Managing Digital Firm Presented By:- ParakhiyaVasantkumar 11/5/2009 STALLION'S 1
11/5/2009 2 STALLION'S Four powerful worldwide changes that have altered the business environment: Emergence of the Global Economy Transformation of Industrial Economies Transformation of the Business Enterprise The Emerging Digital Firm
11/5/2009 STALLION'S 3 Fourth Change: Emergence of the Digital Firm
We talk about digital firms in this class. The book doesn’t provide a definition of “digital” and it should. Basically, digital firms use digital networks throughout their processes. Digital networks send digital information across them.
For purposes of understanding what it is to be a digital firm, please consider the definition on the following two slides.
11/5/2009 STALLION'S 4 Digital Defined: Digital describes electronic technology that generates, stores, and processes data in terms of two states: positive and non-positive. Positive is expressed or represented by the number 1 and non-positive by the number 0. Thus, data transmitted or stored with digital technology is expressed as a string of 0's and 1's. Each of these state digits is referred to as a bit (and a string of bits that a computer can address individually as a group is a byte).
11/5/2009 STALLION'S 5 Digital definition continued:
Prior to digital technology, electronic transmission was limited to analog technology, which conveys data as electronic signals of varying frequency or amplitude that are added to carrier waves of a given frequency. Broadcast and phone transmission has conventionally used analog technology.
Digital technology is primarily used with new physical communications media, such as satellite and fiber optic transmission. A modem is used to convert the digital information in your computer to analog signals for your phone line and to convert analog phone signals to digital information for your computer.
11/5/2009 STALLION'S 6 Emergence of the Digital Firm
Digitally-enabled relationships with customers, suppliers, and employees
Core business processes accomplished via digital networks
Digital management of key corporate assets
Rapid sensing and responding to environmental changes
11/5/2009 STALLION'S 7 Emergence of the Digital Firm (Continued):
Quick sensing and responding to environmental changes
Seamless flow of information within the firm, and with strategic partners
Core business processes accomplished using digital networks
Digital management of key corporate assets
11/5/2009 STALLION'S 8 To Be a Digital Firm
Truly digital firm is one that uses Web and Internet-based tools and protocols to create a firm without media breaks
Book says: “all significant business processes and relationships with customers, suppliers, and employees are digitally enabled, and key corporate assets are managed through digital means”
That is extreme. Subset of digital firm is electronic business that reduces media breaks and uses those tools and protocols
Benefits of IS Faster & Paperless work CB, Purchase Pattern ATM, Air Terminals Medical Advances E-Business & E-Commerce Negative side of IS Eliminate Jobs Violation of Privacy Crippled without IS Techno stress Illegal selling 11/5/2009 STALLION'S 9 Impact of IS
56 Plants 25 Countries 1000 Suppliers Design Collaboration: Design Engineers of different Plants and suppliers comes together through network Testing of the design for manufacturability on a global basis 11/5/2009 STALLION'S 10 Tends to Digital Firm- Toyota
Conti…… Production Support software: Plan of assembly sequence After having the fit between design, production plan and factory-floor, specifications of new car model is transmitted to SCM New model launching period reduces to 7-8 months instead of years Vision : Able to apply order-to-delivery program 11/5/2009 STALLION'S 11
UPS –package distribution company Delivers 136 lacks of parcels and documents around the globe Barcode on the package DIAD Device/ Handheld computer in vehicle for Scanning the parcels DAID Device keeps delivery data Up to date Which receives query from central server through cellular Network 11/5/2009 STALLION'S 12
Conti… Cellular network connect to internet Through UPS Website receiver can know the time of delivery, current location, Route etc. System used: Package tracking system 11/5/2009 STALLION'S 13
11/5/2009 STALLION'S 14 Redesigned Work Flow For Insurance Underwriting
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The emerging digital Firm
Business relationships with customers, suppliers, and employees are digitally enabled
Core business processes are accomplished through digital network
The set of logical related tasks and behaviors