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Social Media Usage in UK

Social Media Usage in UK

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Social media usage, case studies and frame Presentation Transcript

  • 1. Social Media Usage, Case studies and Frame works in UK
    Presentation by
    Nilesh Deshmukh
    www.voxturmedia.com
  • 2. Top 5 Social Media User Countries
    www.voxturmedia.com
  • 3. Popular Social Media Platforms UK
    Source : Tech Crunchies, 2009
    www.voxturmedia.com
  • 4. UK Spend on Social Media
    Source : Tech Crunchies, 2009
    www.voxturmedia.com
  • 5. Facebook Facts
    www.voxturmedia.com
  • 6. Facebook Usage Facts
    www.voxturmedia.com
  • 7. City/Town wise Facebook users in UK
    Source : Hitwise
    www.voxturmedia.com
  • 8. Facebook Success Story
    Branding Opportunity
    www.voxturmedia.com
  • 9. Facebook – LFC Case Study
    Information and engagement
    www.voxturmedia.com
  • 10. Facebook – LFC Case Study
    Monetizing Social Network
    COA- drive traffic to the main website shopping page
    www.voxturmedia.com
  • 11. YouTube Facts
    www.voxturmedia.com
  • 12. Top 10 Video sites in UK
    1. You Tube.com
    2. You Tube UK
    3. BBC iPlayer
    4. MySpace TV
    5. Google Video
    6. Google Video UK
    7. Daily Motion
    8. MetaCafe
    9. Vuze
    10. Tudou
    www.voxturmedia.com
  • 13. Global Video Platform Usage
    www.voxturmedia.com
  • 14. You Tube – Success Story
    WRC – Personalised YouTube page with videos, chat and comment section
    COA – Drive traffic to their Twitter and Facebook and WRC Official site.
    www.voxturmedia.com
  • 15. Twitter Facts
    www.voxturmedia.com
  • 16. Twitter Growth
    4-5 million users
    5 K – 10 K daily new sign ups
    10 sports communities in top 150 followers list of Twitter
    UK Based successful Twitterers include Brawn GP, Liverpool FC and Darren Bent – after his David Levy rant on Twitter.
    www.voxturmedia.com
  • 17. Darren Bent – Case Study
    19,346 followers
    Branding opp for Umbro on Twitter
    His comment on twitter during his transfer sparked a list of followers/fans
    www.voxturmedia.com
  • 18.  Online Behaviour of Twitter Users vs Other Social Networkers
    www.voxturmedia.com
  • 19. Blog videos – Micro Blogs
    Top Five Countries (with bloggers embedding videos)1. USA2. Brazil3. Spain4. UK5. Canada
    Top Five Cities (with bloggers embedding videos)1. New York2. Sao Paulo3. London4. Madrid5. Paris
    www.voxturmedia.com
  • 20. Multi platform Social Media strategy – WRC Case study
    www.voxturmedia.com
  • 21. WRC - Facebook
    Fan Interaction
    Picture sharing
    Videos
    Event Information
    Comments and conversation
    www.voxturmedia.com
  • 22. WRC - YouTube
    www.voxturmedia.com
  • 23. WRC - Twitter
    Reciprocal follow strategy
    Measureable link startegy
    COA – Drive traffic, information distribution
    www.voxturmedia.com
  • 24. Internet Marketing Ecosystem
    www.voxturmedia.com
  • 25. Monetizing Methods for Social Networks
    www.voxturmedia.com
  • 26. Traditional CRM
    Data Driven
    Process Centric
    Enterprise focused
    Social CRM – New Frontier in Business
    Social CRM
    Content Centric
    Conversation Centric
    People/ Community focused
    Social CRM helps organizations to connect to the communities and delivers better customer service, increased brand awareness and generates leads for sales.
    Social Networks
    Social Web
    Digital Channels
    Source : Cognizant Technologies
    www.voxturmedia.com
  • 27. Prospect
    Generation
    Listen
    Extract Value
    and Build Trust
    Respond
    Campaigns
    Sales
    Force
    Profiling
    Social Media Frame work
    Influence
    Call
    Planning
    Channel & Community
    Integration
    Enable
    Functional Areas
    Value Creation through Conservations
    Marketing
    Community
    Interaction
    Service
    Community
    Collaboration
    Community Creation
    Collaboration
    Content
    Syndication
    Employee
    Collaboration
    Sales
    Branding
    Source : Cognizant Technologies
    www.voxturmedia.com