IT Expo - LA California - September 2009
The Future of
Communications Applications
RJ Auburn
CTO
rj@voxeo.com
Wednesday, September 2, 2009

Wednesday, September 2, 2009

WHY ARE YOU HERE?
Wednesday, September 2, 2009

To Watch Boring Presentations?
Wednesday, September 2, 2009

To Browse The Web?
Wednesday, September 2, 2009

Or To Change The World?
Wednesday, September 2, 2009

Get Passionate OR Get Out!
Wednesday, September 2, 2009

So lets talk about...
Wednesday, September 2, 2009

Telephony
Wednesday, September 2, 2009

Innovation
Wednesday, September 2, 2009

Locked
Out
Wednesday, September 2, 2009

Platform Vendors
Wednesday, September 2, 2009

Carriers
http://www.flickr.com/photos/bpc009/3328427457/
Wednesday, September 2, 2009

Lock in
http://www.flickr.com/photos/steventom/87568944/
Wednesday, September 2, 2009

The rest of the world is
not like this...
Wednesday, September 2, 2009

Web 2.0
Wednesday, September 2, 2009

Open
Wednesday, September 2, 2009

Simplicity
Wednesday, September 2, 2009

Unlock the
neglected value of
communications.
Wednesday, September 2, 2009

But First...
Wednesday, September 2, 2009

Quick Poll: Are you a phone
developer?
Wednesday, September 2, 2009

Phone Developers Web Developers
The Depressing Facts of Life
Wednesday, September 2, 2009

The Phone Developer
is DEAD!
Wednesday, September 2, 2009

THAT MEANS YOU
Wednesday, September 2, 2009

What to do?
Wednesday, September 2, 2009

Don’t create phone applications...
Wednesday, September 2, 2009

Create Communication
Applications
Wednesday, September 2, 2009

Why?
Wednesday, September 2, 2009

Kids don’t talk on the phone
http://www.flickr.com/photos/tavallai/2084954580/
Wednesday, September 2, 2009

The Pace of Communication
has changed
http://www.flickr.com/photos/goljadkin/1998935482/
Wednesday, September 2, 2009

Multi-Tasking
http://www.flickr.com/photos/23680544@N07/2524019489/
Wednesday, September 2, 2009

Communicate at
their own pace
http://www.flickr.com/photos/15975620@N00/93532673/
Wednesday, September 2, 2009

http://www.flickr.com/photos/martiniko/305631577/
The call center must change
Wednesday, September 2, 2009

Communication World is Changing
Wednesday, September 2, 2009

Are you going to change with it?
http://www.flickr.com/photos/tavallai/2084954580/
http://www.flickr.com/photos/eleaf/2536358399/
Wednesday, September 2, 2009

So...
Wednesday, September 2, 2009

Multi-Channel
Wednesday, September 2, 2009

How do we get there?
Wednesday, September 2, 2009

XML
Wednesday, September 2, 2009

VoiceXML and CCXML
Wednesday, September 2, 2009

This is your VoiceXML application for the phone...
<?xml version="1.0"?>
<vxml version="2.1">
<form>
<field name="F_1" type=”boolean”>
<prompt>
Hello there! Is a PB and J the
best sandwich on earth? </prompt>
<filled>
<prompt> you said <value expr="F_1"/>.
I couldn't agree more! </prompt>
</filled>
</field>
</form>
</vxml>
Wednesday, September 2, 2009

This is your VoiceXML application for SMS....
<?xml version="1.0"?>
<vxml version="2.1">
<form>
<field name="F_1" type=”boolean”>
<prompt>
Hello there! Is a PB and J the
best sandwich on earth? </prompt>
<filled>
<prompt> you said <value expr="F_1"/>.
I couldn't agree more! </prompt>
</filled>
</field>
</form>
</vxml>
Wednesday, September 2, 2009

This is your VoiceXML application for Skype....
<?xml version="1.0"?>
<vxml version="2.1">
<form>
<field name="F_1" type=”boolean”>
<prompt>
Hello there! Is a PB and J the
best sandwich on earth? </prompt>
<filled>
<prompt> you said <value expr="F_1"/>.
I couldn't agree more! </prompt>
</filled>
</field>
</form>
</vxml>
Wednesday, September 2, 2009

This is your VoiceXML application for AIM....
<?xml version="1.0"?>
<vxml version="2.1">
<form>
<field name="F_1" type=”boolean”>
<prompt>
Hello there! Is a PB and J the
best sandwich on earth? </prompt>
<filled>
<prompt> you said <value expr="F_1"/>.
I couldn't agree more! </prompt>
</filled>
</field>
</form>
</vxml>
Wednesday, September 2, 2009

Feeling Scripty?
Wednesday, September 2, 2009

Tropo.com
Wednesday, September 2, 2009

What is Tropo?
Wednesday, September 2, 2009

answer();
say("Hello, world!");
hangup();
Tropo is Unlocked Communications
Made Simple
Wednesday, September 2, 2009

Ruby
Work in YOUR Language
Wednesday, September 2, 2009

T.1: Hello World
JavaScript and PHP Ruby
answer(); answer
say("Hello, world!"); say "Hello, world!”
hangup(); hangup
Python Groovy
answer() answer()
say("Hello, world !") say 'Hello, world!'
hangup() hangup()
Wednesday, September 2, 2009

This is your Tropo application for the phone...
answer();
r = ask(
“Hello there! Is a PB and J the best sandwich on
earth?”,
{choices:”yes,no”,
onBadChoice:function(){say(“I did not get that”)}
repeat:3});
say(“you said “+r.value+“. I couldn't agree more!” );
disconnect();
Wednesday, September 2, 2009

This is your Tropo application for SMS...
answer();
r = ask(
“Hello there! Is a PB and J the best sandwich on
earth?”,
{choices:”yes,no”,
onBadChoice:function(){say(“I did not get that”)}
repeat:3});
say(“you said “+r.value+“. I couldn't agree more!” );
disconnect();
Wednesday, September 2, 2009

This is your Tropo application for Skype...
answer();
r = ask(
“Hello there! Is a PB and J the best sandwich on
earth?”,
{choices:”yes,no”,
onBadChoice:function(){say(“I did not get that”)}
repeat:3});
say(“you said “+r.value+“. I couldn't agree more!” );
disconnect();
Wednesday, September 2, 2009

This is your Tropo application for AIM...
answer();
r = ask(
“Hello there! Is a PB and J the best sandwich on
earth?”,
{choices:”yes,no”,
onBadChoice:function(){say(“I did not get that”)}
repeat:3});
say(“you said “+r.value+“. I couldn't agree more!” );
disconnect();
Wednesday, September 2, 2009

Want to try that live?
Wednesday, September 2, 2009

Easy as Pie!
Wednesday, September 2, 2009

Wrapping Up
Wednesday, September 2, 2009

Learn more
http://www.flickr.com/photos/revilla/644219138/
Wednesday, September 2, 2009

www.voxeo.com
Wednesday, September 2, 2009

Tropo.com
Wednesday, September 2, 2009

evolution.voxeo.com
Wednesday, September 2, 2009

Wednesday, September 2, 2009

Love me? Hate me?
Say what you want about me...
Wednesday, September 2, 2009

RJ Auburn
rj@voxeo.com
Tropo.com Script Based Communication Apps
The Unlocked Communications™
Company
Wednesday, September 2, 2009