eComm Europe - Amsterdam - October 2009
The Rise of Real Time Text
and the Demise of Voice
RJ Auburn
CTO
rj@voxeo.com
Thursday, October 29, 2009

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WHY ARE YOU HERE?
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To Browse The Web?
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Or To Change The World?
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Get Passionate OR Get Out!
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So lets talk about...
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Telephony
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Communication
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TXT
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etc
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Lets gaze into the future...
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Jump ahead 10-15 years...
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Voice
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(Voice Self Service)
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Why?
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Kids
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Next Generation

Communication
http://www.flickr.com/photos/ebolasmallpox/3536804299/sizes/o/
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Kids don’t talk on the phone
http://www.flickr.com/photos/tavallai/2084954580/
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TXT is Second Nature
http://www.flickr.com/photos/raster/3544258071/sizes/l/
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It’s more then just that
however...
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The Pace of Communication
has changed
http://www.flickr.com/photos/goljadkin/1998935482/
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Who really
wants...
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Please Hold
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Let me look
that up
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My system is
slow today
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Humm...
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Just a second
longer
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Higher
Priorities
In Life
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Communicate at
our own pace
http://www.flickr.com/photos/15975620@N00/93532673/
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Multi-Tasking
http://www.flickr.com/photos/23680544@N07/2524019489/
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But wait, theres more...
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Money
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or the lack of
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Margins
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http://www.flickr.com/photos/candescence/418071994/

Cheap
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http://www.flickr.com/photos/martiniko/305631577/
The call center must change
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Communication World is Changing
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Are we going to change with it?
http://www.flickr.com/photos/tavallai/2084954580/
http://www.flickr.com/photos/eleaf/2536358399/
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What do we need?
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Innovation
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Simplicity
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So...
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What to do?
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Voxeo of IM
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Hosted Solution
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10,000 Developers
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Free Open Dev Program
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Simple
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Bots
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Open Platform
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Single Easy API
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Write a Bot in 5 minute
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What about
existing phone
applications?
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+
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Two Great Tastes
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Just use the
Text instead of Audio
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XML
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VoiceXML and CCXML
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This is your VoiceXML application for the phone...
<?xml version="1.0"?>
<vxml version="2.1">
<form>
<field name="F_1" type=”boolean”>
<prompt>
Hello there! Is a PB and J the
best sandwich on earth? </prompt>
<filled>
<prompt> you said <value expr="F_1"/>.
I couldn't agree more! </prompt>
</filled>
</field>
</form>
</vxml>
Thursday, October 29, 2009

This is your VoiceXML application for SMS...
<?xml version="1.0"?>
<vxml version="2.1">
<form>
<field name="F_1" type=”boolean”>
<prompt>
Hello there! Is a PB and J the
best sandwich on earth? </prompt>
<filled>
<prompt> you said <value expr="F_1"/>.
I couldn't agree more! </prompt>
</filled>
</field>
</form>
</vxml>
Thursday, October 29, 2009

This is your VoiceXML application for Skype...
<?xml version="1.0"?>
<vxml version="2.1">
<form>
<field name="F_1" type=”boolean”>
<prompt>
Hello there! Is a PB and J the
best sandwich on earth? </prompt>
<filled>
<prompt> you said <value expr="F_1"/>.
I couldn't agree more! </prompt>
</filled>
</field>
</form>
</vxml>
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This is your VoiceXML application for AIM...
<?xml version="1.0"?>
<vxml version="2.1">
<form>
<field name="F_1" type=”boolean”>
<prompt>
Hello there! Is a PB and J the
best sandwich on earth? </prompt>
<filled>
<prompt> you said <value expr="F_1"/>.
I couldn't agree more! </prompt>
</filled>
</field>
</form>
</vxml>
Thursday, October 29, 2009

Feeling Scripty?
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Tropo.com
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What is Tropo?
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answer();
say("Hello, world!");
hangup();
Tropo is Unlocked Communications
Made Simple
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Ruby
Work in YOUR Language
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T.1: Hello World
JavaScript and PHP Ruby
answer(); answer
say("Hello, world!"); say "Hello, world!”
hangup(); hangup
Python Groovy
answer() answer()
say("Hello, world !") say 'Hello, world!'
hangup() hangup()
Thursday, October 29, 2009

This is your Tropo application for the phone...
answer();
r = ask(
“Hello there! Is a PB and J the best sandwich on
earth?”,
{choices:”yes,no”,
onBadChoice:function(){say(“I did not get that”)}
repeat:3});
say(“you said “+r.value+“. I couldn't agree more!” );
disconnect();
Thursday, October 29, 2009

This is your Tropo application for SMS...
answer();
r = ask(
“Hello there! Is a PB and J the best sandwich on
earth?”,
{choices:”yes,no”,
onBadChoice:function(){say(“I did not get that”)}
repeat:3});
say(“you said “+r.value+“. I couldn't agree more!” );
disconnect();
Thursday, October 29, 2009

This is your Tropo application for Skype...
answer();
r = ask(
“Hello there! Is a PB and J the best sandwich on
earth?”,
{choices:”yes,no”,
onBadChoice:function(){say(“I did not get that”)}
repeat:3});
say(“you said “+r.value+“. I couldn't agree more!” );
disconnect();
Thursday, October 29, 2009

This is your Tropo application for AIM...
answer();
r = ask(
“Hello there! Is a PB and J the best sandwich on
earth?”,
{choices:”yes,no”,
onBadChoice:function(){say(“I did not get that”)}
repeat:3});
say(“you said “+r.value+“. I couldn't agree more!” );
disconnect();
Thursday, October 29, 2009

Wrapping Up
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Learn more
http://www.flickr.com/photos/revilla/644219138/
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www.voxeo.com
Thursday, October 29, 2009

www.imified.com
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Tropo.com
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evolution.voxeo.com
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Love me? Hate me?
Say what you want about me...
Thursday, October 29, 2009

RJ Auburn
rj@voxeo.com
Instant Messaging Made Easy
Tropo.com Script Based Communication Apps
The Unlocked Communications™
Company
Thursday, October 29, 2009