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  |	
  1	
  	
  
2012	
  ©	
  Professor	
  Scott	
  Straub	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved.	
  	
  	
  www.GoodGradesFAST.com	
  
	
  
	
  
4	
  Secrets	
  To	
  A	
  Great	
  Memory	
  
	
  
By	
  Professor	
  Scott	
  Straub	
  
Professor	
  Scott	
  Straub	
  LLC	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Go	
  to	
  	
  	
  	
  www.GoodGradesFAST.com	
  	
  	
  	
  	
  now!	
  	
  
4	
  Secrets	
  To	
  A	
  Great	
  Memory	
  
Page	
  |	
  2	
  	
  
2012	
  ©	
  Professor	
  Scott	
  Straub	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved.	
  	
  	
  www.GoodGradesFAST.com	
  
	
  
	
  
	
  
FIRST	
  THE	
  LEGAL	
  STUFF	
  -­‐	
  	
  
This	
  book	
  is	
  licensed	
  to	
  the	
  original	
  purchaser	
  only.	
  Distribution	
  or	
  duplication	
  by	
  any	
  
means	
  is	
  a	
  direct	
  violation	
  of	
  International	
  copyright	
  law.	
  
	
  
Copyright	
  ©	
  2012by	
  Scott	
  Straub	
  and	
  Professor	
  Scott	
  Straub	
  LLC.	
  	
  All	
  rights	
  reserved.	
  No	
  
part	
  of	
  this	
  eBook	
  may	
  be	
  reproduced	
  in	
  any	
  form	
  without	
  the	
  prior	
  written	
  consent	
  of	
  the	
  
publisher.	
  
	
  
No	
  resale	
  rights	
  are	
  conveyed	
  with	
  this	
  book.	
  You	
  may	
  not	
  sell,	
  give	
  away	
  or	
  otherwise	
  
share	
  the	
  content	
  of	
  this	
  eBook	
  with	
  any	
  party	
  for	
  any	
  reason.	
  
	
  
If	
  you	
  purchased	
  or	
  obtained	
  this	
  book	
  from	
  anyone	
  other	
  than	
  Scott	
  Straub	
  or	
  Organized	
  
Productions,	
  Inc.	
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  Please	
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us	
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2012	
  ©	
  Scott	
  Straub	
  –	
  All	
  Rights	
  Reserved
Page	
  |	
  3	
  	
  
2012	
  ©	
  Professor	
  Scott	
  Straub	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved.	
  	
  	
  www.GoodGradesFAST.com	
  
	
  
	
  
4	
  Secrets	
  to	
  a	
  Great	
  Memory	
  
Most	
  people	
  believe	
  that	
  having	
  an	
  impeccable	
  memory	
  is	
  
something	
  you	
  are	
  born	
  with:	
  either	
  you	
  have	
  it	
  or	
  you	
  don’t.	
  
This	
  misguided	
  belief	
  is—thankfully—false.	
  While	
  everyone	
  
understands	
  that	
  a	
  good	
  memory	
  is	
  one	
  of	
  the	
  most	
  important	
  
skills	
  every	
  student	
  should	
  have,	
  for	
  some	
  reason	
  we’ve	
  been	
  
lead	
  to	
  believe	
  that	
  it’s	
  a	
  gift	
  only	
  for	
  a	
  special	
  few—those	
  special	
  few	
  who	
  won	
  the	
  gene-­‐
pool	
  memory	
  lottery.	
  Nothing	
  could	
  be	
  further	
  from	
  the	
  truth.	
  
Having	
  a	
  good	
  memory	
  is	
  a	
  skill—and	
  like	
  all	
  skills	
  it	
  can	
  be	
  learned	
  and	
  improved	
  by	
  
using	
  the	
  right	
  techniques.	
  Scott	
  Straub,	
  a	
  teacher	
  and	
  memory	
  expert,	
  currently	
  teaches	
  
memory	
  skills	
  to	
  college	
  students	
  helping	
  them	
  understand	
  how	
  to	
  survive	
  and	
  thrive	
  in	
  
college.	
  	
  He	
  also	
  teaches	
  senior	
  adults,	
  medical/health	
  care	
  professionals	
  and	
  children	
  
how	
  to	
  dramatically	
  improve	
  their	
  memory.	
  	
  Straub	
  also	
  developed	
  a	
  groundbreaking	
  
program	
  for	
  remembering	
  numbers.	
  
Having	
  struggled	
  in	
  school	
  himself,	
  Straub	
  understands	
  the	
  need	
  to	
  retain	
  and	
  recall	
  
information.	
  Memorization	
  is	
  key	
  as	
  a	
  student	
  and	
  seems	
  to	
  be	
  even	
  more	
  important	
  
today	
  than	
  in	
  previous	
  decades.	
  Straub	
  addresses	
  the	
  extreme	
  importance	
  of	
  memory	
  in	
  
his	
  Tune	
  Up	
  Your	
  Memory	
  DVD	
  programs	
  designed	
  for	
  people	
  of	
  every	
  age,	
  from	
  children	
  
through	
  senior	
  adults.	
  	
  His	
  programs	
  provide	
  the	
  fundamental	
  keys	
  to	
  improving	
  memory	
  
that	
  could	
  mean	
  the	
  difference	
  between	
  getting	
  a	
  failing	
  grade	
  or	
  an	
  “A;”	
  waiting	
  to	
  get	
  
into	
  the	
  nursing	
  program	
  or	
  getting	
  accepted	
  right	
  away;	
  or	
  simply	
  living	
  a	
  happy,	
  healthy	
  
life.	
  Having	
  a	
  good	
  memory	
  is	
  crucial	
  at	
  every	
  age.	
  
SECRET	
  #1:	
  YOU	
  MUST	
  FOCUS	
  ON	
  NEW	
  
INFORMATION	
  FOR	
  AT	
  LEAST	
  7-­‐9	
  SECONDS	
  
________________________________________________	
  
The	
  first	
  key	
  to	
  improving	
  memory	
  deals	
  with	
  
focus.	
  This	
  step	
  is	
  called	
  “First	
  Awareness.”	
  This	
  is	
  
the	
  process	
  of	
  consciously	
  focusing	
  on	
  an	
  item	
  for	
  
an	
  uninterrupted	
  period	
  of	
  time.	
  Focusing	
  on	
  
something	
  long	
  enough	
  allows	
  the	
  brain	
  to	
  store	
  it	
  
in	
  its	
  short-­‐term	
  memory	
  which	
  is	
  crucial	
  to	
  
Page	
  |	
  4	
  	
  
2012	
  ©	
  Professor	
  Scott	
  Straub	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved.	
  	
  	
  www.GoodGradesFAST.com	
  
	
  
success.	
  	
  
Latest	
  research	
  shows	
  that	
  it	
  takes	
  an	
  average	
  of	
  7-­‐9	
  seconds	
  of	
  concentration	
  (at	
  least)	
  to	
  
place	
  something	
  in	
  short-­‐term	
  memory.	
  Most	
  people	
  focus	
  on	
  new	
  information	
  for	
  2-­‐5	
  
seconds	
  and	
  then	
  move	
  on.	
  This	
  is	
  not	
  long	
  enough	
  for	
  the	
  short-­‐term	
  memory	
  to	
  retain	
  
the	
  new	
  information.	
  You	
  must	
  be	
  focused	
  (no	
  multi-­‐tasking!)	
  and	
  make	
  sure	
  your	
  time	
  is	
  
uninterrupted.	
  If	
  you	
  get	
  distracted	
  easily	
  make	
  sure	
  you	
  study	
  in	
  a	
  quiet	
  place	
  where	
  
distractions	
  are	
  limited.	
  In	
  reality,	
  10	
  seconds	
  isn’t	
  that	
  long	
  when	
  you	
  are	
  studying;	
  but	
  
it’s	
  long	
  enough	
  to	
  get	
  that	
  new	
  information	
  into	
  your	
  short-­‐term	
  memory	
  and	
  that’s	
  
important.	
  	
  	
  
	
  
SECRET	
  #2:	
  YOUR	
  
MEDICATIONS	
  MAY	
  BE	
  
AFFECTING	
  YOUR	
  MEMORY	
  
______________________________	
  
*Consult	
  your	
  doctor	
  for	
  advice	
  
on	
  alternative	
  medicines	
  	
  
Your	
  over-­‐the-­‐counter	
  and	
  
prescription	
  medication	
  could	
  
be	
  harming	
  your	
  memory.	
  
According	
  to	
  Doctors	
  Douglas	
  
J.	
  Mason	
  and	
  Michael	
  L.	
  Kohn,	
  
medications	
  including	
  any	
  
sedating	
  side	
  effect	
  have	
  the	
  
potential	
  to	
  harm	
  your	
  
memory.	
  Medications	
  known	
  as	
  
anticholinergics	
  slow	
  down	
  the	
  
primary	
  neurotransmitter	
  that	
  
helps	
  you	
  learn	
  and	
  retain	
  
information	
  (Douglas	
  J.	
  Mason,	
  
2007).	
  	
  
Sleep	
  medications	
  can	
  also	
  cause	
  memory	
  impairment	
  because	
  they	
  prevent	
  your	
  body	
  
from	
  achieving	
  the	
  deep	
  REM	
  sleep	
  it	
  needs	
  to	
  rejuvenate	
  itself.	
  If	
  you	
  constantly	
  wake	
  up	
  
tired	
  please	
  see	
  your	
  doctor.	
  	
  
Page	
  |	
  5	
  	
  
2012	
  ©	
  Professor	
  Scott	
  Straub	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved.	
  	
  	
  www.GoodGradesFAST.com	
  
	
  
Many	
  of	
  us	
  have	
  been	
  lead	
  to	
  believe	
  that	
  memory	
  loss	
  is	
  a	
  natural	
  form	
  of	
  aging	
  when	
  in	
  
reality	
  memory	
  loss	
  could	
  be	
  the	
  result	
  of	
  a	
  number	
  of	
  untreated	
  conditions.	
  According	
  to	
  
the	
  Alzheimer	
  Association:	
  “Serious	
  memory	
  loss,	
  confusion,	
  and	
  other	
  major	
  changes	
  in	
  
the	
  way	
  our	
  minds	
  work	
  are	
  not	
  a	
  normal	
  part	
  of	
  aging.	
  Many	
  conditions	
  can	
  disrupt	
  
memory	
  and	
  mental	
  function.	
  Symptoms	
  may	
  improve	
  when	
  the	
  underlying	
  cause	
  is	
  
treated.”	
  Some	
  of	
  these	
  causes	
  are:	
  depression,	
  Rx	
  medication,	
  dehydration,	
  alcohol	
  
abuse,	
  drug	
  abuse,	
  nutritional	
  deficiencies,	
  social	
  isolation,	
  insomnia,	
  head	
  trauma,	
  
anxiety,	
  environmental	
  chemicals,	
  thyroid	
  deficiency,	
  tia’s,	
  embolism,	
  hormonal	
  changes,	
  
infection,	
  diabetes,	
  aneurysm,	
  and	
  stress	
  (Blotsky,	
  2009).	
  
	
  Getting	
  diagnosed	
  correctly	
  and	
  treating	
  these	
  conditions	
  can	
  help	
  your	
  memory.	
  You	
  
can	
  take	
  a	
  B12	
  Complex	
  and	
  folic	
  acid	
  to	
  help	
  prevent	
  memory	
  loss	
  along	
  with	
  living	
  a	
  
healthy	
  lifestyle.	
  This	
  will	
  be	
  addressed	
  further	
  in	
  Secret	
  #4.	
  So	
  remember,	
  please	
  consult	
  
your	
  physician	
  if	
  you	
  any	
  concerns	
  about	
  the	
  medications	
  you	
  are	
  taking.	
  
	
  
SECRET	
  #3:	
  YOUR	
  ABILITY	
  TO	
  THINK,	
  LEARN	
  AND	
  MEMORIZE	
  GOES	
  DOWN	
  VERY	
  
RAPIDLY…	
  
_____________________________________________________________________________________	
  
You	
  know	
  the	
  scenario:	
  your	
  monstrous	
  anatomy	
  final	
  is	
  tomorrow	
  and	
  thanks	
  to	
  poor—
albeit	
  fun	
  at	
  the	
  time—decisions	
  you	
  now	
  have	
  only	
  the	
  night	
  before	
  to	
  study.	
  What	
  do	
  
you	
  do?	
  Cram.	
  What	
  do	
  you	
  get?	
  An	
  “F”.	
  Why	
  is	
  that?	
  You’d	
  think	
  after	
  studying	
  for	
  hours	
  
on	
  end	
  just	
  before	
  the	
  exam	
  your	
  brain	
  would	
  retain	
  a	
  passing	
  grade	
  of	
  information.	
  
Obviously,	
  this	
  isn’t	
  the	
  case.	
  
Page	
  |	
  6	
  	
  
2012	
  ©	
  Professor	
  Scott	
  Straub	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved.	
  	
  	
  www.GoodGradesFAST.com	
  
	
  
Actually,	
  research	
  shows	
  that	
  after	
  about	
  only	
  10	
  minutes	
  the	
  brain’s	
  ability	
  to	
  think	
  and	
  
learn	
  goes	
  down.	
  That’s	
  only	
  for	
  the	
  majority	
  though;	
  depending	
  on	
  the	
  subject,	
  your	
  level	
  
of	
  interest,	
  your	
  personality,	
  etc	
  your	
  brain’s	
  ability	
  to	
  think,	
  learn	
  and	
  store	
  information	
  
could	
  be	
  shorter	
  than	
  ten	
  minutes.	
  Bottom	
  line:	
  your	
  brain	
  needs	
  to	
  take	
  a	
  break	
  and	
  it	
  is	
  
going	
  to	
  whether	
  you	
  want	
  it	
  to	
  or	
  not.	
  	
  
Have	
  you	
  ever	
  been	
  studying	
  for	
  20-­‐25	
  minutes	
  only	
  to	
  stop	
  and	
  realize	
  you’ve	
  retained	
  
little	
  to	
  no	
  information?	
  In	
  order	
  to	
  deter	
  this	
  from	
  happening	
  make	
  sure	
  you	
  take	
  short	
  
breaks	
  while	
  studying	
  (emphasis	
  on	
  “short”)	
  so	
  that	
  you	
  can	
  get	
  back	
  into	
  the	
  material.	
  
Simply	
  take	
  deep	
  breaths	
  and—if	
  your	
  setting	
  permits—stand	
  up	
  and	
  walk	
  around	
  for	
  a	
  
few	
  seconds.	
  Research	
  shows	
  that	
  you	
  get	
  15-­‐20%	
  more	
  blood	
  to	
  the	
  brain	
  when	
  you	
  stand	
  
so	
  make	
  sure	
  you	
  do	
  so.	
  	
  
While	
  studying	
  take	
  note	
  of	
  when	
  your	
  brain	
  starts	
  to	
  wander.	
  This	
  will	
  show	
  you	
  how	
  
long	
  you	
  can	
  go	
  before	
  needing	
  to	
  take	
  a	
  break.	
  Keep	
  a	
  clock	
  close	
  by	
  so	
  you	
  can	
  keep	
  an	
  
eye	
  on	
  how	
  long	
  you’ve	
  been	
  studying	
  and	
  when	
  you	
  need	
  to	
  take	
  a	
  break.	
  If	
  you	
  can,	
  
bring	
  a	
  timer	
  and	
  set	
  it	
  for	
  10	
  minutes	
  (if	
  it	
  isn’t	
  too	
  distracting).	
  It	
  may	
  be	
  hard	
  to	
  pull	
  
yourself	
  from	
  the	
  material	
  for	
  a	
  quick	
  break	
  but	
  in	
  the	
  long	
  run	
  you’ll	
  be	
  able	
  to	
  retain	
  
that	
  information	
  and	
  actually	
  get	
  a	
  passing	
  grade	
  on	
  your	
  exams.	
  
	
  
SECRET	
  #4:	
  
NUTRITION	
  CAN	
  
RADICALLY	
  AFFECT	
  
YOUR	
  ABILITY	
  TO	
  
MEMORIZE	
  
____________________
____________________
____________________
____________________
_____	
  
It’s	
  really	
  no	
  secret	
  
that	
  exercising	
  and	
  
eating	
  right	
  help	
  you	
  
stay	
  healthy.	
  But,	
  you	
  
may	
  not	
  know	
  that	
  a	
  
healthy	
  lifestyle	
  can	
  
Page	
  |	
  7	
  	
  
2012	
  ©	
  Professor	
  Scott	
  Straub	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved.	
  	
  	
  www.GoodGradesFAST.com	
  
	
  
also	
  help	
  your	
  memory.	
  There	
  are	
  certain	
  vitamins	
  found	
  in	
  nutritious	
  foods	
  that	
  aid	
  in	
  
nurturing	
  and	
  stimulating	
  the	
  brain.	
  	
  
Vitamins	
  B6,	
  B12,	
  and	
  folic	
  acid	
  protect	
  your	
  
neurons	
  and	
  help	
  make	
  red	
  blood	
  cells	
  (the	
  cells	
  
which	
  carry	
  oxygen).	
  These	
  vitamins	
  can	
  be	
  
found	
  in:	
  
• Broccoli	
  
• Spinach	
  and	
  other	
  dark	
  leafy	
  
greens	
  
• Asparagus	
  
• Strawberries	
  
• Melons	
  
• Black	
  beans	
  and	
  other	
  legumes	
  
• Citrus	
  fruits	
  
• Soybeans	
  
Antioxidants	
  such	
  as	
  Vitamins	
  C	
  and	
  E,	
  and	
  beta	
  carotene	
  all	
  fight	
  free	
  radicals.	
  Free	
  
radicals	
  can	
  damage	
  other	
  cells	
  but	
  antioxidants	
  neutralize	
  them	
  along	
  with	
  helping	
  
oxygen	
  flow	
  through	
  your	
  body	
  and	
  brain.	
  These	
  antioxidants	
  can	
  be	
  found	
  in:	
  
• Blueberries	
  and	
  other	
  berries	
  
• Sweet	
  potatoes	
  
• Red	
  tomatoes	
  
• Spinach	
  
• Broccoli	
  
• Green	
  tea	
  
• Nuts	
  and	
  seeds	
  
• Citrus	
  fruits	
  
• Liver	
  
Other	
  important	
  nutrients	
  your	
  body	
  needs	
  
are	
  Omega-­‐3	
  fatty	
  acids.	
  You	
  may	
  think	
  that	
  
since	
  it’s	
  called	
  a	
  “fatty”	
  acid	
  it’s	
  bad	
  (because	
  
all	
  fat’s	
  bad	
  right?).	
  Actually,	
  this	
  is	
  the	
  good	
  
fat	
  your	
  body	
  needs.	
  These	
  fatty	
  acids	
  help	
  
Page	
  |	
  8	
  	
  
2012	
  ©	
  Professor	
  Scott	
  Straub	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved.	
  	
  	
  www.GoodGradesFAST.com	
  
	
  
your	
  brain	
  with	
  cognitive	
  function	
  and	
  
protect	
  you	
  against	
  high	
  cholesterol.	
  The	
  
best	
  sources	
  for	
  these	
  fatty	
  acids	
  are:	
  
• Cold-­‐water	
  Fish:	
  Salmon,	
  
Herring,	
  Tuna,	
  Halibut,	
  
Mackerel	
  
• Walnuts	
  and	
  walnut	
  oil	
  
• Flaxseed	
  and	
  flaxseed	
  oil	
  
If	
  for	
  some	
  reason	
  you	
  can’t	
  eat	
  any	
  of	
  
these	
  foods	
  take	
  a	
  supplement	
  so	
  that	
  
you’re	
  still	
  getting	
  the	
  vitamins	
  you	
  need.	
  
However,	
  the	
  best	
  way	
  to	
  get	
  these	
  vitamins	
  is	
  by	
  eating	
  these	
  foods	
  they	
  are	
  naturally	
  
found	
  in.	
  
Exercising	
  regularly	
  will	
  also	
  help	
  to	
  stimulate	
  your	
  brain	
  as	
  well	
  as	
  increase	
  HDL	
  (good	
  
cholesterol).	
  Other	
  healthy	
  habits	
  include:	
  
• Losing	
  weight	
  (if	
  needed)	
  
• Not	
  smoking	
  
• Drinking	
  alcohol	
  in	
  modest	
  amounts	
  
• Cutting	
  down	
  on	
  trans	
  and	
  saturated	
  fats	
  
• Consuming	
  olive,	
  canola	
  and	
  peanut	
  oils	
  
• Drinking	
  cranberry	
  juice	
  
• Lowering	
  bad	
  cholesterol	
  
Having	
  a	
  healthy	
  lifestyle	
  not	
  only	
  benefits	
  you	
  physically	
  but	
  it	
  helps	
  your	
  memory	
  as	
  
well.	
  	
  
	
  
BONUS	
  SECRET	
  #5:	
  NEW	
  INFORMATION	
  NEEDS	
  TO	
  STAND	
  OUT	
  TO	
  BE	
  REMEMBERED	
  
_____________________________________________________________________________________	
  
This	
  is	
  the	
  most	
  important	
  part	
  of	
  the	
  memory	
  process	
  and	
  the	
  key	
  to	
  Scott	
  Straub’s	
  new	
  
Tune	
  Up	
  Your	
  Memory	
  program	
  (www.TuneUpYourMemory.com).	
  You’ve	
  learned	
  that	
  
focusing	
  on	
  new	
  material	
  is	
  important,	
  avoiding	
  memory-­‐impairing	
  medications	
  along	
  
with	
  eating	
  healthy	
  stimulates	
  the	
  brain,	
  and	
  that	
  studying	
  in	
  short	
  bursts	
  of	
  time	
  helps	
  
Page	
  |	
  9	
  	
  
2012	
  ©	
  Professor	
  Scott	
  Straub	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved.	
  	
  	
  www.GoodGradesFAST.com	
  
	
  
to	
  retain	
  information	
  but	
  this	
  is	
  where	
  it	
  all	
  comes	
  together.	
  You	
  have	
  to	
  be	
  able	
  to	
  get	
  
what	
  you	
  are	
  studying	
  from	
  your	
  short-­‐term	
  memory	
  into	
  your	
  long-­‐term	
  if	
  you	
  want	
  to	
  
really	
  learn	
  and	
  process	
  what	
  you	
  are	
  studying.	
  In	
  order	
  to	
  do	
  so	
  you	
  must	
  make	
  a	
  
connection.	
  
Connection	
  is	
  the	
  key.	
  You	
  must	
  correlate,	
  or	
  connect,	
  the	
  new	
  fact	
  or	
  concept	
  into	
  
something	
  you	
  already	
  know	
  in	
  a	
  unique	
  way.	
  This	
  may	
  seem	
  strange	
  at	
  first	
  but	
  it	
  really	
  
does	
  become	
  easy	
  and	
  fun	
  so	
  stick	
  with	
  it.	
  The	
  most	
  common	
  way	
  of	
  making	
  these	
  
connections	
  is	
  using	
  something	
  called	
  mnemonics.	
  	
  
Mnemonics	
  are	
  memory	
  aids,	
  often	
  in	
  verse	
  form,	
  that	
  help	
  us	
  remember	
  facts.	
  Science	
  
teachers	
  use	
  ROYGBIV	
  to	
  help	
  students	
  remember	
  the	
  seven	
  primary	
  colors	
  of	
  the	
  visible	
  
light	
  spectrum.	
  “R”	
  represents	
  Red,	
  “O”	
  represents	
  orange,	
  “Y”	
  represents	
  yellow	
  and	
  so	
  
on.	
  Rhyming	
  mnemonics	
  are	
  also	
  used	
  to	
  help	
  with	
  the	
  learning	
  process.	
  How	
  many	
  of	
  us	
  
were	
  taught	
  “I	
  before	
  E,	
  except	
  after	
  C”?	
  This	
  rhyme	
  works	
  so	
  well	
  that	
  many	
  people	
  will	
  
remember	
  it	
  for	
  the	
  rest	
  of	
  their	
  lives.	
  If	
  there	
  is	
  already	
  an	
  existing	
  mnemonic	
  device	
  for	
  
what	
  you	
  are	
  studying:	
  use	
  it!	
  
However,	
  most	
  of	
  the	
  information	
  you	
  study	
  doesn’t	
  have	
  a	
  prescribed	
  mnemonic	
  device	
  
for	
  it.	
  So	
  now	
  you	
  have	
  to	
  get	
  creative.	
  This	
  step	
  shows	
  you	
  how	
  to	
  make	
  even	
  the	
  most	
  
abstract	
  information	
  stand	
  out	
  in	
  your	
  mind.	
  	
  
The	
  reason	
  why	
  mnemonics	
  work	
  so	
  well	
  is	
  because	
  they	
  connect	
  the	
  information	
  and	
  do	
  
it	
  in	
  a	
  unique	
  way—a	
  way	
  that	
  is	
  out	
  of	
  the	
  ordinary.	
  In	
  order	
  to	
  make	
  the	
  connection	
  you	
  
have	
  to	
  do	
  it	
  in	
  an	
  outlandish	
  way	
  so	
  your	
  brain	
  will	
  remember	
  the	
  information.	
  This	
  is	
  
the	
  heart	
  of	
  the	
  memory	
  system.	
  	
  
Let’s	
  use	
  an	
  example:	
  say	
  you	
  have	
  vocabulary	
  you	
  need	
  to	
  memorize	
  for	
  a	
  test.	
  Now,	
  you	
  
may	
  be	
  tempted	
  at	
  first	
  to	
  make	
  flashcards	
  for	
  the	
  task;	
  don’t	
  do	
  it.	
  A	
  recent	
  private	
  study	
  
showed	
  that	
  90%	
  of	
  information	
  learned	
  by	
  using	
  flashcards	
  alone	
  was	
  forgotten	
  the	
  next	
  
day.	
  Why	
  is	
  this?	
  The	
  students	
  didn’t	
  focus	
  on	
  each	
  bit	
  of	
  information	
  long	
  enough	
  and	
  it	
  
wasn’t	
  remembered	
  in	
  a	
  way	
  that	
  was	
  unique.	
  Bottom	
  line:	
  the	
  information	
  didn’t	
  stand	
  
out.	
  In	
  order	
  to	
  remember	
  any	
  new	
  thing,	
  such	
  as	
  a	
  word	
  and	
  its	
  definition,	
  it	
  must	
  be	
  
connected	
  in	
  a	
  very	
  nonsensical	
  way.	
  This	
  connection	
  has	
  to	
  be	
  out	
  of	
  the	
  ordinary.	
  	
  
Page	
  |	
  10	
  	
  
2012	
  ©	
  Professor	
  Scott	
  Straub	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved.	
  	
  	
  www.GoodGradesFAST.com	
  
	
  
Back	
  to	
  the	
  vocabulary	
  you	
  have	
  to	
  memorize.	
  Say	
  you	
  need	
  to	
  remember	
  the	
  definition	
  
for	
  the	
  word	
  “encroach.”	
  Encroach:	
  to	
  trespass	
  upon	
  property	
  or	
  domain,	
  gradually.	
  	
  
Usually,	
  connecting	
  the	
  word	
  and	
  the	
  meaning	
  would	
  be	
  difficult	
  since	
  the	
  word	
  
“encroach”	
  can	
  be	
  rather	
  abstract.	
  So	
  you	
  have	
  to	
  connect	
  it.	
  	
  Here’s	
  how:	
  
1. First	
  picture	
  an	
  EXTREMELY	
  large	
  roach	
  with	
  an	
  “N”	
  on	
  its	
  back	
  (N-­‐roach).	
  Picture	
  
this	
  very	
  clearly	
  in	
  your	
  mind.	
  The	
  trick	
  is	
  to	
  really	
  focus	
  on	
  the	
  crazy	
  picture	
  in	
  
your	
  mind.	
  Close	
  your	
  eyes	
  and	
  concentrate	
  on	
  the	
  image.	
  Got	
  it?	
  
2. Next,	
  picture	
  the	
  “N-­‐roach”	
  creeping	
  towards	
  your	
  house	
  or	
  the	
  fence	
  around	
  your	
  
house.	
  The	
  “N-­‐roach”	
  is	
  gradually	
  trespassing	
  on	
  your	
  property.	
  Can	
  you	
  see	
  it	
  in	
  
your	
  mind?	
  
The	
  visualization	
  is	
  the	
  key	
  to	
  the	
  system.	
  The	
  image	
  must	
  stand	
  out	
  by	
  being	
  wild,	
  gross,	
  
strange,	
  or	
  whatever	
  is	
  outlandish	
  in	
  your	
  mind.	
  It	
  must	
  be	
  outrageous	
  or	
  even	
  
impossible.	
  If	
  you	
  could	
  come	
  up	
  with	
  these	
  connections	
  for	
  every	
  vocabulary	
  word	
  
imagine	
  how	
  much	
  easier	
  it	
  would	
  be	
  to	
  remember	
  each	
  definition?	
  Do	
  you	
  remember	
  
what	
  it	
  means	
  to	
  “encroach”?	
  
Some	
  tips	
  for	
  creating	
  these	
  bizarre	
  images	
  in	
  your	
  mind:	
  
Make	
  the	
  images:	
  
• Very	
  strange	
  
• Extreme	
  in	
  size	
  
(abnormally	
  large	
  or	
  
small)	
  
• Multiply	
  (visualize	
  
100,000	
  of	
  the	
  item)	
  
• Colorful	
  
• Active	
  
• Talk	
  to	
  you.	
  Give	
  the	
  
item	
  a	
  voice	
  
At	
  first	
  this	
  may	
  be	
  difficult,	
  but	
  the	
  
goal	
  is	
  not	
  to	
  create	
  the	
  “perfect”	
  image	
  or	
  picture	
  in	
  your	
  mind.	
  The	
  connection	
  and	
  
learning	
  happens	
  when	
  you	
  spend	
  time	
  focusing	
  on	
  the	
  word	
  and	
  the	
  definition	
  by	
  trying	
  
to	
  connect	
  them.	
  This	
  information	
  is	
  vital	
  to	
  you	
  being	
  able	
  to	
  learn:	
  The	
  goal	
  is	
  not	
  to	
  
create	
  the	
  perfect	
  image	
  or	
  picture	
  in	
  your	
  mind.	
  The	
  connection	
  and	
  learning	
  
Page	
  |	
  11	
  	
  
2012	
  ©	
  Professor	
  Scott	
  Straub	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved.	
  	
  	
  www.GoodGradesFAST.com	
  
	
  
happens	
  when	
  you	
  spend	
  time	
  focusing	
  on	
  the	
  word	
  and	
  the	
  definition	
  by	
  trying	
  to	
  
connect	
  them.	
  	
  
If	
  you	
  follow	
  these	
  basic	
  steps	
  when	
  studying	
  you’ll	
  notice	
  a	
  dramatic	
  difference	
  in	
  your	
  
ability	
  to	
  retain	
  information.	
  These	
  skills	
  along	
  with	
  others	
  have	
  helped	
  countless	
  
students	
  obtain	
  their	
  academic	
  goals.	
  Scott	
  Straub	
  teaches	
  these	
  skills	
  to	
  help	
  struggling	
  
students	
  in	
  his	
  Tune	
  Up	
  Your	
  Memory	
  programs.	
  To	
  learn	
  more	
  techniques	
  that	
  will	
  help	
  
you	
  remember	
  more	
  and	
  work	
  less,	
  check	
  out	
  www.GoodGradesFAST.com	
  	
  and	
  
www.TuneUpYourMemory.com	
  .	
  You	
  will	
  learn	
  more	
  helpful	
  information	
  that’s	
  been	
  
tested	
  and	
  proven	
  to	
  work	
  for	
  children,	
  college	
  students,	
  seniors—anyone	
  needing	
  to	
  
improve	
  their	
  memory.	
  	
  	
  
	
  
	
  
	
  
	
  
	
  
Page	
  |	
  12	
  	
  
2012	
  ©	
  Professor	
  Scott	
  Straub	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved.	
  	
  	
  www.GoodGradesFAST.com	
  
	
  
SECRET	
  #6:	
  THE	
  LATEST	
  RESEARCH	
  ON	
  THE	
  BRAIN	
  AND	
  MEMORY…	
  
_____________________________________________________________________________________	
  
Over	
  the	
  past	
  ten	
  years	
  there	
  has	
  been	
  a	
  tremendous	
  amount	
  of	
  research	
  done	
  on	
  how	
  
the	
  brain	
  processes	
  and	
  retains	
  information.	
  	
  	
  
	
  
THE	
  DOORWAY	
  EFFECT	
  
Have	
  you	
  ever	
  walked	
  into	
  a	
  room	
  and	
  forgot	
  why	
  you	
  walked	
  in?	
  Researchers	
  have	
  found	
  
that	
  everyone	
  experiences	
  this	
  same	
  phenomenon.	
  	
  It	
  has	
  recently	
  been	
  proven	
  that	
  the	
  
brain	
  erases	
  information	
  when	
  you	
  go	
  from	
  one	
  to	
  another.	
  	
  	
  
When	
  you	
  are	
  in	
  one	
  location,	
  the	
  brain	
  takes	
  in	
  information	
  about	
  the	
  current	
  situation	
  
and	
  stores	
  it	
  in	
  temporary	
  memory.	
  	
  When	
  you	
  move	
  to	
  a	
  different	
  location,	
  such	
  as	
  when	
  
you	
  walk	
  through	
  a	
  doorway	
  into	
  a	
  different	
  room	
  we	
  are	
  programmed	
  to	
  naturally	
  purge	
  
out	
  useless	
  information	
  and	
  get	
  ready	
  for	
  a	
  new	
  set	
  of	
  data.	
  	
  This	
  is	
  why	
  it’s	
  called	
  the	
  
doorway	
  effect.	
  	
  	
  
The	
  great	
  news	
  is	
  that	
  forgetting	
  information	
  doesn’t	
  necessarily	
  indicate	
  a	
  problem	
  with	
  
our	
  memory,	
  although	
  if	
  you	
  notice	
  it	
  getting	
  worse	
  you	
  should	
  consult	
  a	
  physician.	
  	
  	
  
	
  
STRESS	
  AND	
  LEARNING	
  
	
  Research	
  tells	
  us	
  that	
  when	
  humans	
  are	
  under	
  stress,	
  their	
  brains	
  automatically	
  
"downshift"	
  to	
  a	
  lower	
  functioning	
  level.	
  This	
  design	
  allows	
  fingers	
  to	
  pull	
  away	
  from	
  a	
  
hot	
  pan	
  before	
  the	
  thought	
  "I	
  need	
  a	
  potholder"	
  can	
  even	
  be	
  formulated,	
  but	
  it	
  just	
  as	
  
easily	
  sacrifices	
  thinking	
  and	
  learning	
  to	
  such	
  "survival"	
  responses.	
  	
  
	
  
Under	
  stress,	
  humans	
  drop	
  from	
  the	
  thinking	
  level,	
  to	
  the	
  emotional	
  level,	
  and	
  eventually	
  
to	
  the	
  "fight	
  or	
  flight"	
  survival	
  level.	
  	
  This	
  is	
  why	
  you	
  have	
  a	
  hard	
  time	
  learning	
  and	
  
remembering	
  when	
  you	
  are	
  under	
  increased	
  stress.	
  	
  	
  
	
  
When	
  attempting	
  to	
  learn	
  and	
  remember	
  new	
  information,	
  try	
  to	
  do	
  so	
  in	
  with	
  little	
  or	
  
no	
  stress.	
  	
  	
  
	
  
Page	
  |	
  13	
  	
  
2012	
  ©	
  Professor	
  Scott	
  Straub	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved.	
  	
  	
  www.GoodGradesFAST.com	
  
	
  
	
  
	
  
MOVEMENT	
  AND	
  LEARNING	
  IN	
  YOUNGER	
  CHILDREN	
  
Movement	
  is	
  the	
  only	
  thing	
  that	
  unites	
  all	
  brain	
  levels	
  and	
  integrates	
  the	
  right	
  and	
  left	
  
hemispheres	
  ,	
  especially	
  of	
  young	
  learners.	
  	
  Research	
  tells	
  us	
  that	
  we	
  remember	
  more	
  
information	
  when	
  our	
  brain	
  is	
  fully	
  engaged.	
  The	
  locomotion	
  centers	
  of	
  the	
  brain	
  are	
  
paired,	
  facing	
  one	
  another	
  along	
  the	
  top	
  of	
  the	
  right	
  and	
  left	
  hemispheres,	
  so	
  that	
  the	
  
center	
  controlling	
  the	
  left	
  leg	
  parallels	
  the	
  center	
  controlling	
  the	
  right	
  leg,	
  and	
  so	
  forth.	
  	
  
For	
  this	
  reason,	
  movement	
  ties	
  in	
  both	
  hemispheres,	
  allowing	
  young	
  children	
  almost	
  
their	
  only	
  opportunity	
  to	
  apply	
  both	
  sides	
  of	
  the	
  brain	
  to	
  an	
  effort	
  and	
  attempt	
  to	
  pass	
  
information	
  between	
  the	
  right	
  and	
  left	
  hemispheres.	
  For	
  this	
  reason	
  many	
  young	
  children	
  
(and	
  older	
  kinesthetic	
  learners)	
  must	
  move	
  to	
  learn.	
  They	
  are	
  able	
  to	
  pay	
  attention	
  and	
  
learn	
  only	
  if	
  they	
  are	
  free	
  to	
  wiggle	
  around;	
  sitting	
  still	
  is	
  a	
  strain.	
  
	
  
Communication	
  between	
  hemispheres	
  begins	
  when	
  a	
  child	
  is	
  about	
  five	
  years	
  old,	
  
becomes	
  more	
  effective	
  around	
  age	
  seven	
  (when	
  a	
  child	
  can	
  deal	
  with	
  the	
  abstract),	
  and	
  is	
  
fully	
  communicating	
  about	
  age	
  9-­‐10	
  for	
  girls	
  and	
  puberty	
  for	
  boys.	
  Until	
  these	
  maturation	
  
points,	
  most	
  children	
  are	
  better	
  off	
  employing	
  movement	
  whenever	
  possible	
  to	
  cement	
  
learning.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Page	
  |	
  14	
  	
  
2012	
  ©	
  Professor	
  Scott	
  Straub	
  LLC	
  -­‐	
  All	
  Rights	
  Reserved.	
  	
  	
  www.GoodGradesFAST.com	
  
	
  
Bibliography	
  
Blotsky,	
  F.	
  H.	
  (2009,	
  October	
  22).	
  Hope	
  for	
  those	
  with	
  Memory	
  Loss.	
  Retrieved	
  November	
  
16,	
  2009,	
  from	
  Trib:	
  http://www.trib.com/news/opinion/mailbag/article_a57e50b3-­‐b487-­‐
5708-­‐9424-­‐86cceae65282.html	
  
Douglas	
  J.	
  Mason,	
  P.	
  &.	
  (2007).	
  Are	
  Your	
  Medications	
  Affecting	
  Your	
  Memory?	
  Retrieved	
  
November	
  16,	
  2009,	
  from	
  InnerSelf.com:	
  http://innerself.com/html/health/resources/are-­‐
medications-­‐affecting-­‐your-­‐memory.html	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  

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4 secrets-to-a-great-memory

  • 1. Page  |  1     2012  ©  Professor  Scott  Straub  LLC  -­‐  All  Rights  Reserved.      www.GoodGradesFAST.com       4  Secrets  To  A  Great  Memory     By  Professor  Scott  Straub   Professor  Scott  Straub  LLC                   Go  to        www.GoodGradesFAST.com          now!     4  Secrets  To  A  Great  Memory  
  • 2. Page  |  2     2012  ©  Professor  Scott  Straub  LLC  -­‐  All  Rights  Reserved.      www.GoodGradesFAST.com         FIRST  THE  LEGAL  STUFF  -­‐     This  book  is  licensed  to  the  original  purchaser  only.  Distribution  or  duplication  by  any   means  is  a  direct  violation  of  International  copyright  law.     Copyright  ©  2012by  Scott  Straub  and  Professor  Scott  Straub  LLC.    All  rights  reserved.  No   part  of  this  eBook  may  be  reproduced  in  any  form  without  the  prior  written  consent  of  the   publisher.     No  resale  rights  are  conveyed  with  this  book.  You  may  not  sell,  give  away  or  otherwise   share  the  content  of  this  eBook  with  any  party  for  any  reason.     If  you  purchased  or  obtained  this  book  from  anyone  other  than  Scott  Straub  or  Organized   Productions,  Inc.  you  have  a  pirated  copy.  Please  help  us  stop  Internet  crime  by  contacting   us  at  theinfoexpert2@gmail.com   2012  ©  Scott  Straub  –  All  Rights  Reserved
  • 3. Page  |  3     2012  ©  Professor  Scott  Straub  LLC  -­‐  All  Rights  Reserved.      www.GoodGradesFAST.com       4  Secrets  to  a  Great  Memory   Most  people  believe  that  having  an  impeccable  memory  is   something  you  are  born  with:  either  you  have  it  or  you  don’t.   This  misguided  belief  is—thankfully—false.  While  everyone   understands  that  a  good  memory  is  one  of  the  most  important   skills  every  student  should  have,  for  some  reason  we’ve  been   lead  to  believe  that  it’s  a  gift  only  for  a  special  few—those  special  few  who  won  the  gene-­‐ pool  memory  lottery.  Nothing  could  be  further  from  the  truth.   Having  a  good  memory  is  a  skill—and  like  all  skills  it  can  be  learned  and  improved  by   using  the  right  techniques.  Scott  Straub,  a  teacher  and  memory  expert,  currently  teaches   memory  skills  to  college  students  helping  them  understand  how  to  survive  and  thrive  in   college.    He  also  teaches  senior  adults,  medical/health  care  professionals  and  children   how  to  dramatically  improve  their  memory.    Straub  also  developed  a  groundbreaking   program  for  remembering  numbers.   Having  struggled  in  school  himself,  Straub  understands  the  need  to  retain  and  recall   information.  Memorization  is  key  as  a  student  and  seems  to  be  even  more  important   today  than  in  previous  decades.  Straub  addresses  the  extreme  importance  of  memory  in   his  Tune  Up  Your  Memory  DVD  programs  designed  for  people  of  every  age,  from  children   through  senior  adults.    His  programs  provide  the  fundamental  keys  to  improving  memory   that  could  mean  the  difference  between  getting  a  failing  grade  or  an  “A;”  waiting  to  get   into  the  nursing  program  or  getting  accepted  right  away;  or  simply  living  a  happy,  healthy   life.  Having  a  good  memory  is  crucial  at  every  age.   SECRET  #1:  YOU  MUST  FOCUS  ON  NEW   INFORMATION  FOR  AT  LEAST  7-­‐9  SECONDS   ________________________________________________   The  first  key  to  improving  memory  deals  with   focus.  This  step  is  called  “First  Awareness.”  This  is   the  process  of  consciously  focusing  on  an  item  for   an  uninterrupted  period  of  time.  Focusing  on   something  long  enough  allows  the  brain  to  store  it   in  its  short-­‐term  memory  which  is  crucial  to  
  • 4. Page  |  4     2012  ©  Professor  Scott  Straub  LLC  -­‐  All  Rights  Reserved.      www.GoodGradesFAST.com     success.     Latest  research  shows  that  it  takes  an  average  of  7-­‐9  seconds  of  concentration  (at  least)  to   place  something  in  short-­‐term  memory.  Most  people  focus  on  new  information  for  2-­‐5   seconds  and  then  move  on.  This  is  not  long  enough  for  the  short-­‐term  memory  to  retain   the  new  information.  You  must  be  focused  (no  multi-­‐tasking!)  and  make  sure  your  time  is   uninterrupted.  If  you  get  distracted  easily  make  sure  you  study  in  a  quiet  place  where   distractions  are  limited.  In  reality,  10  seconds  isn’t  that  long  when  you  are  studying;  but   it’s  long  enough  to  get  that  new  information  into  your  short-­‐term  memory  and  that’s   important.         SECRET  #2:  YOUR   MEDICATIONS  MAY  BE   AFFECTING  YOUR  MEMORY   ______________________________   *Consult  your  doctor  for  advice   on  alternative  medicines     Your  over-­‐the-­‐counter  and   prescription  medication  could   be  harming  your  memory.   According  to  Doctors  Douglas   J.  Mason  and  Michael  L.  Kohn,   medications  including  any   sedating  side  effect  have  the   potential  to  harm  your   memory.  Medications  known  as   anticholinergics  slow  down  the   primary  neurotransmitter  that   helps  you  learn  and  retain   information  (Douglas  J.  Mason,   2007).     Sleep  medications  can  also  cause  memory  impairment  because  they  prevent  your  body   from  achieving  the  deep  REM  sleep  it  needs  to  rejuvenate  itself.  If  you  constantly  wake  up   tired  please  see  your  doctor.    
  • 5. Page  |  5     2012  ©  Professor  Scott  Straub  LLC  -­‐  All  Rights  Reserved.      www.GoodGradesFAST.com     Many  of  us  have  been  lead  to  believe  that  memory  loss  is  a  natural  form  of  aging  when  in   reality  memory  loss  could  be  the  result  of  a  number  of  untreated  conditions.  According  to   the  Alzheimer  Association:  “Serious  memory  loss,  confusion,  and  other  major  changes  in   the  way  our  minds  work  are  not  a  normal  part  of  aging.  Many  conditions  can  disrupt   memory  and  mental  function.  Symptoms  may  improve  when  the  underlying  cause  is   treated.”  Some  of  these  causes  are:  depression,  Rx  medication,  dehydration,  alcohol   abuse,  drug  abuse,  nutritional  deficiencies,  social  isolation,  insomnia,  head  trauma,   anxiety,  environmental  chemicals,  thyroid  deficiency,  tia’s,  embolism,  hormonal  changes,   infection,  diabetes,  aneurysm,  and  stress  (Blotsky,  2009).    Getting  diagnosed  correctly  and  treating  these  conditions  can  help  your  memory.  You   can  take  a  B12  Complex  and  folic  acid  to  help  prevent  memory  loss  along  with  living  a   healthy  lifestyle.  This  will  be  addressed  further  in  Secret  #4.  So  remember,  please  consult   your  physician  if  you  any  concerns  about  the  medications  you  are  taking.     SECRET  #3:  YOUR  ABILITY  TO  THINK,  LEARN  AND  MEMORIZE  GOES  DOWN  VERY   RAPIDLY…   _____________________________________________________________________________________   You  know  the  scenario:  your  monstrous  anatomy  final  is  tomorrow  and  thanks  to  poor— albeit  fun  at  the  time—decisions  you  now  have  only  the  night  before  to  study.  What  do   you  do?  Cram.  What  do  you  get?  An  “F”.  Why  is  that?  You’d  think  after  studying  for  hours   on  end  just  before  the  exam  your  brain  would  retain  a  passing  grade  of  information.   Obviously,  this  isn’t  the  case.  
  • 6. Page  |  6     2012  ©  Professor  Scott  Straub  LLC  -­‐  All  Rights  Reserved.      www.GoodGradesFAST.com     Actually,  research  shows  that  after  about  only  10  minutes  the  brain’s  ability  to  think  and   learn  goes  down.  That’s  only  for  the  majority  though;  depending  on  the  subject,  your  level   of  interest,  your  personality,  etc  your  brain’s  ability  to  think,  learn  and  store  information   could  be  shorter  than  ten  minutes.  Bottom  line:  your  brain  needs  to  take  a  break  and  it  is   going  to  whether  you  want  it  to  or  not.     Have  you  ever  been  studying  for  20-­‐25  minutes  only  to  stop  and  realize  you’ve  retained   little  to  no  information?  In  order  to  deter  this  from  happening  make  sure  you  take  short   breaks  while  studying  (emphasis  on  “short”)  so  that  you  can  get  back  into  the  material.   Simply  take  deep  breaths  and—if  your  setting  permits—stand  up  and  walk  around  for  a   few  seconds.  Research  shows  that  you  get  15-­‐20%  more  blood  to  the  brain  when  you  stand   so  make  sure  you  do  so.     While  studying  take  note  of  when  your  brain  starts  to  wander.  This  will  show  you  how   long  you  can  go  before  needing  to  take  a  break.  Keep  a  clock  close  by  so  you  can  keep  an   eye  on  how  long  you’ve  been  studying  and  when  you  need  to  take  a  break.  If  you  can,   bring  a  timer  and  set  it  for  10  minutes  (if  it  isn’t  too  distracting).  It  may  be  hard  to  pull   yourself  from  the  material  for  a  quick  break  but  in  the  long  run  you’ll  be  able  to  retain   that  information  and  actually  get  a  passing  grade  on  your  exams.     SECRET  #4:   NUTRITION  CAN   RADICALLY  AFFECT   YOUR  ABILITY  TO   MEMORIZE   ____________________ ____________________ ____________________ ____________________ _____   It’s  really  no  secret   that  exercising  and   eating  right  help  you   stay  healthy.  But,  you   may  not  know  that  a   healthy  lifestyle  can  
  • 7. Page  |  7     2012  ©  Professor  Scott  Straub  LLC  -­‐  All  Rights  Reserved.      www.GoodGradesFAST.com     also  help  your  memory.  There  are  certain  vitamins  found  in  nutritious  foods  that  aid  in   nurturing  and  stimulating  the  brain.     Vitamins  B6,  B12,  and  folic  acid  protect  your   neurons  and  help  make  red  blood  cells  (the  cells   which  carry  oxygen).  These  vitamins  can  be   found  in:   • Broccoli   • Spinach  and  other  dark  leafy   greens   • Asparagus   • Strawberries   • Melons   • Black  beans  and  other  legumes   • Citrus  fruits   • Soybeans   Antioxidants  such  as  Vitamins  C  and  E,  and  beta  carotene  all  fight  free  radicals.  Free   radicals  can  damage  other  cells  but  antioxidants  neutralize  them  along  with  helping   oxygen  flow  through  your  body  and  brain.  These  antioxidants  can  be  found  in:   • Blueberries  and  other  berries   • Sweet  potatoes   • Red  tomatoes   • Spinach   • Broccoli   • Green  tea   • Nuts  and  seeds   • Citrus  fruits   • Liver   Other  important  nutrients  your  body  needs   are  Omega-­‐3  fatty  acids.  You  may  think  that   since  it’s  called  a  “fatty”  acid  it’s  bad  (because   all  fat’s  bad  right?).  Actually,  this  is  the  good   fat  your  body  needs.  These  fatty  acids  help  
  • 8. Page  |  8     2012  ©  Professor  Scott  Straub  LLC  -­‐  All  Rights  Reserved.      www.GoodGradesFAST.com     your  brain  with  cognitive  function  and   protect  you  against  high  cholesterol.  The   best  sources  for  these  fatty  acids  are:   • Cold-­‐water  Fish:  Salmon,   Herring,  Tuna,  Halibut,   Mackerel   • Walnuts  and  walnut  oil   • Flaxseed  and  flaxseed  oil   If  for  some  reason  you  can’t  eat  any  of   these  foods  take  a  supplement  so  that   you’re  still  getting  the  vitamins  you  need.   However,  the  best  way  to  get  these  vitamins  is  by  eating  these  foods  they  are  naturally   found  in.   Exercising  regularly  will  also  help  to  stimulate  your  brain  as  well  as  increase  HDL  (good   cholesterol).  Other  healthy  habits  include:   • Losing  weight  (if  needed)   • Not  smoking   • Drinking  alcohol  in  modest  amounts   • Cutting  down  on  trans  and  saturated  fats   • Consuming  olive,  canola  and  peanut  oils   • Drinking  cranberry  juice   • Lowering  bad  cholesterol   Having  a  healthy  lifestyle  not  only  benefits  you  physically  but  it  helps  your  memory  as   well.       BONUS  SECRET  #5:  NEW  INFORMATION  NEEDS  TO  STAND  OUT  TO  BE  REMEMBERED   _____________________________________________________________________________________   This  is  the  most  important  part  of  the  memory  process  and  the  key  to  Scott  Straub’s  new   Tune  Up  Your  Memory  program  (www.TuneUpYourMemory.com).  You’ve  learned  that   focusing  on  new  material  is  important,  avoiding  memory-­‐impairing  medications  along   with  eating  healthy  stimulates  the  brain,  and  that  studying  in  short  bursts  of  time  helps  
  • 9. Page  |  9     2012  ©  Professor  Scott  Straub  LLC  -­‐  All  Rights  Reserved.      www.GoodGradesFAST.com     to  retain  information  but  this  is  where  it  all  comes  together.  You  have  to  be  able  to  get   what  you  are  studying  from  your  short-­‐term  memory  into  your  long-­‐term  if  you  want  to   really  learn  and  process  what  you  are  studying.  In  order  to  do  so  you  must  make  a   connection.   Connection  is  the  key.  You  must  correlate,  or  connect,  the  new  fact  or  concept  into   something  you  already  know  in  a  unique  way.  This  may  seem  strange  at  first  but  it  really   does  become  easy  and  fun  so  stick  with  it.  The  most  common  way  of  making  these   connections  is  using  something  called  mnemonics.     Mnemonics  are  memory  aids,  often  in  verse  form,  that  help  us  remember  facts.  Science   teachers  use  ROYGBIV  to  help  students  remember  the  seven  primary  colors  of  the  visible   light  spectrum.  “R”  represents  Red,  “O”  represents  orange,  “Y”  represents  yellow  and  so   on.  Rhyming  mnemonics  are  also  used  to  help  with  the  learning  process.  How  many  of  us   were  taught  “I  before  E,  except  after  C”?  This  rhyme  works  so  well  that  many  people  will   remember  it  for  the  rest  of  their  lives.  If  there  is  already  an  existing  mnemonic  device  for   what  you  are  studying:  use  it!   However,  most  of  the  information  you  study  doesn’t  have  a  prescribed  mnemonic  device   for  it.  So  now  you  have  to  get  creative.  This  step  shows  you  how  to  make  even  the  most   abstract  information  stand  out  in  your  mind.     The  reason  why  mnemonics  work  so  well  is  because  they  connect  the  information  and  do   it  in  a  unique  way—a  way  that  is  out  of  the  ordinary.  In  order  to  make  the  connection  you   have  to  do  it  in  an  outlandish  way  so  your  brain  will  remember  the  information.  This  is   the  heart  of  the  memory  system.     Let’s  use  an  example:  say  you  have  vocabulary  you  need  to  memorize  for  a  test.  Now,  you   may  be  tempted  at  first  to  make  flashcards  for  the  task;  don’t  do  it.  A  recent  private  study   showed  that  90%  of  information  learned  by  using  flashcards  alone  was  forgotten  the  next   day.  Why  is  this?  The  students  didn’t  focus  on  each  bit  of  information  long  enough  and  it   wasn’t  remembered  in  a  way  that  was  unique.  Bottom  line:  the  information  didn’t  stand   out.  In  order  to  remember  any  new  thing,  such  as  a  word  and  its  definition,  it  must  be   connected  in  a  very  nonsensical  way.  This  connection  has  to  be  out  of  the  ordinary.    
  • 10. Page  |  10     2012  ©  Professor  Scott  Straub  LLC  -­‐  All  Rights  Reserved.      www.GoodGradesFAST.com     Back  to  the  vocabulary  you  have  to  memorize.  Say  you  need  to  remember  the  definition   for  the  word  “encroach.”  Encroach:  to  trespass  upon  property  or  domain,  gradually.     Usually,  connecting  the  word  and  the  meaning  would  be  difficult  since  the  word   “encroach”  can  be  rather  abstract.  So  you  have  to  connect  it.    Here’s  how:   1. First  picture  an  EXTREMELY  large  roach  with  an  “N”  on  its  back  (N-­‐roach).  Picture   this  very  clearly  in  your  mind.  The  trick  is  to  really  focus  on  the  crazy  picture  in   your  mind.  Close  your  eyes  and  concentrate  on  the  image.  Got  it?   2. Next,  picture  the  “N-­‐roach”  creeping  towards  your  house  or  the  fence  around  your   house.  The  “N-­‐roach”  is  gradually  trespassing  on  your  property.  Can  you  see  it  in   your  mind?   The  visualization  is  the  key  to  the  system.  The  image  must  stand  out  by  being  wild,  gross,   strange,  or  whatever  is  outlandish  in  your  mind.  It  must  be  outrageous  or  even   impossible.  If  you  could  come  up  with  these  connections  for  every  vocabulary  word   imagine  how  much  easier  it  would  be  to  remember  each  definition?  Do  you  remember   what  it  means  to  “encroach”?   Some  tips  for  creating  these  bizarre  images  in  your  mind:   Make  the  images:   • Very  strange   • Extreme  in  size   (abnormally  large  or   small)   • Multiply  (visualize   100,000  of  the  item)   • Colorful   • Active   • Talk  to  you.  Give  the   item  a  voice   At  first  this  may  be  difficult,  but  the   goal  is  not  to  create  the  “perfect”  image  or  picture  in  your  mind.  The  connection  and   learning  happens  when  you  spend  time  focusing  on  the  word  and  the  definition  by  trying   to  connect  them.  This  information  is  vital  to  you  being  able  to  learn:  The  goal  is  not  to   create  the  perfect  image  or  picture  in  your  mind.  The  connection  and  learning  
  • 11. Page  |  11     2012  ©  Professor  Scott  Straub  LLC  -­‐  All  Rights  Reserved.      www.GoodGradesFAST.com     happens  when  you  spend  time  focusing  on  the  word  and  the  definition  by  trying  to   connect  them.     If  you  follow  these  basic  steps  when  studying  you’ll  notice  a  dramatic  difference  in  your   ability  to  retain  information.  These  skills  along  with  others  have  helped  countless   students  obtain  their  academic  goals.  Scott  Straub  teaches  these  skills  to  help  struggling   students  in  his  Tune  Up  Your  Memory  programs.  To  learn  more  techniques  that  will  help   you  remember  more  and  work  less,  check  out  www.GoodGradesFAST.com    and   www.TuneUpYourMemory.com  .  You  will  learn  more  helpful  information  that’s  been   tested  and  proven  to  work  for  children,  college  students,  seniors—anyone  needing  to   improve  their  memory.                
  • 12. Page  |  12     2012  ©  Professor  Scott  Straub  LLC  -­‐  All  Rights  Reserved.      www.GoodGradesFAST.com     SECRET  #6:  THE  LATEST  RESEARCH  ON  THE  BRAIN  AND  MEMORY…   _____________________________________________________________________________________   Over  the  past  ten  years  there  has  been  a  tremendous  amount  of  research  done  on  how   the  brain  processes  and  retains  information.         THE  DOORWAY  EFFECT   Have  you  ever  walked  into  a  room  and  forgot  why  you  walked  in?  Researchers  have  found   that  everyone  experiences  this  same  phenomenon.    It  has  recently  been  proven  that  the   brain  erases  information  when  you  go  from  one  to  another.       When  you  are  in  one  location,  the  brain  takes  in  information  about  the  current  situation   and  stores  it  in  temporary  memory.    When  you  move  to  a  different  location,  such  as  when   you  walk  through  a  doorway  into  a  different  room  we  are  programmed  to  naturally  purge   out  useless  information  and  get  ready  for  a  new  set  of  data.    This  is  why  it’s  called  the   doorway  effect.       The  great  news  is  that  forgetting  information  doesn’t  necessarily  indicate  a  problem  with   our  memory,  although  if  you  notice  it  getting  worse  you  should  consult  a  physician.         STRESS  AND  LEARNING    Research  tells  us  that  when  humans  are  under  stress,  their  brains  automatically   "downshift"  to  a  lower  functioning  level.  This  design  allows  fingers  to  pull  away  from  a   hot  pan  before  the  thought  "I  need  a  potholder"  can  even  be  formulated,  but  it  just  as   easily  sacrifices  thinking  and  learning  to  such  "survival"  responses.       Under  stress,  humans  drop  from  the  thinking  level,  to  the  emotional  level,  and  eventually   to  the  "fight  or  flight"  survival  level.    This  is  why  you  have  a  hard  time  learning  and   remembering  when  you  are  under  increased  stress.         When  attempting  to  learn  and  remember  new  information,  try  to  do  so  in  with  little  or   no  stress.        
  • 13. Page  |  13     2012  ©  Professor  Scott  Straub  LLC  -­‐  All  Rights  Reserved.      www.GoodGradesFAST.com         MOVEMENT  AND  LEARNING  IN  YOUNGER  CHILDREN   Movement  is  the  only  thing  that  unites  all  brain  levels  and  integrates  the  right  and  left   hemispheres  ,  especially  of  young  learners.    Research  tells  us  that  we  remember  more   information  when  our  brain  is  fully  engaged.  The  locomotion  centers  of  the  brain  are   paired,  facing  one  another  along  the  top  of  the  right  and  left  hemispheres,  so  that  the   center  controlling  the  left  leg  parallels  the  center  controlling  the  right  leg,  and  so  forth.     For  this  reason,  movement  ties  in  both  hemispheres,  allowing  young  children  almost   their  only  opportunity  to  apply  both  sides  of  the  brain  to  an  effort  and  attempt  to  pass   information  between  the  right  and  left  hemispheres.  For  this  reason  many  young  children   (and  older  kinesthetic  learners)  must  move  to  learn.  They  are  able  to  pay  attention  and   learn  only  if  they  are  free  to  wiggle  around;  sitting  still  is  a  strain.     Communication  between  hemispheres  begins  when  a  child  is  about  five  years  old,   becomes  more  effective  around  age  seven  (when  a  child  can  deal  with  the  abstract),  and  is   fully  communicating  about  age  9-­‐10  for  girls  and  puberty  for  boys.  Until  these  maturation   points,  most  children  are  better  off  employing  movement  whenever  possible  to  cement   learning.                    
  • 14. Page  |  14     2012  ©  Professor  Scott  Straub  LLC  -­‐  All  Rights  Reserved.      www.GoodGradesFAST.com     Bibliography   Blotsky,  F.  H.  (2009,  October  22).  Hope  for  those  with  Memory  Loss.  Retrieved  November   16,  2009,  from  Trib:  http://www.trib.com/news/opinion/mailbag/article_a57e50b3-­‐b487-­‐ 5708-­‐9424-­‐86cceae65282.html   Douglas  J.  Mason,  P.  &.  (2007).  Are  Your  Medications  Affecting  Your  Memory?  Retrieved   November  16,  2009,  from  InnerSelf.com:  http://innerself.com/html/health/resources/are-­‐ medications-­‐affecting-­‐your-­‐memory.html