PHILOSOPHY When we said we'll build an empire, we also meant we'll build an empire where values such as integrity, trust and respect would be the corner stones. And when you build an empire on such values, there is little doubt that you'll go wrong. So it should hardly come as a surprise that we are an integral part of millions of people's lives, enriching it in more ways than they can imagine. Today, for most people we are the shinning example of enduring ideals in a changing world.
VISION Godrej in Every Home and Work Place MISSION Enriching Quality of Life Everyday Everywhere VALUES Integrity| Trust| To Serve Respect| Environment
HISTORY What's in a name, you might ask. Until you come across one that evokes pride and confidence in the heart of every Indian, seemingly blessed with a rare , almost magical, power. It is the name Godrej. This indomitable force was born in 1897, when a young man called Ardeshi Godrej gave up law and turned to lock making. He was the first Indian manufacturer to displace well-entrenched foreign brands from the market. The word Godrej, etched into the metal of his locks, became a symbol of self-reliance for the generations that followed.
With each new product Ardeshir changed perceptions about industry in India. He produced the finest security equipment, and then stunned the world by creating a soap from vegetable oils. What started as a dream had become a movement. But it was left to another man to carry it forward. Ardeshir's brother, Pirojsha. Pirojsha Godrej laid the foundations for a throbbing enterprise at a sprawling industrial garden township outside Mumbai. It was here that the Godrej vision took concrete shape.
On 7th May, 1897 Godrej & Boyce the holding company On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the Godrej Group. On 3rd March, 1932, it was incorporated with limited liability. Even though Boyce was a business partner for a limited period only, his name was retained for legal purposes The Godrej Name The Godrej Name displaced well established foreign brands from the Indian market. The name 'Godrej' engraved into the shiny metal of the Godrej Locks came to be known as a symbol of self reliance, trust-worthiness, assertiveness and progressiveness for a new generation of Indians.
Timeline 1897 - Godrej & Boyce Mfg. Co. Ltd was established 1918 - Godrej Soaps Limited was incorporated 1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps 1974 - Veg oils division in Wadala, Mumbai was acquired 1990 - Godrej Properties Limited, another subsidiary, was established 1991 - Foods business started 1991 - Godrej Agrovet Limited was incorporated 1994 - Transelektra Domestic Products was acquired 1995 - Transelektra forged a strategic alliance with Sara Lee USA 1999 - Transelektra was named Godrej Sara Lee Limited 2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej Soaps Limited. Godrej Soaps was renamed Godrej Industries Limited 2002 - Godrej Tea Limited was set up 2003 - We entered the BPO solutions and services space with Godrej Global Solutions Limited 2004 - Godrej HiCare Limited was set up to provide a Safe Healthy Environment to customers by providing professional pest management services 2006 - The foods business was merged with Godrej Tea and Godrej Tea was renamed Godrej Beverages & Foods Limited 2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company of North America and the company was renamed Godrej Hershey Foods & Beverages Limited 2008 - Godrej relaunched itself with new colourful logo and a fresh identity music
INCORPORATION Established in 1897, the Company was incorporated with limited liability on March 3, 1932, under the Indian Companies Act, 1913. GODREJ COMPANIES Godrej & Boyce Godrej Consumer Products Godrej Industries Geometric Limited Godrej InfoTech Godrej Agro vet Godrej Sara lee Godrej Hicare Godrej Efacec Godrej Properties Overseas Establishments
GODREJ PRODUCTS Appliances Locks Furniture Security Equipment Office Automation Conferencing Solutions Typewriters Vending Machines Soaps & Personal Care Foods Air Care Household Insecticides Housing Pest Management Services Storage Solutions Automated Warehousing Material Handling Equipment Process Equipment Precision Components & SystemsMachine Tool Service Electrical & Electronic Tooling IT Solutions PLM Solutions Medical Diagnostics Agro Products Chemical Construction Material & Services
Board of Directors J. N. Godrej (Chairman and Managing Director), A. B. Godrej, N.B. Godrej, V. M. Crishna, K. N. Petigara, B. A. Hathikhanavala, F.P. Sarkari, P. P. Shah, A Ramchandran, P. D. Lam (Executive Director & President ) and K. A. Palia [Executive Director (Finance)] Sales (Unconsolidated)Sales including Excise Duty (Fiscal Year 2006-07): Rs. 28,896 million (US$ 710 million) Registered Office, Head Office and Mumbai branch Pirojshanagar, Vikhroli, Mumbai (Bombay) 400 079, IndiaPhone : 91 - 22 - 6796 5656 / 6796 5959 / 6796 1300Godrej Response Centre toll-free number: 1-800-22 55 11Corporate Website : http://www.godrej.com
BRANCHES (SALES & SERVICE) AND BRANDED RETAIL CHAIN (GODREJ LIFESPACE) MUMBAI, Ahmedabad, Bhopal, Dombivli, Indore, Jabalpur, Pune, Raipur, Thane NEW DELHI, Chandigarh, Faridabad, Ghaziabad, Gurgoan, Jaipur, Jalandhar, Jammu, Kanpur, Lucknow, Noida CHENNAI, Bangalore, Coimbatore, Hyderabad, Kochi, Secunderabad, Trivandrum, Visakhapatnamharitable trust. The Company has a network of 48 Company-owned Godrej Lifespace Retail Stores, more than 2,200 Wholesale Dealers, and more than 18,000 Retail Outlets. The Company has Representative Offices in Sharjah (UAE), Nairobi (Kenya), Colombo (Sri Lanka), Riyadh (Saudi Arabia) and Guangzhou (China-PRC).
A Positive Work Culture It has been said that the success of an organization depends upon the quality of work, co-operation at all levels and adherence to a constructive / pro-active management policy that translates into a positive work culture. Divisionalization Quality itself is globalized: Quality needs must compete globally. An advertisement issued in the national press on 24 September 1955 referred to Godrej as 'Guardian of the Nation's Wealth', providing 'SAFE and CLEAN Service'. Values do not die. Total Quality Management
STRENGTHS of Godrej & Boyce Mfg. Co. Ltd STRONG BRAND NAME QUALITY GOOD REPUTATION AMONG THE CUSTOMERS SERVICE MANAGEMENT SUPLY CHAIN MANAGEMENT EXCLUSIVE ACCESS TO HIGH GRADE NATURAL RESOURCES FAVOURABLE ACCESS TO DISTRIBUTION NETWORKS MANAGEMENT EMPLOYEE INNOVATIVE ASPECTS FINANCIAL RESERVES MARKET LEADER WEAKNESSES of Godrej & Boyce Mfg. Co. Ltd COST OF PRODUCT MARKETING EMPLOYEE TURN OVER RATIO CENTRALISATION
OPPOTUNITIES of Godrej & Boyce Mfg. Co. Ltd INDUSTRY OR LIFESTYLE TRENDS COMPETITOR’S VULNERABILITIES MARKET DEVELOPMENT TECHNOLOGY DEVELOPMENT AND INNOVATION GLOBAL INFLUENCES NEW MARKETS NICHES TARGET MARKET BUSINESS AND PRODUCT DEVELOPMENT INFORMATION AND RESEARCH THREATS of Godrej & Boyce Mfg. Co. Ltd COMPETITORS INTENTION MARKET DEMAND NEW TECHNOLOGIES, SERVICES, IDEAS OBSTRACLES FACED LOSS OF KEY STAFF SEASONALITY COUNTRY’S ECONOMY
Marketing and Branding Strategy Revitalizes Master Brand strategy and identity for greater synergies across business and brand portfolio Creates new Marketing and Branding strategy geared to supporting the group’s revenue growth target of 25-30% annually Outlines a new portfolio management strategy to maximize the value of the Godrej brand and associated businesses
Adi Godrej said “The Indian consumer now has a more demanding and youthful mindset. At Godrej we have always been at the helm of changing and redefining the marketplace and this will now be reflected in a marketing and branding strategy that accelerates profitable growth.” Jamshyd Godrej said “Consumer insight has always been an important part of our decision-making. We now want to make our proprietary consumer research the core of our business strategy and create a unique consumer experience associated with Godrej.” “The revitalized corporate identity is a result of a detailed analysis of our vast product, service and business portfolio. Using the Godrej brand as a unifier of our businesses and people made sense because it is our most valuable asset, it cannot be replicated and it spans all our businesses” said Tanya Dubash, Executive Director and President, Marketing. Godrej Master Brand
SUGGESTION In Godrej & Boyce mfg. co ltd all work are centralized at H.O. so there is delay happened in term of delivery of product. In Godrej & Boyce mfg. co ltd I had observed that there is noDress code so mostly their approach is informal and not in showing unity. There is no certain fixed commission for dealer it is fluctuating. Also there is no any specialized marketing department so they can not easily get information about competitor, their strategies, market research, and product awareness. Another I had seen that there is more employee turn over ratio compares to other organization and it is break their link of selling. Products which organization selling has too high cost with respect to competitors very few industries are showing interest in it. ERP Software used by organization BAAN is not giving best result compare to SAP.
VALUES CREATED BY GODREJ IN INDIA Fair, Transparent and Ethical dealings Quality Security
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