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How to make best use of Social Media - BCCI Presentation
 

How to make best use of Social Media - BCCI Presentation

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How other Cricket associations are using Social Media to their strenghts - While BCCI remains ignorant!!!

How other Cricket associations are using Social Media to their strenghts - While BCCI remains ignorant!!!

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    How to make best use of Social Media - BCCI Presentation How to make best use of Social Media - BCCI Presentation Presentation Transcript

    • How other Sports governing bodies are involved in Social Media
    • Your prospects are all over the web sphere.
      Your prospects are spread all across the world
      They are searching for you on Organic search engines.
      They are visiting web sites that give them information they need on your behalf.
      They are on social media sites talking about you- But the question is :
      ARE YOU LISTENING?
      www.voxturmedia.com
    • Website Eco System
      Social Media Framework
      Sports governing bodies and Social Media engagement comparison
      Case Studies
      Conclusion
      www.voxturmedia.com
    • 1. Google.co.in
      2. Google.com
      3. Yahoo.com
      4. Facebook.com
      5. Youtube.com
      6. Blogger.com
      7. Orkut.co.in
      8. Wikipedia.org
      9. Rediff.com
      10. Twitter.com
      Source: Alexa.com
      www.voxturmedia.com
    • Prospect
      Generation
      Listen
      Extract Value
      and Build Trust
      Respond
      Campaigns
      Sales
      Force
      Profiling
      Influence
      Call
      Planning
      Channel & Community
      Integration
      Enable
      Functional Areas
      Value Creation through Conservations
      Marketing
      Community
      Interaction
      Service
      Community
      Collaboration
      Community Creation
      Collaboration
      Content
      Syndication
      Employee
      Collaboration
      Sales
      Branding
      www.voxturmedia.com
      Source : Cognizant Technologies
    • 6 out of the Top 10 Websites in India are Social Network based Websites.
      Yahoo Cricket, ESPN, Sify Sports & Cricinfo are the major sources of traffic for cricket news.
      Yahoo Cricket, ESPN, Sify Sports together had 8,467,000 visitors in Q1 and 2 of 2010.
      LETS LOOK AT HOW OTHER SPORTS ASSOCIATION/ CLUBS ARE ENGAGING IN SOCIAL MEDIA
      www.voxturmedia.com
    • www.voxturmedia.com
    • CASE STUDY – 1
    • Australia cricket is very active on Social Media. Australia Cricket has a Facebook Fan Page, You Tube channel and Twitter page.
      Cricket Australia’s Facebook page cross promotes Events (Matches International) , Videos, Photos and Grass root cricket programs through FBML (Face Book Mark up Language).
      Cricket Australia has integrated Facebook ‘Like’ code onto their website encouraging fans to join their Facebook page from their website.
      The FBML page Cricket Australia has on the Facebook page serves as a Landing Page to their Branded Grass root initiative.
      Notes – This application on Cricket Australia’s Facebook Page serves as a blog. The space is used to promote initiatives undertaken by Cricket Australia.
      They also use an application called Fan Support. This application allows fans of Cricket Australia send invites to friends in their network to become fans of Cricket Australia on Facebook.
      www.voxturmedia.com
    • Cricket Australia is active on You Tube since 2008. They have 58K+ Channel views and 1000+ regular subscribers to the channel.
      You tube can be a great platform to post Highlights, News Clips, Interviews (players and administrators) and utilize the space to push sponsor messages – since there are Fans on the You Tube channel.
       
      The You Tube channel allows viewers to Bookmark the videos, Share it on Facebook, embed video via easy HTML codes on Blogs, Websites and send link via Twitter. This enables a viral effect in spreading the video around multiple social networks from one place (Cricket Australia You Tube channel).
      www.voxturmedia.com
    • Cricket Australia’s official Twitter page is called ‘Cricket Aus’. Cricket Aus follows 1209 people where as it has 8144 people following its Twitter streams.
      Twitter is the fastest growing Social Network website. The advantage of Twitter is that you can follow idols/ sport associations/ Clubs etc. on a lot more personal level.
      Twitter Tools – Cricket Aus is using bit.ly for url shortner. However, there are various other tools that can be used to maximize Twitter interaction with fans. There are tools for:
      1. Polls
      2. Video streams
      3. Picture links
      4. Automated Feed Management
      www.voxturmedia.com
    • CASE STUDY 2
    • www.voxturmedia.com
    • www.voxturmedia.com
    • Branding Opportunity
      www.voxturmedia.com
    • Information and engagement
      www.voxturmedia.com
    • Monetizing Social Network
      COA- drive traffic to the main website shopping page
      www.voxturmedia.com
    • www.voxturmedia.com
    • Fan Interaction
      Picture sharing
      Videos
      Event Information
      Comments and conversation
      www.voxturmedia.com
    • www.voxturmedia.com
    • Reciprocal follow strategy
      Measureable link strategy
      COA – Drive traffic, information distribution
      www.voxturmedia.com
    • www.voxturmedia.com
      Social Media engagement will drive traffic to BCCI official website.
      Facebook Fan page will allow fans to connect with BCCI and open a new medium to promote cricket, tickets, user generated content.
      BCCI You Tube will allow fans all over the world to watch clips, interviews and highlights (will reduce p2p pirated streams of Indian cricket matches)
      BCCI Twitter account will increase interaction with fans and also enable cross platform social media promotion.
    • Presentation byNilesh Deshmukhvoxtur media
      www.voxturmedia.com