Upcoming SlideShare
Loading in...5




this presentation regarding nestle vision, mission, objective, product all data are here about nestle

this presentation regarding nestle vision, mission, objective, product all data are here about nestle



Total Views
Views on SlideShare
Embed Views



1 Embed 30 30


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.


12 of 2

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • hy me student of mba now me create and submit a project nestle in till 20 feb how can i manage .give me suggestion which procedure me
    Are you sure you want to
    Your message goes here
  • MR.PARAKHIA plz mention thet profit earned by nestle in year 2009
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Nestle Nestle Presentation Transcript

    • NESTLE
      Strategic Management
      Presented to:
      Nestlé is a
      Swiss company,
      founded in 1866
      by Henri Nestle.
    • Brands of Nestle…
    • Did you know …
      Nestlé markets its products in 130 countries across the world
      Nestlé manufactures around 10000 different products and employs some 250000 people
      Nestlé sells over a billion products everyday
    • People, products,brands
      What makes Nestlé the world’s largest food company
      are the millions of consumers across the globe who
      put their trust in its products, bite after bite, sip after
      sip, day after day.
    • Nestle India
      a subsidiary of Nestle S.A. of Switzerland
      Incepted in 1962
      manufactures a variety of food products such as infant food, milk products, beverages, prepared dishes & cooking aids, and chocolates & confectionary
      Presently the world's largest and most diversified food company
    • VISION
      Being the best in everything they touch & handle
    • Continuously excel to achieve and maintain leadership position in the chosen businesses; and delight all stakeholders by making economic value additions in all corporate functions
    • Competitive advantages
      • A pool of qualified suppliers that understand and support Nestlé’s commitment to excellence.
      • A pool of qualified suppliers that are directly aligned with underrepresented and emerging communities and can promote positive relationships with our customers
      • Better quality goods and services at a lower price as a result of increased competition and an extended supply base
      • Access to new capabilities and innovations
      • A competitive advantage as we seek government contracts, and assurance that we are in compliance with the diversity expectations of our public sector contracts.
    • Major Competitors
    • The Internal Assessment
    • Nestlé describes itself as a food, nutrition, health, and wellness company. Recently they created Nestlé Nutrition, a global business organization designed to strengthen the focus on their core nutrition business. They believe strengthening their leadership in this market is the key element of their corporate strategy.
    • In order to reinforce their competitive advantage in this area, Nestlé created Nestlé Nutrition as an autonomous global business unit within the organization, and charged it with the operational and profit and loss responsibility for the claim-based business of Infant Nutrition, HealthCare Nutrition, and Performance Nutrition.
    • The Corporate Wellness Unit was designed to integrate nutritional value-added in their food and beverage businesses. This unit is responsible for coordinating horizontal, cross-business projects that address current customer concerns as well as anticipating future consumer trends.
    • Nestlé’s competitive strategies are associated mainly with foreign direct investment in dairy and other food businesses. Nestlé aims to balance sales between low risk but low growth countries of the developed world and high risk and potentially high growth markets of Africa and Latin America.
    • When operating in a developed market, Nestlé strives to grow and gain economies of scale through foreign direct investment in big companies.In the developing markets, Nestlé grows by manipulating ingredients or processing technology for local conditions, and employ the appropriate brand.
    • Another strategy that has been successful for Nestlé involves striking strategic partnerships with other large companies. In the early 1990s, Nestlé entered into an alliance with Coca Cola in ready-to-drink teas and coffees in order to benefit from Coca Cola’s worldwide bottling system and expertise in prepared beverages.
    • In Asia, Nestlé’s strategy hasbeen to acquire local companies in order to form a group of autonomous regional managers who know more about the culture of the local markets than Americans or Europeans.Nestlé’s strong cash flow and comfortable debt-equity ratio leave it with ample muscle for takeovers.
    • Marketing
      Target Market  Male and Female;
      Have many brands and products to meat the taste of each type of consumers.
      Have high allocation of advertising budget for endorser contract, TVC, print ads, and sponsorship activities.
      Have top endorsers who have a good image in the soap industry.
    • Distribution
      Nestle has worldwide distribution line
      Nestle has good distribution line to retailer
      Nestle has new ordering system, named Futures Ordering Program
      strong support from its parent company
      the world’s largest processed food and beverage company
      a presence in almost every country
      strong brands like Nescafe, Maggi and Cerelac
      continuously introducing new products for its Indian patrons on a frequent basis, thus expanding its product offerings
    • complex supply chain management
    • Expansion- potential to expand to smaller towns and other geographies
      Product offerings- The company has the option to expand its product folio by introducing more brands
      Global hub- Cheaper manufacturing facility at India than in other parts of the world
    • Competition- immense competition from the organized as well as the unorganized sectors
      Changing consumer trends- increased consumer spending on consumer durables resulting in lower spending on FMCG products
      Sectored woes- Rising prices of raw materials and fuels, and interns, increasing packaging and manufacturing costs
    • Thanks For Watching
      Please Share
      Check out more great forwards at
      Mo.No. :- 94279-13540