Reaching Voters Online- Cyrus Krohn at GeekNet11Presentation Transcript
Reaching Voters Online Cyrus Krohn, Director & Executive Producer, MSN.com
E-Voter Institute Case Study: Pataki vs. Vallone, 1998
Web, White & Blue 2000 Case Study Source: Markle Foundation, March 2001
2002: Blogs, meet-ups and money bombs
CASE STUDY: Obama ‘08 Campaign Massive ran the FIRST in-game political campaign for the Obama 2008 Presidential Campaign OBJECTIVE: To drive early voting, and improve perceptions of Obama in key battleground states among the under 30 audience. EXECUTION: Geo-targeted to eleven games across battleground states, with timely creative rotations in sync with the voting schedule. RESULTS:
The campaign resulted in improved perceptions and intent to vote for Obama among surveyed gamers exposed to the advertising*.
Generated significant viral buzz/PR in mainstream media - over 1,000 articles/TV stories within the first two weeks of the campaign flight, and appearing on mainstream media including the USA Today, BBC, New York Times, MSNBC, CNN and Saturday Night Live
The Obama Campaign took home the Titanium Award at the 2009 Cannes Lions International Advertising Festival.
SCREENSHOTS Titanium Award Winner! *Source: Interpret Research
Obama vs. McCain Online Advertising 9x Difference: 186 million Ads To 24 million Ads
In a new Pew study out today (6/16/2011): Facebook users who use the site multiple times per day are an additional two and half times more likely to attend a political rally or meeting, 57% more likely to persuade someone on their vote, and an additional 43% more likely to have said they would vote.
Social Gaming: Points, Badges & Rewards
Digital Democracy Disrupters
From desktop to devices: GOTV will change forever
Election ‘10: HP coverage Nov. 2: 2:13 pm pst MSN homepage coverage as voters hit the polls on Nov. 2, 2010.
Election ‘10: HP Coverage Nov. 3: 12:34 am PST Wednesday morning MSN Homepage slides 1-3 & election module
Election ‘10: HP Coverage Nov. 3: Wednesday morning Moving toward analysis and reaction to results all morning … some highlights
Election ‘10: Social Networks Continuous updates of MSN Facebook page and MSN Twitter page