Tata chemicals limited is India leading manufacturer of inorganic chemicals. It also manufactures fertilizers and food additives. Incorporated in1939, the company has and annual turnover of over Rs 5800 crore and is part of the $28.8billion Tata Group, India’s foremost business conglomerate.
TCL operates the largest and most integrated inorganic chemical complex in India, at Mithapur in Gujarat, a state in western India. A pioneer and market leader in the branded, iodized salt segment, the company manufactures salt that has a purity percentage of 99.8%,the highest in the country. It is also among the largest producers of synthetic soda ash in the world.
VISION Enrich the quality of life by offering product and services that meet the essential needs of people.
MISSION We shall be the most respected company in the business and geographies we operate in. our growth and success will be achieve by: Enhancing the value we deliver to our customers Being globally competitive. Internationalization shareholder value. Improve shareholder value. Commitment to corporate sustainability Strengthening stakeholder relationship Providing new and innovative offerings Employees are our strength, and we will create an environment that fosters achievement learning and teamwork.
MARKETING STRATEGIES Explaining the company’s marketing strategy for salt and its two other core products namely soda ash and fertilizers, MR. Menon revealed that the company’s salt business has undergone a complete revamp of its marketing and distribution structure. A dedicated sales team on FMCG lines has been set up to manage the salt business and with the objective of offering and alternative to the price –conscious. A house wife, a second brand of salt under the name Samundar has been test-marketed and proves successful with commercial launch options under consideration.
CONTINUE The organization itself is being restructured along key account management practices. However urea is still a controlled commodity and future marketing strategies would depend on the long term policy on fertilizers. But he acknowledge that the competition for soda ash is from within the country and also without.
SUGGESTIONS The price of Tata salt is very high compare with other company; if company will reduce its price than definitely increase its sales. They have to increase its production capacity for utilizing their machine. The product should be available in small package. The company should increase and developed logistic process. They should aware consumers the multiple uses of the product.
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