A Guide to Milliennials

hi. nice to meet you, millennial

80 million 27% of united states 1980-2000 38% are not white

the first “ planned” generation grew up during the wealth of the 1990’s

“ unique & distinct” 63% see themselves as unique from other generations

“ i’m special” days were filled with social activities and special interests every move was rewarded and congratulated

“ technology is extension of self” first generation with an upper hand on their parents - inherent feeling of being the “smartest person in the room”

life is not digital and analog it is fluid

… and there are no boundaries

51% admit that their most important goal in life is to “ become famous” 81% say it’s to become rich

is it any wonder we kind of hate them?

but they are not strangers to adversity life has not been kind

divorce 38% have experienced the heartbreak of a broken family at home…

violence 12 students died in the columbine massacre 32 students died in the virginia tech massacre

terror mumbai madrid london iraq afghanistan georgia

declining health 50% will be diagnosed with cancer 1 in 3 will develop diabetes

debt first generation to do economically worse than their parents national debt they inherit will be over 10 trillion dollars

global warming um, the planet is melting

but there is hope

top 10 causes important to them health & disease education equality hunger environment aids drugs poverty disaster relief human rights

61% feel personally responsible for making a difference in the world

81% of 13-to-25 year olds volunteered in the past year 2/3 of college freshmen believe it’s essential to help others

differences make us stronger more than any other generation, 67% believe immigrants strengthen america 89% welcome interracial dating

social acceptance 61% believe gay couples should be allowed to adopt children 6 in 10 believe homosexuality should be accepted by society

democratic & positive 66% of 18-29 year olds voted for obama 64% disagree that the government is inefficient (in comparison to only 38% of 26+)

brand conscious 74% are more likely to pay attention to a company’s message when they see that the company has a deep commitment to a cause 69% consider a company’s social/environmental commitment when deciding where to shop 89% are likely or very likely to switch from one brand to another if the second brand is associated with a good cause

they are the next generation and hopefully our saving grace why should you care?

appendix

references

Magid Associates, “The Politics of the Millennial Generation,” March 2006. Available at http://www.newpolitics.net/sites/ndn-newpol.civicactions.net/files/MillennialGenerationPolitics.pdf (report).

Pew Research Center, “Report: A Portrait of Generation Next,” released January 2007.

Gen Next Survey interviews conducted September 6 – October 2, 2006. Available at http://people-press.org/reports/pdf/300.pdfhttp://people-press.org/reports/questionnaires/300.pdf (questionnaire). (report);

“ Background on the Millennial Generation.” February 2007. Available at http://www.youngvoterstrategies.org/index.php?tg=fileman&idx=get&inl=1&id=1&gr=Y&path=Factsheets&file=Background+on+the+Millennial+Generation.pdf