INTRODUCTION:- Since 1837 P&G has built a rich heritage of touching consumers Lives with brands that make life a little better every day. This simple Purpose has enabled us to become one of the world’s leading consumer products companies – and will continue to guide us as we seek to improve lives now and for generations to come.
Vision Be, and be recognized as, the best consumer products and services company in the world. Promise Three billion times a day, P&G brands touch the lives of people around the world. And P&G people work to make sure those brands live up to their promise to make everyday life just a little bit better.
Mission / Goal The Company’s goal is to win consumers for its products by virtue of the products’ quality and value, and not by creating unfair disadvantage for its competitors.
Purpose We will provide branded products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.
Values P&G is its people and the values by which we live. We attract and recruit the finest people in the world. We build our organization from within, promoting and rewarding people without regard to any difference unrelated to performance. We act on the conviction that the men and women of Procter & Gamble will always be our most important asset.
Principles These are the Principles and supporting behaviors, which flow from our Purpose and Values. We Show Respect for All Individuals The Interests of the Company and the Individual Are Inseparable We Are Strategically Focused in Our Work Innovation Is the Cornerstone of Our Success We Are Externally Focused We Value Personal Mastery We Seek to Be the Best Mutual Interdependency Is a Way of Life
1837 James Gamble Founder
1837 William Procter Founder
1850 James A. Folger
1859 Central Avenue First P&G Plant
1879 Visual From First Ivory Ad
1882 Harley Procter Marketer
1886 Folgers Card
1890 First Analytical Lab
1896 First P&G Color Print Ad
1896 Ivory Print Ad
1896 Ivory Print Ad A Busy Day
1898 Ivory Ad 1900 Ivorydale Train
1907 William Cooper Procter
1908 King Gillette
1910 Ivorydale Workers
1918 Gillette Print Ad 1919 Factory Workers
1919-1920 Ivory Soap Salesman
1920 Max Factor's Society Make-Up PR
1920's Ivory Bar 1973 Clairol Herbal Essence Shampoo
1973 Herbal Essence Package
1995 National Medal of Technology
1931 Neil McElroy
1932 Gillette Blue Blades Product
1933 Dreft First P&G Detergent
1933 Dreft Production
1933 Popular Ma Perkins Radio Show
1934 Drene First P&G Shampoo
1937 Products 1926 Camay First Package
1926 Camay Print Ad
1930 Early Radio
1930 Fairy Soap Truck United Kingdom
1930 Market Research
1930 Max Factor Sr.
1930 Salesman 1939 First TV Commercial
1946 Early Tide User
1946 Tide First Package
1946 Tide Print Ad
1950 Max Factor Print Ad
1950 Oil of Olay Package
1952 Miami Valley Labs Research
1955 Crest First Package
1956 Crest Norman Rockwell
1956 Miss Clairol Print Ad 1956 Miss Clairol Print Ad
1960 Downy First Package
1960 Downy Print Ad
1960 Pantene Print Ad
1961 Pampers First Package 1961 Pampers Print Ad
1967 Ariel First Package
1970 Bounty Print Ad
1970 Bounty Product
1970 Oil of Olay Print Ad
1972 IamsEukanuba Carton
Baby Care Beauty Care
Fabric & Home Care FeminineCare
Pet Care Pharmaceutical
Snacks and Coffee Tissues and Towels
Marketing Policies C. Respect in the Marketplace Product Safety Bribery and Improper Business Dealings Fair Dealing with Suppliers and Customers Confidentiality and Consumer Privacy Communicating with the Media Research Involving Animals
We are passionate about continuing our progress in alternatives to research involving animals. P&G is committed to being a leader. We want our brands to lead their categories. We want our company to be a leader in our industry and our communities. And we want P&G to be among the best places to work.
169 years of providing trusted quality brands
The world's largest consumer products company
Sales of approximately >$80 billion
Fifth largest company on the S&P 500
Over 135,000 employees in operations in over 80 countries worldwide
5-7 % Sales Growth
Double-digit Earnings Growth
One new $100 million business every week!
Historical Growth Through Internal Connections Bar
Not Sustainable for Most Companies In Our Benchmarking “Do more less with less and get more.” P&G Internally 9000 researchers 150 technologies 40 communities of practice
External Innovation Assets
1 million researchers
Top emerging technologies
plus world-class expertise in P&G sciences
1,500 science universities Venture Capital
P&G Suppliers: >100,000 R&D people among our strategic suppliers
Government Labs: > 100,000 Scientists
>50 Technology Entrepreneurs Worldwide
1,100 Leads in the First Year
Product Pickup in 126 Countries
P&G has grown into the world’s largest consumer goods products company that today markets brands in more than 180 countries. P&G’s product lines are diverse – we sell over 250 brands.
With on the ground operations in more than 80 countries. Sales more than $83 Billion.
The company’s total expenditures for research and development for fiscal 2007/2008 was more than $2 Billion.
P&G also recognized as on Barron’s list of “world most innovative company” received top ranking on the Dow Jones Sustainability index from 2000-2008, and was named the “Advertiser of the year” at the 2008 Cannes international advertising festival.