadership, which is needed to organize all of the individual efforts. While the Department of Parks and Recreation and the Office of Sustainability are now in charge of enforcing the food equity goals of GreenWorks Plan, many feel that it has been difficult for the government to take on these responsibilities because non-for-profits and community-based businesses have been addressing them for so long. Some of you believe that it would help the movement if there were a better- We have enjoyed working with all of established meeting place for collaboration and the you and would like to thank you for all exchange of ideas to take place. Others have voiced a need for a general inventory of the available resources of the information and feedback you including: land, people, tools, events, etc, while there have given us to this point, and we also seems to be a bit of confusion about the ability to hope that you will continue to voice garden/farm on park lands and if money can or should be your opinions. made from public property. We are processing all of your perspectives in an attempt Please be on the look out for our next to reconcile your needs. We hope to align them with newsletter coming February 26th and for our goal of using design to “make sense of things” in up-to-the-minute activity visit our blog: order to help the urban agriculture movement develop into a cohesive, effective system, that will enable the production of more affordable, healthy food for all of Philadelphia. Newsletter & Blog Collaborative Forum Urban Agri-Finder Book Broadcasting Information Face to Face Meetings A How-To Instructional to Large Groups with Stakeholders Guide on Various Urban Agricultural Actions
  19. 19. Context Research Proposal & Development Designing Growlots Philadelphia
  20. 20. Context Research Proposal & Development Choosing A Basic Template
  21. 21. Context Research Proposal & Development Editing CSS Code
  22. 22. Context Research Proposal & Development Measuring Visual Developments
  23. 23. Context Research Proposal & Development Growlots Philadelphia
  24. 24. Context Research Proposal & Development Choosing a Category
  25. 25. Context Research Proposal & Development Choosing a Category
  26. 26. Context Research Proposal & Development Choosing a Category
  27. 27. Context Research Proposal & Development Choosing a Resource
  28. 28. Context Research Proposal & Development Connecting to External Websites
  29. 29. Context Research Proposal & Development Connecting to External Websites
  30. 30. Context Research Proposal & Development Becoming a Member
  31. 31. Context Research Proposal & Development Adding New Resources
  32. 32. Context Research Proposal & Development Adding New Resources
  33. 33. Context Research Proposal & Development Connecting With Peers
  34. 34. Context Research Proposal & Development Growlots Philadelphia Tool for Growers Connects gardeners and farmers to resources that are available to help them work more efficiently. • Maps • Guides • Classes • Supplies Tool for Nonprofits and Government Connects nonprofits and government to themselves and each other by showing what resources they are offering city growers. • Reduces Redundancy • Emphasizes Missing Resources
  35. 35. Context Research Proposal & Development The Roles of Administrators • Act as contacts for each stakeholder group. • Approve New Members based on the New Membership Form. Nic Esposito Sarah Wu Paul Glover Philadelphia Urban Farm The Office of Philadelphia Orchard • Monitor the addition of Network Sustainability Project resources.
  36. 36. Context Research Proposal & Development Tracking Website Visitors
  37. 37. Context Research Proposal & Development Monitoring Registered Users
  38. 38. Context Research Proposal & Development Garden Party, Website Launch
  39. 39. Context Research Proposal & Development Directions for Future Research • Keep in contact with stakeholder groups to receive feedback on the website’s usability. • Propose that the Food Policy Council be responsible for acting as administrators for the website. • Continue to refine the content management system to further communication in Philadelphia’s urban agriculture movement.