INTRODUCTION:- Since 1837 P&G has built a rich heritage of touching consumers Lives with brands that make life a little better every day. This simple Purpose has enabled us to become one of the world’s leading consumer products companies – and will continue to guide us as we seek to improve lives now and for generations to come.
Vision Be, and be recognized as, the best consumer products and services company in the world. Promise Three billion times a day, P&G brands touch the lives of people around the world. And P&G people work to make sure those brands live up to their promise to make everyday life just a little bit better.
Mission / Goal The Company’s goal is to win consumers for its products by virtue of the products’ quality and value, and not by creating unfair disadvantage for its competitors.
Purpose We will provide branded products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.
Values P&G is its people and the values by which we live. We attract and recruit the finest people in the world. We build our organization from within, promoting and rewarding people without regard to any difference unrelated to performance. We act on the conviction that the men and women of Procter & Gamble will always be our most important asset.
Principles These are the Principles and supporting behaviors, which flow from our Purpose and Values. We Show Respect for All Individuals The Interests of the Company and the Individual Are Inseparable We Are Strategically Focused in Our Work Innovation Is the Cornerstone of Our Success We Are Externally Focused We Value Personal Mastery We Seek to Be the Best Mutual Interdependency Is a Way of Life
Marketing Policies C. Respect in the Marketplace Product Safety Bribery and Improper Business Dealings Fair Dealing with Suppliers and Customers Confidentiality and Consumer Privacy Communicating with the Media Research Involving Animals
We are passionate about continuing our progress in alternatives to research involving animals. P&G is committed to being a leader. We want our brands to lead their categories. We want our company to be a leader in our industry and our communities. And we want P&G to be among the best places to work.
P&G has grown into the world’s largest consumer goods products company that today markets brands in more than 180 countries. P&G’s product lines are diverse – we sell over 250 brands.
With on the ground operations in more than 80 countries. Sales more than $83 Billion.
The company’s total expenditures for research and development for fiscal 2007/2008 was more than $2 Billion.
P&G also recognized as on Barron’s list of “world most innovative company” received top ranking on the Dow Jones Sustainability index from 2000-2008, and was named the “Advertiser of the year” at the 2008 Cannes international advertising festival.