Voscur presentation may 2012


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Voscur presentation may 2012

  1. 1. What makes a good image forgetting your message across? Tracy Packer – BA(Hons) Photography, University of the West of England
  2. 2. What is wrong with thisphotograph?John Baldessari 1966-8. www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  3. 3. Right, Wrong, Good, Bad. ‘Good’ is subjective. What makes a ‘good’ photograph depends on• what the purpose of that image is• whether that message reaches the intended audience• how much that audience responds as a result• even then, that just makes it ‘good’ for you... Hopefully...  Baldessari is an artist who sometimes uses photography to make a point. His ‘Wrong’ photograph was an ironic comment on the ‘rules’ and rule-makers of photography and art. ‘Wrong’ is now worth a lot of money! www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  4. 4. DIY TIP - Let there be light...Use natural light whenever possible.The camera doesn’t see light like we do – especially artificiallight which is always quite a bit darker for the cameras ‘eye’than it is for the human eye. Indoor lighting can also make ascene more yellow, orange or even blue!If you can, do a test shot to check how much light is in thescene before the event. Doing this 5 minutes before the startis better than nothing at all, and can still give you a chance tore-think/re-organise.Lo-tech is fine, you can use tables, shelves, a pile of books oreven floors as tripods – be creative! www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  5. 5. DIY TIP - Declutter!If you have the chance, think about where you might takephotographs before the event and organise the space. Don’tleave it to the last moment.We often don’t ‘see’ stuff in the background coming out ofpeople’s heads or making the frame messy. Move things outof the way if you can – or move the person/group!Where possible, avoid too much empty foreground – getcloser and lower or if there’s a big-ish group, get higher (ifyou can) as well as further away. www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  6. 6. DIY TIP - PeopleNatural, unposed images of people ‘getting involved in/doingsomething’ generally make more impact.There’s a reason why commercial stock agencies are always onthe look out for images with diverse groups of people in them– people are interested in what other people do, it sells stuff!If the person taking the photo is relaxed, it increases thechances that other people in front of the camera will be aswell.Try to avoid surprising people with the camera (unless asurprised/shocked/irritated expression is what you are after!) www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  7. 7. “I asked them not to smile” (Before and after +/- 5 seconds!)Same group, same people, same background. Two very different images. Which oneworks, depends on what you want to use it for! (I didn’t know any of them nor they,me, up until a few minutes before these were taken.) Both images Copyright Tracy Packer, 2010. www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  8. 8. For posed shots, people in front of the camera needinformation about what to do and when, but don’t go toofar and get bossy!For posed individual/group shots, click twice – once whenthey’ve said ‘cheese’ and again a moment later whenthey’ve dropped their guard, it can often make a morenatural picture.For those working with vulnerable/nervous/stigmatisedgroups, it IS possible to take photographs of people withoutshowing details of their faces, and still have an interestingimage: www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  9. 9. All images on this page: Copyright Tracy Packer 2007 - 2011 www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  10. 10. All images on this page: Copyright Tracy Packer2010 -2011 www.tracypacker.comhttp://courses.uwe.ac.uk/W640/2012
  11. 11. A word on Images & Social MediaIn 2011, each of the top 100 charities in the UK had an average• 18,929 followers on Twitter• 35,360 ‘likes’ on Facebook• 165 followers on Linked In• 809 Youtube channel subscribers How might they/you use images (as well as words) to communicate to all those followers/likers & subscribers?McCrossan, A. & Bridger, S. The Guardian, Monday 19th September 2011.http://visceralbusiness.com/ - free download of The Social Charity 100 Report. www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  12. 12. Some things to consider What works in a frame, on an A4 flier, a poster or even a desktop screen, might not work on a 4”x3” mobile phone screen.• If you are targeting (potential) supporters via social media think:• Strong concept/unambiguous visual message• Very little (if any text)• Simple, clean composition• Punchy colours and/or strong lines• BUT www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  13. 13. CaveatYou can ‘break’ pretty much all the rules if yourpicture engages actively in a current, topical‘conversation’ you are having with your user groupand their/your (potential) supporters.Active, timely, relevant engagement with peoplespoken to as individuals, trumps any amount ofslick, passive, formulaic tweets/posts or physicalnewsletters. www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  14. 14. Sourcing ImagesIf you aren’t making the pictures within your organisation, or paying someoneelse to make them for you, take care when sourcing images.Microstock sites can be a cheap-ish source of generic images, but know whatyou are getting for your money. The terms of image use/license should makeclear:•How long can you use the image for & how many times can you use it?•What’s the biggest size image you can print?•Royalty Free images can be really cheap but there’s a bigger risk of thembeing used by another organisation. Will you be OK with that if you see itelsewhere?•Rights Managed images are more expensive because you can find out ifthere is a licensing conflict in your sector before you buy. That ‘exclusivity’ iswhat is being paid for.•Sometimes it can be cheaper to commission a photographer to shoot anexclusive image for your specific needs, than buy a Rights Managed license.Do the maths before you buy! www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  15. 15. Photography Competitions• Have you heard of ‘The Artist’s Bill of Rights’? If you run photography competitions as part of your fundraising /awareness raising campaigns then you probably should.• http://artists-bill-of- rights.org/component/fabrik/form/3?random=0 www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  16. 16. Copyright• In the UK, a person owns the copyright to any image they take from the moment they hit the shutter release on the camera. (Not the person having their photograph taken.)• BUT if a person creates a work of art (photograph) in the course of their employment, it is normally the case that the image rights are owned by the employer, not by the employee.• If you use volunteer photographers, agree the practicalities of ‘who can do what with a photograph’ (how often and for how long) in advance and where possible, in writing. It’s more practical (and less ethically & legally messy) than doing it afterwards.• http://www.copyrightservice.co.uk/protect/p16_photography_ copyright www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  17. 17. Creative Commons“Creative Commons is a non-profit organisation thatassists authors and creators who want to voluntarilyshare their work, by providing free copyright licencesand tools, so that others may take full and legaladvantage of the Internets unprecedented wealth ofscience, knowledge and culture.” http://www.creativecommons.org.uk/ www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  18. 18. One way of finding ‘free’ imageshttp://www.flickr.com/search/?q= www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  19. 19. Found using a CreativeCommons Search on Flickr... http://www.flickr.com/peo ple/zingyyellow/ www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  20. 20. Finally...There are lots of ways to get great images, whether youcommission a photographer to meet a specific request, place thecamera in the hands of one of your clients or volunteers,whether you buy it from a stock site or find a creative commonsimage on the internet. The trick is to take an active part indeciding what you want your image to do/say, consider yourviewer/audience and review how successful it has been.There is no such thing as a ‘free image’ – they all ‘cost’something to make: time, creativity, access, unique point of viewetc. Strategically consider and review your choice and use ofimages whether they have been donated for free or created fora fee. Images are your shop window. They often speak longbefore you do. What do you want them to say? www.tracypacker.com http://courses.uwe.ac.uk/W640/2012
  21. 21. Thank you for listening (and looking!)http://www.flickr.com/people/addictive_picasso/ www.tracypacker.com http://courses.uwe.ac.uk/W640/2012