Bill Bruty

1. © Bill Bruty 2011fundraising training ltd
Calling Community
Entrepreneurs
Bill Bruty
Director
Fundraising Training Ltd
Slide 1

2. © Bill Bruty 2011fundraising training ltd
Bill Bruty
Director of Fundraising Training
Ltd
Bill is a Fellow of the Institute of Fundraising, having been a
fundraiser since 1984.
He is a world-leading expert in grantseeking and the
development of fundraising practise.
Clients range from Cancer Research UK, to less mainstream
causes; such as the National Union of Students (NUS).
Bill has also supported a wide range of community groups
and social enterprises across the UK and all over the world,
such as International Rivers (US) and The African Field
Epidemiology Network, based in Kampala.

3. © Bill Bruty 2011fundraising training ltd
The Real Face of
Enterprise
Global Enterprise Monitor (GEM):
http://www.gemconsortium.org/
The Global Entrepreneurship Monitor (GEM)
project is an annual assessment of the
entrepreneurial activity, aspirations and attitudes
of individuals across nearly 100 countries. It was
initiated in 1999 as a partnership between London
School and Babson College, US.
The 2013 survey is set to cover 75% of world
population and 89% of world GDP.
Slide 2

4. © Bill Bruty 2011fundraising training ltd
Established Business Ownership
Rate:
“percentage of 18-64 year olds who
are currently an owner or manager of
an established business”
Slide 5

5. © Bill Bruty 2011fundraising training ltd
Established Business Ownership
Rate:
“percentage of 18-64 year olds who
are currently an owner or manager
of an established business”
Slide 5

6. © Bill Bruty 2011fundraising training ltd
Perceived Opportunities:
“percentage of 18-64 year olds who
see good opportunities to start a
firm in the area where they live.”
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7. © Bill Bruty 2011fundraising training ltd
Fear of Failure Rate:
“percentage of 18-64 year olds who
are positive about setting up a
business who indicate that fear of
failure would prevent them.”
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8. © Bill Bruty 2011fundraising training ltd
UK compared with
Uganda
There is a lot of talk about a new dawn of an
‘enterprise culture in the UK’.
Truth is that we’re non-starters in this global race.
In 2013 just over 6% of 18-64 year olds in the UK
ran their own business.
This compares with 36% in Uganda – the world
leader in enterprise.
So it’s time for the UK to learn from Uganda about
being entrepreneurial.
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9. © Bill Bruty 2011fundraising training ltd
Ugandan Entrepreneurs:
Peter Odokonyero Nyeko
Slide 4

10. © Bill Bruty 2011fundraising training ltd
Ugandan Entrepreneurs:
Peter Odokonyero Nyeko
Slide 4

11. © Bill Bruty 2011fundraising training ltd
Ugandan Entrepreneurs:
Peter Odokonyero Nyeko
Slide 4

12. © Bill Bruty 2011fundraising training ltd
Ugandan Entrepreneurs:
Peter Odokonyero Nyeko
“People here are prepared to ‘spread their bets’, do very
different things at the same time. Everyone has at least
two businesses, one for cash (such as a salaried job, or
farming) and one for profit (such as transport or selling
clothing, jewellery).”
“At the outset, I haven’t known anything about the
businesses I’ve started. Prior to establishing my 100
hectare farm in Uganda, my only exposure to farming was
dabbling with an allotment in Bristol when I was a student.”
“I’m the ‘start-up’ specialist. I experiment with new
markets, such as buses in Kampala and biofuels. I get in
without too much cost, then wait to see if the ‘big boys’
arrive. If they don’t appear, I get out; if they do, I also get
out and sell my expertise to them. I could never raise the
capital these guys have at their finger tips.”
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13. © Bill Bruty 2011fundraising training ltd
Ugandan Entrepreneurs:
Whitney Grace Najjuko
GNAJ By Whitney Gnaj is a Ugandan
fashion label founded by Whitney Grace
Najjuko, fashion designer and
entrepreneur.
“It is an Afrocentric label that creates an
engagement between African and
western fabrics and textiles, driving its
inspiration from divergent cultures,
architecture and visual arts; going
beyond the boundaries of convention.”
“I didn’t think about what I could or could
not do, I just did what I wanted to do.
You have to believe that it is going to be
totally awesome, otherwise, why
bother?”
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14. © Bill Bruty 2011fundraising training ltd
Ugandan Entrepreneurs:
Whitney Grace Najjuko
GNAJ Fashion Label
Slide 4

15. © Bill Bruty 2011fundraising training ltd
The secrets of Ugandan Enterprise
1.A sense of opportunity – that the future will be better than the
past; this underpins a voracious appetite to start up something new.
2.No-one is precious about expertise – they will give anything
a go and don’t feel that lack of qualifications, experience or expertise
are barriers to starting something up.
3.Often there are no other economic choices; there are few
salaried jobs and even if you have one, you need a ‘side business’ as a
back-up - to pay for the extras and the unpredictable expenses, such as
healthcare.
4.Lack of access or aversion to affordable credit. You’d
rather cut back, live with family, to keep costs down that borrow to
invest in the business. Therefore there is no financial cost of failure
(creditors to pay etc).
5.A complete lack of ‘focus’. People often run very separate
activities, one for cash (such as farming) and one for profit (such as
transport). There’s no fear of taking on an unfamiliar challenge. You
never know what might happen. There’s a delight in the unexpected.
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16. © Bill Bruty 2011fundraising training ltd
A final Comparison: Africa and the
UK voluntary sector….
"I am made from the same odd pieces as this continent.
For better or for worse, Africa's reality is mine. Life here
is X-rated and in your face. It can swing from
heartbreak to laughter in an instant, sad and hopeful,
cruel and kind. It is not for the weak, yet inhabited by
the meek. It is humanity simplified, raw and uncut.
Things rarely work out the way you want them to, and
nothing can be taken for granted. If you can keep the
right mental attitude, every day is a divine adventure
into the unknown. Good or bad, the moment you start
taking it personally, you are doomed."
Hendrik "Hendri" Coetzee (c. 1975 – 7 December 2010)
was a renowned South African outdoorsman and
author. He was killed after being taken by a crocodile in
December 2010.
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17. © Bill Bruty 2011fundraising training ltd

18. © Bill Bruty 2011fundraising training ltd