HISTORY OF THE COMPANY<br /><ul><li> Essar Steel is a global producer of steel with a footprint covering India, Canada, USA, Middle East and Asia. It is a fully integrated flat carbon steel manufacturer--from iron ore to ready-to-market products. Its products find wide acceptance in highly discerning consumer sectors, such as automotive, white goods, construction, engineering and shipbuilding. It is India’s largest exporter of flat steel products.</li></li></ul><li><ul><li>No wonder they are India's largest exporter of flat products, selling almost one-third of our production to the highly demanding US and European markets, and to the growing markets of South East Asia and the Middle East. A number of major client companies have approved our steel for their use, including Caterpillar, Hyundai, Swaraj Mazda, the Konkan Railway and Maruti Suzuki. Essar Steel has acquired extensive quality accreditations. Our lean team gives us one of the highest productivities and lowest manpower costs among steel plants internationally.</li></li></ul><li>VISION OF THE COMPANY<br />“To become India's leading Trading House-cum-Steel Service Centre for Flat Steel Products with thrust on global standards in terms of quality, prompt delivery and price following environment friendly techniques catering to all the niche Industrial segments by the year 2010.”<br />
MISSION OF THE COMPANY<br />“To exceed customer's expectation by offering best services & products of international quality at the most competitive prices. To achieve significant continual improvement, through reduction in all forms of waste and optimum Utilization of all resources under quantitative working environment.”<br />
STRATEGIES OF THE COMPANY<br /><ul><li> CUSTOMIZATION</li></ul> Essar Steel has introduced a pioneering initiative to reward loyal customers who are regular visitors to Essar Steel Hyper marts, the company’s chain of steel retail outlets.<br /> In a strategy that is unique in the steel retailing sector, Essar Steel will issue a membership card, branded “24 Carat Bandhan”, to select customers, entitling them to privileges and benefits.<br />
<ul><li>QUALITY MANAGEMENT</li></ul>Essar Steel's plant at Hazira produces some of the world's finest quality steel, that give it an Internationally competitive edge. Being a port based fully integrated plant, Essar enjoys considerable advantages in raw material intake and finished goods dispatch.<br /> Essar state-of-the-art technology, combined with seamless backward and forward integration is an added advantage in the highly competitive steel industry.<br /> Essar's flat products have found high acceptability in International market, especially in discerning market of the west and the growing markets of South East Asia and the Middle East.<br />
<ul><li>ADOPTION TO TECHNOLOGICAL ADVANCEMENT</li></ul>The Essar group is one of India's largest business houses with an asset base of US $ 3 billion and interests in core industries like Steel, Shipping, Oil and Gas, Power, Telecom and Finance. Essar has emerged as the largest fully integrated manufacturer of high-quality flat products in the western region of India - the hub of industrial activity in the country. Essar needed a fully integrated IT system to manage this huge set up. Essar selected SAP's R/3 based on the strengths of the system and on its success elsewhere.<br /> So, it decreases the cost and hence by increases the profit and it helps to gain competitive edge in the market. <br />
SUGGESTIONS<br /><ul><li>Essar steel, as having the good brand name, they should still more focus on exports. They can increase their revenue by doing so.
Essar steel should also more focus on advertisements.
Essar steel has already diversified in many areas like communication, energy, etc. They can even go for other areas like education and all.</li></li></ul><li>Thanks For Watching<br />Please Share<br />Check out more great forwards at<br />firstname.lastname@example.org<br />email@example.com<br />Mo.No. :- 94279-13540<br />