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Social Media - UAE

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A Presentation on Social Media Landscape in UAE and comparison to GCC nations.

A Presentation on Social Media Landscape in UAE and comparison to GCC nations.

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Social Media - UAE Social Media - UAE Presentation Transcript

  • Online Marketing and Social Media UAE Perspective
    By
    Voxtur media
  • Introduction
    The Picture on the cover page is a visualisation experiment of Twitter usage in UAE.
    The pre boom visual shows scattered users of Twitter
    Whereas the second picture depicts the boom of Twitter sign ups in UAE
    This is the basis for the presentation
    As Social Media booms all over the world
    The idea of this presentation is to shed some light on to the Online landscape of UAE/GCC
    And of course to explain what our online consultancy can offer to clients in UAE and GCC regions.
  • Mission
    Provide our clients with a new channel of revenue generation through the Internet. Our sole mission for our clients will be to improve their ROI by creating a buzz online by community building and participation and by targeted advertising.
    With our unique offerings our mission is to convert sales/ generate leads for our clients – improving ROI by reaching out to their niche via the Online platform.
  • Our Offering
    Our aim is to set up a boutique agency offering :
    Search Engine Marketing (SEO/PPC)
    Social Media Marketing
    Online Reputation Management
    Analytics
    Other Web based services – Micro sites, LP’s
  • SEO
    Search Engine Optimization
    Improve Websites and grow rankings organically.
    SEO involves working on the websites CMS and coding
    Slow growth process
  • What is SEO
    Search Engine Optimization – as the name suggests is the process of optimizing a website and improve its rankings using keywords, tags, code verifications, linking strategies, submissions etc.
    The objective of this service is to get a website to feature on top rankings using key words and phrases.
  • PPC
    Pay Per Click Advertising
    Targeted approach to reach prospects
    Service offered by all search engines including Google.
    Quicker way to get rankings
    Expensive method
  • What is PPC
    As the name suggests Pay per Click is an online advertising method where client pays search engines for every click that it gets by advertising.
    It involves writing creative AD copies, bidding for keywords, testing multiple campaigns and monitoring key word performances.
    It is complimented by building Landing Pages (LP) to convert sales or any other Call to Action.
  • PPC Platforms
    Google Ad words
    Google Ad Sense
    Yahoo Advertising
    Bing Ad Centre
    Ask Jeevs
    Facebook
    Linkedin
    Facebook
  • SMO
    Social Media Optimization is the process of integrating Social Network platforms into your over all marketing through websites.
    Is the most cost effective solution to generate leads/ sales by communicating with your prospects online.
  • Social Media Landscape UAE
    Second Highest Facebook Users in GCC
    Highest Twitter Traffic in GCC
    Orkut very popular amongst Expats
    Meet Up and Dubai Lime follow the top 4
    Blogger is the most widely used blog platform
    YouTube is picking up full steam
  • Facebook Facts
  • Facebook Users
  • % Breakdown of Users
  • Age wise distribution
  • Age wise distribution - Numbers
  • Twitter Facts
  • Twitter Users
  • Twitter Growth UAE
  • Top Social Network Sites UAE
    Facebook
    Orkut
    Meet Up
    Dubailime
    Myspace
    You Tube
  • Social Media Platforms
  • Traditional CRM
    Data Driven
    Process Centric
    Enterprise focused
    Social CRM – New Frontier in Business
    Social CRM
    Content Centric
    Conversation Centric
    People/ Community focused
    Social CRM helps organizations to connect to the communities and delivers better customer service, increased brand awareness and generates leads for sales.
    Social Networks
    Social Web
    Digital Channels
    Source : Cognizant Technologies
  • Prospect
    Generation
    Listen
    Extract Value
    and Build Trust
    Respond
    Campaigns
    Sales
    Force
    Profiling
    Social Media Frame work
    Influence
    Call
    Planning
    Channel & Community
    Integration
    Enable
    Functional Areas
    Value Creation through Conservations
    Marketing
    Community
    Interaction
    Service
    Community
    Collaboration
    Community Creation
    Collaboration
    Content
    Syndication
    Employee
    Collaboration
    Sales
    Branding
    Source : Cognizant Technologies
  • Benefits to clients
    Engage
    With viewers in a brand environment.
    Empower
    Empower members to take control of their interactions.
    Create Brand Evangelists.
    Monetise
    Create new revenue streams.
  • Sectors we can target
    Retail
    Travel
    Recruitment Agencies
    Sport Clubs and associations
    Entertainment
    Hospitality
    Government
    Insurance
  • Our Services
    Social Media Optimization
    Social Network Advertising
    Blogging / Micro Blogging
    Article Marketing
    Online Reputation Management
    SEO
    PPC
  • Engagement Models
    One Time Set Up Costs
    Monthly Retainers
  • Time Scales
    Will vary depending on the Scope of Project
    Typical Time scales can be between 1 month to 6 months
  • Contact Details
    NileshDeshmukh
    2, Priorsdean Crescent
    Havant
    Hampshire
    +44 7894550052
    nilesh@voxturmedia.com
    www.twitter.com/voxtur_media