Reaching Voters Online<br />Cyrus Krohn, Director & Executive Producer, MSN.com<br />
E-Voter Institute Case Study: Pataki vs. Vallone, 1998<br />
Web, White & Blue 2000 Case Study<br />Source: Markle Foundation, March 2001<br />
2002: Blogs, meet-ups and money bombs<br />
CASE STUDY: Obama ‘08 Campaign<br />Massive ran the FIRST in-game political campaign for the Obama 2008 Presidential Campa...
Generated significant viral buzz/PR in mainstream media - over 1,000 articles/TV stories within the first two weeks of the...
The Obama Campaign took home the Titanium Award at the 2009 Cannes Lions International Advertising Festival.</li></ul>SCRE...
Obama vs. McCain Online Advertising<br />9x Difference:<br />186 million<br />Ads<br />To <br />24 million<br />Ads<br />
In a new Pew study out today (6/16/2011): Facebook users who use the site multiple times per day are an additional two and...
Social Gaming: Points, Badges & Rewards<br />
Digital Democracy Disrupters<br />
From desktop to devices: GOTV will change forever<br />
Election ‘10: HP coverage<br />Nov. 2: 2:13 pm pst<br />MSN homepage coverage as voters hit the polls on Nov. 2, 2010. <br />
Election ‘10: HP Coverage<br />Nov. 3: 12:34 am PST Wednesday morning<br />	MSN Homepage slides 1-3 & election module<br />
Election ‘10: HP Coverage<br />Nov. 3: Wednesday morning<br />Moving toward analysis and reaction to results all morning …...
Election ‘10: Social Networks<br />	Continuous updates of MSN Facebook page and MSN Twitter page<br />
Upcoming SlideShare
Loading in...5
×

Reaching Voters Online- Cyrus Krohn at GeekNet11

555

Published on

Published in: News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
555
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Reaching Voters Online- Cyrus Krohn at GeekNet11

  1. 1. Reaching Voters Online<br />Cyrus Krohn, Director & Executive Producer, MSN.com<br />
  2. 2.
  3. 3. E-Voter Institute Case Study: Pataki vs. Vallone, 1998<br />
  4. 4. Web, White & Blue 2000 Case Study<br />Source: Markle Foundation, March 2001<br />
  5. 5. 2002: Blogs, meet-ups and money bombs<br />
  6. 6.
  7. 7. CASE STUDY: Obama ‘08 Campaign<br />Massive ran the FIRST in-game political campaign for the Obama 2008 Presidential Campaign<br />OBJECTIVE: To drive early voting, and improve perceptions of Obama in key battleground states among the under 30 audience.<br />EXECUTION: Geo-targeted to eleven games across battleground states, with timely creative rotations in sync with the voting schedule.<br />RESULTS:<br /><ul><li>The campaign resulted in improved perceptions and intent to vote for Obama among surveyed gamers exposed to the advertising*.
  8. 8. Generated significant viral buzz/PR in mainstream media - over 1,000 articles/TV stories within the first two weeks of the campaign flight, and appearing on mainstream media including the USA Today, BBC, New York Times, MSNBC, CNN and Saturday Night Live
  9. 9. The Obama Campaign took home the Titanium Award at the 2009 Cannes Lions International Advertising Festival.</li></ul>SCREENSHOTS<br />Titanium Award Winner!<br />*Source: Interpret Research<br />
  10. 10. Obama vs. McCain Online Advertising<br />9x Difference:<br />186 million<br />Ads<br />To <br />24 million<br />Ads<br />
  11. 11.
  12. 12. In a new Pew study out today (6/16/2011): Facebook users who use the site multiple times per day are an additional two and half times more likely to attend a political rally or meeting, 57% more likely to persuade someone on their vote, and an additional 43% more likely to have said they would vote.<br />
  13. 13. Social Gaming: Points, Badges & Rewards<br />
  14. 14. Digital Democracy Disrupters<br />
  15. 15. From desktop to devices: GOTV will change forever<br />
  16. 16. Election ‘10: HP coverage<br />Nov. 2: 2:13 pm pst<br />MSN homepage coverage as voters hit the polls on Nov. 2, 2010. <br />
  17. 17. Election ‘10: HP Coverage<br />Nov. 3: 12:34 am PST Wednesday morning<br /> MSN Homepage slides 1-3 & election module<br />
  18. 18. Election ‘10: HP Coverage<br />Nov. 3: Wednesday morning<br />Moving toward analysis and reaction to results all morning … some highlights<br />
  19. 19. Election ‘10: Social Networks<br /> Continuous updates of MSN Facebook page and MSN Twitter page<br />
  20. 20. Reaching Voters in Maricopa County on MSN Local<br />
  21. 21. Q&A<br />Cyrusk@microsoft.com<br />@cyrusk<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×