Sporting event</li></li></ul><li>Ben & Jerry’s Mission Statement<br />Ben & Jerry’s is founded on & dedicated to a sustainable corporate concept of linked prosperity, our mission consists of 3 interrelated parts,<br /><ul><li>Product Mission
Social Mission</li></li></ul><li>Product Mission<br />To make, distribute & sell the finest quality all natural ice-cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients & promoting business practices that respect the earth & the environment.<br />
Economic Mission<br /> To operate the company an a sustainable financial basis of profitable growth, increasing value for our stakeholders & expanding opportunities for development & career growth for our employees.<br />
Social Mission<br /> To operate the company in a way that activity recognizes the central role that business plays in society by initiating, innovative ways to improve the quality of life locally, nationally, & internationally.<br />
Marketing Strategies of Ben & Jerry<br /><ul><li>Ben & Jerry’s marketing strategies , Ben & Jerry were experiencing a steady growth within their sales figures from 1990 to 1993.
In 1994, cost of sales increased approximately 9.6 million
The overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a result at several reasons, such as high administration & selling costs, a negative impact of inventory management & start up costs associated with certain flavors of the new ice-cream Ben & Jerry’s selling general and administrative expenses increased approximately 28% to $36.3 million in 1994 from $ 28.3 million in 1993 and increased as a percentage of net sales to 24.4% in 1994 from 20.2% in 1993.
This increase might reflect the increase in marketing and selling expenses and the increase in the company’s administrative infrastructure.</li></li></ul><li>Ben & Jerry about Business Ethics<br /><ul><li>Ben & Jerry’s incorporated that has became a famous name in the world of ice-cream throughout the world. The company is well known for its innovative array of ice-cream flavors and for the unique way in which the company conducts business. The research indicates that the company is extremely committed to employees and the environment.
The company is also committed to ensuring that employees have health benefits, paid leave & a myriad of benefits that are not available to employees of many other corporation</li></li></ul><li>External Environment of Ben & Jerry<br /><ul><li>Ben & Jerry’s strong competition by Hagen Dazs company & other significant competitors are Dannon, columbo, Dove bars & healthy choice.
Company has risk of by potential competitors but they take challenges by launching the new product.
The Ben & Jerry ice-cream is costly but the promotional activities compete the competitors.
Ben & Jerry has a strong politically stable situation in main market.
At present united states economy is weakling but the demand of product is declining due to its economic but they are still at no.1 ice-cream company.</li></li></ul><li>Leading with progressive values across Ben & Jerry’s business<br /><ul><li>Company have a progressive, non partisan social mission that seeks to meet human needs and eliminate injustices in our local, national and international communities by integrating these concerns into our day to day business activities.
Capitalism and the wealth it products do not create opportunity for everyone equally, we recognize that the gap between the rich & the poor is wider than at anytime since 1920’s we have been denied than and to advance new models of economic justice that are sustainable and replicable.</li></li></ul><li>Continue….<br /><ul><li>By definition, the manufacturing of products create waste. We strive to minimize our negative impact on the environment.
Ben & Jerry support sustained and safe methods of food production that reduce environmental degradation, maintain the productivity of the land over time and support the economic viability of family and rural communities.</li></li></ul><li>Thanks For Watching<br />Please Share<br />Check out more great forwards at<br />email@example.com<br />firstname.lastname@example.org<br />Mo.No. :- 94279-13540<br />
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