Social Media Usage, Case studies and Frame works in UK<br />Presentation by<br />Nilesh Deshmukh<br />www.voxturmedia.com<...
Top 5 Social Media User Countries <br />www.voxturmedia.com<br />
Popular Social Media Platforms UK<br />Source : Tech Crunchies, 2009<br />www.voxturmedia.com<br />
UK Spend on Social Media<br />Source : Tech Crunchies, 2009<br />www.voxturmedia.com<br />
Facebook Facts<br />www.voxturmedia.com<br />
Facebook Usage Facts<br />www.voxturmedia.com<br />
City/Town wise Facebook users in UK<br />Source : Hitwise<br />www.voxturmedia.com<br />
Facebook Success Story<br />Branding Opportunity<br />www.voxturmedia.com<br />
Facebook – LFC Case Study<br />Information and engagement<br />www.voxturmedia.com<br />
Facebook – LFC Case Study<br />Monetizing  Social Network <br />COA- drive traffic to the main website shopping page<br />...
YouTube Facts<br />www.voxturmedia.com<br />
Top 10 Video sites in UK<br />1. You Tube.com<br />2. You Tube UK<br />3. BBC iPlayer<br />4. MySpace TV<br />5. Google Vi...
Global Video Platform Usage<br />www.voxturmedia.com<br />
You Tube – Success Story<br />WRC – Personalised YouTube page with videos, chat and comment section<br />COA – Drive traff...
Twitter Facts<br />www.voxturmedia.com<br />
Twitter Growth<br />4-5 million users<br />5 K – 10 K daily new sign ups<br />10 sports communities in top 150 followers l...
Darren Bent – Case Study<br />19,346 followers<br />Branding opp for Umbro on Twitter<br />His comment on twitter during h...
 Online Behaviour of Twitter Users vs Other Social Networkers<br />www.voxturmedia.com<br />
Blog videos – Micro Blogs<br />Top Five Countries (with bloggers embedding videos)1. USA2. Brazil3. Spain4. UK5. Canada<br...
Multi platform Social Media strategy – WRC Case study<br />www.voxturmedia.com<br />
WRC - Facebook<br />Fan Interaction<br />Picture sharing<br />Videos<br />Event Information<br />Comments and conversation...
WRC - YouTube<br />www.voxturmedia.com<br />
WRC - Twitter<br />Reciprocal follow strategy<br />Measureable link startegy<br />COA – Drive traffic, information distrib...
Internet Marketing Ecosystem<br />www.voxturmedia.com<br />
Monetizing Methods for Social Networks<br />www.voxturmedia.com<br />
Traditional CRM<br />Data Driven<br />Process Centric<br />Enterprise focused<br />Social CRM – New Frontier in Business<b...
Prospect<br />Generation<br />Listen<br />Extract Value<br />and Build Trust<br />Respond<br />Campaigns<br />Sales<br />F...
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Social media usage, case studies and frame

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Social Media Usage in UK

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Transcript of "Social media usage, case studies and frame"

  1. 1. Social Media Usage, Case studies and Frame works in UK<br />Presentation by<br />Nilesh Deshmukh<br />www.voxturmedia.com<br />
  2. 2. Top 5 Social Media User Countries <br />www.voxturmedia.com<br />
  3. 3. Popular Social Media Platforms UK<br />Source : Tech Crunchies, 2009<br />www.voxturmedia.com<br />
  4. 4. UK Spend on Social Media<br />Source : Tech Crunchies, 2009<br />www.voxturmedia.com<br />
  5. 5. Facebook Facts<br />www.voxturmedia.com<br />
  6. 6. Facebook Usage Facts<br />www.voxturmedia.com<br />
  7. 7. City/Town wise Facebook users in UK<br />Source : Hitwise<br />www.voxturmedia.com<br />
  8. 8. Facebook Success Story<br />Branding Opportunity<br />www.voxturmedia.com<br />
  9. 9. Facebook – LFC Case Study<br />Information and engagement<br />www.voxturmedia.com<br />
  10. 10. Facebook – LFC Case Study<br />Monetizing Social Network <br />COA- drive traffic to the main website shopping page<br />www.voxturmedia.com<br />
  11. 11. YouTube Facts<br />www.voxturmedia.com<br />
  12. 12. Top 10 Video sites in UK<br />1. You Tube.com<br />2. You Tube UK<br />3. BBC iPlayer<br />4. MySpace TV<br />5. Google Video<br />6. Google Video UK<br />7. Daily Motion<br />8. MetaCafe<br />9. Vuze<br />10. Tudou<br />www.voxturmedia.com<br />
  13. 13. Global Video Platform Usage<br />www.voxturmedia.com<br />
  14. 14. You Tube – Success Story<br />WRC – Personalised YouTube page with videos, chat and comment section<br />COA – Drive traffic to their Twitter and Facebook and WRC Official site.<br />www.voxturmedia.com<br />
  15. 15. Twitter Facts<br />www.voxturmedia.com<br />
  16. 16. Twitter Growth<br />4-5 million users<br />5 K – 10 K daily new sign ups<br />10 sports communities in top 150 followers list of Twitter<br />UK Based successful Twitterers include Brawn GP, Liverpool FC and Darren Bent – after his David Levy rant on Twitter.<br />www.voxturmedia.com<br />
  17. 17. Darren Bent – Case Study<br />19,346 followers<br />Branding opp for Umbro on Twitter<br />His comment on twitter during his transfer sparked a list of followers/fans<br />www.voxturmedia.com<br />
  18. 18.  Online Behaviour of Twitter Users vs Other Social Networkers<br />www.voxturmedia.com<br />
  19. 19. Blog videos – Micro Blogs<br />Top Five Countries (with bloggers embedding videos)1. USA2. Brazil3. Spain4. UK5. Canada<br />Top Five Cities (with bloggers embedding videos)1. New York2. Sao Paulo3. London4. Madrid5. Paris<br />www.voxturmedia.com<br />
  20. 20. Multi platform Social Media strategy – WRC Case study<br />www.voxturmedia.com<br />
  21. 21. WRC - Facebook<br />Fan Interaction<br />Picture sharing<br />Videos<br />Event Information<br />Comments and conversation<br />www.voxturmedia.com<br />
  22. 22. WRC - YouTube<br />www.voxturmedia.com<br />
  23. 23. WRC - Twitter<br />Reciprocal follow strategy<br />Measureable link startegy<br />COA – Drive traffic, information distribution<br />www.voxturmedia.com<br />
  24. 24. Internet Marketing Ecosystem<br />www.voxturmedia.com<br />
  25. 25. Monetizing Methods for Social Networks<br />www.voxturmedia.com<br />
  26. 26. Traditional CRM<br />Data Driven<br />Process Centric<br />Enterprise focused<br />Social CRM – New Frontier in Business<br />Social CRM<br />Content Centric<br />Conversation Centric<br />People/ Community focused<br />Social CRM helps organizations to connect to the communities and delivers better customer service, increased brand awareness and generates leads for sales.<br />Social Networks <br />Social Web<br />Digital Channels<br />Source : Cognizant Technologies<br />www.voxturmedia.com<br />
  27. 27. Prospect<br />Generation<br />Listen<br />Extract Value<br />and Build Trust<br />Respond<br />Campaigns<br />Sales<br />Force<br />Profiling<br />Social Media Frame work<br />Influence<br />Call<br />Planning<br />Channel & Community<br />Integration<br />Enable<br />Functional Areas<br />Value Creation through Conservations<br />Marketing<br />Community<br />Interaction<br />Service<br />Community<br />Collaboration<br />Community Creation<br />Collaboration<br />Content<br />Syndication<br />Employee <br />Collaboration<br />Sales<br />Branding<br />Source : Cognizant Technologies<br />www.voxturmedia.com<br />

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