Introduction The Picture on the cover page is a visualisation experiment of Twitter usage in UAE. The pre boom visual shows scattered users of Twitter Whereas the second picture depicts the boom of Twitter sign ups in UAE This is the basis for the presentation As Social Media booms all over the world The idea of this presentation is to shed some light on to the Online landscape of UAE/GCC And of course to explain what our online consultancy can offer to clients in UAE and GCC regions.
Mission Provide our clients with a new channel of revenue generation through the Internet. Our sole mission for our clients will be to improve their ROI by creating a buzz online by community building and participation and by targeted advertising. With our unique offerings our mission is to convert sales/ generate leads for our clients – improving ROI by reaching out to their niche via the Online platform.
Our Offering Our aim is to set up a boutique agency offering : Search Engine Marketing (SEO/PPC) Social Media Marketing Online Reputation Management Analytics Other Web based services – Micro sites, LP’s
SEO Search Engine Optimization Improve Websites and grow rankings organically. SEO involves working on the websites CMS and coding Slow growth process
What is SEO Search Engine Optimization – as the name suggests is the process of optimizing a website and improve its rankings using keywords, tags, code verifications, linking strategies, submissions etc. The objective of this service is to get a website to feature on top rankings using key words and phrases.
PPC Pay Per Click Advertising Targeted approach to reach prospects Service offered by all search engines including Google. Quicker way to get rankings Expensive method
What is PPC As the name suggests Pay per Click is an online advertising method where client pays search engines for every click that it gets by advertising. It involves writing creative AD copies, bidding for keywords, testing multiple campaigns and monitoring key word performances. It is complimented by building Landing Pages (LP) to convert sales or any other Call to Action.
PPC Platforms Google Ad words Google Ad Sense Yahoo Advertising Bing Ad Centre Ask Jeevs Facebook Linkedin Facebook
SMO Social Media Optimization is the process of integrating Social Network platforms into your over all marketing through websites. Is the most cost effective solution to generate leads/ sales by communicating with your prospects online.
Social Media Landscape UAE Second Highest Facebook Users in GCC Highest Twitter Traffic in GCC Orkut very popular amongst Expats Meet Up and Dubai Lime follow the top 4 Blogger is the most widely used blog platform YouTube is picking up full steam
Traditional CRM Data Driven Process Centric Enterprise focused Social CRM – New Frontier in Business Social CRM Content Centric Conversation Centric People/ Community focused Social CRM helps organizations to connect to the communities and delivers better customer service, increased brand awareness and generates leads for sales. Social Networks Social Web Digital Channels Source : Cognizant Technologies
Prospect Generation Listen Extract Value and Build Trust Respond Campaigns Sales Force Profiling Social Media Frame work Influence Call Planning Channel & Community Integration Enable Functional Areas Value Creation through Conservations Marketing Community Interaction Service Community Collaboration Community Creation Collaboration Content Syndication Employee Collaboration Sales Branding Source : Cognizant Technologies
Benefits to clients Engage With viewers in a brand environment. Empower Empower members to take control of their interactions. Create Brand Evangelists. Monetise Create new revenue streams.