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Social Media - UAE
 

Social Media - UAE

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A Presentation on Social Media Landscape in UAE and comparison to GCC nations.

A Presentation on Social Media Landscape in UAE and comparison to GCC nations.

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    Social Media - UAE Social Media - UAE Presentation Transcript

    • Online Marketing and Social Media UAE Perspective
      By
      Voxtur media
    • Introduction
      The Picture on the cover page is a visualisation experiment of Twitter usage in UAE.
      The pre boom visual shows scattered users of Twitter
      Whereas the second picture depicts the boom of Twitter sign ups in UAE
      This is the basis for the presentation
      As Social Media booms all over the world
      The idea of this presentation is to shed some light on to the Online landscape of UAE/GCC
      And of course to explain what our online consultancy can offer to clients in UAE and GCC regions.
    • Mission
      Provide our clients with a new channel of revenue generation through the Internet. Our sole mission for our clients will be to improve their ROI by creating a buzz online by community building and participation and by targeted advertising.
      With our unique offerings our mission is to convert sales/ generate leads for our clients – improving ROI by reaching out to their niche via the Online platform.
    • Our Offering
      Our aim is to set up a boutique agency offering :
      Search Engine Marketing (SEO/PPC)
      Social Media Marketing
      Online Reputation Management
      Analytics
      Other Web based services – Micro sites, LP’s
    • SEO
      Search Engine Optimization
      Improve Websites and grow rankings organically.
      SEO involves working on the websites CMS and coding
      Slow growth process
    • What is SEO
      Search Engine Optimization – as the name suggests is the process of optimizing a website and improve its rankings using keywords, tags, code verifications, linking strategies, submissions etc.
      The objective of this service is to get a website to feature on top rankings using key words and phrases.
    • PPC
      Pay Per Click Advertising
      Targeted approach to reach prospects
      Service offered by all search engines including Google.
      Quicker way to get rankings
      Expensive method
    • What is PPC
      As the name suggests Pay per Click is an online advertising method where client pays search engines for every click that it gets by advertising.
      It involves writing creative AD copies, bidding for keywords, testing multiple campaigns and monitoring key word performances.
      It is complimented by building Landing Pages (LP) to convert sales or any other Call to Action.
    • PPC Platforms
      Google Ad words
      Google Ad Sense
      Yahoo Advertising
      Bing Ad Centre
      Ask Jeevs
      Facebook
      Linkedin
      Facebook
    • SMO
      Social Media Optimization is the process of integrating Social Network platforms into your over all marketing through websites.
      Is the most cost effective solution to generate leads/ sales by communicating with your prospects online.
    • Social Media Landscape UAE
      Second Highest Facebook Users in GCC
      Highest Twitter Traffic in GCC
      Orkut very popular amongst Expats
      Meet Up and Dubai Lime follow the top 4
      Blogger is the most widely used blog platform
      YouTube is picking up full steam
    • Facebook Facts
    • Facebook Users
    • % Breakdown of Users
    • Age wise distribution
    • Age wise distribution - Numbers
    • Twitter Facts
    • Twitter Users
    • Twitter Growth UAE
    • Top Social Network Sites UAE
      Facebook
      Orkut
      Meet Up
      Dubailime
      Myspace
      You Tube
    • Social Media Platforms
    • Traditional CRM
      Data Driven
      Process Centric
      Enterprise focused
      Social CRM – New Frontier in Business
      Social CRM
      Content Centric
      Conversation Centric
      People/ Community focused
      Social CRM helps organizations to connect to the communities and delivers better customer service, increased brand awareness and generates leads for sales.
      Social Networks
      Social Web
      Digital Channels
      Source : Cognizant Technologies
    • Prospect
      Generation
      Listen
      Extract Value
      and Build Trust
      Respond
      Campaigns
      Sales
      Force
      Profiling
      Social Media Frame work
      Influence
      Call
      Planning
      Channel & Community
      Integration
      Enable
      Functional Areas
      Value Creation through Conservations
      Marketing
      Community
      Interaction
      Service
      Community
      Collaboration
      Community Creation
      Collaboration
      Content
      Syndication
      Employee
      Collaboration
      Sales
      Branding
      Source : Cognizant Technologies
    • Benefits to clients
      Engage
      With viewers in a brand environment.
      Empower
      Empower members to take control of their interactions.
      Create Brand Evangelists.
      Monetise
      Create new revenue streams.
    • Sectors we can target
      Retail
      Travel
      Recruitment Agencies
      Sport Clubs and associations
      Entertainment
      Hospitality
      Government
      Insurance
    • Our Services
      Social Media Optimization
      Social Network Advertising
      Blogging / Micro Blogging
      Article Marketing
      Online Reputation Management
      SEO
      PPC
    • Engagement Models
      One Time Set Up Costs
      Monthly Retainers
    • Time Scales
      Will vary depending on the Scope of Project
      Typical Time scales can be between 1 month to 6 months
    • Contact Details
      NileshDeshmukh
      2, Priorsdean Crescent
      Havant
      Hampshire
      +44 7894550052
      nilesh@voxturmedia.com
      www.twitter.com/voxtur_media