Community communications
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Presentation from Communicate Event

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Community communications Community communications Presentation Transcript

  • Community Communications Using digital technologies to raise your profile in your community Knowle West Media Centre workshop Voscur ‘Communicate’ event 31st May 2012
  • Knowle West Media Centre (KWMC) Supporting communities to access and benefit fromdigital technologies and the arts. An arts organisation and charity with local focus and national impact.
  • Digital tools: to raise your profile and increase engagement with your community• Neighbourhood websites• Apps and widgets• Social media feedsRemember: these should be part of a wider communicationsstrategy. Don’t go ‘wholly digital’ unless there’s a good reason!
  • Neighbourhood Websites http://www.activenp.co.uk
  • Neighbourhood Websiteshttp://www.innercitynp.org.uk
  • Neighbourhood Websiteshttp://www.knowlewest.co.uk
  • Neighbourhood Websites - BenefitsFor organisations:• Be part of an online community resource• Develop relationships with other organisations• Another access route to you / your websiteFor service users:• Ease of access• An overview / introduction to community services• A sense of ownership
  • Apps & WidgetsRepresenting crime statistics – encouraging debate http://whosedata.net/crime/crime.html
  • Apps & Widgets - BenefitsFor organisations:• Complex or ‘dull’ data shown in a new way• A fresh, visual representation• Increased understanding encourages actionFor service users:• Inclusive: helpful with low literacy levels or English as asecond language• Engaging: fun, visual and interactive
  • Social Media FeedsTwitter tag #kwnews to www.knowlewest.co.uk
  • Social Media Feeds - BenefitsFor organisations:• Direct interaction with service users• Gathering feedback and comments• Meeting people ‘where they are’• Another access route – links to printed material(newsletters, publicity)For service users:• Sense of familiarity – you seem more approachable• Empowerment – a platform to voice their opinions
  • Social Media Feeds – Chain Activitytweet composed tagged #kwnews feed pulls it to the homepage of knowlewest.co.uk chosen for inclusion in Knowledge newsletter reaches 5,500 households in target area
  • Rachel Clarke, Communications & Marketing Coordinator rachel.clarke@kwmc.org.uk Martin Hanstead, Tutor rachel.clarke@kwmc.org.uk Knowle West Media Centre Leinster Avenue, Bristol, BS4 1NL www.kwmc.org.uk 0117 903 0444Find knowlewestmedia on Facebook, Twitter and Youtube