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Blue Chips Case Study


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blue chips company case study by vasant parakhiya

blue chips company case study by vasant parakhiya

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  • 1. HR case Presentation
    Blue Chips
    Guided by:
    Kumar Gaurav
    Presented by:
  • 3. Introduction
    Blue chip company is computer product firm.
    The company turnover had increased by 2.5%
    Market share in A number of product had also moved up marginally.
    Six month ago, blue chips had been taken over by an industrial group.
  • 4. Manjula Srivastav
    Head of marketing for the last four years at blue chips.
    She had talent for striking an instant rapport with people.
    Good relation with company dealers & subordinates and peers in the company.
    She had to prove herself regularly at work and she used to make her displeasure known to everyone.
  • 5. Anand Prakash
    New managing director of blue chips after change of ownership.
    His priorities clear, “blue chips will go international” and exports will be our first concern.
    Take the decision of job related in suddenly change in management team.
  • 6. Harish Naik
    He is executive assistant with special responsibility for exports.
    He had been appointed, with in two months, as the vice president (exports) with compensation and perks higher than her own.
  • 7. Reaction on decision
    Srivastav Had Made A Formal Protest To Prakash Who Had Assured Her That He Was Aware Of Her Good Work In The Company And That She Would Have An Appropriate Role Once The Restructuring Plan He Was Already Working On Was Put Into Effect.
  • 8. One Morning, As She Entered The Office And Switched On Her Workstation, A Message Flashed On Her Screen. It Was From Prakash. ‘Want To See You Sometime Today Regarding Restructuring. Will 2.30 Be Convenient?’ It Said.
  • 9. What Happen in Meeting?
    Discussion with anand prakash as a managing director and manjula srivastav as a head of marketing such as follows.
  • 10. Question?
    What role did perception play in prakesh’s treatment of srivastav?
    Do you think that srivastav should continue in blue chips?
  • 11. My Decision
    I give you promotion to manjula srivastav as a vice president (export marketing)
    because of her
    Communication Skill
    Work Experience
    talent for striking an instant rapport with people, Dealers, Subordinates
    I give you promotion to harish naik as a vice president (domestic marketing)
    because of he
    Less experience
    he work very well to others in domestic market.
  • 12. I am not created any other new post like general manager (public affairs). Because of computer prices had been crashing so new post increased the fixed cost.
    Customer relations and connections with the dealer networks all are part of marketing so this all work done is harishnaik & manjula srivastav.
  • 13. Say Your Decision…?