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Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
Social media usage, case studies and frame
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Social media usage, case studies and frame

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Social Media Usage in UK

Social Media Usage in UK

Published in: Business
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  • 1. Social Media Usage, Case studies and Frame works in UK<br />Presentation by<br />Nilesh Deshmukh<br />www.voxturmedia.com<br />
  • 2. Top 5 Social Media User Countries <br />www.voxturmedia.com<br />
  • 3. Popular Social Media Platforms UK<br />Source : Tech Crunchies, 2009<br />www.voxturmedia.com<br />
  • 4. UK Spend on Social Media<br />Source : Tech Crunchies, 2009<br />www.voxturmedia.com<br />
  • 5. Facebook Facts<br />www.voxturmedia.com<br />
  • 6. Facebook Usage Facts<br />www.voxturmedia.com<br />
  • 7. City/Town wise Facebook users in UK<br />Source : Hitwise<br />www.voxturmedia.com<br />
  • 8. Facebook Success Story<br />Branding Opportunity<br />www.voxturmedia.com<br />
  • 9. Facebook – LFC Case Study<br />Information and engagement<br />www.voxturmedia.com<br />
  • 10. Facebook – LFC Case Study<br />Monetizing Social Network <br />COA- drive traffic to the main website shopping page<br />www.voxturmedia.com<br />
  • 11. YouTube Facts<br />www.voxturmedia.com<br />
  • 12. Top 10 Video sites in UK<br />1. You Tube.com<br />2. You Tube UK<br />3. BBC iPlayer<br />4. MySpace TV<br />5. Google Video<br />6. Google Video UK<br />7. Daily Motion<br />8. MetaCafe<br />9. Vuze<br />10. Tudou<br />www.voxturmedia.com<br />
  • 13. Global Video Platform Usage<br />www.voxturmedia.com<br />
  • 14. You Tube – Success Story<br />WRC – Personalised YouTube page with videos, chat and comment section<br />COA – Drive traffic to their Twitter and Facebook and WRC Official site.<br />www.voxturmedia.com<br />
  • 15. Twitter Facts<br />www.voxturmedia.com<br />
  • 16. Twitter Growth<br />4-5 million users<br />5 K – 10 K daily new sign ups<br />10 sports communities in top 150 followers list of Twitter<br />UK Based successful Twitterers include Brawn GP, Liverpool FC and Darren Bent – after his David Levy rant on Twitter.<br />www.voxturmedia.com<br />
  • 17. Darren Bent – Case Study<br />19,346 followers<br />Branding opp for Umbro on Twitter<br />His comment on twitter during his transfer sparked a list of followers/fans<br />www.voxturmedia.com<br />
  • 18.  Online Behaviour of Twitter Users vs Other Social Networkers<br />www.voxturmedia.com<br />
  • 19. Blog videos – Micro Blogs<br />Top Five Countries (with bloggers embedding videos)1. USA2. Brazil3. Spain4. UK5. Canada<br />Top Five Cities (with bloggers embedding videos)1. New York2. Sao Paulo3. London4. Madrid5. Paris<br />www.voxturmedia.com<br />
  • 20. Multi platform Social Media strategy – WRC Case study<br />www.voxturmedia.com<br />
  • 21. WRC - Facebook<br />Fan Interaction<br />Picture sharing<br />Videos<br />Event Information<br />Comments and conversation<br />www.voxturmedia.com<br />
  • 22. WRC - YouTube<br />www.voxturmedia.com<br />
  • 23. WRC - Twitter<br />Reciprocal follow strategy<br />Measureable link startegy<br />COA – Drive traffic, information distribution<br />www.voxturmedia.com<br />
  • 24. Internet Marketing Ecosystem<br />www.voxturmedia.com<br />
  • 25. Monetizing Methods for Social Networks<br />www.voxturmedia.com<br />
  • 26. Traditional CRM<br />Data Driven<br />Process Centric<br />Enterprise focused<br />Social CRM – New Frontier in Business<br />Social CRM<br />Content Centric<br />Conversation Centric<br />People/ Community focused<br />Social CRM helps organizations to connect to the communities and delivers better customer service, increased brand awareness and generates leads for sales.<br />Social Networks <br />Social Web<br />Digital Channels<br />Source : Cognizant Technologies<br />www.voxturmedia.com<br />
  • 27. Prospect<br />Generation<br />Listen<br />Extract Value<br />and Build Trust<br />Respond<br />Campaigns<br />Sales<br />Force<br />Profiling<br />Social Media Frame work<br />Influence<br />Call<br />Planning<br />Channel &amp; Community<br />Integration<br />Enable<br />Functional Areas<br />Value Creation through Conservations<br />Marketing<br />Community<br />Interaction<br />Service<br />Community<br />Collaboration<br />Community Creation<br />Collaboration<br />Content<br />Syndication<br />Employee <br />Collaboration<br />Sales<br />Branding<br />Source : Cognizant Technologies<br />www.voxturmedia.com<br />

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