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Design thinking: A 2-day program on customer-centric innovation

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This is a brief introduction of a 2-day program on Design Thinking. It is targeted at functional experts in various disciplines: Engineers, Marketing executive, Project Managers, SMEs, QA, HR, Finance

Published in: Technology, Business
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Design thinking: A 2-day program on customer-centric innovation

  1. 1.       R E G I S T R A T I O N         Contact   +91  994  575  7913     vinay@catalign.com         Fee     Rs  15,000   Includes  refreshments,  lunch.   Excludes  stay,  travel  and  service  tax   12.36%.     Venue   7-­‐8,  November  2012   Hotel  Grand  Mercure   Koramangala,  Bangalore               Design  Thinking  is  a  powerful  tool  for  identifying  break  through  opportunities  and   P R O G R A M   Day-­‐1   envisioning  innovative  solutions  through  immersive  experience  with  customers.  It  can   1-­‐  Morning  session   be  applied  to  develop  new  products  and  services,  overhaul  existing  business  processes   Innovation  &  Design  Thinking   and  launch  new  businesses.  It  involves  multi-­‐disciplinary  teams  from  cross  functional   2-­‐  Morning  session   areas  to  go  through  an  immersive  process  of  empathizing  with  the  customers,  defining   Research  methods   a  challenge,  ideating  creatively,  iterating  the  solutions  rapidly  with  customer  feedback   3-­‐  Afternoon  session   and  developing  a  business  model  for  implementation.     Field  visits     4-­‐  Afternoon  session   Topics   Analysis  and  insights   Immersive  research  •  Customer  insights  •  User  scenarios  •  Rapid  prototyping   Day-­‐2   •  Creative  ideation  •  Challenge  definition   5-­‐  Morning  session     Ideation  and  prototyping   6-­‐  Morning  session   Key  Learnings   Field  validation   •  Articulating  value  for  customer  through  insights  from  immersive  experience.   7-­‐  Afternoon  session   •  Identifying  opportunities  and  applying  creative  ideation  to  solve  ‘pain  points’.   Solution  iteration   •  Thinking  through  the  solution  with  rapid  iterative  prototyping  and  feedback.     8-­‐  Afternoon  session       Presentations  and  discussion   Participants  Profile     The  workshop  is  meant  for  professionals  with  5  to  15  years  of  experience  in  any       industry  and  facing  the  challenge  of  organizational  transformation  to  become  more   F A C I L I T A T O R S   customer  oriented,  vastly  improve  existing  processes  and  creating  innovative  products     or  services.  Suitable  for  participants  from  a  range  of  functional  areas:  product   Vinay  Dabholkar   President,  Catalign  Innovation  Consulting   management,  marketing,  strategy,  engineering,  finance,  operations,  manufacturing  and   Ph.D  (SUNY,  Buffalo),  B.Tech  (IIT  Bombay)   human  resources.   Leading  innovation  consultant  with     15  years  of  industry  experience  in  US   Practical  Challenge   and  India.  Helps  organizations  foster   a  culture  of  innovation.  Clients   Participants  will  learn  and  apply  design  thinking  process  by  immersing  themselves  in  a   include  Cognizant,  Fidelity,  GE,   realistic  challenge:  Queues  at  payment  counters.  Some  sales  are  lost  when  customers   MindTree,  Oracle  and  others.     leave  due  to  long  queues.  A  pleasant  shopping  experience  is  marred  by  a  long  wait  at     Raghu  Kolli   the  cash  counter.    No  one  likes  to  stand  in  a  queue  or  wait  while  other  customers  are   Director,  Innovation  Workshops   served.  The  task  is  to  find  an  innovative  solution.     IEP  (INSEAD),  M.Des  (IIT  Bombay),       B.E.  (BITS  Pilani)   Participants  work  in  small  groups  to  visit  customer  locations  (eg.  petrol  pump,  super   Design  thinking  expert  with  25  years   market,  take  away  restaurant,  bank)  to  obtain  insights  and  to  ideate,  prototype  mock-­‐ of  international  experience  in   strategic  design  and  innovation.     up  solutions  and  obtain  customer  feedback  on  their  early  solutions.  The  outcome  at  the   Previously,  faculty  at  Delft  University   end  of  the  workshop  will  be  the  presentation  of  a  solution.   of  Technology  (Netherlands)  and     KAIST  (South  Korea).              

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