Shubhiksha

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Shubhiksha

  1. 1. Hello<br />my name is<br />
  2. 2.
  3. 3. Group members<br />
  4. 4. General outlook of industry<br />
  5. 5. India-Fifth largest retail destination globally<br />22 per cent by 2010. <br />Modern retail share in the total retail market <br />
  6. 6. Largest number of retail outlets: India<br />Source: India Brand Equity Foundation <br />
  7. 7. Organised retail has increased its share <br />Source: IBEF: Delloite june.08<br />
  8. 8. The fastest growing segments in that order<br />Estimates : the organised segment to account for 25 per cent of the total sales by 2011. <br />Rural retail market is estimated to cross US$ 45.32 billion mark by 2010 and US$ 60.43 billion by 2015, says a study by CII and YES BANK. <br />
  9. 9. Mall space<br />Source: Jones Lang LaSalle&apos;s third annual Retailer Sentiment Survey-Asia. <br />
  10. 10. Fruit and vegetable retail<br />40% is wasted currently between farm and folk.<br />The vegetable and fruit production contributes more than 30 per cent of the agriculture GDP. <br />The crop diversification has led to rise in horticulture production, which has reached 185.2 billion tonnes last year<br />
  11. 11.
  12. 12. Characteristics<br /><ul><li>Widespread fragmentation in the supply chain
  13. 13. Low productivity levels
  14. 14. Huge post harvest losses
  15. 15. Inadequate storage
  16. 16. Cold chain
  17. 17. Transport infrastructure
  18. 18. Logistics
  19. 19. Supply chain management
  20. 20. Solution:
  21. 21. Organised and traditional retailing
  22. 22. Export potential also needed to be taken care of.</li></li></ul><li>
  23. 23. Overview of selected company<br />
  24. 24. About Subhiksha<br />Started in 1997<br />Founded by Mr. R. Subramanian, an IIT-Chennai & IIM-A alumni.<br />India&apos;s largest supermarket, pharmacy and telecom chain.<br />&gt;90 cities.<br />Vision: Deliver consistently value and savings!!<br />
  25. 25. Subhiksha...<br />
  26. 26. Assessment<br />Source : Digital inspiration june1,07<br />
  27. 27. Retailing and legal issues<br />
  28. 28. Store design<br />SAVES CAPITAL COSTS<br />
  29. 29. Wide Selection of Goods<br />Supermarket<br />Fruits and vegetables<br />Pharmacy<br />Telecom<br />
  30. 30. Categories<br />Groceries<br />Food<br />Child care<br />House hold<br />Toiletieries<br />
  31. 31. Subhiksha: Planning for a hybrid model<br /><ul><li>Display counters for self-service in addition to,
  32. 32. Feed in orders into a computer and products are supplied from a warehouse.
  33. 33. With foreign retail chains and top Indian groups spending large on retail, Subhiksha could still make its presence felt owing to the first mover advantage,
  34. 34. lower infrastructure cost and better acquaintance of the local geography and customer.</li></li></ul><li>Currently….<br />
  35. 35. Pricing Promise...<br />Sharply discounted prices.<br />On variety of items.<br />On all days.<br />Irrespective of purchase.<br />Discount offered is also more comparatively.<br />Every Day Low Pricing<br />
  36. 36. How much discount does Subhiksha offer?<br />Supermarket - An average discount of 8-10% on whatever you buy.<br /> Pharmacies- Flat discount of 10% is given on all medicines. <br />Fruits and vegetables section- Fresh fruits and vegetables - direct from the farm - at very reasonable prices. <br />
  37. 37. Low prices..How??<br />Preferring Lease-rental route.<br />Greater control on the operations.<br />Procure directly from manufactures.<br />Buy in large quantities and get large discounts.<br />BacchatMeraAdhikaar!!<br />
  38. 38. News<br />Reliance Retail loses 5 execs to Subhiksha at VP levels…tough competition….Source : 13 Dec, 2006, 0053 hrs IST,Rajiv Banerjee, TNN, Economic times.<br />What does this confers to us?<br />
  39. 39. Ethical and Legal Issues in Retailing<br />Focus on the Customer<br />Dealing with Ethical Issues<br />Social Responsibility<br />Environmental Orientation<br />Legal Framework<br />
  40. 40. Legal issues for Subhiksha<br /><ul><li>The FDA had earlier temporarily cancelled the chain’s license on two separate occasions -March 1to10 and June 23 to 27 - for failing to comply with hygiene regulations of the state in the food packaging area within its warehouses.</li></li></ul><li>CRM Issues: Feedback<br />
  41. 41. Mobile store<br />Largest mobile retailer.<br />Lowest price on all phone brands.<br />Variety of brands.<br />Comparison of models across the companies.<br />Facilitates enquiry.<br />Facilities: <br />
  42. 42. Other offering<br />Opening time: 9am to 9pm.<br />Guaranteed delivery.<br />Delivering time:2 to 6 hrs.<br />Return policy.<br />Real customer support.<br />Getting nearest store location by SMS.<br />
  43. 43. Thanks For Watching<br />Please Share<br />Check out more great forwards at<br />vparakhiya@rediffmail.com<br />vparakhiya@gmail.com<br />Mo.No. :- 94279-13540<br />

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