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Videocon Videocon Presentation Transcript

  • Presented by:- Vasantkumar
  • About Videocon…
    • Videocon founded in 1985, is one of India's youngest companies to touch a turnover of Rs 50 billion.
    • Founder - Late Nandlal Madhavlal Dhoot
    • Sons envisioned Videocon International Ltd.
    • Competitors :- Whirlpool, LG, Samsung & other giants
    • Largest manufacturers of Colour Picture Tubes and Glass shells forming the backbone of many Colour Television manufacturers around the world.
  • Its mission statement…
    • The Videocon group is committed to create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizen
  • Its market share…..
  • A REFLECTION OF CONTINUITY CHANGE
    • the end:
    • “ To delight and deliver beyond expectation….”
    • the means:
    • “… through ingenious strategy…”
    • “… intrepid entrepreneurship…”
    • “… improved technology…”
    • “… innovative products…”
    • “… insightful marketing…”
    • “… inspired thinking about the future…”
  •  
  • Its global partners…
  • Tie - ups with global leaders
  • Strategic Alliances & Acquisition
    • Multibrand strategy- videocon/akai,1995
    • Electrolux Kelvinator, Videocon merger in 2006
    • Videocon: From market leadership to overall brand consolidation
    • Package from Airtel, Videocon, Alcatel
    • Videocon's global strategy
  • Understanding videocon with the help of models
    • BCG Matrix
    •   
    Stars (appliances) Question marks (Entertainment) Cash Cows (Oil and Gas division) Dogs (leasing and finance limited)
  • Porter’s model
  • Why M&A
    • Electrolux deal gives licensing rights to sell global brand
    • 2000 patents of Thomson into Videocon's kitty
    • Global presence
    • Gain economies of scale
  • Competitive Advantage
    • Cost of production
    • Largest distributed manufacturing base across India - 12 facilities
    • Managing a complex supply chain
    • Backward integration
    • Taking advantage of policy-friendly locations
    • Wide product portfolio
  • Challenges and Criticisms
    • Competition in global CPT market
    • Rapid adoption of LCD technologies
    • Political risk
    • A sharp drop in plasma and LCD prices
    • Issue of breaking new ground in terms of geographies
    • The consumer really is not price sensitive today
  • Future prospects
    • Development in the following areas through R&D
      • Plasma Television
      • Multimedia TV
      • Pure Flat Televisions
      • Composite Home Entertainment system
      • To work on better features, better quality & improved reliability with reduced / low prices
    • Go for new segments & start manufacturing mobile handsets and IT hardware
  • THANK YOU