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Social media usage, case studies and frame
 

Social media usage, case studies and frame

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Social Media Usage in UK

Social Media Usage in UK

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    Social media usage, case studies and frame Social media usage, case studies and frame Presentation Transcript

    • Social Media Usage, Case studies and Frame works in UK
      Presentation by
      Nilesh Deshmukh
      www.voxturmedia.com
    • Top 5 Social Media User Countries
      www.voxturmedia.com
    • Popular Social Media Platforms UK
      Source : Tech Crunchies, 2009
      www.voxturmedia.com
    • UK Spend on Social Media
      Source : Tech Crunchies, 2009
      www.voxturmedia.com
    • Facebook Facts
      www.voxturmedia.com
    • Facebook Usage Facts
      www.voxturmedia.com
    • City/Town wise Facebook users in UK
      Source : Hitwise
      www.voxturmedia.com
    • Facebook Success Story
      Branding Opportunity
      www.voxturmedia.com
    • Facebook – LFC Case Study
      Information and engagement
      www.voxturmedia.com
    • Facebook – LFC Case Study
      Monetizing Social Network
      COA- drive traffic to the main website shopping page
      www.voxturmedia.com
    • YouTube Facts
      www.voxturmedia.com
    • Top 10 Video sites in UK
      1. You Tube.com
      2. You Tube UK
      3. BBC iPlayer
      4. MySpace TV
      5. Google Video
      6. Google Video UK
      7. Daily Motion
      8. MetaCafe
      9. Vuze
      10. Tudou
      www.voxturmedia.com
    • Global Video Platform Usage
      www.voxturmedia.com
    • You Tube – Success Story
      WRC – Personalised YouTube page with videos, chat and comment section
      COA – Drive traffic to their Twitter and Facebook and WRC Official site.
      www.voxturmedia.com
    • Twitter Facts
      www.voxturmedia.com
    • Twitter Growth
      4-5 million users
      5 K – 10 K daily new sign ups
      10 sports communities in top 150 followers list of Twitter
      UK Based successful Twitterers include Brawn GP, Liverpool FC and Darren Bent – after his David Levy rant on Twitter.
      www.voxturmedia.com
    • Darren Bent – Case Study
      19,346 followers
      Branding opp for Umbro on Twitter
      His comment on twitter during his transfer sparked a list of followers/fans
      www.voxturmedia.com
    •  Online Behaviour of Twitter Users vs Other Social Networkers
      www.voxturmedia.com
    • Blog videos – Micro Blogs
      Top Five Countries (with bloggers embedding videos)1. USA2. Brazil3. Spain4. UK5. Canada
      Top Five Cities (with bloggers embedding videos)1. New York2. Sao Paulo3. London4. Madrid5. Paris
      www.voxturmedia.com
    • Multi platform Social Media strategy – WRC Case study
      www.voxturmedia.com
    • WRC - Facebook
      Fan Interaction
      Picture sharing
      Videos
      Event Information
      Comments and conversation
      www.voxturmedia.com
    • WRC - YouTube
      www.voxturmedia.com
    • WRC - Twitter
      Reciprocal follow strategy
      Measureable link startegy
      COA – Drive traffic, information distribution
      www.voxturmedia.com
    • Internet Marketing Ecosystem
      www.voxturmedia.com
    • Monetizing Methods for Social Networks
      www.voxturmedia.com
    • Traditional CRM
      Data Driven
      Process Centric
      Enterprise focused
      Social CRM – New Frontier in Business
      Social CRM
      Content Centric
      Conversation Centric
      People/ Community focused
      Social CRM helps organizations to connect to the communities and delivers better customer service, increased brand awareness and generates leads for sales.
      Social Networks
      Social Web
      Digital Channels
      Source : Cognizant Technologies
      www.voxturmedia.com
    • Prospect
      Generation
      Listen
      Extract Value
      and Build Trust
      Respond
      Campaigns
      Sales
      Force
      Profiling
      Social Media Frame work
      Influence
      Call
      Planning
      Channel & Community
      Integration
      Enable
      Functional Areas
      Value Creation through Conservations
      Marketing
      Community
      Interaction
      Service
      Community
      Collaboration
      Community Creation
      Collaboration
      Content
      Syndication
      Employee
      Collaboration
      Sales
      Branding
      Source : Cognizant Technologies
      www.voxturmedia.com