Community Communications Using digital technologies to raise your profile in your community Knowle West Media Centre workshop Voscur ‘Communicate’ event 31st May 2012
Knowle West Media Centre (KWMC) Supporting communities to access and benefit fromdigital technologies and the arts. An arts organisation and charity with local focus and national impact.
Digital tools: to raise your profile and increase engagement with your community• Neighbourhood websites• Apps and widgets• Social media feedsRemember: these should be part of a wider communicationsstrategy. Don’t go ‘wholly digital’ unless there’s a good reason!
Neighbourhood Websites - BenefitsFor organisations:• Be part of an online community resource• Develop relationships with other organisations• Another access route to you / your websiteFor service users:• Ease of access• An overview / introduction to community services• A sense of ownership
Apps & Widgets - BenefitsFor organisations:• Complex or ‘dull’ data shown in a new way• A fresh, visual representation• Increased understanding encourages actionFor service users:• Inclusive: helpful with low literacy levels or English as asecond language• Engaging: fun, visual and interactive
Social Media FeedsTwitter tag #kwnews to www.knowlewest.co.uk
Social Media Feeds - BenefitsFor organisations:• Direct interaction with service users• Gathering feedback and comments• Meeting people ‘where they are’• Another access route – links to printed material(newsletters, publicity)For service users:• Sense of familiarity – you seem more approachable• Empowerment – a platform to voice their opinions
Social Media Feeds – Chain Activitytweet composed tagged #kwnews feed pulls it to the homepage of knowlewest.co.uk chosen for inclusion in Knowledge newsletter reaches 5,500 households in target area
Rachel Clarke, Communications & Marketing Coordinator firstname.lastname@example.org Martin Hanstead, Tutor email@example.com Knowle West Media Centre Leinster Avenue, Bristol, BS4 1NL www.kwmc.org.uk 0117 903 0444Find knowlewestmedia on Facebook, Twitter and Youtube