Improving marketing effectiveness with social media analytics - VOZIQ
- 1,555 views
What are people are saying about you in the Social Media? ...
What are people are saying about you in the Social Media?
How can you find out what is being said and use that to your advantage?
The answers can mean big increases in revenue for your business!
VOZIQ’s Step-by-Step Process for Using Social Media to Grow Your Business
Businesses today ignore what’s being said about them in the social media at their own peril. In these uncertain and highly competitive times, marketing strategies need to include input and data from every available source. New technologies have created analytic tools that can help you understand what is being said in the various social media outlets about your business, your competitors and your industry. Listening to potential customers in the social media outlets allows you to understand what consumers are saying about both your brand and your competitors’ brands.
At VOZIQ, we use analytics to make the most of the opportunities that social media conversations present. Today, you must not only know what people are saying about your business, but you must also know what’s going on throughout your industry. What people are saying about your competition is just as important as what they’re saying about you! It boils down to three details that need to be monitored and tracked:
• the buzz about your brand
• the buzz about your competitors’ brand
• the buzz about the industry sector you are part of
Everything about the buzz needs to be analyzed. Is it positive or is it negative? What topics are people discussing and what is the sentiment for each topic? The list goes on, and the scope of the information seems infinite. It may even seem to be an overwhelming task to aggregate and quantify the data in a meaningful way. But it CAN be aggregated and quantified, and when it is put to good use, the resulting marketing benefits are enormous.
Using sophisticated analytical techniques, VOZIQ is able to track all that is being said about your business, about your competitors, and about your industry. Then we convert all this data so that it can be aggregated and analyzed, we combine it with metadata from the world of SEO, and we present you with a series of reports that contain specific recommendations.
Our detailed reports can provide you all of the information you need in order to optimize your marketing campaign, even your entire business model. We provide our expert advice and guidance on how to make the best use of the social media buzz by following a step-by-step action plan.
An example of this plan and the graphic reports that emerge from each step is shown in the attached report.
- Total Views
- Views on SlideShare
- Embed Views