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this presentation regarding nestle vision, mission, objective, product all data are here about nestle

this presentation regarding nestle vision, mission, objective, product all data are here about nestle

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Nestle Presentation Transcript

  • 1. NESTLE
    Strategic Management
    Presented to:
    PARAKHIYA VASANT
  • 2. INTRODUCTION
    Nestlé is a
    Swiss company,
    founded in 1866
    by Henri Nestle.
  • 3. Brands of Nestle…
  • 4. Did you know …
    Nestlé markets its products in 130 countries across the world
    Nestlé manufactures around 10000 different products and employs some 250000 people
    Nestlé sells over a billion products everyday
  • 5. People, products,brands
    What makes Nestlé the world’s largest food company
    are the millions of consumers across the globe who
    put their trust in its products, bite after bite, sip after
    sip, day after day.
  • 6. Nestle India
    a subsidiary of Nestle S.A. of Switzerland
    Incepted in 1962
    manufactures a variety of food products such as infant food, milk products, beverages, prepared dishes & cooking aids, and chocolates & confectionary
    Presently the world's largest and most diversified food company
  • 7. VISION
    Being the best in everything they touch & handle
  • 8. Continuously excel to achieve and maintain leadership position in the chosen businesses; and delight all stakeholders by making economic value additions in all corporate functions
    MISSION
  • 9. Competitive advantages
    • A pool of qualified suppliers that understand and support Nestlé’s commitment to excellence.
    • 10. A pool of qualified suppliers that are directly aligned with underrepresented and emerging communities and can promote positive relationships with our customers
    • 11. Better quality goods and services at a lower price as a result of increased competition and an extended supply base
    • 12. Access to new capabilities and innovations
    • 13. A competitive advantage as we seek government contracts, and assurance that we are in compliance with the diversity expectations of our public sector contracts.
  • Major Competitors
    AMUL
    CADBURY
    BRU
  • 14. The Internal Assessment
  • 15.
  • 16. Nestlé describes itself as a food, nutrition, health, and wellness company. Recently they created Nestlé Nutrition, a global business organization designed to strengthen the focus on their core nutrition business. They believe strengthening their leadership in this market is the key element of their corporate strategy.
  • 17. In order to reinforce their competitive advantage in this area, Nestlé created Nestlé Nutrition as an autonomous global business unit within the organization, and charged it with the operational and profit and loss responsibility for the claim-based business of Infant Nutrition, HealthCare Nutrition, and Performance Nutrition.
  • 18. The Corporate Wellness Unit was designed to integrate nutritional value-added in their food and beverage businesses. This unit is responsible for coordinating horizontal, cross-business projects that address current customer concerns as well as anticipating future consumer trends.
  • 19. Nestlé’s competitive strategies are associated mainly with foreign direct investment in dairy and other food businesses. Nestlé aims to balance sales between low risk but low growth countries of the developed world and high risk and potentially high growth markets of Africa and Latin America.
  • 20. When operating in a developed market, Nestlé strives to grow and gain economies of scale through foreign direct investment in big companies.In the developing markets, Nestlé grows by manipulating ingredients or processing technology for local conditions, and employ the appropriate brand.
  • 21. Another strategy that has been successful for Nestlé involves striking strategic partnerships with other large companies. In the early 1990s, Nestlé entered into an alliance with Coca Cola in ready-to-drink teas and coffees in order to benefit from Coca Cola’s worldwide bottling system and expertise in prepared beverages.
  • 22. In Asia, Nestlé’s strategy hasbeen to acquire local companies in order to form a group of autonomous regional managers who know more about the culture of the local markets than Americans or Europeans.Nestlé’s strong cash flow and comfortable debt-equity ratio leave it with ample muscle for takeovers.
  • 23. Marketing
    Target Market  Male and Female;
    Have many brands and products to meat the taste of each type of consumers.
    Have high allocation of advertising budget for endorser contract, TVC, print ads, and sponsorship activities.
    Have top endorsers who have a good image in the soap industry.
  • 24. Distribution
    Nestle has worldwide distribution line
    Nestle has good distribution line to retailer
    Nestle has new ordering system, named Futures Ordering Program
  • 25.
  • 26. STRENGTHS
    strong support from its parent company
    the world’s largest processed food and beverage company
    a presence in almost every country
    strong brands like Nescafe, Maggi and Cerelac
    continuously introducing new products for its Indian patrons on a frequent basis, thus expanding its product offerings
  • 27. complex supply chain management
    WEAKNESSES
  • 28. Expansion- potential to expand to smaller towns and other geographies
    Product offerings- The company has the option to expand its product folio by introducing more brands
    Global hub- Cheaper manufacturing facility at India than in other parts of the world
     OPPORTUNITIES
  • 29. Competition- immense competition from the organized as well as the unorganized sectors
    Changing consumer trends- increased consumer spending on consumer durables resulting in lower spending on FMCG products
    Sectored woes- Rising prices of raw materials and fuels, and interns, increasing packaging and manufacturing costs
  • 30. Thanks For Watching
    Please Share
    Check out more great forwards at
    vparakhiya@rediffmail.com
    vparakhiya@gmail.com
    Mo.No. :- 94279-13540