How other Sports governing bodies are involved in Social Media<br />
Your prospects are all over the web sphere.<br />Your prospects are spread all across the world<br />They are searching fo...
Website Eco System<br />Social Media Framework<br />Sports governing bodies and Social Media engagement  comparison<br />C...
1. Google.co.in<br />2. Google.com<br />3. Yahoo.com<br />4. Facebook.com<br />5. Youtube.com<br />6. Blogger.com<br />7. ...
Prospect<br />Generation<br />Listen<br />Extract Value<br />and Build Trust<br />Respond<br />Campaigns<br />Sales<br />F...
6 out of the Top 10 Websites in India are Social Network based Websites.<br />Yahoo Cricket, ESPN, Sify Sports & Cricinfo ...
www.voxturmedia.com<br />
CASE STUDY – 1 <br />
Australia cricket is very active on Social Media.  Australia Cricket has a Facebook Fan Page, You Tube channel and Twitter...
Cricket Australia is active on You Tube since 2008. They have 58K+ Channel views and 1000+ regular subscribers to the chan...
Cricket Australia’s official Twitter page is called ‘Cricket Aus’.  Cricket Aus follows 1209 people where as it has 8144 p...
CASE STUDY 2 <br />
www.voxturmedia.com<br />
www.voxturmedia.com<br />
Branding Opportunity<br />www.voxturmedia.com<br />
Information and engagement<br />www.voxturmedia.com<br />
Monetizing  Social Network <br />COA- drive traffic to the main website shopping page<br />www.voxturmedia.com<br />
www.voxturmedia.com<br />
Fan Interaction<br />Picture sharing<br />Videos<br />Event Information<br />Comments and conversation<br />www.voxturmedi...
www.voxturmedia.com<br />
Reciprocal follow strategy<br />Measureable link strategy<br />COA – Drive traffic, information distribution<br />www.voxt...
www.voxturmedia.com<br />Social Media engagement will drive traffic to BCCI official website.<br />Facebook Fan page will ...
Presentation byNilesh Deshmukhvoxtur media<br />www.voxturmedia.com<br />
Upcoming SlideShare
Loading in...5
×

How to make best use of Social Media - BCCI Presentation

1,136
-1

Published on

How other Cricket associations are using Social Media to their strenghts - While BCCI remains ignorant!!!

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,136
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

How to make best use of Social Media - BCCI Presentation

  1. 1. How other Sports governing bodies are involved in Social Media<br />
  2. 2. Your prospects are all over the web sphere.<br />Your prospects are spread all across the world<br />They are searching for you on Organic search engines.<br />They are visiting web sites that give them information they need on your behalf.<br />They are on social media sites talking about you- But the question is :<br />ARE YOU LISTENING?<br />www.voxturmedia.com<br />
  3. 3. Website Eco System<br />Social Media Framework<br />Sports governing bodies and Social Media engagement comparison<br />Case Studies<br />Conclusion<br />www.voxturmedia.com<br />
  4. 4. 1. Google.co.in<br />2. Google.com<br />3. Yahoo.com<br />4. Facebook.com<br />5. Youtube.com<br />6. Blogger.com<br />7. Orkut.co.in<br />8. Wikipedia.org<br />9. Rediff.com<br />10. Twitter.com<br />Source: Alexa.com<br />www.voxturmedia.com<br />
  5. 5. Prospect<br />Generation<br />Listen<br />Extract Value<br />and Build Trust<br />Respond<br />Campaigns<br />Sales<br />Force<br />Profiling<br />Influence<br />Call<br />Planning<br />Channel & Community<br />Integration<br />Enable<br />Functional Areas<br />Value Creation through Conservations<br />Marketing<br />Community<br />Interaction<br />Service<br />Community<br />Collaboration<br />Community Creation<br />Collaboration<br />Content<br />Syndication<br />Employee <br />Collaboration<br />Sales<br />Branding<br />www.voxturmedia.com<br />Source : Cognizant Technologies<br />
  6. 6. 6 out of the Top 10 Websites in India are Social Network based Websites.<br />Yahoo Cricket, ESPN, Sify Sports & Cricinfo are the major sources of traffic for cricket news.<br />Yahoo Cricket, ESPN, Sify Sports together had 8,467,000 visitors in Q1 and 2 of 2010.<br />LETS LOOK AT HOW OTHER SPORTS ASSOCIATION/ CLUBS ARE ENGAGING IN SOCIAL MEDIA<br />www.voxturmedia.com<br />
  7. 7. www.voxturmedia.com<br />
  8. 8. CASE STUDY – 1 <br />
  9. 9. Australia cricket is very active on Social Media. Australia Cricket has a Facebook Fan Page, You Tube channel and Twitter page.<br />Cricket Australia’s Facebook page cross promotes Events (Matches International) , Videos, Photos and Grass root cricket programs through FBML (Face Book Mark up Language).<br />Cricket Australia has integrated Facebook ‘Like’ code onto their website encouraging fans to join their Facebook page from their website.<br />The FBML page Cricket Australia has on the Facebook page serves as a Landing Page to their Branded Grass root initiative.<br />Notes – This application on Cricket Australia’s Facebook Page serves as a blog. The space is used to promote initiatives undertaken by Cricket Australia.<br />They also use an application called Fan Support. This application allows fans of Cricket Australia send invites to friends in their network to become fans of Cricket Australia on Facebook.<br />www.voxturmedia.com<br />
  10. 10. Cricket Australia is active on You Tube since 2008. They have 58K+ Channel views and 1000+ regular subscribers to the channel.<br />You tube can be a great platform to post Highlights, News Clips, Interviews (players and administrators) and utilize the space to push sponsor messages – since there are Fans on the You Tube channel.<br /> <br />The You Tube channel allows viewers to Bookmark the videos, Share it on Facebook, embed video via easy HTML codes on Blogs, Websites and send link via Twitter. This enables a viral effect in spreading the video around multiple social networks from one place (Cricket Australia You Tube channel). <br />www.voxturmedia.com<br />
  11. 11. Cricket Australia’s official Twitter page is called ‘Cricket Aus’. Cricket Aus follows 1209 people where as it has 8144 people following its Twitter streams.<br />Twitter is the fastest growing Social Network website. The advantage of Twitter is that you can follow idols/ sport associations/ Clubs etc. on a lot more personal level. <br />Twitter Tools – Cricket Aus is using bit.ly for url shortner. However, there are various other tools that can be used to maximize Twitter interaction with fans. There are tools for:<br /> 1. Polls<br /> 2. Video streams<br /> 3. Picture links<br /> 4. Automated Feed Management<br />www.voxturmedia.com<br />
  12. 12. CASE STUDY 2 <br />
  13. 13. www.voxturmedia.com<br />
  14. 14. www.voxturmedia.com<br />
  15. 15. Branding Opportunity<br />www.voxturmedia.com<br />
  16. 16. Information and engagement<br />www.voxturmedia.com<br />
  17. 17. Monetizing Social Network <br />COA- drive traffic to the main website shopping page<br />www.voxturmedia.com<br />
  18. 18. www.voxturmedia.com<br />
  19. 19. Fan Interaction<br />Picture sharing<br />Videos<br />Event Information<br />Comments and conversation<br />www.voxturmedia.com<br />
  20. 20. www.voxturmedia.com<br />
  21. 21. Reciprocal follow strategy<br />Measureable link strategy<br />COA – Drive traffic, information distribution<br />www.voxturmedia.com<br />
  22. 22. www.voxturmedia.com<br />Social Media engagement will drive traffic to BCCI official website.<br />Facebook Fan page will allow fans to connect with BCCI and open a new medium to promote cricket, tickets, user generated content.<br />BCCI You Tube will allow fans all over the world to watch clips, interviews and highlights (will reduce p2p pirated streams of Indian cricket matches)<br />BCCI Twitter account will increase interaction with fans and also enable cross platform social media promotion.<br />
  23. 23. Presentation byNilesh Deshmukhvoxtur media<br />www.voxturmedia.com<br />

×